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5 Best Gym Landing Page Templates in 2024

5 Best Gym Landing Page Templates in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on July 14, 2023 ā€” Updated on December 22, 2023

Compare the best gym landing page templates for free in our side by side comparison.

Best Gym Landing Page Templates

The best fitness landing page template for a gym can take your gym lead generation efforts to the next level and supercharge your gym marketing. Some of these online gym landing page templates have free downloads in Word, Figma, Photoshop, Canva, and more. Discover the best gym landing page templates for WordPress and more to attract and engage potential clients.

Fitness Income Ideas

Be sure to check out our guide on how to create a gym funnel and a how to create a fitness funnel so that you can put these gym landing pages into action as part of making a fitness app for your gym and using the best gym website builder software to up-level your gym’s web presence.

Then see how you can use the Exercise.com platform to easily create fitness landing pages, sell workout plans online and other fitness products, and start learning how to improve fitness landing page conversions, how to make money with fitness, and increase your gym revenue and profitability.

Sales Funnels

And, of course, to send out gym health questionnaires, sign up forms, lead forms, fitness class registration forms, waivers, invoices, fitness assessments, email and SMS automations, and much more (including coupon codes, gift vouchers, you name it), then be sure to check out the best gym software and the best personal trainer software: Exercise.com.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

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#1 Theme Forest Fitness Landing Page Templates

Theme Forest Gym Landing Page Template

Website: Theme Forest

#2 Convert Flow Fitness Welcome Offer Landing Page Template

Fitness Welcome Offer Landing Page Convert Flow

Website: Convert Flow

#3 Dribble Gym Landing Page Templates

Mighty Gym Landing Page Template Dribble

(Pictured: Mighty Gym Landing Page Template)

Website: Dribble

#4 Template Monster Fitness Landing Page Template

Template Monster Gym Landing Page Template

Website: Template Monster

#5 Behance Gym Fitness Landing Page Template

Behance Gym Fitness Landing Page Template

Website: Behance

Finding the Best Gym Landing Page Template

Are you a gym owner looking to attract more customers? One powerful tool you can utilize is a gym landing page. In this article, we will explore the many benefits of having a well-designed landing page for your gym. We will discuss the importance of professionalism, best practices for creating an effective landing page, and the key elements that should be included.

Additionally, we will provide insights on conversion-focused design, the role of visuals, and tips for writing engaging copy. Furthermore, we will delve into optimizing your landing page for SEO and mobile, as well as strategies for A/B testing, call-to-action, and building trust with testimonials and social proof. Lastly, we will explore lead generation through forms, driving traffic to your landing page, and analyzing performance metrics. By the end of this comprehensive guide, you’ll have all the knowledge you need to create a high-converting gym landing page.

Want to see why Exercise.com is the best gym landing page software?

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

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Why Your Gym Needs a Landing Page

If you want to expand your gym’s reach and attract new customers, a landing page is a must-have tool in your marketing arsenal. Unlike your gym’s main website, a landing page is specifically designed to convert visitors into leads and paying customers. With a targeted message and a clear call-to-action, a landing page focuses on driving action and capturing leads. Whether you’re offering a free trial, a discounted membership, or promoting a new class, a dedicated landing page will help you effectively communicate your value proposition and entice potential customers to take the desired action.

Moreover, a landing page allows you to track and measure your marketing efforts more accurately. By using web analytics and tracking tools, you gain valuable insights into the performance of your landing page, such as conversion rates and visitor behavior. This data can help you fine-tune your marketing strategy, optimize your landing page, and ultimately increase your gym’s ROI.

In addition to driving conversions and providing valuable insights, a landing page also allows you to personalize your marketing efforts. By creating multiple landing pages with different offers or targeting specific customer segments, you can tailor your messaging to resonate with different audiences. This level of personalization can significantly increase the effectiveness of your marketing campaigns and improve your overall customer acquisition and retention rates.

The Importance of a Professional Gym Landing Page

When it comes to creating a landing page for your gym, professionalism is key. A poorly designed or unprofessional landing page can harm your gym’s reputation and deter potential customers. On the other hand, a well-designed landing page that reflects your gym’s brand and values will instill trust and confidence in visitors.

By investing in a professional landing page, you are signaling to potential customers that you take your business seriously. A visually appealing and user-friendly layout, paired with compelling content, creates a positive first impression. Moreover, a professional landing page enhances your gym’s credibility and positions you as a leader in the fitness industry.

In the next section, we will discuss best practices for creating an effective gym landing page, ensuring that your landing page checks all the right boxes and drives maximum conversions.

One important aspect of a professional gym landing page is the inclusion of clear and concise call-to-action buttons. These buttons serve as prompts for visitors to take specific actions, such as signing up for a free trial, booking a session, or contacting the gym for more information. By strategically placing these buttons throughout your landing page, you can guide visitors towards the desired conversion and increase the chances of turning them into paying customers.

Read More:

Creating an Effective Gym Landing Page: Best Practices

To create an effective gym landing page, you need to consider various factors, from design and layout to content and functionality. Let’s explore some best practices that will help you optimize your landing page for success.

Firstly, your landing page should have a clear and attention-grabbing headline that immediately communicates the main benefit of your gym. This headline should be concise yet impactful, capturing visitors’ attention and piquing their interest.

Secondly, it is important to include compelling visuals on your gym landing page. High-quality images of your gym facilities, equipment, and happy customers can help create a positive impression and entice visitors to learn more about your gym. Additionally, consider using videos to showcase your gym’s atmosphere and highlight the unique features and services you offer.

