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101 Fitness Influencer Post Ideas in 2023

101 Fitness Influencer Post Ideas in 2023

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on May 26, 2023 — Updated on December 2, 2023

Use this big list of fitness influencer post ideas to help you discover what fitness content to post on social media.

Fitness Influencer Post Ideas

As a fitness influencer, the content you share is crucial to building your brand and reaching a wider audience. But with so much competition out there, it can be tough to come up with fresh and engaging ideas for your posts. If you’re wondering what you should post as a fitness influencer, then here is what you need to know!

In this article, we’ll explore some exciting ideas for your fitness content, from workout routines to nutrition and meal planning, to challenges and goals. Whether you’re just starting out and want to become a fitness influencer or looking to shake up your social media game, these ideas are sure to inspire your next post.

Fitness Income Ideas

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Big List of Social Media Fitness Content Ideas for Influencers

Get some inspiration to help you come up with new social media post ideas for fitness influencers. Here are some fitness influencer post ideas grouped by category:

Creative Fitness Influencer Post Ideas

  1. Share your favorite workout playlist
  2. Post a fun exercise challenge
  3. Showcase a new fitness product you’re trying out
  4. Start a fitness Q&A series
  5. Share a DIY equipment hack
  6. Discuss your workout outfit of the day
  7. Share your home workout setup
  8. Provide a look into your meal prep process
  9. Do a “day in the life” vlog
  10. Create a workout routine using household items
  11. Host a workout gear giveaway
  12. Share a stop-motion workout video
  13. Create a workout bloopers reel

Inspirational Fitness Influencer Post Ideas

  1. Share your personal fitness journey
  2. Post about overcoming a fitness challenge
  3. Share transformation pictures of yourself or clients
  4. Talk about how fitness improves your mental health
  5. Share a quote that keeps you motivated
  6. Talk about a time you failed and what you learned from it
  7. Showcase your “why” – the reason you stay fit
  8. Post a photo of your earliest days in fitness and reflect on the journey
  9. Share a story about a client’s success
  10. Discuss a fitness goal you recently achieved

Educational Fitness Influencer Post Ideas

  1. Share tips for proper form on a specific exercise
  2. Explain the benefits of a particular workout
  3. Discuss nutrition’s role in fitness
  4. Explain a common fitness myth
  5. Post a tutorial for a complex exercise
  6. Share the science behind muscle growth or fat loss
  7. Teach your followers how to set realistic fitness goals
  8. Discuss the importance of rest and recovery
  9. Share the health benefits of a particular food
  10. Break down the different types of protein and their benefits

Interactive Fitness Influencer Post Ideas

  1. Host a live workout session
  2. Start a weekly Q&A session
  3. Host a fitness challenge with a prize for the winner
  4. Ask your followers for their favorite workout routines
  5. Start a fitness book club
  6. Ask your followers to share their fitness goals
  7. Create a weekly check-in post for followers to share their progress
  8. Have followers share their favorite healthy recipes
  9. Create a workout challenge and have followers post their progress
  10. Ask your followers what fitness content they want to see more of

Motivational Fitness Influencer Post Ideas

  1. Share an inspiring fitness quote
  2. Post about the non-physical benefits of staying fit
  3. Share a message encouraging followers not to compare their progress with others
  4. Post about the importance of consistency in fitness
  5. Share a before and after photo demonstrating your progress
  6. Discuss the value of discipline in achieving fitness goals
  7. Share a post-workout selfie and discuss how good it makes you feel
  8. Post about embracing and overcoming the discomfort of working out
  9. Share a motivational video about staying focused on fitness goals

Recipes and Nutrition Post Ideas

  1. Share a post-workout smoothie recipe
  2. Post about your favorite pre-workout meal
  3. Share a recipe for a healthy version of a “cheat” food
  4. Post your favorite quick and easy healthy snack
  5. Discuss how you balance diet and exercise
  6. Share a list of your must-have pantry staples
  7. Post a recipe using only 5 ingredients
  8. Discuss your favorite sources of plant-based protein

