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How to Start a Fitness Streaming Business (Guide + Tools)

How to Start a Fitness Streaming Business (Guide + Tools)

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on July 5, 2023 — Updated on September 16, 2023

Learn how to start a fitness streaming business online, what tools you need, and the platform that can help you monetize your fitness streaming viewers. With the rise of digital technology and the increasing popularity of online fitness programs, starting a fitness streaming business has become an exciting and potentially lucrative opportunity. Fitness streaming allows individuals to access workout classes, training sessions, and wellness content from the comfort of their own homes.

Fitness Income Ideas

If you’re passionate about health and fitness and want to share your expertise with a global audience, then starting a fitness streaming business may be the perfect venture for you. In this comprehensive guide, we will explore every aspect of establishing and running a successful fitness streaming business, from understanding the market potential to monetizing your content and scaling up your operations. Learn how to start a fitness business with streaming, workout delivery, and more in this free guide, and then learn about the tools you need to make it happen quickly.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Ready to take your fitness streaming business to the next level? This is just another reason Exercise.com’s best gym business management software, best personal training business management software, and best fitness business software for fitness influencers helps grow your business!

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Why Fitness Streaming is a Lucrative Business Opportunity

Fitness streaming has witnessed exponential growth in recent years. With the increasing demand for convenient and flexible workout options, people are turning to online platforms for their fitness needs. The global pandemic has also accelerated this trend, as more individuals have sought virtual alternatives to traditional gyms and fitness classes. By tapping into the fitness streaming market, you can reach a wide audience, including busy professionals, stay-at-home parents, and fitness enthusiasts who prefer to work out in the comfort of their own homes. This lucrative business opportunity offers the potential to earn revenue through various means such as subscription models, ad revenue, and sponsorships.

In addition to the revenue streams mentioned above, fitness streaming platforms can also generate income through partnerships with fitness equipment manufacturers. By collaborating with these companies, fitness streaming platforms can offer exclusive discounts or promotions on workout equipment to their subscribers. This not only provides an additional source of revenue but also enhances the overall user experience by providing access to high-quality fitness equipment at a discounted price.

With the Exercise.com platform, here’s just some of what you can do to build your fitness streaming business online:

Manage fitness challenges that you can launch on your fitness streaming platform (and monetize, monetize, monetize!).


Create workout plans to sell via your fitness streaming platform.

Workout Plan Creator

Process payments for your fitness products and services.

Gym Payments

Communicate with your fitness streaming customers via SMS, email, and in-app push notification.


Use fitness leaderboards to track event performance and inspire healthy competition.


All from your custom-branded fitness apps that will have your workout plans for sale, memberships, messaging, on demand streaming exercise videos, and more.

Custom Branded Apps
PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

Want to learn more?

Get a demo now!

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Understanding the Market Potential of Fitness Streaming

Before diving into the world of fitness streaming, it is crucial to understand the market potential and the dynamics of the industry. Conducting market research will help you identify the target audience, analyze competitors, and determine the demand for your services. Look into demographic trends, consumer preferences, and the popularity of different types of fitness content. Additionally, explore the potential opportunities for growth and the challenges you may face along the way. By gaining a deep understanding of the market, you can position your fitness streaming business for success.

One important aspect to consider when understanding the market potential of fitness streaming is the rise of digital fitness platforms. With the increasing popularity of smartphones and internet access, more and more people are turning to online platforms for their fitness needs. This presents a significant opportunity for fitness streaming services to reach a wider audience and tap into the growing demand for convenient and accessible workout options.

Furthermore, the COVID-19 pandemic has accelerated the adoption of virtual fitness solutions. As gyms and fitness studios temporarily closed their doors, individuals turned to fitness streaming as a way to stay active and maintain their exercise routines from the comfort of their homes. This shift in consumer behavior has not only increased the market potential for fitness streaming but also highlighted the importance of having a strong online presence and offering engaging and interactive content to keep users motivated and engaged.

