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How to Sell Fitness Online (Guide + 10 Examples)

How to Sell Fitness Online (Guide + 10 Examples)

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on November 10, 2023 — Updated on February 3, 2024

There are tons of ways to learn how to sell fitness online. Learn how to make money from fitness by selling workout plans online, learn how to make a fitness app, learn how to run an online fitness challenge, and more.

How to Sell Fitness Online

Yep, there are a lot of ways to sell fitness online. You can learn how to sell fitness products, sell fitness services, launch your own custom branded fitness app, learn how to use the best apps for selling workout programs online, and much more. Read through our step-by-step guide to selling fitness online, and then decide if you want to start a fitness business (maybe you even want to start a fitness business from home!) by using the best online fitness coaching software.

Fitness Income Ideas

With Exercise.com’s best-in-class gym management software, top rated personal training software, and industry-leading best fitness influencer software tools, you can streamline your business operations, sell workout plans and nutrition services, schedule personal training sessions, run online workout groups, sell digital fitness products, run online fitness challenges, create custom branded fitness apps, and much, much more to maximize your fitness earning potential.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

Get a demo now!

Quick Start Guide to Selling Fitness Online

One option for selling fitness products online (among many others that Exercise.com offers) is to create and sell workout plans online.

Use the Exercise.com workout plan creator to create your workout plans.

Workout Plan Creator

Then mark them for sale online so you can sell workout plans easily and quickly.

Sell Workout Plans

Publish your custom branded fitness apps to iOS and Android so you can offer a premium workout logging experience to your community with the best apps for online fitness coaches.

Custom Branded Apps

Run fitness challenges, create online workout groups, do distance training, and of course, sell workout plans online, all right within the Exercise.com platform and the best gym digital fitness product sales software.

Online Groups
Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Want to learn more? Get a demo now!

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Guide to Selling Fitness Online

Selling fitness online has become a lucrative avenue for fitness professionals to expand their reach and capitalize on the growing demand for accessible health and wellness services. This guide outlines the steps necessary to successfully sell fitness online, from establishing a strong online presence to leveraging the right tools and platforms to manage and grow your business.

Step #1: Identify Your Niche

Before you start selling fitness online, it’s crucial to identify your niche. This means understanding who your target audience is, what unique services you can offer, and how you can stand out in the crowded online fitness market. Research the current market trends, identify gaps in the market, and consider your own strengths and qualifications. Your niche could be anything from yoga for beginners, high-intensity interval training (HIIT), to specialized training for athletes.

Once you’ve identified your niche, tailor your branding, marketing, and content to speak directly to your target audience. This specificity will help attract clients who are looking for exactly what you have to offer.

Step #2: Build a Professional Online Presence

Your online presence is your storefront. Start by creating a professional website that showcases your services, qualifications, and client testimonials. Your website should be user-friendly, mobile-responsive, and optimized for search engines (SEO). Include clear calls-to-action (CTAs) that guide visitors to sign up for classes, memberships, or newsletters.

Social media platforms are also essential in building your online presence. They provide a space to share content, engage with your audience, and promote your services. Consistency in your branding across all online platforms is key to building recognition and trust with potential clients.

Step #3: Develop Your Offerings

Once your online presence is established, develop the services and products you’ll offer. This could range from live virtual classes and pre-recorded workout videos to personalized training plans and nutrition guides. Ensure that your offerings align with your niche and provide value to your clients.

Consider the structure of your offerings as well. Will you sell individual classes, a subscription model, or package deals? Make sure the pricing reflects the value of your services and is competitive within the market.

Step #4: Utilize the Right Technology

To effectively sell and deliver your fitness services online, you need the right technology. This is where Exercise.com can be invaluable. Their all-in-one fitness business management software allows you to host live and on-demand workout videos, manage memberships, schedule classes, process payments, and track client progress, all within a custom-branded app.

Investing in reliable and comprehensive software like Exercise.com ensures a seamless experience for both you and your clients, from sign-up to service delivery.

Step #5: Market Your Services

Marketing is essential to attract and retain clients. Utilize a mix of content marketing, email campaigns, social media advertising, and influencer partnerships to reach your target audience. Share valuable content that positions you as an expert in your niche, such as workout tips, nutrition advice, and success stories.

Regularly analyze your marketing efforts to understand what’s working and where there’s room for improvement. Engage with your audience, listen to their feedback, and adjust your strategies accordingly.

Step #6: Provide Exceptional Customer Service

Customer service can make or break your online fitness business. Be responsive to inquiries, provide support, and create a community around your brand. This could involve setting up a forum, offering live Q&A sessions, or creating a loyalty program.

