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How do fitness and workout apps make money?

How do fitness and workout apps make money?

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on May 29, 2023 ā€” Updated on February 4, 2024

Fitness and workout apps make money through workout plan sales, online coaching services, subscription fees, and more.

How do fitness and workout apps make money?

Exercise.com empowers you to leverage all these fitness and workout app monetization strategies within your own custom-branded fitness app with the best white label fitness app builder software so that you can make a fitness app in record time and with minimal expense vs using expensive fitness app development companies.

Core Online Mobile Fitness App
“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”
Tony Gentilcore
Founder, Core Online

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The world of fitness has come a long way from just lifting weights and running on treadmills. With technology taking over almost every aspect of our lives, the rise of fitness and workout apps has been nothing short of phenomenal.

However, one question that’s been on the minds of many is: how do fitness apps make money? Read on to learn various monetization strategies for fitness and workout apps, and then be sure to learn how to make money from fitness with our free guides.

With the best personal training software, the best software for fitness influencers, the best online fitness coaching software, and the best gym software, Exercise.com offers unparalleled customization, allowing fitness professionals to build their own custom branded fitness apps with the best white label fitness app builder software platform.

Fitness Income Ideas

From running online fitness challenges, to creating one of the best fitness influencer apps, to selling workout of the day memberships, to learning how to create a fitness app, to much more, there are many ways to make money with fitness, and with the Exercise.com platform you have everything you need.

Use the Exercise.com workout plan creator to create your workout plans.

Workout Plan Creator

Then mark them for sale online so you can sell workout plans online easily and quickly.

Sell Workout Plans

Publish your custom branded fitness apps so you can offer a premium workout logging experience to your community.

Custom Branded Apps

You can Run online fitness challenges.


You can create and sell fitness memberships, products, and digital offers.

Gym Payments

You can manage, message, and market to your online personal training clients and leads.

Gym Marketing Automations

All from your very own custom branded fitness apps.

Custom Branded Apps
Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

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Revenue Models for Fitness and Workout Apps

Fitness and workout apps make money through various revenue models, including subscription fees, in-app purchases, advertising, premium features, and partnerships. These models allow apps to offer personalized fitness experiences while generating sustainable income.

For fitness professionals looking to monetize their expertise through a digital platform, Exercise.com provides a robust solution. With features tailored to the fitness industry, such as custom-branded apps, workout plan creation, client management, and integrated payment processing, Exercise.com enables fitness professionals to effectively sell their services and content, making it the best choice for managing and growing a fitness business online.

Fitness apps can employ one or multiple workout app revenue models to generate income:

  • Subscription Fees: Users pay a regular fee for access to the app’s content and features. This model provides a steady revenue stream and can be based on monthly or yearly plans.
  • In-App Purchases: Users can buy additional content, features, or services within the app, such as specialized workout plans, dietary guides, or virtual coaching sessions.
  • Advertising: Apps can display ads to users and earn revenue from advertisers. This can include banner ads, sponsored content, or video ads.
  • Premium Features: Offering a freemium model where basic content is free, but advanced features or premium content require payment.
  • Partnerships and Affiliations: Collaborating with fitness equipment brands, health products, or other services for cross-promotion or affiliate sales.

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How Exercise.com Can Enhance Fitness App Revenue Generation

Exercise.com is specifically designed to support fitness professionals in monetizing their services through a digital platform:

  • Custom-Branded Apps and Websites: Create a professional and branded digital presence to attract and retain users.
  • Integrated Payment Processing: Simplify subscriptions, in-app purchases, and billing with secure, integrated payment systems.
  • Client Engagement Tools: Keep users engaged with personalized workout plans, progress tracking, and direct communication, encouraging longer subscription lifetimes.
  • Marketing and Promotion Tools: Utilize built-in marketing tools to promote your app, special offers, and premium content, driving revenue growth.

