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How to Start a Gym With No Money (Step-By-Step Guide)

How to Start a Gym With No Money (Step-By-Step Guide)

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on June 24, 2023 — Updated on February 9, 2024

Learn how to start a gym with no money with this easy step-by-step guide. Open a gym without money by utilizing creative locations, equipment (or no equipment), marketing, and other budget-friendly tactics.

How to Start a Gym With No Money

Dreaming of opening a gym but worried about the financial hurdles? Read these 10 ways to learn how to open a cheap gym below. You’ll be delighted to know that starting a gym with no money is indeed possible, and Exercise.com is here to guide you through the process. With our industry-leading gym management software, you can bootstrap your way to success and build a thriving gym without a hefty initial investment.

Learn how to open a gym with no money by focusing on the things you can control. Starting a gym with no money requires creativity, resourcefulness, and a solid plan. Exercise.com provides a comprehensive gym management software solution that eliminates the need for expensive hardware or upfront costs. With our cloud-based software, you can manage memberships, schedule classes, and handle payments all from one centralized platform.

Fitness Income Ideas

Ready to turn your dream of opening a gym into a reality, even without significant upfront capital, then first learn these things you should know before opening a gym? You can learn how to open your own gym with no money if you are willing to put in some hard work, time, and creativity. Sometimes learning how to start an online personal training business that doesn’t require any expensive equipment or a physical location is a great way to save up the resources you need to trade up and learn how to start a small gym and then a larger gym and so on.

Learn how to start a fitness business and achieve success and don’t let limited funds hold you back – our software is designed to empower entrepreneurs like you to make your mark in the fitness industry. As the leading provider of the best gym management software, the best personal training software, and even the best business software for fitness influencers, we offer the tools and resources you need to launch and grow your fitness and nutrition coaching business with confidence.

APEC
Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

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How to Open a Cheap Gym (10 Ways)

Opening a cheap gym involves minimizing initial and operational costs while still providing value to your members. Here are some strategies to consider:

  1. Choose a Low-Cost Location: Opt for a space with lower rent, such as in a suburban area or a less expensive part of town. Consider smaller spaces that can be expanded later as your membership grows.
  2. Focus on Essential Equipment: Instead of investing in high-end machines, start with basic, versatile equipment like free weights, resistance bands, and cardio machines that can cater to most workout routines.
  3. Leverage Second-Hand Equipment: Purchase quality used equipment from gyms that are upgrading or closing down. This can significantly reduce your initial investment.
  4. Offer Limited Services: Begin with core offerings that don’t require much overhead, such as group classes or open gym access, and expand services as your revenue grows.
  5. Utilize Technology: Use social media and free or low-cost digital marketing strategies to promote your gym instead of expensive advertising campaigns.
  6. DIY Where Possible: Handle tasks like cleaning, admin work, and basic maintenance yourself or with a small team to reduce staffing costs.
  7. Implement Energy-Saving Measures: Reduce utility bills by using energy-efficient lighting, limiting the use of high-power equipment during off-peak hours, and encouraging natural ventilation.
  8. Start with a Minimalist Design: Focus on a clean, functional design for your gym space without expensive finishes. You can enhance the interior as your gym becomes more profitable.
  9. Pre-Sell Memberships: Generate initial capital by pre-selling memberships before your gym officially opens, offering early bird discounts to attract initial members.
  10. Consider a Partnership or Cooperative Model: Partner with a like-minded individual to share start-up costs or establish a cooperative model where members have a stake in the gym, reducing initial investment requirements.

By focusing on these cost-saving strategies, you can open a gym with minimal financial burden while laying a solid foundation for future growth and profitability.

No Money, No Problem: How to Start a Gym on a Shoestring Budget

Learn how to start a gym with no money! Follow these steps to create a successful gym for cheap by focusing on your target market, gathering equipment, and marketing your business.

Starting a gym can be a great business venture for those who have a passion for fitness and helping others achieve their health goals. Owning a gym provides the opportunity to create an environment where people of all ages and fitness levels can come together to work towards self-improvement. However, starting a gym can also be an expensive endeavor, which may deter some individuals from pursuing this dream.