Providing exceptional customer service will help you retain clients and generate positive word-of-mouth, which is invaluable for growing your business.

Step #7: Scale Your Business

As your online fitness business grows, look for opportunities to scale. This could involve expanding your service offerings, hiring additional trainers, or tapping into new markets. Use the data and client feedback you’ve gathered to make informed decisions about the direction of your business.

Remember, scaling should be done strategically to ensure you maintain the quality of your services and the satisfaction of your clients.

10 Examples of How to Sell Fitness Online Leveraging Exercise.com

Fitness professionals have a wealth of opportunities to sell fitness online, and Exercise.com offers a versatile platform to facilitate this. Here are five examples of how fitness professionals can use Exercise.com to sell fitness online effectively:

  1. Offer Personalized Workout Plans: With Exercise.com, fitness professionals can create and sell customized workout plans tailored to individual client goals and needs. The platform’s workout plan creator allows for the design of detailed, periodized programs that clients can access through a custom-branded app. This personalization can be a significant selling point for clients looking for a more bespoke fitness journey.
  2. Host Live and On-Demand Classes: Exercise.com provides the tools to stream live classes and upload on-demand workout videos, making it easy for fitness professionals to reach clients anywhere, anytime. This flexibility can cater to a broad audience, from busy professionals needing on-the-go workouts to individuals who prefer the community aspect of live classes.
  3. Track and Share Client Progress: The platform’s performance health software enables trainers to track client workouts, nutrition, and progress over time. By sharing these metrics with clients, trainers can demonstrate the value of their services, motivate clients through visible progress, and adjust programs in real-time for better results.
  4. Sell Membership Subscriptions: Fitness professionals can use Exercise.com to set up and sell various membership subscriptions. Whether it’s access to exclusive content, a library of workout videos, or a community forum for support and discussion, subscriptions can provide a steady revenue stream while offering clients ongoing value.
  5. E-commerce: Exercise.com includes fitness e-commerce features, allowing fitness professionals to sell branded merchandise, nutritional supplements, and other fitness-related products directly through their custom-branded app. This not only adds an additional revenue stream but also helps in building the brand.
  6. Nutrition Tracking and Meal Planning: Exercise.com allows fitness professionals to integrate nutrition tracking and meal planning into their service offerings. By providing clients with the tools to log their meals and track their nutritional intake, trainers can offer a more holistic approach to health and fitness, which can be an additional selling point.
  7. Online Booking and Scheduling: The platform’s scheduling feature enables clients to book classes or one-on-one sessions directly through the app. This convenience improves the client experience and can increase the likelihood of bookings, thereby driving sales and streamlining the management of class schedules and appointments.
  8. Automated Billing and Payment Processing: With Exercise.com, fitness professionals can automate billing and accept payments for services, subscriptions, and products. This system simplifies the purchasing process for clients and ensures a steady cash flow for the business, reducing the administrative burden associated with manual payment collection.
  9. Client Engagement and Retention Tools: The software provides various tools to keep clients engaged, such as in-app messaging, push notifications, and workout reminders. By maintaining high levels of engagement, fitness professionals can improve client retention, which is essential for sustained online sales.
  10. Assessment and Report Generation: Fitness professionals can conduct client assessments through the platform, tracking data such as body measurements and fitness benchmarks. Exercise.com can then generate reports that help clients see their progress, which not only validates the effectiveness of the fitness programs but also encourages clients to continue investing in their fitness journey.

By utilizing these features, fitness professionals can offer a comprehensive online fitness experience that caters to the diverse needs and preferences of their clientele. Exercise.com’s all-in-one platform is designed to help you manage every aspect of your online fitness business with ease. To see how Exercise.com can elevate your online fitness sales, book a demo and take the first step towards a more robust online business presence.

Des B Fit
I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer
CEO, DBFT LLC

Get a demo now!

How do I price my online fitness services?

When pricing your online fitness services, consider the value you provide, your costs, the prices of competitors, and what your target market is willing to pay. It’s often effective to offer multiple pricing tiers for different levels of service, such as one-on-one coaching, group classes, or subscription-based access to a video library. Conduct market research and consider using surveys or A/B testing to find the optimal price point for your services.

What are the best ways to retain online fitness clients?

To retain online fitness clients, consistently provide high-quality, varied, and engaging content that meets their needs and helps them achieve their goals. Build a community around your brand, offer personalized support, and maintain regular communication through emails, social media, and other channels. Implementing a feedback loop to adapt to client needs and preferences is also crucial. Exercise.com’s platform can facilitate these retention strategies with tools for community building, progress tracking, and communication.

How can I legally protect my online fitness business?

