8 Best Marketing Software for Gyms in 2025 – Boost Memberships Fast

Compare the best marketing software for gyms from Exercise.com, Mindbody, Zen Planner, and more. See why Exercise.com’s automations, funnels, and CRM tools drive real growth.

The best marketing software for gyms automates lead follow-ups, nurtures prospects with email and SMS, tracks campaign ROI, and integrates with the best CRM for gyms (all-in-one with Exercise.com) to convert leads into loyal members.

Most gym owners don’t have time to manually follow up with every trial sign-up, missed check-in, or cold lead sitting in their CRM. Without the best marketing software for gyms, you’re stuck guessing which campaigns are actually working, relying on gym staff to send inconsistent messages, or losing potential gym members due to slow response times. From seasonal gym promo blasts to birthday offers and gym win-back sequences, gym marketing demands automation, personalization, and real-time tracking. Exercise.com solves this by giving gym owners a powerful, integrated marketing engine—complete with automated email and SMS workflows, lead tagging, funnel tracking, and conversion analytics—so you can drive gym growth without chasing leads one at a time.

If you’re a gym owner or fitness studio operator struggling to grow membership, retain clients, and consistently fill classes, you’re not alone. The truth is, most gyms don’t have a marketing problem—they have a marketing software problem. The best marketing software for gyms goes beyond sending mass emails or posting to social media—it integrates lead forms, automations, sales funnels, and gym-specific tools into a seamless system that drives measurable growth.

Exercise.com is built specifically to solve these pain points. Whether you’re running a CrossFit box, a HIIT studio, a large health club, or a boutique training gym, Exercise.com gives you everything you need to automate your gym marketing, convert more leads, and increase retention—all from one custom-branded platform. While other platforms might offer email or SMS marketing in isolation, only Exercise.com combines full-funnel marketing automations, customizable lead forms, detailed analytics, workout delivery, client assessments, branded mobile apps, and revenue-driving reports.

Let’s take a look at how Exercise.com compares with other top marketing software platforms for gyms and fitness businesses.

Read on to find the best gym marketing automation software to grow your gym. Here’s what you need to know so that you can take all your gym marketing ideas and create a gym marketing plan that puts those ideas into action, and results in a robust gym lead generation strategy and increased gym revenue and profit.

Put your fitness business automation ideas into action with the best automation software for gyms that want to grow and scale. Using the best online gym marketing software can help gym owners automate various marketing tasks, including gym email, SMS, and in-app message marketing, lead management, and gym sales funnels. The best gym communication tools should integrate seamlessly with your gym software. Check out this best gym marketing automation software comparison below.

Rank	Software	Lead Forms	Sales Funnels	Marketing Automations	Workouts	Messaging	Booking	Check-Ins	Email	SMS	Analytics	Mobile Apps	Custom Branded	Assessments	Payments	Waivers	Reports
#1	Exercise.com	✅	✅	✅	✅	✅	✅	✅	✅	✅	✅	✅	✅	✅	✅	✅	✅
#2	Mindbody	❌	❌	✅	❌	✅	✅	✅	✅	✅	✅	✅	✅	❌	✅	✅	✅
#3	Zen Planner	❌	❌	✅	❌	✅	✅	✅	✅	✅	✅	✅	✅	❌	✅	✅	✅
#4	Glofox	❌	❌	✅	❌	✅	✅	✅	✅	✅	✅	✅	✅	❌	✅	✅	✅
#5	ClubReady	❌	❌	✅	❌	✅	✅	✅	✅	✅	✅	✅	✅	❌	✅	✅	✅
#6	Wodify	❌	❌	✅	✅	✅	✅	✅	✅	✅	✅	✅	✅	❌	✅	✅	✅
#7	PushPress	❌	❌	✅	❌	✅	✅	✅	✅	✅	✅	✅	✅	❌	✅	✅	✅
#8	TeamUp	❌	❌	✅	❌	✅	✅	✅	✅	✅	✅	✅	✅	❌	✅	✅	✅

Who doesn’t love automation? The best automated marketing for gyms means you can engage with leads, members, and personal training clients via automations.

Communicate with gym members, athletes, team members, personal training clients, class members, parents, and dependents via SMS, email, and in-app push notification. Using software for marketing automation for gyms means you can have gym marketing best practices implemented and enforced consistently across your gym 24/7.

In Exercise.com, you have an all-in-one gym marketing solution—the best gym management software around—with amazing marketing features like marketing automations, email, SMS, push notifications, custom branded fitness apps, sales funnels, and more. And it comes with the best marketing software for personal trainers for all your PTs. But hey, you don’t have to take our word for it. Just read our reviews.

All of this is why investing in the best gym marketing automation software is crucial for your gym business. In this article, we’ll compare the top competitors in the market and show you why Exercise.com is the ultimate solution for gym owners like you that need the best gym marketing automation software.

See why the best gym management software from Exercise.com is one of the best apps for gym owners that can help make your gym stand out, increase gym member retention, and even increase gym revenue and profitability.

Get a demo today!

#1 Exercise.com

Exercise.com stands out as the premier choice for the best gym software with automation marketing. This health club marketing software platform is uniquely designed to cater to the evolving needs of modern gyms and fitness professionals, and can manage your entire fitness business in one place.

Pros

• Comprehensive Automation Tools: Offers a wide range of marketing automation tools including email, SMS, and personalized messaging.
• Robust Mobile App: Features one of the best mobile apps for gym owners and personal trainers.
• Versatile Payment Solutions: Provides flexible and secure payment processing options.
• Advanced Reporting and Analytics: Delivers detailed reports for better business decision-making.
• Full Range of Fitness Management Features: Includes check-ins, booking, workouts, and assessments, making it a comprehensive solution.

Cons

• Learning Curve: The extensive features might require some initial learning for new users.
• Pricing: May be higher priced due to its extensive functionalities.

Exercise.com excels in offering the best marketing automation software for gyms, making it the best gym management software with automation marketing. Its ability to integrate marketing automation seamlessly with gym management tasks sets it apart.

