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How much do fitness influencers make with 10k followers?

How much do fitness influencers make with 10k followers?

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on July 14, 2023 — Updated on December 11, 2023

With 10,000 followers, fitness influencers can expect to make around $50 to $250 per month with low engagement promoting other brands, while the income can jump to $1,500 (and often much more) if they establish their own fitness brand and they have high engagement.

How much do fitness influencers make with 10k followers?

Factors such as content uniqueness, audience responsiveness, and monetization strategies play vital roles in determining earnings. Typical fitness influencer income varies widely but some fitness influencers who have learned how to start a fitness business (instead of just promoting other company’s offers as sponsored posts) can skyrocket their income to levels that are literally off the charts (see data below).

Fitness Income Ideas

Welcome to the world of fitness influencing, where social media presence and personal branding can translate into lucrative earnings. With the rise of platforms like Instagram and YouTube, fitness influencers have become key players in the wellness industry. But just how much can these influencers expect to earn with a modest following of 10k followers? Discover the earning potential of fitness influencers with 10k followers.

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Fitness Influencer Income by Engagement and Business Model

This fitness influencer income data below outlines the importance of building a following that is highly engaged and then monetizing that following with your own brand rather than being viewed as “selling out” by promoting other company’s offers (i.e. sponsored posts). The estimated data below is very conservative; many fitness influencers who work with a professional platform like Exercise.com and treat their opportunity like the business it is see significantly higher earnings than what is mentioned below.

Fitness Influencer Income: Low Engagement + Promotes Other Company’s Offers

FollowersEstimated Earnings Per Month
1,000$10 – $50
5,000$50 – $250
10,000$100 – $500
50,000$500 – $2,500
100,000$1,000 – $5,000
500,000$5,000 – $25,000
1,000,000+$10,000 – $50,000+

Fitness Influencer Income: High Engagement + Promotes Other Company’s Offers

FollowersEstimated Earnings Per Month
1,000$20 – $100
5,000$100 – $500
10,000$200 – $1,000
50,000$1,000 – $5,000
100,000$2,000 – $10,000
500,000$10,000 – $50,000
1,000,000+$20,000 – $100,000+

Fitness Influencer Income: Low Engagement + Starts Their Own Fitness Brand

FollowersEstimated Earnings Per Month
1,000$60 – $300
5,000$300 – $1,500
10,000$600 – $3,000
50,000$3,000 – $15,000
100,000$6,000 – $30,000
500,000$30,000 – $150,000
1,000,000+$60,000 – $300,000+

Fitness Influencer Income: High Engagement + Starts Their Own Fitness Brand

FollowersEstimated Earnings Per Month
1,000$120 – $600
5,000$600 – $3,000
10,000$1,200 – $6,000
50,000$6,000 – $30,000
100,000$12,000 – $60,000
500,000$60,000 – $300,000
1,000,000+$120,000 – $600,000+

Note that this fitness influencer income data is very much on the conservative side; many fitness influencers are making significantly more than what is mentioned here. These tables showcase the significant income potential for fitness influencers at various levels of engagement and entrepreneurial development. The growth opportunities are especially pronounced for those who decide to start their own fitness brand, creating a platform to monetize their unique voice and expertise directly.

Exercise.com can be an essential partner in this journey, providing a suite of professional tools to create and manage a unique fitness brand. From a custom branded fitness app to selling workout plans online, running online fitness challenges, offering online workout groups, and more—Exercise.com empowers fitness influencers to increase their income and make more money from fitness versus just promoting other companies’ sponsored posts. It’s an opportunity to develop a personal connection with followers, offering value and unique experiences tailored to their needs and interests.

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Read More:

Top 10 Highest Paid Fitness Influencers

Kayla Itsines Fitness Influencer
Source: Kayla Itsines, Fitness Influencer

It’s important to note that the earnings of fitness influencers can be difficult to accurately estimate. This is because their income is often not publicly available and can come from a variety of sources, including sponsored posts, brand partnerships, personal product lines, workout plan sales, and more. Furthermore, an influencer’s earnings can change frequently based on factors like fluctuating follower counts, new brand deals, and shifts in their business strategy. The numbers provided below are rough estimates based on available data and may not reflect the influencers’ actual current earnings.