Workout Routine Post Ideas

  1. Share your weekly workout schedule
  2. Post a quick workout for busy days
  3. Share a workout targeting a specific muscle group
  4. Post a no-equipment workout routine
  5. Share a high-intensity interval training (HIIT) workout
  6. Post a beginner-friendly workout
  7. Share a workout for improving flexibility
  8. Post a low-impact workout for joint health
  9. Share a workout focusing on balance and coordination

Fitness Lifestyle Post Ideas

  1. Share how you stay active outside the gym
  2. Post about a fun outdoor activity or sport you enjoy
  3. Share a favorite healthy spot to eat out
  4. Post about the importance of sleep in fitness
  5. Share how you manage stress for overall health
  6. Post your favorite ways to stay active with friends
  7. Share how you incorporate fitness into your vacation
  8. Post about balancing fitness with work and personal life

Behind-The-Scenes Fitness Influencer Post Ideas

  1. Share how you plan your content
  2. Post about your favorite filming equipment for workout videos
  3. Share a day in the life as a fitness influencer
  4. Post about how you manage your business aspect
  5. Share about collaborations with other fitness influencers
  6. Post about your favorite photo editing apps for fitness photos
  7. Share a sneak peek into an upcoming project

Personal Fitness Influencer Post Ideas

  1. Share about your favorite non-fitness hobbies
  2. Post about your family’s involvement in your fitness journey
  3. Share about a book you’re reading
  4. Post about an upcoming fitness event you’re participating in
  5. Share your favorite motivational book or podcast
  6. Post a picture from your childhood and discuss your journey
  7. Share about your favorite city to visit and the active things you do there

Client Spotlight Post Ideas

  1. Share a client’s before and after transformation
  2. Post a testimonial from a client
  3. Share a client’s success story
  4. Post about a client who achieved a significant milestone
  5. Share about a group class or boot camp session with clients
  6. Post a photo of a client practicing what they’ve learned
  7. Share a video of a client demonstrating improved form

Collaboration Post Ideas

  1. Share a workout you did with another fitness influencer
  2. Post about a fitness event or meetup you attended

Remember, the key to a successful fitness influencer strategy is to keep content varied, relevant, and engaging for your followers.

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Influencer Success Stories: Monetizing Fitness Following with Creative Social Media Post Ideas

The rise of fitness influencers has brought new opportunities for personal trainers and fitness enthusiasts to leverage their expertise and following. Here, we present a few composite case studies based on real-life examples. These influencers have harnessed creative social media posts to grow their audience, subsequently monetizing their reach using the comprehensive suite of fitness training software for fitness influencers offered by Exercise.com.

Case Study 1: From Fitness Enthusiast to Full-Time Online Trainer

John, a fitness enthusiast, and part-time personal trainer, started sharing workout routines and nutritional tips on Instagram. His unique, beginner-friendly content quickly garnered attention, growing his following to over 50,000. To monetize his growing audience, John used Exercise.com to launch a custom-branded fitness app. Using the app, he began selling personalized workout and meal plans. His income from the app soon surpassed his earnings as a part-time trainer, allowing him to transition to a full-time online trainer.

Case Study 2: The Power of Challenges and Community

Sophia, a fitness influencer with a sizable YouTube following, frequently shared her own fitness journey and engaged with her community through Q&As and workout challenges. Noticing the strong engagement on her challenges, she used Exercise.com to create a branded fitness app, where she launched premium paid challenges. Her audience jumped at the chance to engage in a more structured format, resulting in a significant boost to her income and strengthening her community further.

Read More:

Case Study 3: From Nutritional Tips to a Bestselling Nutrition Guide

Mike, a certified nutritionist and fitness influencer, used to share bite-sized nutritional tips and healthy recipes on his social media. His audience loved these posts, often asking for more detailed guidance. Recognizing this demand, Mike used Exercise.com to create a comprehensive nutrition guide, which he sold through his custom-branded fitness influencer app. His guide quickly became a bestseller among his followers, providing him with a substantial additional revenue stream.

