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How much do fitness influencers make with 5k followers?

How much do fitness influencers make with 5k followers?

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on July 14, 2023 — Updated on March 1, 2024

Fitness influencers with 5,000 followers can make $25 to $125 per month through promoting other company’s offers with low engagement, reaching up to $750 (and often much more) if they launch their own fitness brand with high engagement.

How much do fitness influencers make with 5k followers?

The revenue of fitness influencer with 5k followers varies widely based on their engagement, content value, target audience, and brand partnerships. Typical fitness influencer income varies widely but some fitness influencers who have learned how to start a fitness business (instead of just promoting other company’s offers as sponsored posts) can skyrocket their income to levels that are literally off the charts (see data below).

If you’ve ever wondered how much these health and wellness gurus earn with just 5,000 dedicated followers, you’re in the right place. In this article, we will dive deep into the earning potential of fitness influencers with a modest but growing follower count. Discover how much fitness influencers can earn with just 5k followers. See how much you can earn by monetizing your fitness following, even with just 5k engaged fitness followers.

Fitness Income Ideas

The amount of money you can earn with 5,000 followers can vary depending on several factors such as engagement rate, niche, and demographics of your audience. Generally, fitness influencers with 5,000 followers can expect to earn anywhere from $50 to $500 per sponsored post or promotional campaign, but this can increase significantly with higher engagement rates and niche relevance. Ultimately, the amount of money you make with 5,000 followers will depend on your ability to create high-quality content and form partnerships with brands.

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Fitness Influencer Income by Engagement and Business Model

This fitness influencer income data below outlines the importance of building a following that is highly engaged and then monetizing that following with your own brand rather than being viewed as “selling out” by promoting other company’s offers (i.e. sponsored posts). The estimated data below is very conservative; many fitness influencers who work with a professional platform like Exercise.com and treat their opportunity like the business it is see significantly higher earnings than what is mentioned below.

Fitness Influencer Income: Low Engagement + Promotes Other Company’s Offers

FollowersEstimated Earnings Per Month
1,000$10 – $50
5,000$50 – $250
10,000$100 – $500
50,000$500 – $2,500
100,000$1,000 – $5,000
500,000$5,000 – $25,000
1,000,000+$10,000 – $50,000+

Fitness Influencer Income: High Engagement + Promotes Other Company’s Offers

FollowersEstimated Earnings Per Month
1,000$20 – $100
5,000$100 – $500
10,000$200 – $1,000
50,000$1,000 – $5,000
100,000$2,000 – $10,000
500,000$10,000 – $50,000
1,000,000+$20,000 – $100,000+

Fitness Influencer Income: Low Engagement + Starts Their Own Fitness Brand

FollowersEstimated Earnings Per Month
1,000$60 – $300
5,000$300 – $1,500
10,000$600 – $3,000
50,000$3,000 – $15,000
100,000$6,000 – $30,000
500,000$30,000 – $150,000
1,000,000+$60,000 – $300,000+

Fitness Influencer Income: High Engagement + Starts Their Own Fitness Brand

FollowersEstimated Earnings Per Month
1,000$120 – $600
5,000$600 – $3,000
10,000$1,200 – $6,000
50,000$6,000 – $30,000
100,000$12,000 – $60,000
500,000$60,000 – $300,000
1,000,000+$120,000 – $600,000+

Note that this fitness influencer income data is very much on the conservative side; many fitness influencers are making significantly more than what is mentioned here. These tables showcase the significant income potential for fitness influencers at various levels of engagement and entrepreneurial development. The growth opportunities are especially pronounced for those who decide to start their own fitness brand, creating a platform to monetize their unique voice and expertise directly.

Exercise.com can be an essential partner in this journey, providing a suite of professional tools to create and manage a unique fitness brand. From a custom branded fitness app to selling workout plans online, running online fitness challenges, offering online workout groups, and more—Exercise.com empowers fitness influencers to increase their income and make more money from fitness versus just promoting other companies’ sponsored posts. It’s an opportunity to develop a personal connection with followers, offering value and unique experiences tailored to their needs and interests.

