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Gym Survey Template (FREE)

Gym Survey Template (FREE)

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on July 14, 2023 ā€” Updated on November 27, 2023

Get this free gym survey template to download free or copy and paste and then modify and make your own.

Gym Survey Template

Whether you need a gym survey questionnaire template in Word, Excel, PDF, or something else, grab what you need and then use it in your gym. If you’re a gym owner or manager, you know how important it is to keep your members happy and satisfied. One way to achieve this is by conducting regular gym surveys to gather feedback from your members. Get a free gym membership survey template that can be used for gym satisfaction surveys (additional example gym survey questions are included below), a gym feedback form, or just fun gym survey questions to ask members.

Fitness Income Ideas

Use the free gym survey template, and then, in this article, we will explore the various aspects of creating and implementing a gym survey template to maximize responses and effectively utilize the data collected. Discover the ultimate gym survey template to gather valuable feedback from your members and help make your gym stand out.

And, of course, to send out gym surveys automatically and electronically to your gym members, there’s a better way than paper…

Assessments

Send gym surveys electronically and automatically with the Exercise.com platform. You can also send lead forms, fitness class registration forms, fitness assessments, waivers, invoices, manage gym members, do gym booking, offer workout logging, send email and SMS automations, and much more, so be sure to check out the best gym management software and the best personal training management software: Exercise.com.

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Founder and President, APEC Sports Performance

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Free Gym Member Survey Template

Here’s a general template for a gym survey that you can use to gather feedback from your gym members. You can customize this survey based on your specific needs and the information you wish to collect.


[Gym Logo]

[Gym Name] Member Survey

Thank you for being a part of our fitness community! We value your feedback and would appreciate your insights to help us improve. Please take a moment to complete this survey.

1. How long have you been a member at [Gym Name]?

  • [ ] Less than 3 months
  • [ ] 3-6 months
  • [ ] 6-12 months
  • [ ] 1-2 years
  • [ ] More than 2 years

2. How satisfied are you with the following aspects of our gym? (Please rate from 1 to 5, with 1 being very dissatisfied and 5 being very satisfied.)

  • Facility Cleanliness: _
  • Equipment Quality: _
  • Staff Friendliness: _
  • Class Variety: _
  • Overall Value for Money: _

3. Have you used our online services, including Exercise.com integration, for booking, workout plans, etc.?

  • [ ] Yes
  • [ ] No

4. If yes, how satisfied are you with our online services? (Please rate from 1 to 5.)

  • Ease of Use: _
  • Features & Content: _
  • Reliability: _

5. What improvements or additional services would you like to see at [Gym Name]?



6. How likely are you to recommend [Gym Name] to a friend or family member? (Please rate from 1 to 5.)

  • Likelihood of Recommending: _

7. Do you have any other comments or suggestions?



Thank you for taking the time to complete our survey! Your feedback helps us continually improve our services and offerings.

[Gym Name]

[Address Line 1]

[Address Line 2]

[Phone Number]

[Website]


You can convert this template into an online format using various survey tools, and if your gym uses Exercise.com, you can integrate the survey with your custom branded fitness app to manage responses more efficiently. Make sure to analyze the results regularly to make informed decisions and enhance the overall gym experience for your members.

Best Gym Member Survey Questions

Here’s a list of 25 carefully curated gym survey questions that you can use to gauge customer satisfaction and gather insights to improve your gym’s services. These questions cover various aspects of your gym, from the facilities and equipment to staff interaction and online services:

  1. How long have you been a member of our gym?
  2. On a scale of 1-5, how satisfied are you with the cleanliness of our facility?
  3. How would you rate the quality and availability of our gym equipment?
  4. How satisfied are you with the variety and schedule of group fitness classes?
  5. How knowledgeable and helpful do you find our fitness staff and personal trainers?
  6. Have you participated in any of our personal training or specialized fitness programs? If so, how was your experience?
  7. How would you rate the value for money of your gym membership?
  8. What are your favorite features or services at our gym?
  9. Are there any services or features you’d like us to add or improve?
  10. How convenient is our gym’s location for you?
  11. How likely are you to recommend our gym to a friend or family member?
  12. Have you used our online services, such as booking classes or accessing workout plans through Exercise.com?
  13. How satisfied are you with our gym’s online user experience and mobile app?
  14. How would you rate our gym’s safety and security measures?
  15. How important is the community or social aspect of our gym to you?
  16. Are there any specific classes or programs you would like us to offer?
  17. How would you rate the overall atmosphere and vibe of our gym?
  18. How responsive have our staff been to your questions or concerns?
  19. How satisfied are you with our gym’s hours of operation?
  20. Have you participated in any of our seasonal promotions or special events? If so, how was your experience?
  21. How do you typically hear about updates, new offerings, or promotions from our gym?
  22. What initially attracted you to our gym, and why did you choose to join?
  23. Have you ever had any issues or negative experiences at our gym? If so, how were they resolved?
  24. How would you describe our gym to someone who has never been here?
  25. Is there anything else you’d like to share about your experience with our gym, or any other feedback you have?

These questions aim to provide a comprehensive understanding of your fitness club members’ experiences and expectations. By analyzing the responses, you can make data-driven decisions to enhance services, strengthen member relationships, and grow your gym business. Integrating these questions into an online survey tool and connecting them with your custom-branded fitness app through Exercise.com can streamline the process of sending fitness assessments, lead forms, waivers, invoices, and more, and provide a seamless experience for your members.

25 Fun Questions to Ask Gym Members

Engaging with gym members in a lighthearted and enjoyable way can create a positive community atmosphere and foster stronger relationships. Asking fun fitness poll questions not only helps in breaking the ice but also offers insights into members’ preferences and personalities. By leveraging a powerful tool like Exercise.com, gym owners and fitness professionals can easily send out questionnaires, fitness assessments, lead forms, waivers, invoices, and more, making the process of gathering this kind of information seamless and enjoyable. Here are 25 fun questions to spark interesting conversations with your gym members:

  1. If you could have any superhero’s fitness abilities, who would you choose?
  2. What’s your go-to workout song that pumps you up every time?
  3. If you were stranded on a desert island and could only bring one piece of gym equipment, what would it be?
  4. What’s the most unusual exercise you’ve ever tried and loved?
  5. If your workout routine was a movie, what would be its title?
  6. Who would play you in a movie about your fitness journey?
  7. What’s your favorite post-workout snack or meal?
  8. If you could work out with any celebrity or athlete, who would it be?
  9. What’s your funniest or most embarrassing gym moment?
  10. If you could create a new exercise, what would it look like and what would you name it?
  11. What’s your favorite way to reward yourself after achieving a fitness goal?
  12. If you could design a themed workout class, what theme would you pick?
  13. If your mood were a workout, what would it look like today?
  14. What’s your favorite non-gym-related hobby?
  15. If you could teleport to any gym in the world right now, where would you go?
  16. What fictional character’s fitness level do you aspire to?
  17. If your gym were an animal, what would it be and why?
  18. What’s the weirdest thing you’ve ever seen someone do at the gym?
  19. If you were a personal trainer for a day, what would your signature workout be?
  20. What’s the most inspirational fitness quote you’ve ever heard?
  21. If you had to choose only one exercise to do for the rest of your life, what would it be?
  22. If your favorite workout had a taste, what would it be?
  23. What’s the most creative way you’ve ever stayed fit while on vacation?
  24. If you could have a workout session with any historical figure, who would it be?
  25. If your gym were to have a mascot, what would it be?

These fun gym member questions can be sent out to members through Exercise.com’s custom-branded fitness app, providing a delightful experience that goes beyond traditional fitness interactions. Utilize these questions to create engaging community events, liven up your social media engagement, or personalize your member experience.

Why Conduct a Gym Survey?

Before diving into the details of designing a gym survey template, it’s crucial to understand why conducting a survey is essential for your gym’s success. A gym survey allows you to gain valuable insights into your members’ opinions, preferences, and overall satisfaction levels. By understanding what your members want and need, you can make informed decisions to improve their experience, enhance member retention rates, and even attract new members.