NameEstimated Social Media FollowersEstimated Annual Earnings
Kayla Itsines12.6M (Instagram)$17M+
Joe Wicks (The Body Coach)3.8M (Instagram)$15M+
Simeon Panda7.2M (Instagram)$8M+
Jen Selter12.5M (Instagram)$7.5M+
Michelle Lewin13.7M (Instagram)$5M+
Emily Skye2.5M (Instagram)$5M+
Cassey Ho (Blogilates)1.7M (Instagram)$3M+
Rachel Brathen (Yoga Girl)2.1M (Instagram)$2.5M+
Lyzabeth Lopez2.1M (Instagram)$2M+
Natalie Jill545K (Instagram)$1M+
Simeon Panda Fitness Influencer
Source: Simeon Panda, Fitness Influencer

How Fitness Influencers Generate Income

Let’s get right to some practical ways that fitness influencers generate income online. You can sell workout plans, run fitness challenges, offer access (paid) to an online workout group, you can sell online training sessions, sell a membership to your fitness app, and much more. Here are some easy things you can do with the Exercise.com software platform to generate fitness income online.

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Understanding the world of fitness influencers

The allure of being a fitness influencer is undeniable. These individuals have the power to inspire and motivate others to lead healthier lifestyles. But behind the carefully staged workout videos and flawless gym selfies, there is a complex world of strategy, dedication, and financial considerations.

One of the primary reasons fitness influencers are able to monetize their passion, expertise, and online presence is the immense popularity of social media platforms. Instagram, in particular, has become a hub for fitness enthusiasts, allowing them to showcase their workouts, share nutrition tips, and engage with their followers. By leveraging this platform, fitness influencers can attract brand partnerships, sponsorships, and other opportunities.

Another important aspect of the world of fitness influencers is the need for authenticity. In order to build a loyal following, fitness influencers must establish trust with their audience. This means being transparent about their own fitness journey, sharing both successes and failures, and providing genuine advice and recommendations. Authenticity is key in building a strong and engaged community of followers.

Additionally, the world of fitness influencers is not without its challenges. The pressure to maintain a certain physique and image can be overwhelming. Many fitness influencers feel the need to constantly push themselves to achieve new goals and maintain a certain level of fitness. This can lead to burnout and mental health issues. It is important for fitness influencers to prioritize self-care and set boundaries to ensure their own well-being.

The role of social media in the fitness industry

In today’s digital era, social media has revolutionized the way we connect, communicate, and consume content. The fitness industry is no exception to this trend. Fitness influencers have harnessed the power of platforms like Instagram and YouTube to build their personal brands and reach a large audience. In turn, this audience becomes a valuable asset when it comes to monetizing their online presence.

On social media, fitness influencers can share their fitness journey, provide valuable insights, and inspire their followers to adopt healthier lifestyles. By doing so, they create a loyal and engaged community that not only supports their content but also attracts potential business opportunities.

One of the key advantages of social media in the fitness industry is the ability to provide real-time updates and instant feedback. Fitness influencers can use platforms like Instagram and Facebook to share their workouts, progress photos, and nutrition tips with their followers. This allows for immediate interaction and engagement, as followers can comment, like, and share the content, creating a sense of community and accountability.

Additionally, social media provides a platform for fitness professionals to showcase their expertise and build credibility. By sharing educational content, such as workout tutorials, nutrition advice, and motivational tips, fitness influencers can position themselves as trusted authorities in the industry. This not only helps to attract more followers but also opens up opportunities for collaborations, sponsorships, and partnerships with brands and companies in the fitness space.

Exploring the financial aspect of fitness influencing

When it comes to making money as a fitness influencer, there are several revenue streams to consider. Brand partnerships and sponsorships are perhaps the most common. These collaborations involve featuring and promoting products or services related to fitness and wellness on the influencer’s social media channels. In return, influencers receive monetary compensation or free products.

In addition to brand partnerships, fitness influencers can also monetize their content through affiliate marketing. By recommending products or services and including unique affiliate links, influencers can earn a commission for every sale made through their recommendation. This approach allows influencers to align themselves with brands and products they genuinely believe in, while also benefiting financially.

Another way fitness influencers can generate income is through creating and selling their own digital products. This can include e-books, online courses, or personalized training programs. By leveraging their expertise and knowledge, influencers can create valuable resources for their audience and charge a fee for access. This not only provides a source of income but also allows influencers to establish themselves as authorities in the fitness industry.