The platform’s advanced features, combined with user-friendly mobile apps, make it an ideal choice for gym owners and personal trainers seeking to streamline operations and engage members effectively. With Exercise.com, fitness professionals can expect not just a software solution but a growth partner.

Here’s what sets Exercise.com apart from the rest:

Customizable, All-in-One Solution

Exercise.com is more than just gym software – it’s an all-in-one solution that can be tailored to meet the unique needs of your fitness business. Whether you run a small boutique gym or a large fitness center, Exercise.com has the features and flexibility to help your business thrive. With the ability to integrate with other popular software and tools, Exercise.com makes it easy to streamline your operations and create a seamless experience for your members.

Powerful Automation Marketing Tools

When it comes to automation marketing, Exercise.com is the clear winner. The platform offers a wide range of powerful marketing tools that allow you to target specific segments of your audience, create custom email campaigns, and track the success of your marketing efforts. With Exercise.com’s automation marketing tools, you can spend less time managing your gym and more time focusing on what you do best – helping your members achieve their fitness goals.

Comprehensive Reporting and Analytics

Knowledge is power, and Exercise.com gives you the insights you need to make informed decisions about your business. The platform’s comprehensive reporting and analytics tools allow you to track everything from member engagement to financial performance.

With Exercise.com, you can identify trends, spot potential issues, and make data-driven decisions to help your gym grow and succeed.

Unbeatable Customer Support

We know that running a gym can be challenging, and that’s why Exercise.com is committed to providing top-notch customer support for the best marketing software for gym owners. Whether you need help setting up your software, integrating third-party tools, or creating custom marketing campaigns, the Exercise.com team is always there to lend a helping hand. With a dedicated account manager and responsive customer support, you can feel confident knowing that you’re in good hands.

❤️ Why Gym Owners Love Exercise.com ❤️

But don’t just take our word for it – here’s what gym owners like you have to say about Exercise.com:

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Exercise.com offers a unique and innovative gym marketing software platform that includes a comprehensive suite of features, including marketing. From email to SMS, push notifications, marketing automation, selling workout plans online, sales funnels, and much more, Exercise.com is a robust gym marketing platform.

Gym owners know that running a successful fitness facility is more than just providing top-notch equipment and motivating classes. It’s about creating a seamless experience for your members from the moment they sign up to the day they renew their membership.

However, with so many options available, it can be challenging to choose the best online gym marketing software for your gym. In this article, we’ll explore some of the best marketing software for gyms and compare them to Exercise.com, a unique and innovative platform that offers a comprehensive suite of gym management features, including marketing, that will help gyms turn their gym marketing ideas into actionable steps to increase gym revenue and profit.

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Choosing the right software can be a game-changer, and platforms like Exercise.com excel in this domain. Recognized as the best personal training software, Exercise.com also stands out as the best gym management software. For gym owners and personal trainers seeking the best apps for gym owners and the best apps for personal trainers, this platform offers unmatched features. Moreover, its status as the best mobile apps software for gyms further solidifies its position as a leader in the market.

Let’s take a look at just what you can do with the Exercise.com platform.

Process payments for open gym, classes, and personal training.

Create gym landing pages easily.

Manage fitness challenges (Read More: 100+ Fitness Challenge Ideas)

Offer on-demand fitness content.

Create classes and fitness groups.

Conduct gym livestreaming easily.

Engage with members via automations.

Manage leads with a gym CRM.

Create and send fitness assessments with ease.

Use fitness habit tracking to inspire and motivate gym members and clients.

Use fitness progress photos to engage with members.

Use fitness leaderboards to track event performance and inspire healthy competition.

Create exercise supersets in a snap.

Program exercise rep max progressions with ease.

Use the exercise demonstration video library or create your own custom exercise demonstration videos.

Create workout plans for parents and dependents, teams and more.

Cast gym TV workouts to in-gym TV screens quickly and efficiently.

Manage multiple gym locations with ease.

Manage gym members with ease.

Book appointments for parents and dependents with ease. (Read More: Best Gym Booking Software)

Gym check-in software that makes your life easy. (Read More: Best Gym Check-In Software)

Communicate with gym members, athletes, team members, personal training clients, class members, parents, and dependents via SMS, email, and in-app push notification.

View performance over time, track personal records, and other fitness stats with performance reporting dashboards.

And of course, view all of your gym business reports easily too.

All from your custom-branded fitness apps (Read More: Best Gym Mobile Fitness Apps Software)

Get a demo now!

#2 Mindbody

Mindbody is a popular choice among gym owners due to its comprehensive suite of features, which include online booking, client management, and marketing tools. However, when it comes to automation marketing, Mindbody falls short. The software lacks in-depth customization options and has limited integration capabilities. Mindbody also recently increased prices and has notoriously poor reviews for customer service. Mindbody is a well-known player in the fitness industry, widely recognized for its comprehensive software solutions.

Pros

• Wide Market Reach: Mindbody’s widespread use offers gyms significant market visibility.
• Integrated Marketing Tools: Comes with integrated email and SMS marketing tools.
• Extensive Booking and Scheduling Features: Excellent for managing bookings and class schedules.
• Mobile App Integration: Provides a robust mobile app for client engagement.
• Diverse Payment Options: Supports a variety of payment methods for convenience.

Cons

• Complexity for New Users: Can be overwhelming for new users due to its extensive range of features.
• Higher Cost: Generally more expensive, particularly for advanced features.

Mindbody vs Exercise.com

Mindbody is one of the most recognized names in gym and studio management, but it falls short when it comes to marketing functionality. While Mindbody supports email marketing and SMS reminders, it lacks built-in lead forms, full sales funnel customization, and automated campaign journeys that adapt to user behavior. If you’re trying to track how a lead converts into a paying client across multiple touchpoints, you’re mostly on your own.