The costs associated with leasing or purchasing real estate, buying equipment, hiring staff, marketing, and other expenses can add up quickly and become overwhelming. The good news is that it is possible to start a gym with no money.

It requires creativity, hard work, and dedication but if done right it can be very successful. In this article, we will discuss ways in which you can start your own gym without spending any money upfront.

Read More: How to Start a Fitness Business

The Benefits of Starting a Gym

There are many benefits to starting your own gym. For one thing, owning your own business allows you the freedom to make your own decisions about everything from the type of equipment to the hours of operation. With ownership comes responsibility but also flexibility.

Owning a gym also provides the opportunity to create an environment that promotes healthy living and inspires others to take control of their health. You have the ability to design programs that fit your client’s needs and teach them healthy habits that they can carry with them for life.

Beyond personal satisfaction there are certainly financial opportunities as well. With careful planning and marketing strategies it is possible build up your clientele overtime leading to long-term profits.

The Cost Barrier: How To Overcome It

The biggest barrier preventing most people from starting their own gym is cost. However there are unconventional ways of acquiring resources necessary for building out such as negotiating with community centers, parks or other public spaces.

Another way to overcome the cost barrier is to consider how you might be able to source equipment and materials for low or no cost like borrowing from friends and family, scouting Craigslist, or scouring garage sales. It’s important to remember that a gym can start small and grow over time as demand increases.

One can start with a basic set of equipment and add more as profits are generated. It takes some creativity but overcoming the cost barrier is one of the first steps in making your dream of starting your own gym a reality.

While starting a gym with no money may seem daunting at first, it is possible with dedication and creative problem solving. By following these tips, you can make your dream of owning a successful gym into reality.

Step #1: Identify Your Target Market

Determine who your target market is (e.g. athletes, seniors, moms)

Before starting a gym, you must determine who your target market is. Knowing your target market helps you design workouts that cater to their needs and preferences. For instance, if you want to attract athletes to your gym, you should offer weightlifting equipment and high-intensity workouts that challenge them.

However, if you are targeting seniors or moms, gentle exercises such as yoga or aqua aerobics may be more appropriate. To determine who your target market is, consider the demographics of the area where your gym will be located.

Analyze the age group, gender distribution, and income level of the residents to get an idea of what types of exercises they may be interested in. Additionally, survey potential clients to find out what types of workouts they would like to participate in.

Research their needs and preferences

Once you have identified your target market(s), it’s essential to research their needs and preferences further. You can do this by looking at existing gyms in the area that cater to similar demographics and see what types of services they offer. Another way to research needs and preferences is by distributing surveys or holding focus groups with potential clients.

Ask them about their fitness goals, preferred workout times/classes/locations/pricing options/etc., preferred equipment type/brand/etc., any necessary modifications for injured people/seniors/moms-to-be/people with disabilities/etc., etc. By understanding the needs and preferences of your target market(s), you can create a workout plan that resonates with them more effectively than traditional gyms might not provide.

Identifying your target market(s) is an essential first step towards starting a successful gym with no money. By knowing who your customers are: athletes, seniors, moms, or anyone else; you can research their needs and preferences to create workouts that they will enjoy and want to come back for.

The identification of the target market is not enough; it’s also crucial to research their requirements thoroughly. By doing so, you can create a better gym experience for your customers that will increase loyalty and word of mouth referrals.

Step #2: Find a Location

One of the biggest expenses in starting a gym is renting or purchasing a space. However, there are ways to find a free or low-cost space if you are willing to get creative. Start by looking for community centers, churches, or schools that have unused space that could be used for your gym.

These places may be willing to let you use their space for free or at a discounted rate if you offer classes or services that benefit the community. Parks and outdoor spaces can also be great options for starting a gym with no money.

Look for parks that have open fields where you can set up workout stations or use benches and other structures as exercise equipment. You can also take advantage of natural elements like hills and stairs for cardio workouts.

Negotiate with the Owner of the Space

Once you’ve found a potential location, it’s important to negotiate with the owner of the space to use it for your gym. Be prepared to explain what your gym is all about and how it will benefit their community. Offer to share any profits with them or provide services in exchange for using their space.

