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How to Run a Hybrid Gym in 2024 (Guide + Tools)

How to Run a Hybrid Gym in 2024 (Guide + Tools)

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on July 5, 2023 ā€” Updated on December 22, 2023

You can run a hybrid gym with the right staff, location, and approach. Running a hybrid gym can be an exciting and rewarding endeavor, but it also requires careful planning and execution. In this article, we will explore the concept of a hybrid gym, its benefits, and the key factors to consider when starting and operating a hybrid gym business model. Discover the essential steps and strategies to successfully run a hybrid gym, combining the best of both worlds – traditional and virtual fitness. Let’s get started learning how to create a hybrid fitness business and start generating some revenue!

Fitness Income Ideas

We will delve into choosing the right location, designing the gym space, selecting essential equipment, creating a diverse workout program, and hiring qualified staff, all while launching your virtual fitness experience in tandem. Additionally, we will explore strategies to build an engaged community, overcome challenges, attract members through effective marketing, utilize technology to enhance the member experience, manage membership plans and pricing structures, incorporate nutrition and wellness services, collaborate with local businesses, track and analyze data for optimization, adapt to evolving fitness trends, and provide exceptional customer service while maintaining a clean and safe environment.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

And if you are ready to take your gym or fitness business to the next level then this is just another reason Exercise.comā€™s best gym business management software and best personal training business management software helps grow your business!

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Software to Run a Hybrid Gym


Did you know that the best hybrid gym software around is Exercise.com? And don’t take our word for it, just read our reviews! Here’s just some of what you can do on the platformā€”with everything in ONE place, and on ONE platform, to run your entire fitness business, both online, and in-person. From the best on demand gym workout software to the best gym online group software, and the best gym check-in software to the best gym booking software, you can run and grow your hybrid gym business using a single platform.

Here’s just some of what you can do with the Exercise.com platform:

Manage multiple gym locations with ease.


Manage gym members with ease.

Client Management

Book appointments for parents and dependents with ease. (Read More: Best Gym Booking Software)


Engage with members via automations.

Gym Member Engagement

Gym check-in software that makes your life easy. (Read More: Best Gym Check-In Software)


Create classes and fitness groups for both online and in-person experiences.

Online Groups

Manage fitness challenges that can be in-person or virtual (get fitness challenge ideas for your gym here).


Create workout plans for parents and dependents, teams and more.

Workout Plan Creator

Process payments for open gym, classes, and personal training.

Gym Payments

Communicate with gym members, athletes, team members, personal training clients, class members, parents, and dependents via SMS, email, and in-app push notification.


Use fitness leaderboards to track event performance and inspire healthy competition.


View performance over time, track personal records, and other fitness stats with performance reporting dashboards.

Performance Reporting

And of course, view all of your gym business reports easily too.

Gym Reports

All from your custom-branded fitness apps.

Custom Branded Apps
Mike Boyle - Sled Push
“The Exercise.com team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team.”
Mike Boyle
Co-Founder, MBSC

Want to learn how your gym can take it to the next level? Get a demo now!

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Understanding the Concept of a Hybrid Gym

A hybrid gym combines the best of two worlds ā€“ traditional fitness facilities and virtual fitness classes. It offers members the flexibility to choose between in-person workouts and online sessions. By integrating technology, hybrid gyms provide a unique fitness experience that caters to the evolving needs of today’s fitness enthusiasts. With access to both physical and virtual classes, members can enjoy the convenience of working out at their own pace without compromising on the guidance and expertise of professional trainers.

In addition to the flexibility and convenience it offers, a hybrid gym also provides a wide range of workout options. Members can participate in traditional gym activities such as weightlifting, cardio exercises, and group fitness classes. They can also explore virtual classes that cover various fitness disciplines like yoga, Pilates, dance, and high-intensity interval training (HIIT). This diverse selection allows individuals to customize their fitness routine based on their preferences and goals.

Be sure to use the best white label fitness app software to make your very own custom branded fitness app, because you want to build YOUR own gym app, instead of sending your gym members off to download multiple apps with other 3rd-party branding.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Want to see for yourself?

