Best Marketing Software for Gyms (2023)

Finding the best marketing software for gyms is important. Running a gym or fitness center is not easy, and marketing can be one of the most challenging aspects. Using the best gym marketing software can help gym owners automate various marketing tasks, including email marketing, lead management, and sales funnels.

However, with so many options available, it can be challenging to choose the right marketing software for your gym. In this article, we’ll explore some of the best marketing software for gyms and compare them to Exercise.com, a unique and innovative platform that offers a comprehensive suite of gym management features, including marketing.

Yep, we’re biased, because we believe we have an amazing gym management software solution, with amazing marketing features like marketing automations, email, SMS, push notifications, custom branded fitness apps, sales funnels, and more. But hey, you don’t have to take our word for it. Just read our reviews.

AMPD Golf Performance
“Working with Exercise.com and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend Exercise.com to grow your business!”
Andrew Banner
Co-Founder, AMPD Golf Performance

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What is marketing software for gyms?

Marketing software for gyms is designed to help fitness center owners promote their business and attract new members. This type of software can help gym owners automate various marketing tasks, including email marketing, sales funnels, advertising, and customer relationship management. Marketing software for gyms can also help gym owners track their marketing campaigns’ performance and optimize them for better results.

Gym Marketing Automations

Read More: Best CRM Software for Gyms

Why is marketing software important for gyms?

Marketing software is essential for gyms because it helps owners promote their business and attract new members effectively. Here are some reasons why marketing software is crucial for gyms:

  • Better customer engagement: Marketing software can help gym owners engage with customers more effectively through email marketing and social media management.
  • Increased brand awareness: Marketing software can help gym owners increase their brand awareness by running targeted advertising campaigns.
  • Improved lead generation: Marketing software can help gym owners generate more leads by optimizing their marketing campaigns and tracking their performance.
  • Higher member retention rates: Marketing software can help gym owners improve their member retention rates by staying in touch with members and offering personalized experiences.
Gym CRM Software

How does Exercise.com compare to other marketing software providers?

Exercise.com offers a unique and innovative gym management software platform that includes a comprehensive suite of features, including marketing. Here are some ways Exercise.com compares to other marketing software providers:

HubSpot

HubSpot is a popular marketing software provider that offers features such as email marketing, social media management, and lead generation. However, HubSpot can be expensive and may not offer the same level of customization as Exercise.com as is not focused on serving the needs of fitness business owners specifically.

Mailchimp

Mailchimp is an email marketing software provider that offers features such as email automation and reporting. While Mailchimp is affordable and easy to use, it’s features are limited to email messaging. Exercise.com does have a Mailchimp integration so many gyms use Mailchimp to send out their newsletters and Exercise.com to do everything else (billing, scheduling, etc.)

Uplaunch

Uplaunch is a marketing software platform specifically designed for gyms and fitness studios. It offers features such as lead generation, email marketing, social media management, and customer relationship management. Uplaunch also offers coaching and support to help gym owners grow their business effectively. While Uplaunch offers expert gym marketing advice, it’s actual software platform is quite limited in comparison to Exercise.com.

GymSales

GymSales is a marketing and sales software platform specifically designed for gyms and fitness studios. It offers features such as lead generation, appointment scheduling, and customer relationship management. GymSales also offers reporting and analytics capabilities to help gym owners track their marketing campaigns’ performance. As the name implies, GymSales is focused on helping gyms sell more. Realistically, you will likely need to pay for more advanced business management software unless you choose something more robust like Exercise.com that has marketing built right into the platform.

Virtuagym

Virtuagym is a gym management software platform that includes marketing features, such as email marketing, social media management, and customer relationship management. Virtuagym also offers mobile apps for gym members, allowing them to interact with the gym and stay engaged with the community. Virtuagym is a good company with a good product that has many robust features. However, their reviews on Capterra, G2, and other software review platforms are not as good as Exercise.com (read more Exercise.com reviews here).

My PT Hub

My PT Hub is a gym management software platform that includes marketing features, such as email marketing, social media management, and customer relationship management. My PT Hub also offers features specifically designed for personal trainers, including workout tracking and progress reporting. My PT Hub is a good product for personal trainers but is not necessarily known for being the world’s most robust gym management platform on a level like Exercise.com.

Hootsuite

Hootsuite is a social media management software provider that offers features such as scheduling and reporting. While Hootsuite is affordable and easy to use, it’s marketing features are limited to social media management.

Marketo

Marketo is a marketing automation software provider that offers features such as lead scoring and campaign management. While Marketo is a robust platform, it can be expensive and may not be accessible to smaller gyms. Marketo is very focused on the enterprise software market.

ActiveCampaign

ActiveCampaign is a marketing automation software provider that offers features such as email marketing and customer relationship management. While ActiveCampaign is affordable and easy to use, it’s features are limited to email messaging.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

Read More: Best Cheap Gym Management Software

Finding the Best Gym Marketing Software

Choosing the right marketing software for your gym is essential to promoting your business effectively and attracting new members. Exercise.com offers a unique and innovative gym management software platform that includes a comprehensive suite of features, including marketing.

Sales Funnels

With Exercise.com, gym owners can automate various marketing tasks, including email marketing, sales funnels, member management, staff management, payment processing, and customer relationship management. Additionally, Exercise.com offers robust reporting and analytics capabilities, allowing gym owners to track their marketing campaigns’ performance and optimize them for better results.

If you’re interested in learning more about Exercise.com and how it can help your gym, we encourage you to book a demo today. During the demo, you’ll have the opportunity to see the software in action, ask questions, and discuss your unique business needs. With Exercise.com, you’ll have everything you need to promote your business effectively, attract new members, and grow your gym.

Don’t wait – book your demo now and take the first step towards improving your gym’s marketing strategy.

Read More: Best Accounting Software for Gyms

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