Identifying Your Niche in the Fitness Streaming Industry

In such a highly competitive industry, it is essential to identify and carve out your niche. Determine the specific area of fitness or wellness you specialize in and align it with your target audience’s needs and preferences. By offering unique and specialized content, you can differentiate yourself from the competition and attract a loyal following. Whether it is yoga, high-intensity interval training, dance workouts, or mindfulness practices, find your niche and develop your expertise to stand out in the crowded fitness streaming market.

One effective way to identify your niche in the fitness streaming industry is to conduct market research. Analyze the current trends and demands in the market to identify any gaps or underserved areas. This research can help you determine which specific fitness or wellness category has the potential for growth and a dedicated audience.

Additionally, it is crucial to understand your target audience’s demographics, interests, and preferences. This knowledge will enable you to tailor your content and marketing strategies to effectively reach and engage your ideal viewers. By understanding your audience, you can create content that resonates with them and meets their specific needs, further solidifying your niche in the fitness streaming industry.

Read More: How to Start a Fitness Business

Researching and Analyzing Competitors in the Fitness Streaming Space

It’s crucial to research and analyze your competitors to understand their strengths, weaknesses, and key differentiators. Look into successful fitness streaming platforms and study their content, user experience, pricing models, and marketing strategies. Analyze customer reviews and feedback to gain insights into what users appreciate and what can be improved. This analysis will not only help you identify best practices but also allow you to find gaps in the market that your fitness streaming business can fill. Be sure to use the best gym software with on demand exercise library to create your own custom branded fitness app that can deliver streaming fitness content to customers and clients across the world!

Creating a Unique Value Proposition for Your Fitness Streaming Business

Once you have identified your niche and studied your competitors, it’s time to create a unique value proposition for your fitness streaming business. Determine what sets you apart and articulate it clearly to your target audience. Whether it is cutting-edge technology, personalized coaching, or exclusive partnerships with renowned fitness experts, your value proposition should offer something that sets your business apart and provides added value to your customers.

Building a Strong Brand Identity for Your Fitness Streaming Business

A strong brand identity is essential in the fitness streaming industry. It helps you establish trust and credibility with your audience and sets the tone for your content and marketing efforts. Develop a compelling brand name, logo, and visual identity that resonates with your target audience. Craft a mission statement and core values that reflect your business’s purpose and goals. Consistently communicate your brand message across all touchpoints, from your website and social media profiles to your workout videos and promotional materials.

Selecting the Right Equipment and Technology for Fitness Streaming

Investing in the right equipment and technology is crucial for delivering high-quality fitness streaming content. Start by choosing a reliable and user-friendly camera to capture your workouts. Consider investing in a good quality microphone to ensure clear audio. Additionally, explore video editing software that enables you to enhance the visual appeal of your workout videos. A stable internet connection and a well-functioning streaming platform are also essential components of your fitness streaming setup.

Developing a Content Strategy for Your Fitness Streaming Business

A well-defined content strategy is vital to keep your audience engaged and coming back for more. Plan your workout programs, classes, and wellness content in advance, and create a schedule to ensure a consistent flow of fresh content. Consider offering a variety of workout styles and durations to cater to different fitness levels and preferences. Incorporate themes, online fitness challenges, and collaborations with guest instructors to keep your content engaging and diverse.

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Creating Engaging and Effective Workout Programs for Your Audience

Your workout programs are the heart of your fitness streaming business. Create engaging and effective workouts that provide value to your audience. Incorporate proper warm-ups and cool-downs, offer modifications for different fitness levels, and include explanations of proper form and technique. Additionally, focus on delivering workouts that are fun and enjoyable, with motivating cues and encouragement to keep your viewers motivated and coming back for more. Use the best workout creator software and the best gym on demand workout software to deliver workout programming worldwide with just a few button clicks.

Securing Licensing and Copyrights for Music and Exercise Routines

When creating fitness streaming content, it’s important to be mindful of licensing and copyrights. Ensure that the music you use in your workouts is properly licensed to avoid any legal issues. Explore licensing options with music licensing agencies or use royalty-free music libraries. Similarly, if you incorporate specific exercise routines or sequences created by others, obtain the necessary permissions or create your own unique variations to avoid copyright infringement.