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The Benefits of Operating a Hybrid Gym

Operating a hybrid gym comes with several benefits. Firstly, it allows for greater flexibility in offering fitness programs, accommodating members’ various preferences and schedules. Secondly, it provides the opportunity to reach a wider audience, including those who may not be able to attend in-person classes due to location, time constraints, or other factors. Additionally, a hybrid gym allows for scalability and adaptability, as it can easily evolve alongside changing fitness trends and member demands. Moreover, with a hybrid model, gyms can provide a more personalized experience tailored to individual members’ goals and needs.

Furthermore, operating a hybrid gym can also lead to cost savings for both the gym owner and the members. By offering virtual classes and online training options, gyms can reduce overhead costs associated with maintaining a large physical space and hiring additional staff. This cost savings can then be passed on to the members in the form of lower membership fees or additional services.

Choosing the Right Location for Your Hybrid Gym

The location of your hybrid gym plays a crucial role in its success. Consider factors such as accessibility, visibility, parking facilities, and proximity to residential areas or business districts. Conduct thorough market research to understand the demographics and competition in the area. Additionally, evaluate the potential for foot traffic and the availability of public transportation options. By selecting the optimal location, you can attract and retain a steady stream of members for your hybrid gym.

Another important factor to consider when choosing the right location for your hybrid gym is the cost. Evaluate the rental or purchase prices in different areas and compare them to your budget. Keep in mind that a prime location may come with a higher price tag, but it could also bring in more potential customers and revenue.

Furthermore, think about the amenities and facilities available in the surrounding area. Are there nearby parks or outdoor spaces where you can organize outdoor fitness classes or boot camps? Are there any complementary businesses, such as health food stores or sports apparel shops, that can attract customers to your gym? These additional amenities can enhance the overall experience for your members and make your hybrid gym a more appealing destination.

Designing Your Hybrid Gym Space: Tips and Tricks

The design of your hybrid gym space should reflect both functionality and aesthetics. Create separate areas for in-person workouts and virtual classes, ensuring adequate space for each. Invest in versatile equipment that can cater to both modes of fitness delivery. Consider the placement of large screens and audio systems to facilitate virtual classes. Additionally, prioritize proper ventilation, lighting, and hygiene standards to create a comfortable and inviting environment for your members. Use top gym software with door access control and the best gym check-in software to automate and streamline your space to make it ultra efficient.

Read More: Gym Design Guide

The Essential Equipment for a Hybrid Gym

When equipping your hybrid gym, focus on versatile equipment that can cater to a wide range of fitness goals and programming. Invest in cardio machines, strength training equipment, and functional training tools that can be utilized for both in-person and virtual workouts. Additionally, consider incorporating interactive fitness technology, such as heart rate monitors and virtual reality devices, to enhance the member experience.

Read More:

Creating a Diverse Workout Program for Your Hybrid Gym

Offering a diverse workout program is key to attracting and retaining members in a hybrid gym. Develop a robust schedule that includes a variety of fitness classes, such as yoga, HIIT, cycling, and dance. Cater to different fitness levels and interests to ensure that there is something for everyone. Furthermore, incorporate both live and on-demand classes to provide flexibility and convenience for your members.

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

Want to get a personalized tour of what you can do with the Exercise.com platform?

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Finding the Perfect Balance Between Traditional and Virtual Fitness Classes

Striking the right balance between traditional and virtual fitness classes is crucial for the success of a hybrid gym. Pay attention to member feedback and preferences and adjust the class offerings accordingly. Be responsive to changing trends and emerging fitness technologies, while also preserving the value of in-person workouts and the social aspect they provide. By continually assessing and adapting your class schedule, you can ensure that your hybrid gym remains relevant and appealing.

Hiring Qualified Staff for Your Hybrid Gym

The success of your hybrid gym relies on the expertise and dedication of your staff. When hiring trainers, instructors, and support personnel, prioritize qualifications, experience, and a passion for fitness. Look for individuals who are comfortable delivering both in-person and virtual classes, as well as those who are adept at utilizing technology to enhance the member experience. Conduct thorough interviews and consider practical assessments to ensure you hire the best team for your hybrid gym.

Building an Engaged Community at Your Hybrid Gym

A strong and engaged community is vital for the growth and sustainability of a hybrid gym. Foster relationships among members through social events, challenges, and online forums. Encourage interaction and collaboration between in-person and virtual attendees. Additionally, provide opportunities for member feedback and incorporate their suggestions into program development. By creating a sense of belonging and community, you can turn your hybrid gym into a place that members look forward to visiting.