If negotiating with an individual owner, consider offering something personal in exchange such as yard work, house cleaning, painting services etc., especially if they are hesitant towards allowing strangers access on their property. It’s important that both parties come out happy in this agreement so be honest about what you’re able to do and what your needs are; this way both parties feel comfortable throughout this negotiation process.

Consider drafting up an agreement/contract before starting business operations so there is clear communication between both parties on expectations regarding rent payment(if any), cleaning responsibilities etc.. Overall being transparent and open about finances makes it easier to reach an arrangement that benefits everyone involved!

Step #3: Gather Equipment

Ask Friends and Family for Help

Gathering equipment is one of the most expensive aspects of starting a gym. However, if you are on a tight budget, you can tap into your network of friends and family to see if they have any unused equipment that they would be willing to lend or sell at a discounted price.

It’s not uncommon for people to have exercise equipment collecting dust in their garages or basements. When reaching out to friends and family, make sure to be clear about what kind of equipment you’re looking for.

If possible, provide them with a list of specific items you need so that they can check their inventory. Additionally, make sure to clarify whether or not they expect any compensation in return for lending or selling the equipment.

Look for Used Equipment Online and at Garage Sales

If your network doesn’t yield enough equipment, there are other options available. One option is searching online marketplaces like Craigslist or Facebook Marketplace for second-hand exercise equipment.

You can often find great deals on lightly used gear from people who are moving or upgrading their own home gyms. Another option is hitting up local garage sales during the summer months.

While it may take some time and effort to find what you need, garage sales can be an excellent way to score affordable gym equipment. Make sure to arrive early as good deals tend to go quickly.

It’s essential that when buying used gear online or at garage sales always inspect it before purchasing it thoroughly. Check for signs of damage, rust, wear and tear, loose parts etc., because once bought there’s no going back!

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Step #4: Create a Workout Plan

Design workouts that cater to your target market’s needs and preferences

Before creating a workout plan, you must know the needs and preferences of your target market. For example, moms may prefer workouts that incorporate their children, while athletes may need more weightlifting exercises. Once you have identified these factors, design workouts that cater to them. Use the best workout plan sales software to easily sell workout plans online for money or deliver them in person.

These workouts should be challenging but also enjoyable for clients to keep them coming back. To cater to specific needs, it is important to diversify the types of exercises in the workout plan.

For example, a workout plan for seniors could include low-intensity cardio such as walking or cycling along with resistance training using bands or light weights. A workout plan for athletes could include heavy weightlifting, plyometrics and agility drills.

Make sure the workouts are challenging but also safe

It is important to make sure that the workouts are safe for clients of all levels while still being challenging enough to see results. To ensure safety, trainers should provide proper supervision and guidance during sessions and modify exercises where necessary. In terms of intensity level, it is essential to create different levels of difficulty within each exercise so that clients can progress over time.

This is especially important if you have a mix of beginners and advanced clients in one class or session. Additionally, incorporating fun elements like group challenges or competitions can make the workouts more engaging without sacrificing safety. Learn how to run a fitness challenge, get gym fitness challenge ideas, and even learn how to run a fitness challenge online to really get started opening a gym for cheap.

Overall, creating a workout plan requires knowledge about what your target audience wants and needs from their exercise routine while keeping safety in mind at all times. By providing engaging yet safe exercises that cater to each individual client within your target market’s demographic you can set yourself apart from other gyms and bring in new clientele who are looking for unique ways to work out!

Step #5: Market Your Gym

Use social media to promote your gym

Social media is a powerful tool for marketing your gym and reaching a large audience for free. You can create social media accounts on platforms such as Facebook, Instagram, Twitter, and LinkedIn. Start by posting photos of your gym setup, workouts, and client success stories. Read our big list of gym marketing ideas and our guide to marketing a gym on social media.

Use hashtags relevant to fitness and your target market to increase visibility. In addition to posting regularly on social media, you can also run paid advertising campaigns on these platforms. Get some gym and fitness caption ideas to copy and paste.

Facebook Ads is a popular option because it allows you to target specific demographics based on location, age, gender, interests, and more. You can set your budget and bid for ad space to reach more people in your target market.