Unveiling the earning potential of fitness influencers

Now, let’s address the question at hand: how much can fitness influencers expect to make with 10k followers? While earnings can vary significantly based on factors such as engagement rate, niche, and geographical location, it is estimated that fitness influencers with 10k followers can earn anywhere from $50 to $500 per sponsored post. However, it’s essential to note that these figures are just estimates, and individual circumstances can greatly influence earnings.

One factor that can greatly impact the earning potential of fitness influencers is their level of expertise and credibility in the fitness industry. Influencers who have certifications or qualifications in fitness-related fields may be able to command higher rates for their sponsored posts, as they are seen as more knowledgeable and trustworthy by their audience.

Additionally, the type of brand or product being promoted can also affect the earnings of fitness influencers. Some brands may be willing to pay higher rates for endorsements from influencers with a specific target audience or a strong alignment with their brand values. For example, a fitness influencer who focuses on vegan nutrition may be more likely to receive higher-paying opportunities from vegan food companies.

Factors that influence income for fitness influencers with 10k followers

Several factors play a role in determining the income of fitness influencers with 10k followers. One crucial factor is the engagement rate, which refers to the level of interaction and connection between the influencer and their audience. A high engagement rate indicates that the influencer’s followers are actively participating in the content, leaving comments, and sharing their experiences. Brands are more likely to invest in influencers with a high engagement rate, as it signifies the ability to reach and impact their target audience.

Niche and specialization are also key influencers of income. Fitness influencers who have carved out a unique and specific niche, such as yoga or bodybuilding, tend to attract a more dedicated and passionate audience. This targeted following can lead to more lucrative partnerships and collaborations.

Breaking down the revenue streams for fitness influencers

Let’s take a deeper dive into the various revenue streams available to fitness influencers. Apart from sponsored posts and brand partnerships, fitness influencers can generate income through product endorsements, event appearances, and paid speaking engagements. They can also develop and sell their own digital products, such as fitness programs, e-books, or online courses.

Additionally, some fitness influencers choose to monetize their following through paid subscriptions, offering exclusive content or access to private communities. This recurring income source ensures a stable revenue stream and allows influencers to provide additional value to their most dedicated followers.

The significance of follower count in determining earnings

While follower count plays a role in determining an influencer’s earnings, it is not the sole determining factor. Having a large following undoubtedly increases the chances of attracting brand partnerships and sponsorships. However, engagement rate and the quality of the following are equally if not more important.

Fitness influencers with a smaller but highly engaged and dedicated following can command higher rates due to their ability to connect with their audience on a deeper level. Brands recognize the value of influencers who can genuinely influence and inspire their followers to take action, regardless of the actual number of followers.

Case studies: Real-life examples of fitness influencers with 10k followers and their income

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To provide a better understanding of the earning potential for fitness influencers with 10k followers, let’s take a look at a few real-life examples. Keep in mind that these numbers are approximate and can vary significantly based on various factors. Note that these are just composites but based on real life examples.

Case Study 1: Sarah, a fitness influencer with 10k followers, focuses on sharing her healthy recipes and workout routines. Through brand partnerships and sponsored posts, Sarah earns an average of $100 per sponsored post. Additionally, she earns an extra $200 per month through affiliate marketing, recommending products she believes in.

Case Study 2: Mark, a fitness influencer specializing in weightlifting, also boasts 10k followers. His expertise and engagement rate allow him to charge $300 for each sponsored post. Mark also earns an additional $300 per month by selling his workout programs and personalized coaching services.

Debunking common misconceptions about influencer earnings

Despite the perceived glamour and easy money associated with being a fitness influencer, it’s crucial to address some common misconceptions about influencer earnings.

Firstly, becoming a successful fitness influencer requires dedication, hard work, and consistent content creation. It is not an overnight success story, and building a loyal following takes time and effort.

Secondly, while it’s possible to earn a substantial income as a fitness influencer, it’s essential to realize that not every fitness influencer reaches the same level of financial success. Factors such as niche, content quality, and business acumen all play a role in determining the earning potential.