Feature	Exercise.com	Mindbody
Lead Forms	✅	❌
Sales Funnels	✅	❌
Marketing Automations	✅	✅
Workouts	✅	❌
Messaging	✅	✅
Booking	✅	✅
Check-Ins	✅	✅
Email	✅	✅
SMS	✅	✅
Analytics	✅	✅
Mobile Apps	✅	✅
Custom Branded	✅	✅
Assessments	✅	❌
Payments	✅	✅
Waivers	✅	✅
Reports	✅	✅

Mindbody stands out as one of the best gym management software with automation marketing. However, it’s streamlined as Exercise.com in terms of usability and pricing structure. While Mindbody may be a fit for general scheduling and payments, it lacks the CRM depth and full-funnel marketing capabilities gym owners need to scale. Exercise.com is purpose-built to track lead activity, trigger email/SMS automations based on behavior, and turn more prospects into loyal clients. For gym owners who want more leads, better conversion rates, and fewer gym CRM software headaches, Exercise.com is the clear winner. Everything works together under one roof—from your gym lead capture to your mobile app.

Read More:

• Mindbody Review
• Best Mindbody Alternative

#3 Zen Planner

Zen Planner is another well-known gym software that offers features such as workout tracking, billing, and attendance tracking. However, Zen Planner’s marketing automation tools are not as robust as some of the other options on the market. The platform also lacks in customization options, which can be a deal-breaker for gym owners looking to create a personalized experience for their members. Zen Planner is tailored for small to medium-sized fitness studios and gyms, focusing on simplicity and efficiency.

Pros

• User-Friendly Interface: Known for its ease of use, making it accessible to all users.
• Effective Member Management: Strong capabilities in managing member data and interactions.
• Integrated Email Marketing: Features built-in tools for email campaigns.
• Customizable Reporting: Offers a range of customizable reporting options.
• Streamlined Booking System: Simplifies the process of class bookings and scheduling.

Cons

• Limited SMS Marketing: Lacks SMS marketing capabilities, which can be a drawback in today’s mobile-centric world.
• No Advanced Assessment Tools: Does not offer the same level of assessment tools as Exercise.com.

Zen Planner vs Exercise.com

Zen Planner is a familiar name in gym software, but when it comes to true marketing functionality for gym owners, it falls short. No lead forms. No sales funnels. No workouts. No assessments. If you’re trying to grow a modern gym or fitness business and you’re still using Zen Planner for marketing, you’re likely missing out on qualified leads and automated conversion tools that other successful fitness businesses already rely on.

Exercise.com solves these problems with a complete fitness marketing software solution. From lead capture to sales funnel automation, email/SMS campaigns, branded mobile apps, and workout delivery—all in one platform built specifically for gyms, fitness studios, and personal trainers.

Feature	Exercise.com	Zen Planner
Lead Forms	✅	❌
Sales Funnels	✅	❌
Marketing Automations	✅	✅
Workouts	✅	❌
Messaging	✅	✅
Booking	✅	✅
Check-Ins	✅	✅
Email	✅	✅
SMS	✅	✅
Analytics	✅	✅
Mobile Apps	✅	✅
Custom Branded	✅	✅
Assessments	✅	❌
Payments	✅	✅
Waivers	✅	✅
Reports	✅	✅

Zen Planner is a strong contender in the best gym software with automation marketing category, especially for smaller gyms, but lacks some of the advanced fitness marketing features found in Exercise.com. If you’re serious about scaling your fitness business with tools that do more than just manage your schedule, Exercise.com is the best Zen Planner alternative for gym marketing. Lead generation, sales conversion, and member engagement—powered by software that actually understands fitness.

Read More:

• Zen Planner Review
• Best Zen Planner Alternative

#4 Glofox

Glofox is a gym management software that offers a wide range of features, including booking, billing, and member management. While Glofox’s automation marketing tools are better than some of its competitors, the platform’s user interface can be challenging to navigate, and the customer support is not as responsive as it could be. Glofox is known for its focus on member engagement and retention, offering robust features to keep gym members motivated and involved.

Pros

• Strong Engagement Tools: Emphasizes member retention through effective engagement tools.
• Mobile App-Centric Approach: Offers a well-designed mobile app for both gym owners and clients.
• Lead Management Capabilities: Efficient tools for tracking and converting leads into members.
• Integrated Email and SMS Marketing: Equipped with essential marketing automation tools.
• Easy-to-Use Interface: Praised for its user-friendly design.

Cons

• Limited Third-Party Integrations: Fewer integrations compared to platforms like Exercise.com.
• Learning Curve for Advanced Features: Some of the more advanced features require time to master.

Glofox vs Exercise.com

Glofox is popular with boutique studios, but if you’re running a growth-focused gym or fitness business, its marketing software just doesn’t go far enough. Glofox lacks lead forms, has no built-in sales funnel tools, and doesn’t support workout delivery or fitness assessments—critical features for converting leads and keeping members engaged. Whether you’re a gym owner searching for automated gym marketing software, a fitness studio marketing solution, or CRM-integrated marketing software for gyms, Glofox leaves you stuck stitching together third-party tools.

Exercise.com was built for performance-driven gym businesses. From lead capture and automated email/SMS campaigns to custom-branded apps, detailed workout programming, and in-app marketing funnels, Exercise.com is the best marketing software for gyms that want all-in-one power without sacrificing customization.

Feature	Exercise.com	Glofox
Lead Forms	✅	❌
Sales Funnels	✅	❌
Marketing Automations	✅	✅
Workouts	✅	❌
Messaging	✅	✅
Booking	✅	✅
Check-Ins	✅	✅
Email	✅	✅
SMS	✅	✅
Analytics	✅	✅
Mobile Apps	✅	✅
Custom Branded	✅	✅
Assessments	✅	❌
Payments	✅	✅
Waivers	✅	✅
Reports	✅	✅

Glofox is a suitable choice for gyms focusing on member engagement, yet it falls short in offering the comprehensive fitness marketing automation experience provided by Exercise.com. If you’re tired of juggling disconnected marketing tools or relying on basic gym software that wasn’t built for high-converting campaigns, Exercise.com is your upgrade. It’s the best gym marketing software for lead generation, sales, automations, and complete gym business growth—all in one powerful platform.

