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7+ Fitness Marketing Templates (Free)

7+ Fitness Marketing Templates (Free)

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on July 14, 2023 ā€” Updated on May 25, 2024

Check out our free fitness marketing templates that you can use in your fitness business today. Get a fitness marketing plan template, fitness flyer template, gym email template, fitness testimonial template, and much more.

Fitness Income Ideas

In today’s highly competitive fitness industry, successful marketing is the key to staying ahead of the curve and attracting new clients. One effective tool that can help fitness businesses achieve their marketing goals is the use of fitness marketing templates.

These pre-designed templates provide a framework for creating eye-catching and persuasive marketing materials that resonate with your target audience. In this article, we will delve deep into the world of fitness marketing templates, exploring their importance, how to create effective ones, and top strategies for success.

Discover effective fitness marketing templates to promote your fitness business and attract more clients. With the best gym software, the best personal training software, and the best fitness influencer software, fitness business owners of all kinds can manage their entire fitness business in one place.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

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Fitness Marketing Plan Template

Summary: A well-crafted marketing plan is essential for fitness businesses, regardless of their specific niche. Here, we provide four detailed marketing plan examples designed for gyms, product companies, personal trainers, and fitness bloggers, along with two blank templates you can adapt to fit your needs.

Example Fitness Marketing Plan Template – Gym:

  • Objective: Increase membership by 20% over the next 6 months.
  • Target Audience: Local residents, ages 18-45, interested in health and wellness.
  • Marketing Channels: Social media, local newspapers, community events.
  • Strategies: Offer free trial classes, create a referral program, host community wellness workshops.
  • Metrics: Track new memberships, attendance at community events, social media engagement.
  • Tools Used: Exercise.com for scheduling and promoting events, tracking memberships, and engaging with members.
  • Timeline: 6-month plan with monthly check-ins to assess progress.

[Adapt this template to your needs here]

Fitness Flyer Template

Summary: Creating visually appealing and informative flyers is a great way to promote your fitness offerings. Below is a professional flyer design template that you can easily edit to fit your specific business and offerings.

Example Fitness Flyer Template:

* State-of-the-art equipment
* Certified trainers
* Group classes and personalized training

Special Offer: 20% off the first month's membership!

Visit our website: www.example.com
Download our app on Exercise.com
Follow us on social media: @examplegym

Location: [Address]
Phone: [Phone Number]

Check out Canva’s fitness flyer templates to create your own fitness flyer.

Read More: Gym SEO Guide

Fitness Challenge Template

Summary: Hosting a fitness challenge can be an engaging and effective way to attract new clients and motivate existing ones. It encourages community building and healthy competition. Here’s a template for creating a successful fitness challenge, be it for weight loss, strength training, or any other fitness goal.

Example Fitness Challenge Template:

Name of the Challenge: 30-Day Total Body Transformation Challenge

Start Date: [Insert Date]
End Date: [Insert Date]

Challenge Goals: Tone up, lose weight, and increase overall fitness level.

Who Can Join: Members and non-members of [Gym Name or Program]

How to Join: Sign up through our Exercise.com app or at our physical location.

Challenge Details:

  • Workouts: Daily workout routines designed for all levels.
  • Nutrition: Weekly meal plans to complement your fitness regimen.
  • Tracking: Log your daily workouts and meals in the Exercise.com app.
  • Community: Access to a private community group for support and motivation.


  • 1st Place: 3-Month Free Membership + Exclusive Workout Gear
  • 2nd Place: 1-Month Free Membership + Nutritional Consultation
  • 3rd Place: [Your Gym’s Merchandise]

How to Win: Winners will be determined by the most significant improvement based on before and after assessments.

Support: Weekly check-ins with trainers, available both in person and through the Exercise.com app.

Rules and Regulations: [Include any specific rules or legal details]

Contact Information: [Phone Number/Email for inquiries]

Promotional Materials:

  • Flyer: [Include details or link]
  • Social Media Posts: Shareable content to invite friends and family
  • Email Campaign: Regular updates and motivational content throughout the challenge

Join us in this exciting 30-day journey and see how far you can go! Whether you’re a beginner or a fitness enthusiast, our challenge is tailored to help you achieve your best self. With the support of our community and our fitness app, you’ll have everything you need to succeed.