Case Study 4: Expanding Reach and Revenue with Hybrid Training

Emma, a personal trainer with a local clientele, started posting fitness content on social media to expand her reach. As her online following grew, many of her followers expressed interest in her training sessions but were geographically distant. Emma decided to use Exercise.com to offer online personal training in addition to her in-person sessions. This hybrid model enabled her to serve both her local and online followers, dramatically increasing her income.

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Dean Somerset
Owner, Somerset Fitness

What About You?

Each of these fitness influencers harnessed the power of social media and creative content to grow their audience and monetize their following. With Exercise.com, they could easily offer valuable products and services to their followers, transforming their passion for fitness into profitable online businesses.

What about your fitness business? Let us see how we can help grow your online fitness business so that you can monetize your fitness following and help your community.

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Workout Routines and Demonstrations

Sharing workout routines and demonstrations is an excellent way to provide value to your followers and inspire them to get moving. Exercise is not only beneficial for physical health but also for mental health. It helps reduce stress, anxiety, and depression. Here are some ideas to try:

Full-body Workouts

Full-body workouts are a great option for those short on time or who want to work multiple muscle groups at once. It is an excellent way to burn calories and build strength. Consider sharing a full-body workout that can be done at home or in the gym. Include video demonstrations of each exercise so that your followers can see proper form. A full-body workout can include exercises such as squats, lunges, push-ups, and planks.

Targeted Muscle Group Exercises

Targeted muscle group exercises are perfect for those who want to focus on specific areas of the body. It is an excellent way to build muscle and improve overall body composition. Consider sharing a series of exercises that target a particular muscle group, such as glutes or abs. Again, be sure to include video demonstrations so that your followers can see how to perform each exercise correctly. Targeted muscle group exercises can include exercises such as hip thrusts, leg raises, and cable crunches.

HIIT and Cardio Routines

HIIT and cardio workouts are popular for a reason – they’re effective and efficient. They help improve cardiovascular health, increase endurance, and burn calories. Share a HIIT or cardio routine that your followers can do at home or in the gym. Consider creating a catchy name for your workout to make it more memorable. A HIIT or cardio routine can include exercises such as jumping jacks, mountain climbers, burpees, and high knees.

Flexibility and Mobility Drills

Stretching and mobility exercises are often overlooked but are essential for preventing injury and maintaining flexibility. It is an excellent way to improve range of motion and reduce muscle soreness. Share a series of stretches or mobility exercises that your followers can do before or after a workout. Again, video demonstrations are key here. Flexibility and mobility drills can include exercises such as foam rolling, dynamic stretching, and yoga poses.

Remember to always consult with a healthcare professional before starting any new exercise routine. It is essential to listen to your body and modify exercises as needed. Stay motivated, stay consistent, and most importantly, have fun!

Simeon Panda Fitness Influencer Social Media Post Ideas

Nutrition and Meal Planning

Proper nutrition is not only essential for maintaining a healthy lifestyle but also for achieving fitness goals. A well-balanced diet can help in achieving a leaner physique, improved energy levels, and better overall health. As a fitness influencer, you have the power to inspire your followers to make healthier choices by sharing delicious and nutritious meal ideas and tips.

Healthy Recipe Ideas

Sharing healthy and delicious recipes is a great way to inspire your followers to try new foods and adopt a healthier lifestyle. You can share a variety of recipes that cater to different dietary needs, such as vegan, gluten-free, or keto. You can also suggest healthy alternatives to popular comfort foods, such as cauliflower crust pizza or zucchini noodles. Complete your recipe posts with photos and step-by-step instructions to make it easy for your followers to recreate the dish.

One of my favorite healthy recipes is a quinoa salad bowl with roasted veggies. To make it, cook quinoa according to package instructions and roast your favorite veggies, such as sweet potatoes, broccoli, and bell peppers. Top the quinoa with the roasted veggies and add a drizzle of olive oil and balsamic vinegar for flavor.

Meal Prep Tips

Meal prep is a game-changer for anyone looking to eat healthier while saving time and money. By preparing meals in advance, you can ensure that you have healthy options available throughout the week, even when you’re short on time. Share your meal prep tips and tricks with your followers, including recipes that can be prepped in advance and stored for grab-and-go meals throughout the week.