Read More: Best Glofox Alternative

#5 ClubReady

ClubReady is a comprehensive gym management software that focuses on fitness studios and boutique gyms. This platform offers features such as class scheduling, member management, and billing. ClubReady also provides automation marketing tools, such as email and SMS marketing. However, the platform’s interface may not be as user-friendly as some other options, and customization options are limited compared to Exercise.com. ClubReady is a powerful software designed primarily for larger gym franchises and chains, offering a suite of tools to manage complex operations.

Pros

• Designed for Large Scale Operations: Tailored to meet the needs of large franchises.
• Comprehensive Member Management: Effective in managing a large member base.
• Advanced Marketing Automation Tools: Strong in email and SMS marketing functionalities.
• Robust Reporting and Analytics: Provides detailed insights for strategic decision-making.
• Highly Customizable: Offers extensive customization options for different franchise needs.

Cons

• Complex for Smaller Gyms: May be overwhelming for smaller, independent gyms.
• Price Point: Tends to be on the higher end, reflecting its comprehensive feature set.

ClubReady vs Exercise.com

ClubReady markets itself to franchise gyms and group training studios, but it falls short when it comes to gym marketing automation depth and gym-specific sales tools. It lacks lead forms and sales funnel functionality, meaning gym owners must rely on third-party tools to capture and convert leads. There’s no workout delivery system, no performance assessments, and no ability to automate personalized touchpoints based on member actions—key capabilities that today’s fitness business automation platforms must include.

Exercise.com solves these pain points by giving gym owners everything they need to run, grow, and automate their marketing—from branded lead forms and automated nurture sequences to goal tracking, assessments, and full workout delivery. If you’re looking for the best marketing software for gyms that also handles client engagement, program delivery, and full business operations, this is it.

Feature	Exercise.com	ClubReady
Lead Forms	✅	❌
Sales Funnels	✅	❌
Marketing Automations	✅	✅
Workouts	✅	❌
Messaging	✅	✅
Booking	✅	✅
Check-Ins	✅	✅
Email	✅	✅
SMS	✅	✅
Analytics	✅	✅
Mobile Apps	✅	✅
Custom Branded	✅	✅
Assessments	✅	❌
Payments	✅	✅
Waivers	✅	✅
Reports	✅	✅

ClubReady excels in managing larger health club operations but may not provide the same level of simplicity and cost-effectiveness as Exercise.com for smaller fitness businesses. If you’re a gym owner looking for automated marketing for gym growth, gym CRM lead generation tools, or an all-in-one fitness business marketing platform, then Exercise.com is the clear winner. It’s the online gym marketing system built for fitness success, from local studios to enterprise operations.

Read More: Best ClubReady Alternative

#6 Wodify

Wodify is a popular gym software solution for CrossFit gyms and functional fitness facilities. It offers workout tracking, performance analytics, and member management features. While Wodify includes some automation marketing capabilities like email campaigns and lead nurturing, its marketing tools are not as robust or customizable as those found in Exercise.com. Additionally, the platform is tailored more towards CrossFit gyms, which may not suit the needs of all gym owners. Wodify is specifically designed for CrossFit and boutique fitness studios, offering a range of features tailored to these unique environments.

Pros

• CrossFit-Focused Features: Ideal for CrossFit gyms with specialized functionalities.
• Real-Time Performance Tracking: Advanced tools for tracking and sharing fitness performance.
• Engaging Community Building: Strong emphasis on fostering gym community through its platform.
• Integrated Marketing Tools: Offers effective email and SMS marketing capabilities.
• Comprehensive Member Management: Efficient in managing and engaging members.

Cons

• Niche-Specific: Primarily focused on CrossFit, which may not be suitable for all gym types.
• User Interface Complexity: Some users find the interface less intuitive compared to other gym software.

Wodify vs Exercise.com

Wodify is popular among CrossFit gyms but has major limitations for broader gym marketing use. While it includes some workout functionality (mainly geared toward CrossFit), it lacks lead forms and sales funnels entirely—meaning you’re missing the essential tools for building and converting a steady stream of gym leads. There’s also no built-in automation for gym marketing campaigns, so growing your gym requires bolting on third-party tools.

In contrast, Exercise.com gives gym owners a true fitness marketing machine—complete with branded lead forms, customizable sales funnels, automated email and SMS nurture campaigns, and a full suite of business and training features. Whether you’re managing a high-volume fitness studio or a boutique gym, Exercise.com is the best marketing software for gyms that want to grow smarter, not harder.

Feature	Exercise.com	Wodify
Lead Forms	✅	❌
Sales Funnels	✅	❌
Marketing Automations	✅	✅
Workouts	✅	✅ (CrossFit focused)
Messaging	✅	✅
Booking	✅	✅
Check-Ins	✅	✅
Email	✅	✅
SMS	✅	✅
Analytics	✅	✅
Mobile Apps	✅	✅
Custom Branded	✅	✅
Assessments	✅	❌
Payments	✅	✅
Waivers	✅	✅
Reports	✅	✅

Wodify is a strong candidate for gyms focused on CrossFit but may not offer the same breadth of features for broader gym types that Exercise.com provides. If you’re looking for gym marketing automation software that also handles gym lead generation, online booking, member engagement, and custom training workflows, then Exercise.com is hands-down the best option—especially for gyms that go beyond just CrossFit.

Read More:

• Wodify Review
• Best Wodify Alternative

#7 PushPress

PushPress is a gym software solution that targets small to medium-sized gyms and fitness studios. It offers features such as membership management, class scheduling, and billing. PushPress provides automation marketing tools like email marketing and lead tracking. However, its automation capabilities may not be as advanced as Exercise.com, and the platform may lack the customization options and integration capabilities that some gym owners require. PushPress is recognized for its straightforward and effective gym management solutions, catering primarily to small and medium-sized fitness facilities.

Pros

• Simplicity and Efficiency: Known for its easy-to-use interface and efficient operations.
• Integrated Marketing Automation: Effective email and SMS marketing tools.
• Streamlined Member Management: Solid member management system to keep track of gym members.
• Flexible Payment Processing: Offers a variety of payment options.
• Effective Check-In System: Streamlines the check-in process for classes and sessions.