Partner with other businesses in the community to spread the word

Networking with other businesses in the community can help you reach potential clients who may not be active on social media or traditional advertising channels. Look for businesses that complement your gym’s offerings such as nutrition stores or healthy food restaurants.

Collaborate with these businesses by offering discounts or cross-promotions that benefit both parties. For example, offer customers of a healthy food restaurant a discount at your gym if they show their receipt from the restaurant or run joint promotions where customers can enter contests across multiple businesses.

Another way to partner with local businesses is through sponsorships or donations. Offer to sponsor a local sports team or event in exchange for recognition of your gym’s name and services.

Step #6: Differentiate Yourself From The Competition

Create Unique Services That Stand Out

To stand out from other gyms in the area, consider offering unique services that cater specifically to your target market’s needs and preferences. For example: – A mom-focused gym could offer childcare services while moms workout.

– An athlete-focused gym could offer specialized training programs for specific sports. – A senior-focused gym could offer low-impact exercises and balance training.

Another way to differentiate yourself is by offering personalized training plans. Take the time to get to know your clients on a personal level and tailor their workouts based on their goals, fitness levels, and preferences.

This personal touch can help build long-term relationships with clients who appreciate the attention to detail. Consider offering wellness services beyond just fitness.

These can include nutrition coaching, stress management classes, or massage therapy. By becoming a one-stop-shop for health and wellness services, you can attract more clients who are interested in improving their overall well-being rather than just working out at a gym.

Step #7: Offer Free Trials

One of the best ways to get people interested in your gym is to offer free trials. A free trial gives potential clients the opportunity to try out your gym and see what it’s like before committing to a membership. It also gives you the chance to showcase what makes your gym unique and why they should choose it over other gyms in the area.

To make the most of your free trials, you need to make sure that you’re providing a great experience for potential clients. Make them feel welcome and comfortable from the moment they walk in by greeting them with a smile and giving them a tour of the gym.

Be available to answer any questions they may have about the equipment or workouts, and offer personalized training advice if possible. Another way to entice potential clients is by encouraging them to bring friends and family along for their free trial.

This not only gives them someone else to work out with but can also help you expand your network of potential clients. Offer incentives such as discounted memberships or training sessions if they refer someone who ends up signing up for a membership.

The Benefits of Offering Free Trials

Offering free trials has many benefits beyond just getting new clients through the door. For example:

  • Showcasing Your Facilities: by allowing people to see what your gym looks like, they’ll be more likely to picture themselves working out there regularly.
  • Demonstrating Your Expertise: during their visit, you can show off your knowledge and expertise when it comes to fitness by providing personalized training advice or nutritional tips.
  • Promoting Word-of-Mouth: if people have a great experience during their free trial, they’ll be more likely to tell their friends and family about it, which can lead to new clients down the road.

How to Encourage People to Sign Up After Their Free Trial

Once someone has completed their free trial, it’s important to follow up with them and encourage them to sign up for a membership. One way to do this is by offering a special discount or promotion if they sign up within a certain timeframe (e.g. 10% off if they sign up within a week of their trial). You can also stay in touch with potential clients by sending them targeted emails or text messages that remind them of the benefits of working out regularly and how your gym can help them achieve their fitness goals.

Make sure that you’re providing exceptional customer service throughout the entire process. Keep in touch with your existing clients to make sure that they’re happy and satisfied with their membership, and be responsive to any questions or concerns that they may have.

Step #8: Build Relationships With Clients

Building relationships with clients is one of the most important aspects of running a successful gym, especially when you’re starting out. A great way to do this is to get to know your clients on a personal level. Ask them about their goals, their interests, and their hobbies outside of the gym.

When you show genuine interest in their lives, they’ll be more likely to stick around and become loyal customers. Another way to build relationships with your clients is by offering personalized training plans.

Every person who walks into your gym will have different fitness goals and preferences, so it’s important to cater to each individual’s needs. By offering personalized plans that are tailored to each client’s specific goals and abilities, you’ll show them that you care about their success.

