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What can I sell as a fitness influencer?

What can I sell as a fitness influencer?

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on May 28, 2023 — Updated on November 14, 2023

As a fitness influencer wondering what you can sell, consider the wide range of digital fitness products and services at your disposal. Exercise.com enables you to create and sell workout plans, fitness guides, online training sessions, all from your own custom-branded fitness app, diversifying your income sources.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

Exercise.com is a comprehensive platform with the best fitness software for influencers, the best personal training software, and the best gym management software so no matter what type of fitness business you have, it simplifies the process and amplifies your earning potential while also helping you run fitness challenges, create online workout groups, do fitness livestreaming, do in-person and online training, and more, all through your own custom-branded fitness apps. With its ability to create, market, and sell personalized workout plans to a vast audience, Exercise.com can help transform your fitness passion into a lucrative online business.

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How and What to Sell Online as a Fitness Influencer

Let’s get right to some practical things you can sell online to your fitness community. You can sell workout plans, run fitness challenges, offer access (paid) to an online workout group, you can sell online training sessions, make a fitness app and sell a membership, and much more. Here are some easy things you can do with the Exercise.com software platform.

Use the Exercise.com workout plan creator to create your workout plans.

Workout Plan Creator

Then mark them for sale online so you can sell workout plans easily and quickly.

Sell Workout Plans

Publish your custom branded fitness apps to iOS and Android so you can offer a premium workout logging experience to your community.

Custom Branded Apps

Run fitness challenges, create online workout groups, do distance training, and of course, sell workout plans online, all right within the Exercise.com platform.

Online Groups
Core Online Mobile Fitness App
“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”
Tony Gentilcore
Founder, Core Online

Ready to get started? Get a demo now!

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Getting Started Selling Fitness Products Online

If you are a fitness enthusiast looking to make a career out of your passion, becoming a fitness influencer might be the right choice for you. With social media platforms like Instagram, YouTube, and TikTok, fitness influencers have become increasingly popular, inspiring millions of people worldwide to lead a healthy lifestyle. But with so many influencers out there, how can you stand out from the crowd and monetize your influence effectively? In this article, we’ll explore what you can sell as a fitness influencer and how to make your fitness brand successful.

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Understanding the fitness influencer market

The first step to becoming a successful fitness influencer is understanding the market. Fitness is one of the fastest-growing industries globally, and Instagram alone has over 100 million posts tagged with #fitness. This means that there is tremendous potential in the fitness influencer space. However, with the market being saturated, it’s crucial to find your niche and stand out from the crowd.

The rise of fitness influencers

In recent years, the fitness industry has seen a significant shift from traditional models of gym memberships and personal training sessions to more virtual models. Fitness influencers have played a crucial role in this transition, popularizing home workouts and online training programs. As a result, companies have started investing more in influencer marketing, and fitness influencers have become a lucrative business industry.

Simeon Panda Fitness Influencer
Source: Simeon Panda, Fitness Influencer

The rise of fitness influencers can be attributed to several factors. One of the primary reasons is the increasing popularity of social media platforms. Instagram, TikTok, and YouTube have become go-to platforms for people looking for fitness inspiration and guidance. Fitness influencers use these platforms to showcase their workouts, share their fitness journeys and offer advice and tips to their followers. They have amassed large followings by creating engaging content that resonates with their audience.

Kayla Itsines Fitness Influencer
Source: Kayla Itsines, Fitness Influencer

Another reason for the rise of fitness influencers is the growing demand for personalized fitness solutions. Traditional gym memberships and personal training sessions can be expensive and time-consuming, making them inaccessible to many people. Fitness influencers offer an affordable and convenient alternative. They provide customized workout plans, nutrition advice, and motivational content that can be accessed from anywhere in the world.

Identifying your target audience

Before you start selling anything, it’s crucial to identify your target audience. While fitness is a broad industry, different people require different things from a fitness influencer. Are you targeting beginners or experienced gym-goers? Do you cater to those focused on weight loss, muscle gain, or overall well-being? Once you identify your target audience, you can create content that resonates with them.

It’s essential to understand your target audience’s pain points and goals. For example, if you’re targeting people focused on weight loss, you should create content that offers practical tips on healthy eating, effective workouts, and lifestyle changes that can help them achieve their goals. If you’re targeting beginners, you should create content that explains basic fitness concepts and provides step-by-step guidance on how to get started.

It’s also crucial to understand your target audience’s demographics. Different age groups, genders, and geographic locations have different fitness needs and preferences. For example, younger audiences may be more interested in high-intensity workouts and trendy fitness challenges, while older audiences may be more interested in low-impact exercises and joint-friendly workouts.

By understanding your target audience’s pain points, goals, and demographics, you can create content that resonates with them and build a loyal following.

Creating your personal brand

Now that you understand the market and your target audience, it’s time to create your personal brand. Your brand is what sets you apart from other influencers and creates a loyal following. It is essential to establish a strong personal brand to gain credibility and recognition in the fitness industry.