Cons

• Limited Advanced Features: Lacks some of the advanced features like in-depth analytics and assessments found in Exercise.com.
• Less Customization: Offers fewer customization options in comparison.

PushPress vs Exercise.com

PushPress is a simple platform for basic gym operations, but when it comes to automated marketing for gyms, it misses the mark. It doesn’t support lead forms or sales funnels, which limits your ability to grow your prospect list and convert leads. Even though PushPress offers messaging and booking, there’s no built-in workout delivery functionality—which means you’ll need additional tools to manage your training programs, challenges, or assessments.

Exercise.com, on the other hand, is the all-in-one automated gym marketing software that empowers gym owners with everything from lead capture and nurture to workout delivery and client engagement—all in one branded platform. If you’re trying to grow your gym through smart marketing, robust analytics, and seamless member experiences, then Exercise.com is built for you.

Feature	Exercise.com	PushPress
Lead Forms	✅	❌
Sales Funnels	✅	❌
Marketing Automations	✅	✅
Workouts	✅	❌
Messaging	✅	✅
Booking	✅	✅
Check-Ins	✅	✅
Email	✅	✅
SMS	✅	✅
Analytics	✅	✅
Mobile Apps	✅	✅
Custom Branded	✅	✅
Assessments	✅	❌
Payments	✅	✅
Waivers	✅	✅
Reports	✅	✅

PushPress is a viable option for small to medium gyms but may not have the comprehensive, marketing-focused approach of Exercise.com. If you want fitness marketing software that not only markets your gym but also delivers workouts, builds loyalty, and scales your business, Exercise.com is your best choice.

Read More:

• PushPress Review
• Best PushPress Alternative

#8 TeamUp

TeamUp is a gym management software that caters to fitness studios, personal trainers, and boutique gyms. It includes features like class scheduling, membership management, and online bookings. While TeamUp does offer some automation marketing tools, such as automated email reminders and notifications, its marketing capabilities may not be as comprehensive as those found in Exercise.com. TeamUp is known for its focus on group fitness and class-based gyms, providing tools that cater to these specific needs.

Pros

• Class Management Specialization: Excels in managing group classes and schedules.
• User-Friendly Interface: Offers a straightforward and easy-to-navigate platform.
• Efficient Email Marketing Tools: Includes basic email marketing features.
• Reliable Booking System: Streamlines the booking process for classes and appointments.
• Solid Member Engagement: Good tools for member engagement and retention.

Cons

• Limited in Scope: Primarily focused on class-based fitness, which may not cater to all gym types.
• Less Comprehensive in Marketing Automation: Does not offer as extensive marketing automation features as Exercise.com.

TeamUp vs Exercise.com

TeamUp is a booking-first platform that offers simple automation and class scheduling for group fitness studios, but when it comes to marketing automation for gyms and running true fitness marketing systems, it falls short. With no lead forms or sales funnels, gym owners miss the chance to consistently grow their member base. There’s also no built-in workout delivery or assessments, so if your gym offers hybrid, online, or performance-based programming, you’ll need third-party tools to manage that part of your business.

Exercise.com, however, is a true gym marketing software platform. From lead capture forms embedded into your website and automated follow-up funnels, to engaging workouts, assessments, and branded mobile apps, Exercise.com gives gym owners and fitness professionals everything they need to attract leads, convert them into paying clients, and deliver a high-touch fitness experience from day one.

Feature	Exercise.com	TeamUp
Lead Forms	✅	❌
Sales Funnels	✅	❌
Marketing Automations	✅	✅
Workouts	✅	❌
Messaging	✅	✅
Booking	✅	✅
Check-Ins	✅	✅
Email	✅	✅
SMS	✅	❌
Analytics	✅	✅
Mobile Apps	✅	✅
Custom Branded	✅	✅
Assessments	✅	❌
Payments	✅	✅
Waivers	✅	✅
Reports	✅	✅

TeamUp is a suitable choice for class-based fitness centers but lacks the broader health club marketing automation and gym management capabilities provided by Exercise.com. If you’re tired of piecing together multiple platforms and want a gym marketing tool that supports growth from lead to long-term loyalty, then it’s time to book a free demo with Exercise.com.

Read More: Best TeamUp Alternative

The Best Marketing Software for Gyms: Book Your Free Demo Today

If you’re serious about growing your fitness business, generic gym management software won’t cut it. You need the best marketing software for gyms—a platform that doesn’t just manage your business but actively fuels it with automated lead generation, streamlined sales processes, and high-converting member engagement tools. Most gym CRMs stop at basic email campaigns. Exercise.com goes several steps further—delivering a powerful suite of fitness marketing software features built specifically for gym owners, fitness studios, personal trainers, and health clubs.

Whether you’re running a boutique fitness studio, a CrossFit box, or a national fitness franchise, Exercise.com helps you automate and scale your marketing like a pro. Create automated gym marketing funnels with customized lead forms, automatically segment and nurture prospects with fitness marketing automations, and track ROI with detailed fitness marketing reports. Run text message marketing campaigns, deliver fitness assessments, and manage fitness sales—all from one custom-branded mobile app. Unlike Mindbody, Zen Planner, and others, only Exercise.com gives you a fully integrated fitness marketing machine designed to drive measurable growth from the very first click.

Want to see what truly modern gym marketing software looks like?
Book your free demo now.

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How to Choose the Best Gym Marketing Automation Software

Selecting the ideal gym marketing automation software is a critical decision for fitness businesses aiming to enhance efficiency and customer engagement. The right software should not only facilitate gym automation but also integrate effectively with your overall business strategy. Here’s a guide to help you choose the best gym marketing automation software, with an emphasis on why Exercise.com is an optimal choice.

Step #1 – Assess Your Gym’s Specific Needs

Understanding your gym’s unique requirements is the first step in finding the right gym marketing software with automations. Consider your gym’s size, client types, and specific marketing goals.