Navigating the Challenges of Running a Hybrid Gym

Running a hybrid gym comes with unique challenges. Adapting to constantly evolving fitness technology, managing a diverse class schedule, and maintaining engagement across both in-person and virtual channels require careful planning and coordination. Stay up-to-date with industry trends, invest in staff training, and be proactive in addressing any technical or logistical hurdles. With strategic problem-solving and flexibility, you can navigate these challenges and create a thriving hybrid gym.

Marketing Strategies to Attract Members to Your Hybrid Gym

Implementing effective gym marketing strategies is crucial for attracting new members to your hybrid gym. Create a compelling online presence through a professional website, social media channels, and digital advertising. Offer trial classes or promotional packages to entice potential members. Leverage influencer partnerships and collaborate with local businesses for cross-promotion. Additionally, implement referral programs and loyalty rewards to encourage member advocacy. By implementing a comprehensive marketing strategy, you can increase visibility and attract a steady stream of members to your hybrid gym.

Utilizing Technology to Enhance the Member Experience at Your Hybrid Gym

Online Groups

Technology plays a significant role in enhancing the member experience at a hybrid gym. Invest in user-friendly platforms for virtual classes and ensure seamless integration with your website and class scheduling system. Utilize fitness tracking apps or wearable devices to help members set goals and track their progress. Personalize communication through email marketing or push notifications to keep members engaged and informed. By leveraging technology effectively, you can create a seamless and immersive fitness experience for your members.

Managing Membership Plans and Pricing Structures for a Hybrid Gym

Developing clear and flexible membership plans and pricing structures is vital for a hybrid gym’s financial sustainability. Offer a variety of membership options, including monthly and yearly packages, as well as class bundles or drop-in rates for non-members. Consider different pricing tiers based on access to in-person classes, virtual classes, or both. Regularly review your pricing strategy to ensure competitiveness and adapt to market conditions. Moreover, implement efficient payment and tracking systems to streamline the member experience.

Incorporating Nutrition and Wellness Services into Your Hybrid Gym Offering

To provide a holistic fitness experience, consider incorporating nutrition and wellness services into your hybrid gym offering. Collaborate with dietitians or nutritionists to provide personalized meal plans and consultations. Offer wellness workshops, such as stress management or mindfulness seminars, to support members’ overall well-being. By integrating these services, you can differentiate your hybrid gym and attract members who prioritize a well-rounded approach to fitness.

Collaborating with Local Businesses to Increase Your Hybrid Gym’s Visibility

Collaborating with local businesses can significantly increase your hybrid gym’s visibility. Partner with nearby fitness apparel stores, health food cafes, or wellness centers to cross-promote each other’s offerings. Host joint events or workshops to attract new audiences and foster community connections. Additionally, establish relationships with local influencers or fitness bloggers who can share their experiences with your hybrid gym. By leveraging the power of collaboration, you can amplify your reach and strengthen your presence within the local fitness ecosystem.

Tracking and Analyzing Data to Optimize Performance at Your Hybrid Gym

Tracking and analyzing data is essential for optimizing performance and member satisfaction in a hybrid gym. Utilize gym management software to monitor class attendance, member preferences, and revenue. Analyze feedback and satisfaction surveys to identify areas for improvement. Track social media engagement and website analytics to gauge the effectiveness of your marketing campaigns. By systematically collecting and analyzing data, you can make informed decisions and continuously enhance the offerings and operations of your hybrid gym.

How to Adapt and Evolve as Trends in Fitness Change

The fitness industry is constantly evolving, and it is crucial for a hybrid gym to adapt and stay ahead of emerging trends. Stay informed about the latest fitness equipment, training methodologies, and consumer preferences. Attend industry conferences, participate in webinars, and seek feedback from members and staff to identify opportunities for innovation. Be open to experimenting with new class formats, integrating emerging technologies, and incorporating wellness trends. By embracing change and evolution, your hybrid gym can remain at the forefront of the fitness landscape.