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Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

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Read More:

Top 10 Highest Paid Fitness Influencers

Kayla Itsines Fitness Influencer
Source: Kayla Itsines, Fitness Influencer

It’s important to note that the earnings of fitness influencers can be difficult to accurately estimate. This is because their income is often not publicly available and can come from a variety of sources, including sponsored posts, brand partnerships, personal product lines, workout plan sales, and more. Furthermore, an influencer’s earnings can change frequently based on factors like fluctuating follower counts, new brand deals, and shifts in their business strategy. The numbers provided below are rough estimates based on available data and may not reflect the influencers’ actual current earnings.

NameEstimated Social Media FollowersEstimated Annual Earnings
Kayla Itsines12.6M (Instagram)$17M+
Joe Wicks (The Body Coach)3.8M (Instagram)$15M+
Simeon Panda7.2M (Instagram)$8M+
Jen Selter12.5M (Instagram)$7.5M+
Michelle Lewin13.7M (Instagram)$5M+
Emily Skye2.5M (Instagram)$5M+
Cassey Ho (Blogilates)1.7M (Instagram)$3M+
Rachel Brathen (Yoga Girl)2.1M (Instagram)$2.5M+
Lyzabeth Lopez2.1M (Instagram)$2M+
Natalie Jill545K (Instagram)$1M+
Simeon Panda Fitness Influencer
Source: Simeon Panda, Fitness Influencer

How Fitness Influencers Generate Income

Let’s get right to some practical ways that fitness influencers generate income online. You can sell workout plans, run fitness challenges, offer access (paid) to an online workout group, you can sell online training sessions, sell a membership to your fitness app, and much more. Here are some easy things you can do with the Exercise.com software platform to generate fitness income online.

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The earning potential of fitness influencers with 5k followers

It may come as a surprise, but fitness influencers with just 5,000 followers have the potential to earn a considerable income. While it’s true that the earning capacity grows as their follower count increases, these influencers have already established a loyal fan base that can be monetized in several ways.

One of the primary income streams for fitness influencers with 5k followers is brand collaborations. With a dedicated and engaged audience, influencers can partner with fitness brands to endorse products or services. These collaborations can range from sponsored posts on social media to long-term partnerships, where influencers become brand ambassadors. These opportunities provide influencers with financial compensation, free products, and increased exposure.

In addition to brand collaborations, fitness influencers with 5k followers can also generate income through affiliate marketing. By promoting products or services through unique affiliate links, influencers can earn a commission for every sale made through their referral. This allows influencers to monetize their content without relying solely on sponsored collaborations.

Furthermore, fitness influencers with 5k followers can leverage their expertise by offering online coaching or training programs. With their knowledge and experience in the fitness industry, influencers can create personalized workout plans, meal guides, or even provide one-on-one coaching sessions. These services can be offered at a premium price, providing influencers with a steady income stream.

Unveiling the financial success of fitness influencers with 5k followers

Let’s delve into the numbers and shed light on the financial success stories of fitness influencers at the 5,000 follower mark. While individual earnings may vary significantly, it is not uncommon for influencers at this level to earn a few hundred to a few thousand dollars per sponsored post. Factors such as engagement rate, content quality, and niche relevance play a crucial role in determining the compensation influencers receive.

Additionally, fitness influencers can leverage their follower count to create their own products or services. This could include e-books, personalized meal plans, online coaching programs, or even exclusive workout videos. By providing value directly to their audience, influencers can generate additional income on top of brand collaborations.

Furthermore, fitness influencers with 5,000 followers can also monetize their platforms through affiliate marketing. By partnering with fitness brands and promoting their products or services, influencers can earn a commission for every sale made through their unique affiliate links. This allows influencers to earn passive income based on their audience’s purchases, providing an additional revenue stream.

In addition to sponsored posts, creating and selling merchandise is another avenue for fitness influencers to increase their earnings. From branded apparel and accessories to fitness equipment and supplements, influencers can capitalize on their personal brand and loyal following by offering products that align with their niche and resonate with their audience. This not only generates income but also strengthens the influencer’s brand identity and fosters a sense of community among their followers.

Exploring the income streams for fitness influencers at the 5k follower mark

It’s essential to explore the various income streams available to fitness influencers with 5,000 followers. Apart from brand collaborations and creating their own products, influencers can also monetize their content through affiliate marketing. This involves promoting products or services and earning a commission for each sale generated through their unique affiliate links.