By leveraging a comprehensive platform like Exercise.com, fitness professionals can effectively monetize their workout apps through various revenue models, providing value to users while achieving business success. Exercise.com offers the tools and support necessary to manage subscriptions, in-app purchases, and more, all within a custom-branded solution. To learn more about how Exercise.com can help you monetize your fitness app, book a demo today.

Monetization strategies for fitness and workout apps

As with any fitness business model, fitness apps need to have a viable revenue stream to survive and grow. Here are some of the most common monetization strategies for fitness apps:

Subscription-based models

Many fitness apps offer premium features for a subscription fee. These features may include personalized coaching, advanced analytics, and selling workout plans online. Subscription-based models provide a steady stream of revenue and help app developers create a loyal user base.

For example, a fitness app may offer a basic version of their app for free, but charge a monthly or yearly subscription fee for access to premium features. These premium features may include personalized workout plans tailored to the user’s fitness goals, access to exclusive workout videos, and the ability to track progress over time.

Subscription-based models can be a highly effective way to generate revenue for fitness apps, as they provide a predictable stream of income and encourage users to stay engaged with the app over the long-term.

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In-app purchases

In-app purchases often provide additional features or training plans for a fee. These purchases may include workout gear, nutritional supplements, or branded apparel. In-app purchases help generate additional revenue while allowing users to customize their fitness experience.

For example, a fitness app may offer a range of workout plans for free, but charge a fee for access to more advanced training programs or nutritional advice. Users may also be able to purchase workout gear or supplements directly through the app, providing an additional revenue stream for the app developer.

Advertising and sponsored content

Advertising is a popular method of generating revenue for fitness apps. App developers can partner with other companies to display ads or sponsor content within the app. Sponsored content often includes workout gear, supplements, or digitally provided programming.

For example, a fitness app may partner with a fitness equipment manufacturer to display ads for their products within the app. Alternatively, the app may offer sponsored content in the form of workout videos or nutritional advice provided by a particular brand.

Advertising and sponsored content can be a highly effective way to generate revenue for fitness apps, particularly if the app has a large user base and can attract high-value advertisers.

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Affiliate marketing and partnerships

Affiliate marketing allows app developers to earn a commission by promoting other products or services. For example, an app that provides nutritional advice to users may partner with a protein powder company and receive a commission for any products sold through their app.

For example, a fitness app may partner with a sports apparel company to promote their products to users. The app may receive a commission for any purchases made through their platform, providing an additional revenue stream for the app developer.

Affiliate marketing and partnerships can be a highly effective way to generate revenue for fitness apps, particularly if the app has a strong brand and can attract high-value partners.

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Success stories in the fitness app industry

The fitness and workout app industry has seen a surge in popularity over recent years, with millions of users turning to apps to help them achieve their fitness goals. While there are many apps available, only a select few have seen incredible success, achieving significant growth and revenue. Here are some of the most noteworthy:


MyFitnessPal is a calorie tracking app that has helped millions of users monitor their food intake and achieve their weight loss goals. The app offers a database of over six million foods, making it easy for users to track their calorie intake and stay on track with their diet. In addition to tracking food, MyFitnessPal also allows users to log their exercise and water intake, providing a comprehensive overview of their daily health habits. The app was acquired by Under Armour in 2015 for $475 million, making it one of the most successful fitness apps in history.


Fitbit is a wearable device brand that offers fitness tracking, sleep monitoring, and activity monitoring. The company’s devices are designed to help users achieve their fitness goals by tracking their daily activity levels and providing personalized insights into their health habits. Fitbit went public in 2015 and has since become one of the most popular fitness brands in the world, with a market cap of over $2.5 billion. The company continues to innovate, releasing new devices and features to help users stay on track with their fitness goals.


Peloton is an exercise bike brand that offers live and on-demand fitness classes. The company’s bikes come equipped with a touchscreen display that allows users to stream classes from the comfort of their own home. Peloton has revolutionized the fitness industry by creating an immersive, community-driven experience that motivates users to push themselves to their limits. The company went public in 2019 and now has a market capitalization of over $24 billion, making it one of the most successful fitness brands in history.