Providing Exceptional Customer Service at Your Hybrid Gym

Exceptional customer service is a cornerstone of success for any gym, including a hybrid model. Train your staff to provide friendly and knowledgeable assistance, both in-person and online. Foster a culture of inclusivity, respect, and empathy to create a welcoming environment for members. Respond promptly to member inquiries or concerns, leveraging technology to facilitate efficient communication. Regularly seek feedback and implement improvements based on member suggestions. By prioritizing outstanding customer service, you can differentiate your hybrid gym and cultivate lasting relationships with your members.

Tips for Maintaining a Clean and Safe Environment in Your Hybrid Gym

Maintaining a clean and safe environment is of utmost importance in a hybrid gym. Implement thorough cleaning protocols, ensuring regular sanitization of equipment, locker rooms, and common areas. Display clear signage reminding members of hygiene practices and social distancing guidelines. Establish safety measures, such as providing hand sanitizers and enforcing capacity limits. Regularly inspect equipment for maintenance and repair. By prioritizing cleanliness and safety, you can create a comfortable and worry-free experience for your members.

What is a hybrid gym? (virtual and in-person)

A hybrid gym is a fitness facility that combines both virtual and in-person training options for its members. It offers a mix of traditional brick-and-mortar services along with online fitness services, providing flexibility and convenience to cater to the diverse needs of its clients. Members can choose to attend in-person workouts at the gym or access virtual training sessions, classes, or personalized workout programs from the comfort of their own homes.

What kinds of hybrid fitness business models are there?

There are various types of hybrid fitness business models that gyms can adopt. Some examples include:

  1. Gym Membership with Online Access: Gyms offer traditional membership options for in-person workouts while providing additional online services such as virtual classes, on-demand workouts, or personalized training programs accessible through a mobile app or online platform.
  2. Virtual Fitness Studio with Physical Location: Fitness businesses primarily operate as virtual fitness studios, offering live-streamed classes, on-demand workouts, or personal training sessions, but may also have a physical location where clients can attend in-person sessions or events.
  3. Personal Training Studio with Online Training: Studios focus on providing personalized training services in a physical setting, while also offering online training programs or virtual coaching to reach clients outside their geographic area or to accommodate those who prefer remote training.

How can Exercise.com software help me run a hybrid gym business model?

Exercise.com offers comprehensive gym management software that can effectively support and streamline the operations of a hybrid gym business model. Here’s how Exercise.com can help:

  1. Online Training Platform: Exercise.com provides a robust online training platform that allows gym owners to deliver virtual workouts, classes, and personalized training programs to their clients. Trainers can create and customize workouts, track progress, communicate with clients, and provide support and guidance remotely.
  2. Mobile Apps: Exercise.com offers custom branded mobile fitness apps for iOS and Android devices, allowing gym members to access and engage with the gym’s services from anywhere. Members can schedule classes, track workouts, receive personalized training plans, and communicate with trainers, fostering engagement and convenience.
  3. Member Management: The software facilitates member registration, class scheduling, and payment processing, allowing seamless management of in-person and online memberships. Gym owners can easily track attendance, manage client information, and handle billing and payments, all in one centralized system.
  4. Exercise Library / Exercise Database: Exercise.com provides an extensive exercise library and database, enabling trainers to create and share workout plans, instructional videos, and resources for both in-person and online training. This ensures consistency and quality across all training modalities.
  5. Business Reporting and Analytics: The software offers powerful reporting and analytics features that provide insights into member engagement, attendance, revenue, and other key performance indicators. This data helps gym owners make informed business decisions and identify areas for improvement. (Also: workout performance reporting software is included)

By utilizing Exercise.com’s top gym management software, gym owners can effectively operate their hybrid gym business model, providing a seamless experience for members both in-person and virtually, and growing their business with a flexible and modern approach to fitness.

Running a hybrid gym requires a comprehensive approach that considers all aspects of the business. By understanding the concept, capitalizing on the benefits, and meticulously addressing each element, such as location, design, equipment, programming, staff, community building, marketing, technology, pricing, services, collaborations, data analysis, adaptability, customer service, and cleanliness, you can create a thriving hybrid gym that attracts and retains members and sets itself apart in the competitive fitness landscape.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

Ready to see what the the best software for fitness business owners can do to take your fitness business to the next level?

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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