Setting Up a Professional Home Studio for Fitness Streaming

Your home studio should be a professional and visually appealing space that enhances the quality of your fitness streaming content. Choose a well-lit area with a clean and clutter-free backdrop. Consider investing in studio lighting equipment to ensure proper illumination. Arrange your equipment and props strategically for easy access during workouts. Lastly, test your setup and conduct sound and video quality checks to ensure optimal streaming experience for your viewers.

Choosing the Right Platform to Stream Your Fitness Content On

Selecting the right streaming platform is crucial to reach your target audience and maximize your business’s visibility. Research and evaluate different platforms based on their user base, ease of use, customization options, and monetization capabilities. Consider factors such as platform fees, revenue sharing models, and geographical restrictions. Analyze the pros and cons of each platform and choose the one that aligns best with your business goals and target audience.

Implementing Effective Marketing Strategies to Promote Your Fitness Streaming Business

In today’s competitive landscape, effective marketing is essential to stand out and attract customers to your fitness streaming business. Develop a comprehensive marketing plan that includes digital marketing tactics such as search engine optimization (SEO), social media marketing, email marketing, and content marketing. Leverage influencers and fitness enthusiasts with a large following to promote your content and engage with your target audience. Consistently monitor and analyze your marketing efforts to optimize your strategies for maximum impact.

Building an Online Community Around Your Fitness Streaming Brand

Creating an online community around your fitness streaming brand can significantly enhance customer engagement and loyalty. Foster a sense of belonging by encouraging interaction and communication among your viewers. Respond to comments and messages promptly, and consider hosting live streaming class sessions and virtual events. Create a dedicated space, such as a private Facebook group, where your community members can connect with each other and share their fitness journeys and accomplishments.

Monetizing Your Fitness Streaming Business: Subscription Models, Ad Revenue, and Sponsorships

Monetizing your fitness streaming business is an important aspect of its sustainability and growth. Explore different revenue streams, such as subscription models, where users pay a monthly or annual fee to access your premium content. Consider incorporating ad revenue by partnering with relevant brands or utilizing ad networks. Explore sponsorship opportunities with fitness-related companies that align with your brand values. A diversified revenue model will provide stability and growth opportunities for your business.

Tracking and Analyzing Key Metrics to Measure Success in the Fitness Streaming Industry

Tracking and analyzing key metrics is essential in measuring the success and impact of your fitness streaming business. Monitor metrics such as the number of subscribers, viewership, engagement rates, retention rates, and revenue. Utilize analytical tools and dashboards to gain valuable insights into your audience’s preferences, behavior, and the effectiveness of your marketing initiatives. Regularly review these metrics to make data-driven decisions and optimize your strategies for better results.

Leveraging Social Media to Expand the Reach of Your Fitness Streaming Content

Social media can be a powerful tool to expand the reach of your fitness streaming content and attract new viewers. Leverage different social media platforms such as Instagram, YouTube, Facebook, and TikTok to share teaser clips, behind-the-scenes footage, and promotional content. Engage with your audience by replying to comments and direct messages and encouraging user-generated content. Collaborate with influencers and fitness enthusiasts to cross-promote each other’s content and tap into their existing audiences. Learn how to market fitness on social media to build and grow your fitness streaming business.

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Collaborating with Influencers and Experts in the Fitness Industry to Boost Credibility and Reach

Collaborating with influencers and experts in the fitness industry can help boost your credibility and reach. Identify individuals who align with your brand values and have a strong following in your target audience. Collaborate on workout programs, guest appearances, or social media campaigns. This collaboration not only expands your reach to their audience but also positions you as an authority in the fitness streaming space.

