8 Best Gym Lead Management Software in 2023
Gym lead management software is crucial for any fitness business looking to grow and maintain a steady stream of new clients. Effective lead management can mean the difference between a thriving gym and a struggling one. In this article, we will compare Exercise.com, the best gym management software, with seven other popular options to help you determine the best gym lead management software for your fitness business.

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Compare Gym Lead Software Options
Software | Comprehensive Lead Management Features | Integration with Gym Management Tools | Customizable Sales Pipeline | Automated Communication | Online Booking & Scheduling |
---|---|---|---|---|---|
Exercise.com | Yes | Seamless | Yes | Yes | Yes |
Mindbody | Yes | Limited | No | Yes | Yes |
Zen Planner | Yes | Limited | No | Yes | Yes |
Glofox | Yes | Limited | No | Yes | Yes |
ClubReady | Yes | Limited | No | Yes | Yes |
Perfect Gym | Yes | Limited | No | Yes | Yes |
Pike13 | Yes | Limited | No | Yes | Yes |
PushPress | Yes | Limited | No | Yes | Yes |
This table provides a quick comparison of the main features of Exercise.com and its competitors when it comes to gym lead management software. As you can see, Exercise.com offers the most comprehensive lead management functionality, alongside seamless integration with other gym management tools, making it the top choice for gym owners looking to optimize lead conversion and retention.
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#1 Exercise.com Gym Lead Management Software

Exercise.com is an all-in-one gym management software that includes powerful lead management features. With Exercise.com, you can easily capture, track, and manage leads, streamline communication, and integrate lead management with other gym management tools. With powerful referral functionality, Exercise.com even has a gym lead generation software component so that you can get more leads for your gym (and not just manage gym leads). Its robust features and seamless integration make it the top choice for gym owners looking to optimize their fitness business growth.
Key Advantages:
- Comprehensive lead management features
- Seamless integration with other gym management tools
- Customizable sales pipeline
- Automated communication and follow-up
Here’s just some of what you can do with the Exercise.com platform:
Manage leads with a gym CRM.

Create and send fitness assessments with ease.

Use fitness habit tracking to inspire and motivate gym members and clients.

Use fitness progress photos to engage with members.

Use fitness leaderboards to track event performance and inspire healthy competition.

Create exercise supersets in a snap.

Program exercise rep max progressions with ease.

Use the exercise demonstration video library or create your own custom exercise demonstration videos.

Create workout plans for parents and dependents, teams and more.

Cast gym TV workouts to in-gym TV screens quickly and efficiently.

Manage multiple gym locations with ease.

Manage gym members with ease.

Book appointments for parents and dependents with ease. (Read More: Best Gym Booking Software)

Engage with members via automations.

Gym check-in software that makes your life easy. (Read More: Best Gym Check-In Software)

Create classes and fitness groups.

Manage fitness challenges (Read More: 100+ Fitness Challenge Ideas)

Process payments for open gym, classes, and personal training.

Communicate with gym members, athletes, team members, personal training clients, class members, parents, and dependents via SMS, email, and in-app push notification.

View performance over time, track personal records, and other fitness stats with performance reporting dashboards.

And of course, view all of your gym business reports easily too.

All from your custom-branded fitness apps (Read More: Best Gym Mobile Fitness Apps Software)


Want to learn how your gym can take it to the next level? Get a demo now!
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#2 Mindbody Gym Lead Management Software

Mindbody is a well-known gym management software that offers lead management functionality. While it provides valuable lead management tools, it does not offer the same level of seamless integration with other gym management tools as Exercise.com.
Key Advantages:
- Lead management features
- Limited integration with other gym management tools
- Online booking and scheduling
Read More: Best Mindbody Alternative
#3 Zen Planner Gym Lead Management Software

Zen Planner is a fitness business software that includes lead management capabilities. Although it offers useful lead management tools, it is not specifically designed for gym management and lacks the comprehensive integration with other fitness tools offered by Exercise.com.
Key Advantages:
- Lead management features
- Not specifically designed for gym management
- Member management and billing
Read More: Best Zen Planner Alternative
#4 Glofox Gym Lead Management Software