Defining your niche

Your brand should reflect your unique selling point, and this is where your niche comes in. Defining your niche narrows down your focus, making it easier to create content and promote yourself. For example, if you specialize in bodyweight exercises, you can create content that focuses on different variations of push-ups, squats, and lunges. This way, your audience will know what to expect from your content, and you can establish yourself as an expert in that specific area.

It’s also essential to research your niche and stay up-to-date with the latest trends and developments. Attend fitness conferences and workshops, read industry publications, and follow other fitness influencers to stay informed and inspired.

Building a strong online presence

As a fitness influencer, your online presence is everything. You should have active social media pages where you post regularly. Consider using different platforms to reach a broader audience. For example, you can use Instagram to showcase your workouts, YouTube for in-depth exercise videos, and TikTok for fun challenges and inspiration.

When creating content for your social media pages, make sure to use high-quality images and videos. Use captions and hashtags to make your content more discoverable. Collaborate with other fitness influencers to increase your reach and gain new followers.

Jesse James West x Mountain from Game of Thrones Collaboration
Jesse James West x Mountain from Game of Thrones Collaboration

Engaging with your audience

Engaging with your audience is crucial in building your brand and creating a loyal following. Respond to comments and direct messages, start discussions, and ask for feedback. This makes your followers feel valued and creates a sense of community around your brand.

You can also host live Q&A sessions, create polls, and share user-generated content to keep your audience engaged. By building a strong relationship with your audience, you can establish yourself as a trusted source of fitness information and create a loyal following that will support you throughout your fitness journey.

Selling fitness products

Being a fitness influencer is a great way to inspire and motivate people to lead healthier lifestyles. However, it’s not just about helping people reach their fitness goals, it’s also about earning a living. One way to do that is by promoting fitness products that align with your brand. There are various products you can promote, and in this article, we will explore some of them.

Workout equipment and accessories

When it comes to workout equipment, the options are endless. From resistance bands to dumbbells, to yoga mats, there are various products you can promote. You can also promote accessories such as gym bags, water bottles, or headphones. These products not only enhance the workout experience but also make it easier for people to stick to their fitness routine.

For instance, you can promote resistance bands as a great way to build strength and tone muscles. You can highlight the versatility of the bands, and how they can be used to target different muscle groups. You can also recommend yoga mats for people who practice yoga or Pilates. You can talk about the importance of having a good quality mat to prevent injuries and improve the overall experience.

Supplements and nutrition products

If your brand focuses on nutrition, promoting supplements and nutrition products can be an excellent source of income. You can sell protein bars and shakes, pre-workout drinks, or vitamins and minerals. These products can help people achieve their fitness goals by providing them with the necessary nutrients to fuel their workouts and aid in recovery.

For example, you can promote protein bars as a convenient snack option for people who are always on the go. You can highlight the different flavors and how they can satisfy cravings without compromising on nutrition. You can also recommend pre-workout drinks for people who need an extra boost of energy before their workouts. You can talk about the ingredients and how they can improve performance and focus.

Fitness apparel and merchandise

Selling your fitness apparel and merchandise is an excellent way to boost your income and your brand’s visibility. You can create a line of branded clothing, hats, or water bottles that your followers will want to buy. These products not only promote your brand but also serve as a reminder for people to stay committed to their fitness journey.

For instance, you can create a line of workout clothes that are not only stylish but also functional. You can talk about the different fabrics and how they can wick away sweat and prevent chafing. You can also recommend hats and water bottles as great accessories for outdoor workouts. You can highlight the importance of staying hydrated and protected from the sun.

In conclusion, promoting fitness products can be a great way to earn a living as a fitness influencer. By exploring different products and highlighting their benefits, you can not only help people achieve their fitness goals but also grow your brand and income.

Offering fitness services

Another way to monetize your influence is by offering fitness services. As a fitness influencer, you have the power to inspire your followers to lead a healthier lifestyle. With your expertise, you can help them achieve their fitness goals and transform their lives.

Personal training and coaching

You can offer personal training and coaching to your followers using apps such as Zoom or FaceTime. By creating customized training sessions based on their fitness level and goals, you can help your followers achieve their fitness goals. You can also provide them with feedback and encouragement to keep them motivated. Use the best personal training software to grow and scale your fitness training online.

Personal training is a great option for those who need one-on-one attention and accountability. With your guidance, they can learn proper form and technique to prevent injuries and maximize their results. You can also provide them with nutrition advice to help them achieve their fitness goals.

Online fitness classes and courses

You can create online fitness classes and courses that your followers can access anytime, anywhere. This is a great option for those who prefer to workout at home or have a busy schedule. You could create a program focused on weight loss, building muscle, or bodyweight exercises.