[Sign up here through our fitness app (custom branded through Exercise.com!)]

Fitness Challenge Checklist

Gym Email Templates

Summary: Emails are an effective way to communicate with members and potential clients. Here we provide a welcome series of 5 emails for new members and a course series of 6 emails to guide students through paid programs.

Example Welcome Email Template (1 of 5):

Subject: Welcome to [Gym Name] – Your Fitness Journey Begins Here!

Dear [Member’s Name],

We are thrilled to welcome you to [Gym Name]! Get ready to take your fitness to the next level. Download our app on Exercise.com to book classes, track your progress, and connect with our community.

Here’s what awaits you:

  • Access to our state-of-the-art facility
  • Tailored workout programs
  • Supportive fitness community

Stay tuned for more exciting updates and tips.

[Your Name]
[Contact Information]

Read More: Gym Email Templates [Access the rest of the gym email templates here]

Fitness Testimonial Template

Summary: Testimonials offer proof of the effectiveness of your products or services. Here’s a template to gather and display testimonials from satisfied customers.

Example Fitness Testimonial Template:

Name: [Client's Name]
Program/Product Used: [Details]

"I joined [Gym/Product Name] three months ago, and the transformation has been incredible. With the support of the trainers and the Exercise.com app, I've reached goals I never thought possible. I highly recommend [Gym/Product Name]!"

[Client's Picture]

Read More: How to Get More Gym Testimonials

Personal Trainer Profile Template

Summary: Personal trainers can utilize this template to create professional profiles for gym noticeboards or online platforms to attract more clients.

Example Personal Trainer Profile Template:

[Your Name] - Certified Personal Trainer
* Specializations: [List Specializations]
* Experience: [Years of Experience]
* Philosophy: [Brief Training Philosophy]
* Success Stories: [Include Quotes or Numbers]
* Contact: [Phone/Email]
* Book sessions through Exercise.com

"Your success is my goal. Let's transform together!"

Fitness Business Elevator Pitch

Summary: Crafting a concise and persuasive elevator pitch is crucial for networking and sales. Here’s a template to describe your fitness business succinctly.

Example Elevator Pitch Template:

“We at [Your Business Name] empower individuals to lead healthier lives through personalized fitness programs, state-of-the-art facilities, and a supportive community. With our Exercise.com app integration, clients can access their workouts, track progress, and connect with trainers anytime, anywhere. Let’s make fitness accessible and enjoyable for everyone.”

Fitness Social Media Messaging Template

Summary: Social media is a powerful tool to engage with your audience. Below are example posts with strong marketing calls to action (CTAs).

Example Social Media Messaging Script:

“Ready to transform your fitness routine? šŸ’Ŗ Join us at [Gym Name] and discover a community that supports your goals. Sign up today through our Exercise.com app and get 10% off your first month! #YourFitnessJourneyStartsHere [Link to sign up]”

Read More:

The Importance of Marketing in the Fitness Industry

Marketing plays a pivotal role in the success of any business, and the fitness industry is no exception. In a saturated market, where competition is fierce, effective marketing can make all the difference. It helps to differentiate your fitness business from the sea of options available to consumers and creates awareness about the unique services you offer. Whether you are a fitness studio, personal trainer, or gym, investing your time and resources into marketing is a necessary step for growth and profitability.

Marketing allows you to communicate your brand’s value proposition, highlighting the benefits and results that clients can expect from your fitness services. By strategically positioning your business and crafting compelling messaging, you can attract your ideal clients and convert them into loyal customers. Marketing also helps to build trust and credibility in the minds of potential clients, giving them the confidence to choose your fitness business over others.

Furthermore, marketing in the fitness industry is not just about attracting new clients, but also about retaining existing ones. By implementing effective marketing strategies, you can engage with your current customers and keep them coming back for more. This can be achieved through personalized email campaigns, loyalty programs, and targeted promotions that cater to their specific needs and preferences. By nurturing your existing client base, you can create a strong sense of community and loyalty, which can lead to increased customer satisfaction and long-term success for your fitness business.