Glofox is a gym and studio management software that offers lead management functionality. While it provides essential lead management tools, it does not have the same level of seamless integration with other gym management tools that Exercise.com offers.
Key Advantages:
- Lead management features
- Limited integration with other gym management tools
- Booking and class scheduling
Read More: Best Glofox Alternative
#5 ClubReady Gym Lead Management Software

ClubReady is a fitness club management software that includes lead management capabilities. It offers valuable lead management tools but lacks the comprehensive integration with other gym management tools provided by Exercise.com.
Key Advantages:
- Lead management features
- Limited integration with other gym management tools
- Membership management and billing
Read More: Best ClubReady Alternative
#6 Perfect Gym Gym Lead Management Software

Perfect Gym is a gym management software that offers lead management functionality. Although it provides useful lead management features, it does not offer the same level of seamless integration with other gym management tools as Exercise.com.
Key Advantages:
- Lead management features
- Limited integration with other gym management tools
- Member portal and booking system
Read More: Best Perfect Gym Alternative
#7 Pike13 Gym Lead Management Software

Pike13 is a gym and studio management software that includes lead management capabilities. While it offers valuable lead management tools, it is not as comprehensive as Exercise.com’s all-in-one gym management solution.
Key Advantages:
- Lead management features
- Limited integration with other gym management tools
- Client management and scheduling
Read More: Best Pike13 Alternative
#8 PushPress Gym Lead Management Software

PushPress is a gym management software that offers lead management functionality. Although it provides essential lead management tools, it does not have the same level of seamless integration with other gym management tools that Exercise.com offers.
Key Advantages:
- Lead management features
- Limited integration with other gym management tools
- Membership management and billing
Read More: Best PushPress Alternative