Another revenue stream for fitness influencers is sponsored events or appearances. Fitness expos, conferences, and workshops often seek influencers to speak or endorse their events. These opportunities not only provide influencers with direct income but also increase their exposure and credibility within the fitness industry.

Additionally, fitness influencers with 5,000 followers can also generate income through sponsored posts on social media. Brands may approach influencers to create content featuring their products or services and pay them for the promotion. These sponsored posts can be in the form of photos, videos, or stories, allowing influencers to showcase the brand to their audience and earn money in the process.

The real story behind the earnings of fitness influencers with 5k followers

We must acknowledge that not every fitness influencer with 5,000 followers will earn a significant income right from the start. Building a successful brand and monetizing it takes time, effort, and consistent engagement with followers. The actual earnings can vary greatly depending on individual circumstances, niche, and marketing strategies employed.

However, it’s crucial to remember that the follower count is just one piece of the puzzle. Engaging with your audience, creating valuable content, and maintaining authenticity are essential factors that contribute to long-term success and increased earning potential.

Understanding the monetary value of a 5k follower count for fitness influencers

While some may perceive a 5,000 follower count as relatively modest, it’s important to understand the monetary value that lies within. With an engaged and loyal audience, fitness influencers can influence purchasing decisions and sway the opinions of their followers. Brands are willing to invest in influencers who can effectively connect with their target audience, even with a smaller follower count.

As an influencer’s follower count grows, so does their bargaining power. However, at the 5,000 follower mark, influencers can still negotiate partnerships and collaborations with brands, allowing them to earn a substantial income while continuing to build their online presence.

Breaking down the revenue generated by fitness influencers with 5k followers

Let’s break down the revenue generated by fitness influencers with 5,000 followers. As mentioned earlier, sponsored posts can yield several hundred to several thousand dollars per collaboration, depending on multiple factors. Influencers can expect additional income from their own products or services, which can be scaled as their follower count increases.

Affiliate marketing can also generate a steady stream of income, with influencers earning a percentage of each successful referral. While these earnings may start small, they can grow significantly as the influencer’s audience expands.

Revealing the secrets to financial success for fitness influencers at 5k followers

Now that we’ve explored the potential income streams and understood the value of a 5,000 follower count, it’s time to reveal the secrets to financial success for fitness influencers at this level. One crucial aspect is consistency in producing high-quality and engaging content. Influencers must stay true to their personal brand and maintain authenticity, as this resonates with followers and attracts potential partnerships.

Additionally, networking within the industry and connecting with other influencers, fitness professionals, and brands can open doors to exciting collaborations and opportunities. Utilizing various social media platforms strategically and staying up-to-date with industry trends and changes also play a significant role in driving financial success.

How much can you expect to earn as a fitness influencer with 5k followers?

While it’s difficult to provide a specific figure, fitness influencers with 5,000 followers can expect to earn a decent income through brand collaborations, product creation, and affiliate marketing. The exact amount will depend on multiple factors such as engagement rate, industry niche, and the value the influencer brings to their audience and potential partners.

It’s important to note that earnings will typically increase as the follower count grows. However, starting the journey with 5,000 dedicated followers already puts influencers in a favorable position to monetize their influence and begin their financial success story.

Tips and tricks to maximize earnings as a fitness influencer with 5k followers

To maximize earnings as a fitness influencer with 5,000 followers, consider implementing the following tips and tricks:

1. Focus on niche-specific content: Cater to the needs and interests of your audience by delivering valuable content that is relevant to your niche. This strengthens your influence and makes partnerships more appealing to brands in your industry.

2. Develop engagement strategies: Engage with your followers regularly by responding to comments, hosting live sessions, and conducting giveaways. Building meaningful connections with your audience not only boosts your credibility but also enhances the potential for brand partnerships.

3. Collaborate wisely: Choose brand collaborations that align with your values and resonate with your audience. Authenticity is key in maintaining a loyal following and attracting quality partnerships.

4. Diversify your income sources: Don’t solely rely on sponsored posts. Explore other avenues such as creating your own digital products, offering coaching services, or engaging in affiliate marketing to enhance your earning potential.