Scaling Up and Expanding Your Fitness Streaming Business

Once your fitness streaming business gains traction and establishes a loyal customer base, it’s time to scale up and expand your operations. Consider adding additional workout programs, hiring qualified instructors, or introducing new wellness content such as nutrition guides or meditation sessions. Explore partnerships with fitness studios, health clubs, or corporate wellness programs to widen your reach. As your business expands, continually innovate and adapt to meet the evolving needs and preferences of your audience.

Starting a fitness streaming business requires careful planning, market research, and continuous effort. By understanding the market potential, identifying your niche, creating valuable content, and leveraging effective marketing strategies, you can establish a successful fitness streaming business that brings your passion for fitness to a global audience. Embrace the power of technology, prioritize quality, and most importantly, create a platform that inspires and empowers individuals on their health and wellness journey. With Exercise.com, you can even start a fitness business from home!

How can I make money online in fitness?

There are several ways to make money online in the fitness industry. One option is to offer online fitness coaching or personal training services, where you provide personalized workout programs, nutrition guidance, and support to clients remotely. Another option is to create and sell digital fitness programs, such as workout plans, meal plans, or fitness challenges, through your website or online platforms. You can also monetize your fitness blog or website through advertising, sponsored content, affiliate marketing, or selling fitness-related products. Additionally, creating and selling fitness-related digital products like e-books or online courses can be a profitable venture.

Read More: How to Make Money from Fitness

How do I start my own fitness business?

To start your own fitness business, you’ll need to take several key steps. First, define your niche and target audience. Determine the type of fitness services you want to offer, such as personal training, group fitness classes, or specialized training programs. Next, develop a business plan that outlines your goals, target market, pricing, marketing strategies, and financial projections. Register your business and obtain any necessary licenses or permits. Set up a professional and inviting space for your fitness services and invest in quality equipment. Create a strong online presence through a website and social media platforms to promote your business. Finally, develop client acquisition strategies and provide exceptional service to build a solid client base.

Read More: How to Start a Fitness Business

How to make money selling fitness programs?

Selling fitness programs can be a lucrative way to monetize your fitness expertise. Start by creating high-quality, comprehensive fitness programs that cater to the needs and goals of your target audience. Design programs that provide value and address specific fitness challenges or goals. Develop engaging and informative sales pages or landing pages that highlight the benefits and features of your programs. Utilize effective marketing strategies to promote your programs, such as social media marketing, email marketing, content marketing, and collaborations with other fitness professionals. Provide exceptional customer support and continuously refine and improve your programs based on client feedback. Exercise.com offers a platform that allows you to create and sell fitness programs, providing you with the tools and resources to effectively market and monetize your fitness programs.

Read More: How do you make a workout program and sell it?

How do I monetize my fitness account?

To monetize your fitness account, you can leverage various strategies. One option is to collaborate with fitness brands and companies for sponsored posts or brand partnerships. You can promote their products or services to your audience and earn income through sponsored content. Affiliate marketing is another method where you earn a commission for promoting and selling products or services through unique affiliate links. You can also offer advertising opportunities on your fitness account, where other businesses pay to display their ads or sponsored content. Finally, you can create and sell your own fitness products, such as e-books, workout guides, or online courses, directly to your followers.

Read More: How do I monetize my fitness journey?

How much money do fitness YouTubers make?

The income of fitness YouTubers can vary significantly depending on factors such as the size of their audience, engagement levels, content quality, brand collaborations, and monetization methods. Successful fitness YouTubers with large subscriber bases and high viewership can earn substantial income from ad revenue generated by their videos. Additionally, they may earn money through sponsored content, brand partnerships, merchandise sales, and affiliate marketing. It’s important to note that the income of fitness YouTubers can be inconsistent and dependent on various factors. Exercise.com’s fitness business management software can help fitness YouTubers manage their online presence, engage with their audience, and track their revenue streams more effectively.

Read More: What is a typical fitness influencer income?

How profitable is online fitness coaching?