Protect your online fitness business by ensuring you have the proper business licenses and insurance. Create clear terms and conditions, privacy policies, and client waivers, especially for health-related services. It’s also important to secure your online content through copyright and trademarks. Consulting with a legal professional who specializes in online businesses and fitness services is highly recommended to navigate these areas.

Can I sell fitness programs without being a certified trainer?

While it’s possible to sell fitness programs without being a certified trainer, having a certification adds credibility to your services and can be a significant trust factor for clients. It also ensures that you have the necessary knowledge to provide safe and effective fitness guidance. If you choose to sell fitness programs without certification, be transparent about your qualifications and experience to maintain integrity and trust with your clients.

Read More: Can I sell workout programs without being certified?

How do I measure the success of my online fitness business?

Measure the success of your online fitness business by tracking key performance indicators (KPIs) such as subscription growth, client retention rates, website traffic, and engagement metrics on social media and email campaigns. Financial metrics like monthly recurring revenue, average revenue per user, and profit margins are also critical. Tools like Exercise.com can help track these metrics, providing insights into the health and growth of your business.

How do I sell fitness programs online?

To sell fitness programs online, create high-quality, unique workout plans catering to specific fitness goals or demographics. Set up a user-friendly website or use platforms like Exercise.com, which offer tools for creating and selling digital fitness content. Utilize social media and email marketing to promote your programs, and consider offering free trials or samples to attract customers.

Read More: How to Make Money Selling Workouts Online

How can I make money online with fitness?

Making money online with fitness involves selling workout plans, offering online personal training, creating fitness content for YouTube or a blog, affiliate marketing, and conducting virtual fitness classes or challenges. Platforms like Exercise.com can facilitate these ventures by providing a comprehensive suite of tools for managing and selling your services.

Read More: How to Make Money from Fitness

How do I set up an online fitness business?

Setting up an online fitness business involves identifying your niche, creating a business plan, establishing an online presence through a website and social media, and developing your fitness products or services. Utilize platforms like Exercise.com for client management, payment processing, and content distribution.

Read More: How do I start an online fitness business from scratch?

Can you sell fitness programs on Etsy?

Yes, you can sell fitness programs on Etsy, particularly digital products like workout plans or fitness guides. Etsy can be a platform to reach a diverse audience, though it’s more known for handmade and creative goods.

How do I attract online fitness clients?

Attract online fitness clients by creating engaging content on social media, offering free trials or samples, utilizing email marketing, networking with other fitness professionals, and leveraging SEO for your website. Providing value and building a strong online presence are key.

Read More: How do I get online fitness clients?

What are passive income ideas for fitness?

Passive income ideas for fitness include selling pre-recorded workout videos or e-books, creating online courses, affiliate marketing, and offering automated, downloadable fitness plans. Exercise.com can support these passive income streams with its digital content management and sales tools.

Read More: Fitness Passive Income Ideas

How do I start an online fitness app?

To start an online fitness app, define your target audience, decide on the features and content you want to offer, choose a development approach, and plan your marketing strategy. Platforms like Exercise.com offer customizable app solutions tailored to your fitness business needs.

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How much should you charge for a workout plan?

The price for a workout plan varies, but consider factors like the plan’s complexity, your expertise, the target audience, and market rates. Prices can range anywhere from $10 to several hundred dollars, depending on these factors.

Read More: How much should I charge for a workout plan?

Where can I sell my workout program?

You can sell your workout program on your own website, through social media platforms, on fitness-specific marketplaces, or via platforms like Exercise.com, which provides tools for selling and managing your fitness content.

How can I sell a personal training program?

Sell a personal training program by creating a unique offering that addresses specific client needs, marketing through social media and your website, and offering personalized consultations or trials. Utilize software like Exercise.com for client management and sales.

Can you sell gym programs?

Yes, you can sell gym programs, typically in the form of workout routines or training plans, either directly through your gym or online using platforms that allow for digital content creation and sales.

How do you market a fitness program?

Market a fitness program by highlighting its unique benefits, using testimonials, leveraging social media and email marketing, offering limited-time promotions, and creating engaging content that demonstrates the value of your program.

How can Exercise.com help me sell fitness online?

Exercise.com can help you sell fitness online by providing a platform for creating and hosting workout plans, managing client interactions, processing payments, and offering a custom-branded app. This makes it easier to reach a wider audience and provide a professional, streamlined service.

To explore how Exercise.com’s comprehensive software can support your online fitness business, book a demo today. Our platform is designed to help you manage and scale your business, providing you with the tools you need to succeed in the competitive online fitness market.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

See why Exercise.com is the best choice for selling fitness online.

Book a demo now!

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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