Identify Key Areas for Automation

Pinpoint which parts of your gym could benefit most from automation, like member sign-ups and personalized marketing campaigns. If your gym specializes in CrossFit, you might need the best CrossFit automated email software or the best CrossFit marketing automation software to effectively engage your members.

Evaluate Current Marketing Strategies

Reflect on your current marketing strategies. Are you looking for the best gym lead automation software to better capture and nurture leads, or do you need more comprehensive fitness software automations?

Prioritize Features

List the essential features, such as email marketing, lead management, or analytics. Exercise.com, for instance, excels in offering comprehensive gym marketing automation, making it a top contender for the best gym marketing tool.

Step #2 – Compare Available Solutions

Comparing different gym automation systems in the market is crucial. Focus on features, pricing, usability, and support.

Explore Feature Sets

Seek a marketing automation software for gyms with a full feature set. Exercise.com offers an extensive range of features, catering to all aspects of gym marketing and management.

Consider User Experience

The best gym marketing automation software should be user-friendly. Exercise.com is known for its ease of use, allowing gym owners to quickly leverage its capabilities.

Evaluate Customer Support

Reliable support is key for any gym automation system. Ensure the software provider offers robust support and training resources.

Step #3 – Look for Integration Capabilities

The ability to integrate with other tools and platforms is crucial in gym marketing automation software.

Check Compatibility with Existing Systems

The marketing software for gyms you choose should integrate with your existing systems. Exercise.com offers robust integration capabilities, ideal for various gym needs.

Assess Data Import/Export Features

Importing and exporting data easily is vital for effective marketing automation. This feature allows for a smooth transition and effective use of existing data.

Examine Automation Flexibility

Flexibility in creating and customizing marketing campaigns is essential. The best gym marketing automation software should allow you to tailor your efforts to different gym membership segments.

Selecting the best gym marketing automation software involves understanding your specific needs, comparing solutions, and ensuring seamless integration capabilities. Exercise.com emerges as a top choice, offering a comprehensive suite of features, a user-friendly interface, and excellent integration capabilities. Its ability to meet the diverse needs of gyms makes it the go-to software for effective gym marketing automation.

Read More:

• How to Create a Gym Sales Funnel
• Best Gym Sales Funnel Software
• Best Gym Landing Page Software

Streamlining Your Gym’s Operations with Gym Automation Marketing

Running a gym is no small task. You’re juggling staff schedules, member engagement, and finances, all while trying to create a space where your clients can achieve their fitness goals. The key to streamlining your gym’s operations is with fitness automations, and the best gym marketing software should offer:

What can you do with gym software automations?

With Exercise.com automations you can automate client messages (email, SMS, and in-app push notifications), workout delivery, fitness assessments, failed payment recovery notices, staff member roles, upsells, and much more. Read more at our automations page.

Read More:

• • How Fitness Upsells Increased AOV 7.93% Instantly

• • Gym Marketing Ideas

• • Best Gym Management Software

• • Best Gym Software with Incentives

• • How do I create a marketing plan for my gym?

What features should gym owners look for in gym software with marketing automation capabilities?

Gym owners should look for gym software with marketing automation capabilities that include email marketing, social media management, lead generation, marketing analytics, segmentation, and integration with other gym management tools. The software should be user-friendly, customizable, and scalable.

Read More:

• • Best Gym Email Software

• • Best Gym Lead Management Software

How can marketing automation help gym owners save time and resources?

Marketing automation can help gym owners save time and resources by automating repetitive tasks, such as sending targeted email campaigns, scheduling social media posts, and tracking leads. This allows gym owners to focus on other aspects of their business, while the software handles marketing tasks efficiently and consistently.

What are some popular gym software options with marketing automation features?

Popular gym software options with marketing automation features include Exercise.com, Mindbody, Glofox, Zen Planner, and Pike13. Each of these options offers various features and pricing plans, so it’s essential to research and compare them to find the best fit for your gym’s needs. Talk to us and see why Exercise.com is the best choice.

Can gym software with marketing automation help improve member retention?

Gym software with marketing automation can help improve member retention by allowing gym owners to create targeted email campaigns, personalized promotions, and timely reminders for members. Automated communications and segmented marketing can foster stronger connections with members, increasing the likelihood of continued membership.

How can gym software with marketing automation help gym owners measure the success of their marketing campaigns?

Gym software with marketing automation can help gym owners measure the success of their marketing campaigns by providing detailed analytics and reporting features. These tools can show which campaigns are resonating with the target audience, allowing gym owners to optimize their marketing strategies and make data-driven decisions.

What kind of support should gym owners expect from their gym software provider with marketing automation features?

Gym owners should expect their gym software provider with marketing automation features to offer resources such as user guides, tutorials, and customer support via phone, email, or chat. It’s essential to choose a provider with a strong reputation for responsive customer service, as timely assistance can help resolve any issues that may arise while using the software.

How important is integration between gym management software and marketing automation tools?

Integration between gym management software and marketing automation tools can help streamline processes, reduce manual data entry, and ensure consistent messaging across all marketing channels. This integration allows gym owners to efficiently manage and analyze their marketing efforts while keeping member data up-to-date.

How do the costs of gym software with marketing automation typically vary?

The costs of gym software with marketing automation can vary depending on factors such as the number of users, the level of features required, and whether the software is cloud-based or installed on-premises. Some providers offer tiered pricing plans or monthly subscriptions, while others may require a one-time purchase or annual fee. It’s important to compare pricing options and consider your gym’s specific needs and budget when selecting gym software with marketing automation features.

Is it possible to customize the marketing automation features within gym software?

Many gym software solutions with marketing automation features offer customization options, such as creating custom email templates, setting up automated workflows, and segmenting members based on specific criteria. This allows gym owners to tailor their marketing efforts to the unique needs of their business and audience.

How does an automated fitness management system benefit gym operations?

An automated fitness management system streamlines various aspects of gym management, including membership tracking, scheduling, and marketing. Exercise.com, for instance, offers a comprehensive system that integrates these functionalities, making it easier for gym owners to manage their business efficiently. This type of system reduces manual workload and improves overall operational efficiency.