In addition, make sure that you’re approachable and available for questions or concerns. If a client feels comfortable approaching you with any issues or doubts they may have about their workout plan, then they’ll trust you more as a coach and will be more likely to continue working with you in the future.

Get To Know Your Clients On A Personal Level

It’s easy for people to feel like just another face in the crowd at a gym – but as someone running a business focused on fitness – it’s important that your clients feel noticed and cared for as individuals. One way of doing this is by getting to know them personally through small talk before or after workouts or during break times between sets. This allows them an opportunity for meaningful conversations without taking up too much time from daily routines.

Learn about your client’s interests and hobbies while they rest between sets; ask how work has been going lately or any big events coming up that they are excited for outside of gym life – these types of conversations can help build a stronger rapport between you and your clients. As you get to know them better, you can adjust their workout plans to be better suited to their goals, preferences and abilities.

Getting to know your clients will also help you understand when they’re going through difficult times, like a job loss or a family emergency. By showing empathy and support, you can help them through these tough times and create an even stronger bond.

Step #9: Offer Personalized Training Plans

Offering personalized training plans is one of the best ways to show your clients that you care about their success. It demonstrates that you’ve taken the time to get to know their goals, abilities, and preferences – and that you’re committed to helping them achieve those goals in a way that works for them.

Begin by conducting an assessment of each client’s needs based on factors such as age, fitness level or previous injuries. This will give you important information about what exercises they may need modifications for or avoid completely.

Once this information is collected, create a comprehensive workout plan that includes both cardiovascular exercises as well as weight training routines with variations or progressions over time. Be sure to check in frequently with your clients throughout their program so modifications can be made if necessary – this shows consistency and progress while keeping things interesting for the client.

Personalization goes beyond just physical activity too! Consider offering nutritional guidance or meal planning services in addition so that your client gets more out of the experience than just a good workout routine.

Step #10: Start Today; Don’t Wait!

Starting a gym with no money may seem like a daunting task, but it is possible. The key to success is to focus on creativity, hard work, and dedication, and to just get started today. By following the steps we outlined in this article, you can build your own successful gym without breaking the bank.

One of the most important things to remember when starting a gym with no money is to be patient. Rome wasn’t built in a day, and neither will your gym. But that doesn’t mean you can’t use what you have and get started right now.

It takes time and effort to build up your client base and get your name out there. But with perseverance and dedication, you can make it happen.

At the end of the day, starting a gym is about more than just making money with fitness or getting fit. It’s about creating a community where people can come together to support each other on their fitness journeys.

So don’t be afraid to think outside of the box and try new things – after all, that’s what creativity is all about! With hard work, determination, and some good old-fashioned elbow grease, you can turn your dream of starting a gym into a reality.

AMPD Golf Performance
“Working with Exercise.com and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend Exercise.com to grow your business!”
Andrew Banner
Co-Founder, AMPD Golf Performance

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How much money do you need to start your own gym?

The amount of money needed to start a gym can vary greatly depending on factors such as the size of the gym, location, equipment needs, and operational costs. On the lower end, a small personal training studio might cost $50,000 to $100,000 to set up, while a larger, full-service gym could cost $500,000 to $1,000,000 or more.

How to open a gym franchise with no money?

Opening a gym franchise with no money can be challenging. Franchises typically require an upfront franchise fee, as well as ongoing royalties. If you don’t have the necessary capital, you may be able to secure a gym business loan, find investors, or look into franchisors that offer financing options. However, it’s important to carefully consider the financial risks and potential returns before taking on significant debt.

What do I need to start a gym?

To start a gym, you need a clear gym business plan, a suitable location, fitness equipment, insurance, and a team of trained staff. You’ll also need to comply with any relevant health and safety regulations, and obtain any necessary permits or licenses. Additionally, a solid marketing strategy is crucial for attracting and retaining members.

How do I start a gym without an instructor?

Starting a gym without an instructor is possible if you focus on self-guided workouts. For instance, you can invest in a variety of exercise machines and free weights that members can use on their own. You might also consider virtual training options, such as on-demand workout videos or live-streamed classes. However, offering personal training or group fitness classes led by certified instructors can add value to your gym and attract more members.

How long does it take for a gym to be profitable?