Online fitness coaching can be a profitable venture if executed effectively. By offering personalized coaching services remotely, you can reach a broader audience and provide individualized fitness plans and support. The profitability of online fitness coaching depends on factors such as your pricing structure, client acquisition strategies, service quality, and operational efficiency. Providing high-quality content, exceptional customer service, and delivering measurable results can help establish your reputation and attract a steady stream of clients. With the right marketing and management strategies, online fitness coaching can be a lucrative and scalable fitness business model. Exercise.com’s comprehensive gym management software can support online fitness coaches in delivering their services, managing clients, and growing their business effectively.

Read More: Most Profitable Fitness Business Models

How can I start a fitness business with no money?

Starting a fitness business with no money requires creative solutions and resourcefulness. One approach is to offer your fitness services as an independent contractor or freelance trainer at existing gyms or fitness studios. This allows you to leverage their facilities and client base without the need for significant upfront costs. Another option is to provide outdoor or mobile personal training services, eliminating the need for a physical location. Utilize free or low-cost marketing strategies such as social media, community partnerships, and word-of-mouth referrals to attract clients. As your business grows, you can reinvest profits into expanding your services or acquiring your own facility. Exercise.com’s gym management software offers affordable pricing options, providing the necessary tools to start and grow your fitness business while maximizing profitability.

Read More: How to start a fitness business with no money?

How much does it cost to start a fitness app?

The cost of developing a fitness app can vary depending on various factors such as the complexity of the app, desired features and functionality, platform (iOS, Android, or both), design requirements, and development resources. Building a custom fitness app from scratch can involve significant upfront costs, ranging from several thousand to tens of thousands of dollars. However, there are alternative options such as using white-label app solutions or partnering with app development platforms like Exercise.com, which provide pre-built, customizable fitness applications at a fraction of the cost. Exercise.com’s fitness business platform includes a custom branded fitness app from white label fitness app software that allows you to deliver personalized training, track client progress, offer online coaching, and provide a seamless user experience. By leveraging Exercise.com’s ready-made app solution, you can significantly reduce the cost and time associated with app development while still providing a high-quality and professional fitness app to your clients.

Read More: How to Make a Fitness App

How do you become a fitness vlogger?

To become a fitness vlogger, start by determining your niche or area of expertise within the fitness industry. Create a YouTube channel and consistently upload high-quality, informative, and engaging video content related to fitness, workouts, nutrition, or wellness. Focus on providing value to your audience by sharing your knowledge, demonstrating exercises, giving workout tips, and offering motivation. Engage with your viewers by responding to comments and building a community. Utilize social media platforms to promote your videos and attract a wider audience. As your channel grows, explore opportunities for brand partnerships, sponsorships, and collaborations to monetize your fitness vlog. Exercise.com’s fitness business platform can support fitness vloggers by providing tools for content management, community engagement, and revenue tracking.

Read More: How do I create an online fitness platform?

How to make passive income in the fitness industry?

Passive income in the fitness industry can be generated through various avenues. One method is to create and sell digital fitness products such as e-books, online courses, or workout guides. Once created, these products can be sold repeatedly without significant ongoing effort. Another approach is to develop a membership site or subscription-based platform where users pay a recurring fee to access exclusive fitness content or services. Affiliate marketing is another way to earn passive income by promoting and selling third-party fitness products or services through unique affiliate links. By incorporating these passive income strategies into your fitness business, you can generate revenue even when you’re not actively trading time for money.

Read More: What is passive income in fitness?

How do you become a fitness YouTuber?

To become a fitness YouTuber, start by defining your niche or area of expertise within the fitness industry. Determine the type of content you want to create, whether it’s workout tutorials, fitness challenges, nutrition tips, or vlogs documenting your fitness journey. Invest in quality video equipment, including a camera, microphone, and editing software, to produce professional-looking videos. Consistently upload content to your YouTube channel, following a regular schedule to keep your audience engaged. Optimize your video titles, descriptions, and tags to improve visibility in search results. Engage with your viewers by responding to comments and building a community. As your channel grows, explore opportunities for monetization through ad revenue, brand partnerships, sponsored content, and merchandise sales.

Read More: How to Market Yourself as a Fitness Influencer

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Owner, Erica Nangle Fitness

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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