What are the advantages of automated gym marketing software?

Automated gym marketing software, like that offered by Exercise.com, provides gyms with tools to effectively reach and engage their audience. This software automates tasks such as email campaigns, social media posts, and targeted advertisements, saving time and increasing marketing effectiveness. By using such software, gyms can maintain consistent communication with their members and prospects, which is vital for growth and retention.

How does automation marketing for gyms enhance member engagement?

Automation marketing for gyms refers to the use of automation tools to streamline marketing efforts. This approach allows gyms to send personalized messages, run targeted campaigns, and track member interactions with minimal manual intervention. Exercise.com’s platform, recognized as one of the best CRMs for gyms, integrates these marketing automation tools, enabling gyms to engage members more effectively and build stronger relationships.

Why is business process automation important for the fitness industry?

Business process automation for the fitness industry involves using software solutions to automate routine tasks, such as billing, membership management, and marketing. This automation is crucial as it allows gym owners and staff to focus more on providing quality services to members rather than getting bogged down by administrative tasks. Exercise.com excels in this area, offering a range of automation features that cater specifically to the needs of the fitness industry.

What sets fitness marketing automation apart in gym management?

Fitness marketing automation stands out in gym management due to its ability to streamline marketing processes and personalize interactions with members. This type of automation, as seen in platforms like Exercise.com, helps gyms tailor their marketing strategies based on member data, resulting in more effective campaigns and higher engagement rates. This approach is essential for gyms looking to grow their membership base and enhance member loyalty.

How do fitness studio marketing software and group fitness studio marketing software differ?

Fitness studio marketing software and group fitness studio marketing software, while similar, may have different focuses. Individual fitness studio software might concentrate on personal training sessions and boutique experiences, while group fitness software could emphasize class schedules and group engagement strategies. However, comprehensive solutions like Exercise.com often combine the best of both, offering versatile marketing tools suitable for all types of fitness studios.

What benefits does a gym marketing app offer over traditional marketing methods?

A gym marketing app, like the one provided by Exercise.com, offers mobility and ease of access, allowing gym owners to manage their marketing efforts on the go. This app can integrate with gym marketing automation and marketing automation software for fitness, providing a unified platform for managing campaigns, analyzing data, and engaging with members directly from a mobile device. This modern approach to marketing is more efficient and responsive compared to traditional methods.

Book a Demo of Exercise.com Today

So there you have it – Exercise.com is the best gym software with automation marketing on the market. But don’t just take our word for it. Experience the power of Exercise.com for yourself by booking a demo today.

With Exercise.com, you’ll get a fully customizable, all-in-one gym management solution with powerful automation marketing tools, comprehensive reporting and analytics, and unbeatable customer support. Join the thousands of gym owners who have transformed their businesses with Exercise.com.

In today’s competitive fitness industry, having the right gym software with automation marketing can make all the difference in your gym’s success. By choosing Exercise.com, you’ll gain access to a customizable, all-in-one solution that can help streamline your operations, engage your members, and grow your business like never before.

Get a demo now!

What is marketing software for gyms?

Marketing software for gyms is designed to help fitness center owners promote their business and attract new members. This type of software can help gym owners automate various marketing tasks, including email marketing, sales funnels, advertising, and customer relationship management. Marketing software for gyms can also help gym owners track their marketing campaigns’ performance and optimize them for better results.

Read More:

• • Best Gym Management Software

• • Best CRM Software for Gyms

• • How do I create a marketing plan for my gym?

• • Gym Advertising Ideas

• • Gym Marketing Ideas

Why is marketing software important for gyms?

Marketing software is essential for gyms because it helps owners promote their business and attract new members effectively. Here are some reasons why marketing software is crucial for gyms:

• • Better customer engagement: Marketing software can help gym owners engage with customers more effectively through gym email marketing and gym social media management.

• • Increased brand awareness: Marketing software can help gym owners increase their brand awareness by running targeted advertising campaigns.

• • Improved lead generation: Marketing software can help gym owners generate more leads by optimizing their marketing campaigns and tracking their performance.

• • Higher member retention rates: Marketing software can help gym owners improve their member retention rates by staying in touch with members and offering personalized experiences.

Should gyms use HubSpot Gym Marketing Software?

HubSpot is a popular marketing software provider that offers features such as email marketing, social media management, and lead generation. However, HubSpot can be expensive and may not offer the same level of customization as Exercise.com as is not focused on serving the needs of fitness business owners specifically.

Should gyms use Mailchimp Gym Marketing Software?

Mailchimp is an email marketing software provider that offers features such as email automation and reporting. While Mailchimp is affordable and easy to use, it’s features are limited to email messaging. Exercise.com does have a Mailchimp integration so many gyms use Mailchimp to send out their newsletters and Exercise.com to do everything else (billing, scheduling, etc.)

Should gyms use Uplaunch Gym Marketing Software?

Uplaunch is a marketing software platform specifically designed for gyms and fitness studios. It offers features such as lead generation, email marketing, social media management, and customer relationship management. Uplaunch also offers coaching and support to help gym owners grow their business effectively. While Uplaunch offers expert gym marketing advice, it’s actual software platform is quite limited in comparison to Exercise.com.

Read More: Best Uplaunch Alternative

Should gyms use GymSales Gym Marketing Software?

GymSales is a marketing and sales software platform specifically designed for gyms and fitness studios. It offers features such as lead generation, appointment scheduling, and customer relationship management. GymSales also offers reporting and analytics capabilities to help gym owners track their marketing campaigns’ performance. As the name implies, GymSales is focused on helping gyms sell more. Realistically, you will likely need to pay for more advanced business management software unless you choose something more robust like Exercise.com that has marketing built right into the platform.

Read More: Best GymSales Alternative

Should gyms use Virtuagym Gym Marketing Software?

Virtuagym is a gym management software platform that includes marketing features, such as email marketing, social media management, and customer relationship management. Virtuagym also offers mobile apps for gym members, allowing them to interact with the gym and stay engaged with the community. Virtuagym is a good company with a good product that has many robust features. However, their reviews on Capterra, G2, and other software review platforms are not as good as Exercise.com (read more Exercise.com reviews here).