Online fitness classes and courses are a great way to reach a larger audience and provide them with valuable content. You can also interact with your followers through live Q&A sessions and provide them with additional resources to help them achieve their fitness goals. Use the best online group fitness class software to make managing your online group classes easy.

Customized workout and meal plans

You can create customized workout and meal plans for your followers based on their fitness goals. These plans could include virtual check-ins to ensure that they stay on track and motivate them to keep going. With your expertise, you can create a plan that is tailored to their needs and preferences.

Customized workout and meal plans are a great option for those who need guidance and structure. By following a plan, they can stay on track and see results faster. You can also provide them with tips and tricks to make healthy eating and working out more enjoyable.

Overall, offering fitness services is a great way to monetize your influence and help your followers achieve their fitness goals. With your expertise and guidance, you can transform their lives and inspire them to lead a healthier lifestyle.

Dean Somerset - Bird Dog
“Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible. The simple, effective tools help expand and simplify my coaching process.”
Dean Somerset
Owner, Somerset Fitness

What Types of Products Can I Sell as a Fitness Influencer?

As a fitness influencer, you have various options to monetize your influence. You can create and sell personalized workout plans, fitness eBooks, nutritional guides, and merchandise. Exercise.com provides a comprehensive platform where you can easily create, manage, and sell these fitness products directly to your followers.

Can I Sell My Own Fitness Apparel as a Fitness Influencer?

Yes, many fitness influencers launch their own fitness apparel or accessory lines. It can be a great way to further brand yourself and provide something tangible that your followers can connect with. You can even integrate your shop with your Exercise.com platform for seamless product promotion and sales.

How Can I Sell Personal Training Sessions as a Fitness Influencer?

If you’re a certified personal trainer, you can sell personal training sessions to your followers. You can offer one-on-one sessions, group sessions, or even online training programs. Exercise.com makes it easy to manage bookings, payments, and client communication, all from one platform.

Can I Sell Diet Plans as a Fitness Influencer?

If you have a proper certification in nutrition, you can sell personalized diet plans. It’s important to remember that giving dietary advice without proper certification can be legally and ethically problematic. If you are certified, Exercise.com provides an efficient platform to create, share, and sell personalized nutrition plans.

How Can I Sell Workout Programs as a Fitness Influencer?

You can sell workout programs to your followers directly from your Exercise.com platform. You can design programs tailored for specific fitness goals or general fitness and allow your followers to purchase and access them directly on your custom-branded fitness app. The platform also lets you manage customer inquiries and feedback seamlessly.

What Are Some Ways to Get Recurring Revenue as a Fitness Influencer?

Fitness influencers can create recurring revenue streams by offering subscription-based services like monthly workout programs, fitness challenges, or personalized coaching. Exercise.com facilitates this by allowing influencers to set up and manage subscription services effortlessly.

Are There Any Ways to Get Passive Income in the Fitness Industry?

Yes, passive income can be generated in the fitness industry by selling digital products like workout plans or eBooks, offering on-demand fitness content, or earning through affiliate marketing. With Exercise.com, you can easily create and manage these digital products, providing a passive income source

How Much Can Fitness Influencers Make on Social Media?

The income of a fitness influencer can vary widely based on factors like follower count, engagement rate, and monetization strategies. Fitness influencers can make money from fitness through sponsored posts, brand partnerships, selling workout plans, and more. Exercise.com makes monetizing your fitness influence easier by offering a platform to create and sell workout plans and other fitness products.

How Can I Avoid Coming Across as Too Salesy as a Fitness Influencer?

To avoid coming off as too salesy, focus on providing value to your audience first. Share your expertise, personal fitness journey, and genuine recommendations. When you do promote your products, ensure they align with your audience’s needs and desires. Exercise.com can help by providing a professional platform (all with your branding, of course) to share and sell your fitness products seamlessly integrated with your content.

Why Is It Better to Sell My Own Fitness Products as a Fitness Influencer?

Selling your own fitness products allows you to control the quality and branding. It also lets you keep a larger portion of the profits compared to sponsored posts or affiliate marketing. With Exercise.com, you can easily create, manage, and sell your fitness products under your own brand, enhancing your brand’s authenticity and appeal.

I Want to Create Fitness Products to Sell That I Really Believe in as a Fitness Influencer; Can Exercise.com Help?

Absolutely! Exercise.com is designed to help fitness influencers like you create and sell a range of fitness products. Whether it’s personalized workout plans, fitness challenges, or online training services, the platform offers robust tools to make the creation and sales process straightforward and professional.

Start Selling Fitness Products You Believe In

As a fitness influencer, there are various ways to monetize your influence. It’s crucial to find your niche, build a loyal following, and create a personal brand that resonates with your audience. Selling fitness products and offering fitness services are excellent sources of income, but the key to success is creating valuable content and engaging with your followers. By doing so, you can turn your passion for fitness into a flourishing business.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

See why Exercise.com is the best choice for fitness influencers and fitness professionals who want to grow their fitness business online and in-person.

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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