The financial journey of fitness influencers starting at 5k followers

Embarking on the financial journey as a fitness influencer with 5,000 followers is an exciting endeavor. It’s a starting point that allows influencers to build their brand, connect with their audience, and explore various income streams. With dedication, persistence, and a focus on quality content, influencers can gradually increase their follower count and earnings along the way.

Debunking myths about income potential for fitness influencers at the 5k follower level

One common myth about income potential for fitness influencers at the 5,000 follower level is that it is negligible or inconsequential. However, as we have explored in-depth, this is far from the truth. Even with a comparatively smaller follower count, fitness influencers possess the power to generate a substantial income through partnerships, product creation, and affiliate marketing.

It’s crucial to adapt to the changing landscape and embrace the possibilities available to influencers at every stage of their journey, regardless of follower count.

Analyzing the factors that impact earnings for fitness influencers with 5k followers

Several factors come into play when analyzing the earnings of fitness influencers with 5,000 followers. The most significant factor is engagement rate. Brands value influencers with engaged followers who actively interact with their content and trust their recommendations.

Content quality is another determining factor. Influencers who consistently create high-quality, informative, and engaging content are more likely to attract brand collaborations and higher-paying opportunities.

The role of engagement in determining earnings for fitness influencers at 5k followers

Engagement plays a pivotal role in determining the earnings of fitness influencers at the 5,000 follower level. Brands are increasingly interested in influencers with loyal and engaged followers who actively participate in discussions, share the influencer’s content, and make purchasing decisions based on their recommendations.

Having a smaller follower count can actually work in favor of influencers in terms of engagement. A smaller community allows influencers to foster stronger connections and communicate more effectively with their audience. A highly engaged following can lead to more lucrative partnership opportunities and increased earnings down the line.

Strategies to increase revenue as a fitness influencer with a 5k follower count

If you’re a fitness influencer with 5,000 followers looking to increase your revenue, consider implementing the following strategies:

1. Focus on organic growth: Engage with your existing audience, attract new followers, and nourish relationships with brands and potential partners. Quality over quantity is key when building a loyal community that drives revenue.

2. Enhance your personal brand: Continuously work on refining your personal brand by curating impactful content, developing a unique voice, and showcasing your expertise in the fitness niche. A strong and authentic brand attracts like-minded followers and lucrative opportunities.

3. Network proactively: Connect with other fitness influencers, professionals, and brands within the industry. Attend industry events, engage in social media communities, and collaborate with like-minded individuals. Networking opens doors to valuable partnerships and growth opportunities.

4. Leverage analytics to optimize content: Analyze your content performance, identify successful strategies, and understand your audience’s preferences. Harness data-driven insights to create content that resonates with your followers and attracts attention from potential sponsors.

5. Seek mentorship or coaching: Invest in your growth as an influencer by seeking advice from experienced mentors or enrolling in coaching programs. Learning from established influencers can provide valuable guidance and shortcuts to success.

The earning potential of fitness influencers with 5,000 followers is significant and should not be underestimated. Brand collaborations, product creation, and other income streams all contribute to the financial success of these influencers. While earnings may vary, dedication, authenticity, and engagement with your audience are the keys to maximizing your potential as a fitness influencer. So, start your journey, create valuable content, build connections, and watch your earnings grow along with your follower count!

Des B Fit
I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer

How much does a fitness influencer make with 5K followers on Instagram?

A fitness influencer with 5K followers on Instagram may earn anywhere from $50 to $250 per sponsored post, depending on engagement and the specific collaboration. This can vary widely based on the influencer’s niche, content quality, and the brand’s budget.

Read More:

How much do fitness influencers get paid?

Fitness influencers’ pay varies widely. Micro-influencers may earn $50 to $250 per post, while more prominent influencers can command thousands of dollars. Factors like niche, content quality, engagement, and follower count all play a role in determining pay.

Is 5,000 followers considered a fitness influencer?

Yes, 5,000 followers can be considered a fitness influencer, especially in the micro-influencer category. Such influencers often have a targeted and engaged audience, which can be valuable for brands.

Is 5k a lot of followers?

In the context of social media, 5K followers is considered a moderate amount. It shows a level of influence and credibility but is still often considered in the micro-influencer range.

Is it hard to get 5k followers on Instagram?

Getting 5K followers on Instagram requires effort, consistency, and engagement. It’s an achievable goal with the right strategy, but it can be challenging, especially in competitive niches like fitness.