One of my favorite meal prep recipes is a veggie-packed frittata. To make it, sauté your favorite veggies, such as spinach, mushrooms, and onions, in a non-stick skillet. Beat eggs and pour them over the veggies, then bake in the oven until set. Cut into slices and store in the fridge for a quick and easy breakfast or snack.

Supplements and Superfoods

Supplements and superfoods can be powerful tools for supporting your health and fitness goals. Share your favorite supplements and superfoods, along with their benefits and how to use them. You can also suggest natural alternatives to supplements, such as incorporating more whole foods into your diet.

One of my favorite superfoods is chia seeds. They are packed with fiber, protein, and omega-3 fatty acids, making them a great addition to smoothies, oatmeal, and yogurt bowls. Another great supplement is collagen, which can help improve skin health, joint health, and muscle recovery.

Hydration and Recovery

Proper hydration and recovery are essential for maintaining optimal health and performance. Share tips and strategies for staying hydrated and recovering properly after a workout, such as foam rolling and stretching. You can also suggest hydrating foods, such as watermelon and cucumbers, and share recipes for post-workout meals that aid in recovery.

One of my favorite post-workout meals is a protein-packed smoothie bowl. To make it, blend together frozen berries, spinach, protein powder, and almond milk. Top with sliced banana, chia seeds, and granola for added texture and nutrients.

Victorianiamh Fitness Influencer Social Media Post Ideas

Fitness Challenges and Goals

Challenges and goals are a great way to keep your followers engaged and motivated. Consider sharing monthly challenges or personal goals that your followers can follow along with.

When it comes to fitness challenges, there are endless possibilities. You could challenge your followers to complete a certain number of push-ups in a month, or to run a certain distance each week. Whatever you choose, make sure it’s something that is achievable but still challenging.

Monthly Fitness Challenges

Monthly fitness challenges, such as completing a certain number of workouts or hitting a specific step count, can be a fun way to involve your followers. Consider offering a prize or shoutout to those who complete the challenge successfully.

One idea for a monthly fitness challenge is to have your followers track their daily steps for the entire month. At the end of the month, those who hit a certain step count could be entered into a prize draw. This is a great way to encourage your followers to stay active throughout the month, and to build a sense of community around fitness.

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Personal Goal Setting

Sharing your personal fitness goals can be inspirational for your followers and help to build a connection with them. Share your goals and strategies for achieving them, as well as progress updates along the way.

One personal fitness goal you could share with your followers is to complete a half-marathon within a certain timeframe. You could share your training plan and progress updates along the way, as well as tips for staying motivated during long runs. This is a great way to show your followers that you’re not just a fitness influencer, but a real person with real goals and challenges.

Progress Tracking and Updates

Tracking progress is essential for staying motivated and reaching long-term goals. Share tips and strategies for tracking progress, such as using a fitness app or journaling, and encourage your followers to do the same.

One way to track progress is to take progress photos every few weeks. This can be a great way to see how far you’ve come, and to stay motivated on your fitness journey. You could encourage your followers to do the same, and to share their progress photos with you and the rest of the community.

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Celebrating Fitness Success Stories

Finally, celebrating your followers’ success stories can be a great way to build a community and inspire others. Share success stories and before-and-after photos from your followers, and thank them for being a part of your fitness journey.

One success story you could share is that of a follower who has lost a significant amount of weight through healthy eating and exercise. You could share their story, along with their tips and strategies for staying motivated and on track. This is a great way to inspire others who may be struggling with their own fitness journey.

Krissy Cela Fitness Influencer Social Media Post Ideas

What should I post as a fitness influencer?

As a fitness influencer, your posts should reflect your expertise, authenticity, and personality. Post content that provides value to your audience, such as workout routines, nutrition advice, fitness challenges, motivational stories, and personal journey reflections. Using a content calendar can help you plan and vary your content effectively. Don’t forget to engage with your followers by hosting Q&A sessions, responding to comments, and encouraging them to share their fitness journeys.

Read More: Fitness Influencer Social Media Content Calendar

How do you caption like an influencer?