Strategies to monetize a fitness influencer’s online presence

If you aspire to monetize your fitness influence, consider implementing the following strategies:

1. Focus on building a genuine and engaged community by consistently providing value and connecting with your audience.

2. Create high-quality content that aligns with your personal brand and resonates with your target audience.

3. Collaborate with brands and develop long-term partnerships that align with your values and interests.

4. Explore a range of revenue streams, such as sponsored posts, affiliate marketing, digital products, and subscriptions, to diversify your income.

How to negotiate brand partnerships and sponsorships as a fitness influencer with 10k followers

When it comes to negotiating brand partnerships and sponsorships, there are a few essential tips to keep in mind:

1. Know your worth: Understand the value you bring to the table and the unique audience you have cultivated. Use this knowledge to negotiate fair compensation.

2. Research the brand: Familiarize yourself with the brand’s values, products, and target audience. This knowledge will enable you to create compelling pitches tailored to the brand’s specific needs.

3. Be professional and authentic: Approach negotiations with professionalism and transparency. Authenticity is highly valued in influencer marketing, so stay true to your brand and principles.

Diversifying income sources for long-term sustainability in the fitness influencing industry

To ensure long-term sustainability in the fitness influencing industry, it’s crucial to diversify your income sources. Relying solely on brand partnerships and sponsorships can be risky, as market trends and brand priorities can change overnight. By exploring additional revenue streams like affiliate marketing, digital products, and subscriptions, you can create a more stable and resilient income base.

Tips and tricks to increase earnings as a fitness influencer with 10k followers

Looking to boost your earnings as a fitness influencer with 10k followers? Consider implementing these tips and tricks:

1. Engage with your audience: Respond to comments, ask for feedback, and actively participate in discussions. Building a strong connection with your followers will increase their loyalty and trust.

2. Enhance your content: Continuously strive to improve the quality of your content. Invest in high-quality equipment, develop your storytelling skills, and adapt to evolving trends in the industry.

3. Network with other influencers: Collaborating with fellow fitness influencers can introduce you to new opportunities and expand your reach. Seek out mutually beneficial partnerships that align with your brand values.

Building a personal brand as a path to higher earnings for fitness influencers

Building a personal brand is the key to unlocking higher earnings as a fitness influencer. By cultivating a strong and recognizable brand persona, you elevate yourself above the competition and attract more lucrative opportunities.

Start by defining your unique value proposition and identifying your target audience. Develop a consistent visual aesthetic, voice, and messaging that resonate with your audience. As your personal brand grows, so too will your earning potential.

While the earning potential for fitness influencers with 10k followers can vary, it is possible to monetize this online following through various revenue streams. By developing a solid personal brand, engaging with your audience, diversifying your income sources, and continuously improving your content, you can increase your earnings and thrive in the fitness influencing industry. Remember, success as a fitness influencer requires more than just followers – it requires dedication, passion, and a strategic approach to turning your online presence into a sustainable business.

How can I leverage my 10k followers on Instagram to generate income in the fitness industry?

With 10k followers on Instagram, you can generate income by engaging in affiliate marketing, sponsored posts, and promoting fitness-related products or services. However, to maximize your earning potential, consider using Exercise.com to create a custom branded fitness app. This approach allows you to build your own fitness brand and offer personalized training programs, which can be more lucrative than solely relying on sponsored posts.

What are the typical rates gym influencers can expect with 10k followers?

Gym influencers’ rates with 10k followers vary based on engagement levels and niche, but typically, they can charge between $100 to $500 per sponsored post. However, these rates can significantly increase if you have a strong engagement rate and a highly targeted audience.

How much do gym influencers make on average?

On average, gym influencers’ earnings can range widely, from a few hundred to several thousand dollars per month, depending on their follower count, engagement rate, and the types of partnerships or sponsorships they secure.

Read More: Typical Fitness Influencer Income

How much does a fitness influencer make with 10k followers on Instagram?

A fitness influencer with 10k followers on Instagram can make varying amounts, but typically, they can expect to earn between $100 to $500 per sponsored post. However, this can increase with high engagement rates and successful brand partnerships.

How much money can you make on Instagram with 10k followers for a fitness account with good engagement?

With 10k followers and good engagement on a fitness Instagram account, you can potentially make a few hundred dollars per post. Earnings can increase with affiliate sales, product promotions, and especially by leveraging your own services and products through a platform like Exercise.com.

How does having a custom branded app through Exercise.com enhance income opportunities for fitness influencers?