Lastly, make sure your gym landing page is mobile-friendly. With the increasing use of smartphones and tablets, it is crucial that your page is optimized for different screen sizes. Ensure that the text is easily readable, buttons are large enough to be tapped, and images are properly scaled. A mobile-friendly landing page will provide a seamless user experience and increase the chances of visitors converting into gym members.

Great questions! Landing pages are crucial for capturing leads and driving conversions, so let’s dig into each of your queries.

What is the best landing page format for a gym?

The best landing page format for a gym typically includes a compelling headline, high-quality images, a clear call-to-action (CTA), and concise but engaging content that outlines the benefits of joining the gym. Testimonials and social proof can also be powerful elements.

How do I make a catchy gym landing page?

To make a catchy gym landing page, focus on attention-grabbing headlines, vibrant images or videos, and clear, concise copy that speaks directly to the visitor’s needs and aspirations. A strong CTA and social proof like testimonials or reviews can also make your landing page more appealing.

Is Canva good for designing gym landing pages?

Canva can be a useful tool for creating graphics and visual elements for your gym landing page, but it’s not a landing page builder per se. You’d still need to use another platform to actually create and host the landing page.

What is a fitness coach landing page?

A fitness coach landing page is a webpage designed to capture leads specifically for personal training or coaching services. It focuses on the unique value proposition of the fitness coach, often including credentials, testimonials, and specific coaching packages.

What is the easiest gym landing page builder?

Platforms like Wix, Unbounce, and Leadpages are known for their user-friendly interfaces, making it relatively easy for anyone to build a gym landing page without extensive technical skills.

What are the main types of gym and fitness landing pages?

Main types include membership sign-up pages, class or event registration pages, personal training promotion pages, and product or merchandise sales pages.

What is the difference between a gym landing page and a gym website?

A gym landing page is a single webpage with a specific goal, like capturing leads or promoting a special offer. A gym website is a more comprehensive platform that includes multiple pages like Home, About Us, Services, Contact, etc.

Are gym landing pages profitable?

Yes, gym landing pages can be profitable if they are well-designed and targeted to a specific audience. They can effectively capture leads and convert them into paying customers.

What is not recommended for a gym landing page?

Avoid clutter, too much text, confusing CTAs, or low-quality images. These elements can distract visitors and reduce conversions.

What is the cheapest way to create a gym landing page?

The cheapest way could be to use a free landing page builder or a WordPress template, although these options may lack some advanced features.

What is the best site to create a gym landing page?

Platforms like Unbounce, Leadpages, and ClickFunnels are often recommended for their advanced features and customization options.

What is a good gym landing page design?

A good gym landing page design is clean, visually appealing, and focused on a single CTA. It should quickly communicate the benefits of the gym and why a visitor should take action.

What is the best gym landing page format?

The best format is one that is visually engaging, easy to navigate, and optimized for conversions. This often includes a hero section, benefits section, testimonials, and a clear CTA.

What is the frame size of a gym landing page?

The frame size should be responsive, meaning it adjusts to fit any screen size. However, a typical desktop view might be around 1366 x 768 pixels.

Should a gym landing page be short or long?

This depends on the complexity of the offer and the audience’s familiarity with your gym. Shorter landing pages often work well for simple offers or well-known brands, while longer pages may be needed to fully explain more complex or unfamiliar offers.

What are the key features of a successful landing page for a gym or personal trainer?

A successful landing page for a gym or personal trainer should have a clear and compelling headline, engaging content, high-quality fitness photos, and a strong call-to-action. For a personal training landing page, it’s crucial to highlight the trainer’s expertise, client testimonials, and unique selling points. Including gym testimonials examples can significantly boost credibility.

How can a gym launch landing page effectively attract new members?

A gym launch landing page can effectively attract new members by showcasing the gym’s facilities, membership benefits, and any special launch offers. It should be visually appealing and provide all the necessary information a potential member might need. A fitness landing page design should be user-friendly and optimized for conversions.

What are the benefits of using free fitness landing page templates?

Using free fitness landing page templates benefits gyms and fitness professionals by providing a cost-effective way to create a professional online presence. These templates are typically easy to customize, allowing for the creation of a unique and branded landing page. Fitness template options should be diverse to cater to different styles and needs.

How can fitness squeeze pages enhance online marketing efforts?

Fitness squeeze pages can enhance online marketing efforts by focusing on a single call-to-action, such as signing up for a newsletter or a special offer. This focus helps in capturing leads and converting visitors into potential clients. A well-designed fitness squeeze page should be concise, visually appealing, and persuasive.

What should be included in a gym website template to make it effective?

An effective gym website template should include sections for about us, services offered, membership details, client testimonials, and contact information. A gym website about us page is particularly important as it helps in building trust and connection with potential members. Including gym website examples can provide inspiration for layout and content.

How does a landing page for fitness coaches differ from other fitness landing pages?

A landing page for fitness coaches should focus more on the coach’s personal brand, expertise, and client success stories. It should also provide clear information on coaching services and how to get in touch. This type of landing page is more personalized compared to general fitness or gym landing pages.

Read More: Best Online Fitness Coaching Software

In what ways can Exercise.com enhance the effectiveness of a gym’s landing page?

Exercise.com can enhance the effectiveness of a gym’s landing page by providing customizable templates that are optimized for the fitness industry. The platform offers tools for integrating gym booking, scheduling, ecommerce, fitness upsells, and more directly into the landing page, making it a powerful tool for conversion and client engagement.

How can Exercise.com help me create a gym landing page?

Exercise.com can integrate with your existing website and marketing tools, making it easier to capture and manage leads from your landing page. Its comprehensive management software can automate many aspects of your business, from membership management to online booking, allowing you to focus on creating a compelling landing page to attract more customers. For more details, consider booking a demo with Exercise.com.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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