Captions should be engaging, personable, and reflective of your unique voice. Use captions to provide context to your content, share stories, ask questions to your followers, or provide additional advice and tips. Use emojis and hashtags strategically to make your posts more engaging and discoverable. Remember to keep it authentic – authenticity resonates with audiences and builds trust.

Read More: Creative Gym & Fitness Captions

How can I grow my following as a fitness influencer?

Consistency and engagement are key. Post regularly, respond to comments, and engage with other influencers and followers. Sharing valuable content, like workout routines and nutritional tips, can also attract and retain followers. Consider running challenges or contests to encourage active participation.

Read More:

How can I monetize my platform as a fitness influencer?

There are several ways to monetize your platform. You can sell workout plans, offer personal training sessions, run paid online fitness challenges, or sell nutrition guides, all of which can be facilitated using a platform like Exercise.com. You can also make money with fitness online through brand partnerships, sponsored posts, and affiliate marketing.

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How can I measure the success of my posts as a fitness influencer?

Most social media platforms offer analytics tools to measure the success of your posts. Look at metrics like engagement rate (likes, comments, shares), follower growth, and reach. Additionally, if you’re using your platform to sell products or services, tracking sales and conversions is crucial. A/B testing different types of posts and analyzing your audience’s response can also help you optimize your content strategy.

How can a content calendar help me as a fitness influencer?

A content calendar helps you plan your posts in advance, ensuring you have a consistent and varied content mix. It allows you to strategically plan around important dates, promotional periods, or fitness challenges. A content calendar can also make it easier to track what content performs well and adjust your strategy accordingly.

Read More:

What are some effective fitness content ideas for Instagram?

Effective fitness content ideas for Instagram include sharing workout routines, nutritional tips, and motivational quotes. Personal trainers can post transformation stories or personal trainer Instagram post ideas that showcase client progress. Fitness influencers can engage their audience with fitness influencer content ideas like interactive Q&A sessions or challenges. Utilizing Exercise.com, fitness professionals can track client progress and share these insights, adding authenticity to their content.

How can fitness influencers create engaging posts on Instagram?

Fitness influencers can create engaging posts on Instagram by sharing a variety of fitness post ideas for Instagram. This could include a mix of workout videos, fitness tips, and personal wellness journeys. Content ideas for fitness Instagram should be relatable and inspiring, encouraging followers to stay active and healthy. Sharing a day in the life of a fitness influencer can also provide a behind-the-scenes look at fitness routines and lifestyle choices.

What are some creative gym and fitness post ideas for Instagram?

Creative gym and fitness post ideas for Instagram include showcasing different workout techniques, gym equipment tutorials, and gym Instagram post ideas that highlight the gym environment. Fitness Instagram ideas can also involve posting about fitness topics for Instagram, like discussing the latest fitness trends or wellness tips. For more personalized content, fitness influencers can share their fitness journey, providing insights and inspiration to their followers.

How can fitness influencers optimize their Instagram posts for better engagement?

Fitness influencers can optimize their Instagram posts for better engagement by understanding the best time to post on Instagram for fitness content. They should also focus on creating high-quality, visually appealing content that resonates with their target audience. Fitness posts should be informative and motivational, encouraging followers to engage through likes, comments, and shares. Exercise.com can help influencers analyze engagement metrics to refine their posting strategy.

What topics and content ideas should fitness influencers focus on?

Fitness influencers should focus on fitness topics to talk about that are relevant and interesting to their audience. This could include discussing fitness trends, sharing fitness and nutrition tips, or addressing common fitness myths. Content ideas for fitness influencers should also include personal experiences and insights, making their content more relatable and authentic. Sharing a variety of content, from workout routines to wellness advice, can help in maintaining a diverse and engaging Instagram profile.

Get Started Growing Your Fitness Following!

As a fitness influencer, there are endless possibilities for creating engaging and inspiring content for your followers. From workout routines to meal planning, to challenges and goals, the ideas outlined above are sure to inspire and motivate your audience. So get out there and start creating – your followers are waiting for you!

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“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”
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Founder, Core Online

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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