The timeline for a gym to become profitable can vary based on factors such as startup costs, monthly expenses, membership fees, and the number of members. On average, it can take a gym anywhere from six months to several years to become profitable. Developing a sound business plan and maintaining control over expenses can help increase the likelihood of profitability.

Read More: How profitable is owning a gym?

What is the success rate of gyms?

Like any business, the success of a gym can depend on various factors, including location, gym business model, management, and market demand. Like many small businesses, a new startup gym can have a high failure rate, but many different factors affect this outcome.

Is opening a gym risky?

Opening a gym, like any business venture, comes with its own set of risks. These include the financial risk of significant upfront costs, the challenge of attracting and retaining members, and potential liability issues related to member injuries. However, with careful planning, risk management strategies, and a growing interest in health and fitness, it’s possible to run a successful gym business.

Read More: Is opening a gym risky?

How much do you need to invest in a gym?

The investment needed to open a gym can vary greatly depending on factors such as the size and type of the gym, location, equipment needs, and operational costs. A small personal training studio might cost $50,000 to $100,000, while a larger, full-service gym could require an investment of $500,000 to $1,000,000 or more. Franchise gyms may also require a franchise fee in addition to these startup costs.

Is it possible to learn how to open a boxing gym with no money?

Opening a boxing gym with no money is challenging but not impossible. You can learn by seeking mentorship from successful gym owners, leveraging free online resources, and exploring creative funding solutions like crowdfunding, partnerships, or offering pre-sale memberships to raise initial capital.

How much does it cost to open a gym in a small town?

The cost to open a gym in a small town can vary, typically ranging from $50,000 to $100,000, depending on the size of the gym, lease costs, equipment purchases, and initial operating expenses. Smaller towns might offer lower costs due to cheaper real estate and operational expenses.

Where can I learn how to start a fitness business with no money?

You can learn how to start a fitness business with no money by accessing free online resources such as blogs, webinars, and forums focused on fitness entrepreneurship. Networking with industry professionals and finding a mentor who has successfully navigated starting a business with minimal initial investment can also be invaluable.

Is it hard to learn how to start a small gym with no money?

Learning how to start a small gym with no money is challenging due to the significant initial investment typically required for space, equipment, and operating costs. However, it’s possible with creative financing solutions, careful planning, and a strong focus on digital and community-based services that require less upfront capital.

What are some creative ways to open a gym with no money?

Creative ways to open a gym with no money include offering outdoor boot camps or online training sessions to minimize overhead costs, entering into a profit-sharing agreement with a facility owner, or utilizing community spaces. Crowdfunding and pre-selling memberships or services can also raise necessary funds.

Is it possible to learn how to open a fitness studio with no money?

Opening a fitness studio with no money is challenging but can be achieved by focusing on services that require minimal equipment, like yoga or pilates, leveraging public or shared spaces, and building a client base through community events and online platforms before investing in a physical location.

Do gym owners make good money?

Gym owners can make good money, but profitability varies widely based on the gym’s location, size, membership fees, and operational efficiency. Successful gym owners often diversify income streams and maintain high member retention rates to maximize profitability.

Read More: Do gym owners make good money?

How much does it cost to open a small gym?

Opening a small gym typically requires an investment ranging from $50,000 to $200,000, covering costs like leasing, equipment, initial marketing, and operating expenses. The exact amount can vary based on the gym’s location, size, and the types of services offered.

How much investment is required to open a gym?

The investment required to open a gym can range from $50,000 for a basic setup to over $1 million for a large, full-service facility. Factors affecting this investment include the gym’s size, location, equipment quality, and the range of services provided.

How much can you make owning a gym with group training?

Owning a gym with group training can be lucrative, with potential earnings varying based on the pricing, frequency of classes, and number of participants. Effective group training programs can significantly contribute to a gym’s overall revenue, enhancing profitability.

How much do I need to start a gym business that has minimal equipment?

Starting a gym business with minimal equipment can require an initial investment of $10,000 to $50,000, depending on the lease costs, minimal equipment needs, and initial operating expenses. Focusing on bodyweight exercises, small group training, or specialized classes can reduce equipment costs.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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