How do you go from 5K to 10k followers on Instagram?

Growing from 5K to 10K followers on Instagram requires continued engagement with your audience, regular quality content posting, collaboration with other influencers, and possibly leveraging paid advertising or influencer marketing platforms.

How much can I make on Instagram with 5k followers for a fitness account?

With 5k followers on a fitness Instagram account, your earning potential is more modest compared to larger accounts. However, you can still make money through brand partnerships, affiliate marketing, and promoting your own fitness services or products. Earnings for accounts of this size usually range from $50 to $200 per post, depending on engagement and the specific terms of brand deals.

Can I be a fitness influencer with 5k followers?

Yes, you can be a fitness influencer with 5k followers. While you may not have the reach of larger accounts, a smaller, engaged, and niche following is valuable. Brands often look for micro-influencers with high engagement rates in specific niches, including fitness.

Can I make money with 5k followers for a fitness account?

Yes, you can make money with a fitness account that has 5k followers. Micro-influencers with engaged followings are appealing to certain brands. You can earn through sponsored posts, affiliate marketing, and by promoting your own fitness products or services.

Does Instagram pay for 5k followers on a fitness account?

Instagram does not pay users based on their follower count. However, with 5k followers, you can monetize your account through sponsored content, affiliate links, and by directing followers to your paid fitness services or products. So, does Instagram pay for 5,000 followers? Instagram does not pay users for accumulating 5,000 followers. Followers on Instagram are earned organically through engaging content, interactions, and consistency on the platform.

How many Instagram followers do you need to make money in fitness?

There is no specific follower count required to start making money in fitness on Instagram. Even with a few thousand followers, if your audience is highly engaged, you can begin earning through brand partnerships, affiliate marketing, and promoting your own services or products.

Is 5,000 followers on Instagram a lot for a fitness account?

While 5,000 followers may not classify you as a macro-influencer, it is a substantial number for a micro-influencer, especially in a niche market like fitness. Engagement and the quality of your content are often more important than just follower count.

What happens when you get 5k followers on TikTok for a fitness account?

Reaching 5k followers on TikTok for a fitness account opens up opportunities for brand partnerships and sponsorships, especially if you have high engagement rates. It’s a milestone that can help you start monetizing your content, though earnings at this level are generally more modest compared to larger accounts.

How hard is it to make money as a fitness influencer?

Making money as a fitness influencer can be challenging. It requires a solid following, high engagement, consistent content creation, and alignment with brands that fit your message.

Who is the highest paid fitness influencer?

The highest-paid fitness influencers are often well-known personalities with extensive followings. Names like Kayla Itsines and Simeon Panda are among those who have successfully monetized their platforms.

Read More: Fitness Influencer Income

How much does GymShark pay influencers?

GymShark’s payment to influencers varies and can be dependent on the individual collaboration, the influencer’s following, and other contractual terms. Exact numbers are often kept confidential.

Read More: How much does GymShark pay influencers?

How much do influencers make with 1K followers?

Influencers with 1K followers might make $10 to $50 per post. It varies depending on factors like engagement, niche, and collaboration terms.

How do you get 5K followers on IG?

Getting 5K followers on Instagram requires consistent posting of quality content, engaging with followers, using relevant hashtags, collaborating with others, and possibly investing in paid promotions.

Do you get paid with 5K followers on TikTok?

With 5K followers on TikTok, you might not get paid directly from the platform, but you can still monetize through brand collaborations or promoting products and services relevant to your audience.

Is 5K Instagram followers good?

Yes, 5K Instagram followers is considered good, especially for micro-influencers. It demonstrates influence and can open doors for brand collaborations.

How can Exercise.com help me make more money with my fitness business?

Exercise.com provides an all-in-one software solution that allows fitness professionals to run their entire business. Whether you’re a gym owner, personal trainer, fitness influencer, or online fitness coach, the platform enables you to manage your business, accept payments, host exercise videos, sell workout plans, and more, all through a custom-branded fitness app. By streamlining your operations, Exercise.com can help you focus on growing and monetizing your fitness business. Booking a demo is the best way to explore how Exercise.com can enhance your earning potential in the fitness industry.

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Owner, Erica Nangle Fitness

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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