How to Create Effective Fitness Marketing Templates

Creating effective fitness marketing templates requires a careful balance of design and messaging. Here are some key steps to consider when developing your templates:

1. Define your goals:

Before diving into template creation, clearly define your marketing goals. Are you looking to attract new clients, promote a new fitness program, or increase attendance at your fitness classes? Clearly outlining your objectives will guide your template design.

2. Understand your target audience:

In order to create effective templates, you must have a thorough understanding of your fitness target audience. Research their needs, preferences, and pain points to tailor your messaging and design elements accordingly.

3. Choose the right platform:

Select a platform that allows you to create and customize templates easily. This could be a design software or even a website builder with pre-designed templates specifically tailored to the fitness industry.

4. Maintain brand consistency:

Consistency is key in building a strong brand identity. Ensure that your fitness marketing templates align with your overall brand guidelines, utilizing consistent colors, fonts, and logo placement.

5. Focus on compelling copy:

The copy in your templates should be concise, yet persuasive. Craft engaging headlines and communicate the unique benefits your fitness business offers. Highlight success stories, testimonials, and any unique selling points that set you apart from the competition.

6. Eye-catching design:

Visual appeal is crucial when creating fitness marketing templates. Incorporate high-quality images that reflect your brand and resonate with your target audience. Use attractive color schemes and compelling graphics to capture attention and communicate your message effectively.

7. Call-to-action:

Every fitness marketing template must have a clear and compelling call-to-action. Whether it is booking a session, signing up for a class, or downloading a free e-book, make it clear to the reader what their next step should be.

8. Test and optimize:

After creating your fitness marketing templates, it’s important to test their effectiveness and make necessary optimizations. Monitor the performance of your templates, such as click-through rates and conversion rates, and make adjustments to improve their impact. A/B testing different versions of your templates can help you identify what resonates best with your target audience.

How do I promote my fitness business?

Promoting your fitness business requires a combination of online and offline strategies. Online methods include social media advertising, search engine optimization, and email marketing. Offline methods could involve community engagement, partnerships, and flyers. Using a platform like Exercise.com can further amplify your promotion by allowing you to host challenges, provide unique content, and engage with clients through a branded app.

How do I market my fitness challenge?

Marketing a fitness challenge can be done by leveraging social media platforms, email campaigns, partnerships with influencers, and targeted advertising. Promoting it through your website or a professional platform like Exercise.com can also be beneficial, as it allows for seamless registration, tracking, and client engagement.

Read More:

Fitness Challenge Checklist

What is an example of a target market for fitness?

A target market for fitness might be working professionals aged 25-40 who are interested in weight loss and overall wellness. Another example could be new mothers looking for post-pregnancy fitness programs. Identifying your target market helps in tailoring content and promotional strategies, and platforms like Exercise.com can aid in creating customized experiences for different market segments.

How can I make my fitness business more popular?

Making your fitness business more popular requires offering unique programs, exceptional customer service, and engaging content. Utilizing platforms like Exercise.com allows you to host challenges, track client progress, and offer personalized workouts, making your business stand out. Networking with other local businesses and getting involved in community events can also increase your visibility.

How can I make my fitness business unique?

Creating a unique fitness business involves offering specialized programs, building a strong brand identity, and providing unparalleled client experiences. Using a platform like Exercise.com can enhance your uniqueness by enabling custom-branded apps and websites, personalized workout plans, and streamlined client interactions.

How do I promote my fitness business on social media?

Promoting your fitness business on social media involves regular posting, engaging with followers, running targeted ads, and collaborating with influencers. Sharing client success stories, hosting online challenges, and providing valuable content can boost engagement. Platforms like Exercise.com can further enhance social media promotion by allowing easy sharing of content, challenges, and achievements.

Read More:

How do you prospect fitness clients online?

Prospecting fitness clients online requires a combination of strategies like targeted advertising, engaging content, free trials, and lead magnets. Utilizing platforms like Facebook and Instagram for running ads and promoting special offers can attract potential clients. Exercise.com can support online prospecting by providing a seamless platform to host free trials, challenges, and other engagement opportunities, turning prospects into clients.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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