How to Start and Run a Fitness Facebook Group | Learn: Your Fitness Business Resource

How to Start and Run a Fitness Facebook Group

Learning how to run a fitness Facebook group includes understanding how to create a Facebook group, posting engaging content, and using marketing tactics to acquire and retain members. Testimonials, check-ins, rewards, and fitness tips can help keep your fitness Facebook group active and growing.

Thomas Barnett is a writer for and a Professor of Exercise Science at Keiser University. He has over eight years of experience working in rehabilitation, personal training, and strength and conditioning. Additionally, Thomas holds a Master's Degree in Human Performance, a Bachelor's Degree in Exercise Science, is an NSCA Certified Strength and Conditioning Specialist (CSCS), a Certifi...

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UPDATED: May 14, 2021

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  • Learning how to run a fitness Facebook group includes using your friends for networking, marketing your products, and providing engaging content.
  • Fitness Facebook group ideas for content include testimonials, rewards, fitness tips, and product benefits.
  • Once you start your fitness Facebook group, you’ll want to emphasize retaining active members over acquiring new ones.

If you’re looking to start a prolific career in health and fitness, you may want to learn how to run a fitness Facebook group. Whether you begin as a personal trainer, online coach, or something in-between, online fitness groups can help you expand your outreach and make more money.

Throughout this article, we’ll help guide you on how to run a great fitness Facebook page by using an assortment of marketing tactics, communication guidelines, and other great fitness Facebook group ideas.

Paired with the features provided by the fitness business software platform, an engaging Facebook group can help you retain clients and expand your business.

Ready to learn how to run a fitness Facebook group? Read on and be sure to book a demo to learn how can help you manage your fitness business.

How to Start a Fitness Group on Facebook

Successful fitness groups on Facebook will target a fairly specific audience which is why you may want to spend some extra time planning before your start your group. For example, some common groups are:

  • Facebook groups for fitness and motivation
  • Facebook groups for general fitness
  • Facebook groups for weight loss
  • Facebook groups for bodybuilding

The list goes on and on. Once you establish your direction, then you can create your group and find clients. Creating groups on Facebook isn’t terribly time-consuming or challenging. Check out the “How to Create a Facebook Group” tutorial below.

Once you’ve decided what you want to sell and you’ve created your fitness Facebook group, now you can start inviting clients and potential clients to join.

If you’re starting a fitness Facebook group as your first step in creating your own fitness business, the best place to start is by inviting your friends and family to the group. There’s a good chance that many of your friends enjoy going to the gym or doing some sort of physical activity. Find creative ways to ask your friends to join and share your group with other like-minded individuals.

Facebook was intuitive enough to provide an “Invite Friends” feature, but having them share your page can increase your outreach exponentially. One of the best ways to do this is by doing a giveaway. People love free.

“Join and share my Facebook fitness page for a chance to win FREE online coaching for 3 months, normally a $149 value!”

You can give away services, products, apparel, time, or anything else you can think of. Be creative and know that your friends on Facebook are potential marketers for your growth.’s fitness ecommerce features can help you sell (or give away) a variety of products from training packages to shaker cups.

How do I grow my Facebook fitness group?

While your friends (and their friends) are great starting points for your Facebook fitness group, you’ll need to expand even further. This can be done through a variety of digital marketing methods for fitness professionals. By implementing digital marketing strategies and creating a sense of community, you’ll be able to attract more people to your group.

And don’t forget about your website. Adding social media buttons to your website is a great way to lead your site’s visitors directly to your group. By having an optimized fitness business website, you’ll be able to lead more people directly to your fitness Facebook group.

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How do you effectively manage a fitness Facebook group?

Managing a fitness Facebook group goes like many others. It is often recommended that you create a private group with some requirements or questions that filter out undesired members. For example, another business owner could be looking to see what you’re selling or who you’re selling to in an attempt to steal your business.

You’ll want to provide your members with consistent content that keeps them learning, laughing, and appreciative. Remember: engagement is key. So, what can you post in a fitness group on Facebook? Some ideas you could use to increase engagement and morale include:

  • Testimonials
  • Fitness Tips
  • Weekly Rewards
  • Point System
  • Daily Check-ins
  • Product Benefits

You’ll want to mix up your posts to keep your members engaged. If you solely try to sell your products with nothing else, your page becomes redundant.

How to Run a Fitness Facebook Group: The Bottom Line

Whether you’re looking to learn how to start a fitness support group on Facebook or looking to sell a line of fitness apparel, these tips can help your fitness Facebook group grow seamlessly. By using varied content and strong marketing, you can expand your outreach quickly.

Excited to try out your fitness Facebook group ideas? Don’t wait to see how can help you grow your fitness Facebook group and earn you more money by booking a demo today.


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