Having a custom branded app through Exercise.com enhances income opportunities by allowing fitness influencers to monetize their expertise directly. Instead of just earning through sponsored posts, influencers can offer personalized training programs, sell fitness plans, and engage with their audience on a deeper level, thus creating a more sustainable and scalable income stream.

What should workout influencers know about maximizing their rates?

Workout influencers should understand the value of their influence, engagement rates, and niche market. Building a strong personal brand and offering unique content or services, such as through a custom app on Exercise.com, can significantly maximize earning potential beyond standard influencer rates.

Do you need 10k followers to get paid for reels?

No, you don’t necessarily need 10k followers to get paid for reels on Instagram. While having a larger following may attract more brand collaborations, it’s engagement and content quality that often matter most to brands.

How much does someone with 10k followers on Instagram make per post?

An influencer with 10k followers on Instagram might earn anywhere from $100 to $500 per sponsored post, depending on the niche, engagement rate, content quality, and the brand’s budget.

How much does the average fitness influencer make?

The average fitness influencer’s earnings can vary widely. Micro-influencers might make a few hundred dollars per post, while top-tier influencers could earn thousands. It depends on several factors, including followers, engagement, and the specific collaboration.

Read More: Average Fitness Influencer Income

How much to charge with 10k followers?

With 10k followers, influencers might charge anywhere from $100 to $500 per sponsored post. Pricing can vary depending on the industry, content quality, engagement rate, and other factors.

Will Instagram pay me if I have 10k followers?

Instagram doesn’t directly pay influencers based on follower count. Earnings typically come from brand collaborations, sponsored posts, and other monetization strategies.

How much is 10k views on Instagram reels?

The value of 10k views on Instagram reels doesn’t translate directly into earnings. It might enhance visibility and attract potential brand partnerships but does not have a set monetary value.

What happens when you hit 10k followers on IG?

Hitting 10k followers on Instagram unlocks the “Swipe Up” feature in stories, allowing you to link directly to external websites. This can enhance marketing efforts and is often seen as a milestone in growing an online presence.

How much Instagram pay for 12k followers?

Instagram doesn’t directly pay users based on the number of followers. Earnings come from brand partnerships, affiliate marketing, and other monetization strategies.

How hard is it to make money as a fitness influencer?

Making money as a fitness influencer can be challenging and requires a solid following, high engagement, consistent content creation, and alignment with brands that resonate with your message.

Who is the highest paid fitness influencer?

The highest-paid fitness influencers are usually well-known personalities like Kayla Itsines and Simeon Panda, who have turned their social media presence into lucrative businesses.

How do you become a paid fitness influencer?

Becoming a paid fitness influencer requires building an engaged following, creating quality content, understanding your audience, and actively seeking and negotiating brand collaborations.

How many followers do you need to make $100 K?

The number of followers needed to make $100K depends on various factors like engagement rate, collaboration terms, niche, and monetization strategies. Some influencers may achieve this with tens of thousands of followers, while others might need hundreds of thousands.

Do you pay influencers before or after?

Payment terms for influencers vary and should be outlined in a contract. Some brands may pay upfront, while others might pay after deliverables are met.

How many followers is a micro influencer?

A micro-influencer typically has between 1,000 and 50,000 followers, depending on the platform and industry.

How many followers do I need to get paid for reels?

There’s no specific follower requirement to get paid for reels. Earning potential comes from brand collaborations and sponsorships, which depend more on content quality and engagement.

How much followers required to earn from Instagram reels?

There’s no set follower count required to earn from Instagram reels. Monetization comes through brand collaborations, sponsored content, and other avenues, often dependent on engagement and content relevance.

How do you qualify for paid reels?

Qualifying for paid reels often depends on brand partnerships and agreements, not specific platform requirements. Building an engaged following, creating compelling content, and aligning with relevant brands are key steps.

How can Exercise.com help me run my fitness business?

Exercise.com offers a robust software solution tailored to fitness professionals, gym owners, personal trainers, online coaches, and fitness influencers. With features like business management, payment processing, online booking, hosting exercise videos, and selling workout plans through a custom-branded app, Exercise.com simplifies the way you run your fitness business. By enhancing efficiency and creating opportunities for growth, Exercise.com can be a key component in your fitness business’s success. Booking a demo can help you explore how Exercise.com can fit your specific needs.

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Owner, Erica Nangle Fitness

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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