Read More: Best Virtuagym Alternative

Should gyms use My PT Hub Gym Marketing Software?

My PT Hub is a gym management software platform that includes marketing features, such as email marketing, social media management, and customer relationship management. My PT Hub also offers features specifically designed for personal trainers, including workout tracking and progress reporting. My PT Hub is a good product for personal trainers but is not necessarily known for being the world’s most robust gym management platform on a level like Exercise.com.

Read More: Best My PT Hub Alternative

Should gyms use Hootsuite Gym Marketing Software?

Hootsuite is a social media management software provider that offers features such as scheduling and reporting. While Hootsuite is affordable and easy to use, it’s marketing features are limited to social media management.

Should gyms use Marketo Gym Marketing Software?

Marketo is a marketing automation software provider that offers features such as lead scoring and campaign management. While Marketo is a robust platform, it can be expensive and may not be accessible to smaller gyms. Marketo is very focused on the enterprise software market.

Should gyms use ActiveCampaign Gym Marketing Software?

ActiveCampaign is a marketing automation software provider that offers features such as email marketing and customer relationship management. While ActiveCampaign is affordable and easy to use, it’s features are limited to email messaging.

Read More: Best Cheap Gym Management Software

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What features should gym owners look for in marketing software?

Gym owners should look for marketing software that offers features such as email marketing, social media management, lead generation, marketing automation, analytics, and integration with gym management software. Ease of use and scalability should also be considered.

Read More:

• • Best Gym Email Software

• • Best Gym Lead Management Software

• • Best Gym Software with Automation Marketing

How can marketing software help gym owners improve member retention?

Marketing software can help gym owners improve member retention by allowing them to create targeted email campaigns, personalized promotions, and timely reminders for members. Automated communications and segmented marketing can foster stronger connections with members, increasing the likelihood of continued membership.

Read More:

• • Gym Event Ideas

• • How to Sell More Gym Memberships

What are some popular marketing software options for gyms?

Popular marketing software options for gyms include Mailchimp, Constant Contact, HubSpot, ActiveCampaign, and Hootsuite. Each of these options offers various features and pricing plans, so it’s important to research and compare them to find the best fit for your gym’s needs.

How can marketing software help gym owners attract new members?

Marketing software can help gym owners attract new members by providing tools to create and manage targeted advertising campaigns, track leads, and nurture prospective members through the sales funnel. Additionally, marketing software can assist with managing social media accounts, allowing gym owners to engage with their audience and showcase their gym’s unique selling points.

How important is integration between gym management software and marketing software?

Integration between gym management software and marketing software can help streamline processes, reduce manual data entry, and ensure consistent messaging across all marketing channels. This integration allows gym owners to efficiently manage and analyze their marketing efforts while keeping member data up-to-date.

Can marketing software help gym owners measure the effectiveness of their marketing efforts?

Marketing software can help gym owners measure the effectiveness of their marketing efforts by providing detailed analytics and reporting features. This information can show which campaigns are resonating with the target audience, allowing gym owners to optimize their marketing strategies and make data-driven decisions.

Read More:

• • Best Gym Analytics Software

• • Best Gym Reporting Software

What kind of support should gym owners expect from their gym marketing software provider?

Gym owners should expect their marketing software provider to offer resources such as user guides, tutorials, and customer support via phone, email, or chat. It’s essential to choose a provider with a strong reputation for responsive customer service, as timely assistance can help resolve any issues that may arise while using the software.

How do the costs of marketing software for gyms typically vary?

The costs of marketing software for gyms can vary depending on factors such as the number of users, the level of features required, and whether the software is cloud-based or installed on-premises. Some providers offer tiered pricing plans or monthly subscriptions, while others may require a one-time purchase or annual fee. It’s important to compare pricing options and consider your gym’s specific needs and budget when selecting marketing software.

How does a gym marketing app enhance a gym’s promotional efforts?

The best gym marketing app significantly enhances promotional efforts by providing gym owners with the flexibility to manage marketing campaigns on the go. Exercise.com, known for its comprehensive fitness marketing suite, includes a user-friendly gym marketing app. This app allows gym owners to easily plan, execute, and monitor marketing campaigns directly from their smartphones, ensuring they stay connected and responsive to their marketing needs anytime, anywhere.

What are the key components of an effective fitness marketing suite?

An effective fitness marketing suite should include a range of fitness marketing tools designed to target different aspects of gym promotion. These tools, like those offered in Exercise.com’s fitness studio marketing software, should cover email marketing, social media integration, and analytics. Additionally, for group fitness studios, specialized group fitness studio marketing software can provide targeted strategies to engage community members and drive class enrollments.

• • Best Gym Email Marketing Software

• • Gym Email Marketing Guide

• • Best Gym SMS Text Messaging Software

• • Gym SMS Marketing Guide

How does gym marketing automation streamline a gym’s marketing strategy?

Gym marketing automation streamlines a gym’s marketing strategy by automating repetitive tasks like sending out promotional emails, scheduling social media posts, and segmenting audiences for targeted campaigns. Exercise.com offers one of the best gym marketing automation software solutions, enabling gym owners to set up effective marketing campaigns that run automatically, saving time and increasing efficiency.

Why is Exercise.com considered the best marketing automation software for gyms?

Exercise.com is considered the best marketing automation software for gyms because of its comprehensive and customizable features. It allows gym owners to create tailored marketing campaigns that resonate with their target audience. The platform’s automation capabilities, combined with detailed analytics, help gyms to not only attract new members but also retain existing ones, making it a top choice for effective gym marketing management.

What makes the best gym marketing management software stand out?

The best gym marketing management software stands out by offering a complete set of tools that cater to all aspects of gym marketing. This includes email marketing, social media management, lead generation, and customer relationship management. Exercise.com excels in this area by providing a holistic gym marketing tool that integrates these elements into a cohesive, easy-to-use platform, making it an ideal solution for gyms looking to streamline their marketing efforts and grow their business.

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