Nike Training Club

The Nike Training Club app offers customized workout plans and training programs based on users’ fitness goals and preferences. The app features a library of over 190 free workouts, ranging from yoga and strength training to cardio and mobility exercises. Nike Training Club has been downloaded millions of times and has received critical acclaim for its user-friendly interface and extensive library of workouts. The app also offers personalized coaching and motivation, helping users stay on track with their fitness goals.

Overall, the success of these fitness apps demonstrates the growing popularity of digital health and wellness solutions. As more people turn to technology to help them stay healthy and active, we can expect to see continued growth and innovation in the fitness app industry.

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Monetizing Fitness and Workout Apps with Exercise.com: Composite Case Studies

Across the industry, countless fitness professionals have utilized the power of Exercise.com to develop and monetize their workout apps. They’ve discovered ways to leverage their skills, their unique brand, and the customizable features of Exercise.com to generate income. Here are three composite case studies, based on real examples, that demonstrate the variety of ways to monetize a fitness app:

Jamie: The Personal Trainer

Jamie is a certified personal trainer who has a loyal local client base. He wanted to expand his reach to a wider audience and decided to create a fitness app. Using Exercise.com, he was able to build an app that reflected his personal brand and training style. He monetized his app through subscription-based services, offering access to workout plans, one-on-one virtual training sessions, and fitness classes. He also utilized the ecommerce capabilities of Exercise.com to sell his branded workout gear.

Alex: The Fitness Influencer

Alex is a fitness influencer with a large following on social media. She wanted to provide her followers with more comprehensive fitness programs and a way to connect more directly. She used Exercise.com to create her own branded fitness app, offering workout plans, sponsored challenges, and premium content for an additional cost. Alex’s app has become another stream of revenue, enhancing her influencer status.

Sam and Lisa: The Gym Owners

Sam and Lisa own a popular local gym. With the rise of digital fitness, they saw an opportunity to provide an online platform for their members. They used Exercise.com to create an app where members could access workout plans, track their progress, and participate in fitness challenges (get fitness challenge ideas for gyms). They monetized their app through membership fees and sales of personal training packages. Their app has not only increased their revenue but also improved member engagement and satisfaction.

Chris: The Strength Coach

Chris is a renowned strength coach who wanted to reach more athletes around the world. Using Exercise.com, he created an app offering individualized strength training programs, nutritional guidance, and video tutorials. He monetized his app by selling his specialized programs and offering one-on-one virtual coaching for a premium fee. With his app, Chris is able to impact more athletes and generate a substantial income.

Each of these professionals leveraged the power of Exercise.com’s customizable features to monetize their fitness apps, reflecting the possibilities available in the digital fitness space.

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Launch and Monetize Your Own Fitness App

Learn more about different ways to monetize a fitness app and then use the best fitness app builder software to create your own custom-branded fitness app.

Fitness and workout apps are a crucial part of the wellness industry and have seen exceptional growth over the years. While there are several monetization strategies, subscription-based models and in-app purchases remain the most popular. As technology continues to evolve, we can expect to see more innovative fitness apps with personalized experiences and premium features.

Exercise.com’s platform provides the flexibility to incorporate any and all of these monetization strategies into your fitness app, allowing you to create a profitable business that suits your specific needs.

Exercise.com is the best fitness app builder software for fitness professionals who want a low cost and affordable custom branded fitness app. Exercise.com allows fitness professionals to have full control over their brand and learn how to make a fitness app quickly and easily, while ensuring a personalized and consistent experience for their clients.

Exercise.com is a comprehensive platform with the best fitness software for influencers, the best personal training software, and the best gym management software so no matter what type of fitness business you have, it simplifies the process and amplifies your earning potential while also helping you run fitness challenges, create online workout groups, do fitness livestreaming, do in-person and online training, and more, all through your own custom-branded fitness apps. With its ability to create, market, and sell personalized workout plans to a vast audience, Exercise.com can help transform your fitness passion into a lucrative online fitness business.

Want to create your own custom branded fitness apps? Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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