Real-Life Examples: Leveraging Gym Lead Management Software to Boost Fitness Business Growth
Gym lead management software is a powerful tool that can help fitness business owners generate new clients and maintain a steady stream of revenue. In this section, we will explore real-life examples of how gym owners can leverage lead management functionality provided by Exercise.com to optimize their fitness business growth.
New Gym Launch: Maximizing Initial Client Acquisition
When launching a new gym, it’s crucial to acquire as many clients as possible in the initial stages to build a solid client base. With Exercise.com’s lead management software, gym owners can efficiently capture, track, and manage leads from various sources, such as social media, email campaigns, and local events. By automating follow-up communication and nurturing leads through a customizable sales pipeline, gym owners can maximize client acquisition and ensure a successful gym launch.
Expansion into New Markets: Streamlining Lead Generation
A gym owner looking to expand their business into new markets can use Exercise.com’s lead management software to streamline lead generation. By segmenting leads based on location, gym owners can tailor marketing efforts and communication to target specific demographics and interests. This targeted approach, combined with automated follow-ups and lead nurturing, ensures that gym owners can effectively generate new leads in the desired market.
Cross-Selling Services: Boosting Revenue with Existing Clients
Gym owners who offer various services, such as personal training, group classes, or nutrition coaching, can leverage Exercise.com’s lead management software to cross-sell these services to existing clients. By tracking client preferences and interests, gym owners can identify opportunities for upselling and cross-selling. Automated communication can then be used to inform clients about relevant services and promotions, ultimately boosting revenue.
Read More:
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Special Events and Promotions: Capitalizing on Time-Sensitive Opportunities
Gym owners can utilize Exercise.com’s lead management software to capitalize on time-sensitive opportunities, such as special events or promotions. By creating targeted marketing campaigns and efficiently managing leads generated from these events, gym owners can convert interested prospects into paying clients. Exercise.com’s automated communication features ensure that no leads are missed, and follow-ups are timely and relevant.
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Retaining Existing Clients: Enhancing Client Relationships
Gym lead management software isn’t just about acquiring new clients; it’s also essential for retaining existing clients. Gym owners can use Exercise.com’s lead management software to track client engagement, such as class attendance or personal training sessions, and identify clients at risk of leaving. Automated communication can be used to re-engage these clients and address any concerns, ensuring client satisfaction and long-term retention.
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- Best Gym Software with Digital Waivers and Contracts
Referral Programs: Incentivizing Word-of-Mouth Marketing
Referral programs can be an effective way for gym owners to generate new leads and clients. By using Exercise.com’s lead management software, gym owners can track referrals, identify top referrers, and reward them with incentives, such as discounts or free services. This encourages clients to spread the word about your gym and drives new leads to your business.
Read More:
- How to Increase Gym Word of Mouth
- Best Gym Software with Referral Program Tools
- How to Create a Gym Referral Program
What is gym lead management software, and why is it important for fitness businesses?
Gym lead management software is a specialized tool designed to help gym owners and fitness professionals capture, track, and convert leads into paying clients. This software streamlines the lead generation process, automates communication, and helps businesses manage their sales pipeline. Implementing gym lead management software is essential for fitness businesses looking to grow, as it ensures that potential clients are not missed and leads are effectively converted into loyal members.
How does Exercise.com’s lead management software differ from other options in the market?
Exercise.com’s lead management software offers comprehensive lead management features, seamless integration with other gym management tools, a customizable sales pipeline, and automated communication. This all-in-one solution provides a more efficient and effective experience compared to other options in the market, making it the top choice for gym owners looking to optimize lead conversion and retention.
Can gym lead management software help increase membership sales?
Yes, gym lead management software can significantly increase membership sales by capturing leads from various sources, streamlining the lead nurturing process, and automating communication. With Exercise.com’s lead management software, gym owners can ensure that potential clients receive timely and relevant information, increasing the chances of converting leads into paying members.
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- How to Increase Gym Memberships
- How to Sell More Gym Memberships
How does gym lead management software improve client retention?
Gym lead management software can improve client retention by tracking client engagement, identifying clients at risk of leaving, and automating communication to re-engage them. By addressing client concerns and ensuring satisfaction, gym lead management software can help gym owners retain clients and maintain a steady stream of revenue.
Read More: Best Gym Member Management Software
Can gym lead management software help track the success of marketing campaigns?
Yes, gym lead management software can help track the success of marketing campaigns by monitoring lead generation, conversion rates, and revenue generated from specific campaigns. Exercise.com’s lead management software provides gym owners with valuable insights into the performance of their marketing efforts, allowing them to adjust strategies as needed and optimize their return on investment.
Read More: Best Marketing Software for Gyms
Is Exercise.com’s lead management software suitable for fitness businesses of all sizes?
Absolutely! Exercise.com’s lead management software is designed to accommodate fitness businesses of all sizes, from small boutique studios to large gym chains. Its scalable features and customizable sales pipeline ensure that gym owners can effectively manage leads and grow their business, regardless of size.
How secure is the data stored in Exercise.com’s lead management software?
Exercise.com is committed to ensuring the privacy and security of your gym’s data. The platform employs robust security measures, such as secure servers, encrypted data storage, and strict access controls, to protect sensitive information and ensure that only authorized individuals can access your gym’s lead management data.
Read More: Exercise.com Security
Can Exercise.com’s lead management software integrate with my gym’s existing CRM system?
Exercise.com is designed to be an all-in-one gym management software, but it can also integrate with many popular CRM systems to ensure a seamless experience for gym owners. This integration allows you to leverage the powerful lead management features of Exercise.com alongside your existing CRM system, providing a comprehensive solution for managing leads and growing your fitness business.
Read More: Best CRM Software for Gyms
Best Lead Management Software for Gyms
By leveraging the powerful lead management functionality provided by Exercise.com, gym owners can optimize their fitness business growth, maximize client acquisition and retention, and enhance their overall success in the competitive fitness industry.
When it comes to gym lead management software, Exercise.com stands out as the best option for gym owners looking to optimize their fitness business growth. Its comprehensive lead management features, seamless integration with other gym management tools, customizable sales pipeline, and automated communication make it an invaluable asset for gym owners aiming to maximize their lead conversion and retention.
Ready to see Exercise.com in action? Book a demo today to discover how Exercise.com can transform your fitness business and elevate your lead management efforts to new heights.
With so many gym lead management software options available, it is essential to choose the one that best fits your business needs and goals. Exercise.com’s all-in-one solution provides the most comprehensive and seamless experience, making it the top choice for gym owners who want to streamline their lead management process, convert more leads, and grow their fitness business.
Don’t let potential clients slip through the cracks. Equip your fitness business with the best gym lead management software, Exercise.com, and watch your gym thrive. Book a demo today and start experiencing the benefits of a powerful, all-in-one gym management solution tailored to your fitness business needs.

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