Moreover, a gym survey provides an opportunity for members to voice their concerns, suggestions, and ideas. It shows that you value their opinions and are committed to continuously improving your gym’s services and facilities. By actively seeking feedback from your members, you create a sense of community and foster a positive relationship, which leads to increased member loyalty.

Importance of Gathering Feedback from Gym Members

Gathering feedback from your gym members is crucial for several reasons. Firstly, it helps you identify areas of improvement that might otherwise go unnoticed. By addressing these areas promptly, you can enhance the overall member experience and ensure that your gym remains competitive in the market.

Secondly, member feedback allows you to measure the effectiveness of any recent changes or improvements you’ve made to your gym. By comparing the feedback before and after implementing changes, you can gauge if the new initiatives have had the desired impact and if further adjustments are necessary.

Lastly, gathering feedback from your gym members demonstrates that you value their opinions and are committed to their satisfaction. When members feel heard and appreciated, they are more likely to recommend your gym to others, resulting in positive word-of-mouth and potential new memberships.

Key Metrics to Include in Your Gym Survey

When designing your gym survey template, it’s crucial to include key metrics that will help you gather accurate and actionable data. These metrics will vary depending on your specific goals, but some commonly included ones are:

  • Overall satisfaction rating
  • Facility cleanliness and maintenance
  • Equipment functionality and availability
  • Staff friendliness and helpfulness
  • Group fitness class variety and quality
  • Membership pricing and value for money
  • Communication effectiveness
  • Suggestions for improvement

By including these key metrics in your gym survey, you can gain a comprehensive understanding of your members’ experience and identify potential areas for improvement.

Designing an Effective Gym Survey Template

Designing an effective gym survey template requires careful consideration of various factors. Firstly, you must determine the survey format – whether it will be an online form, a printed questionnaire, or a combination of both. Online forms, such as Google Forms or survey platforms like SurveyMonkey, offer ease of distribution, data collection, and analysis.

In terms of layout, keep the survey visually appealing and easy to navigate. Divide it into sections based on the key metrics discussed earlier, so respondents can answer appropriate questions without confusion. Use clear and concise language to ensure that questions are easily understood, and provide a range of response options such as multiple-choice, Likert scale, and open-ended questions to gather diverse insights.

Tips for Creating Engaging Survey Questions

Creating engaging survey questions is crucial for eliciting detailed and thoughtful responses from gym members. Consider the following tips to make your questions more engaging:

  • Use positive language: Frame questions in a positive and encouraging manner to make respondents feel comfortable and appreciated.
  • Keep it concise: Keep your questions clear and to the point, avoiding unnecessary jargon or complicated phrasing.
  • Ensure relevance: Make sure that each question is relevant to the survey’s goal. Avoid including irrelevant questions that could potentially confuse or frustrate respondents.
  • Include exploratory questions: To gain deeper insights, include open-ended or qualitative questions that allow members to express their thoughts or suggestions in their own words.

By following these tips, you can increase member engagement and gather more valuable feedback from your gym survey.

How to Distribute Your Gym Survey to Maximize Responses

Once you have created your gym survey template, it’s essential to distribute it effectively to maximize response rates. Here are some strategies you can employ:

  • Email distribution: Send the survey link directly to your members’ email addresses, ensuring they receive it in their inboxes and making it easy for them to access and complete.
  • Social media promotion: Leverage your gym’s social media channels to promote the survey and encourage participation. Create eye-catching posts, share the survey link, and consider running a contest or giveaway to incentivize responses.
  • On-site promotion: Display posters or banners in strategic locations within your gym, such as the reception area or near high-traffic zones, to create awareness about the survey and provide instructions for participation.
  • In-person distribution: Train your staff to personally approach members and request their participation in the survey. This personal touch demonstrates the importance of their feedback and may motivate more members to respond.

Employing a multi-channel distribution approach ensures maximum reach and engagement, increasing the likelihood of gathering valuable feedback from a diverse range of members.

Analyzing and Interpreting the Results of Your Gym Survey

Once you have collected responses to your gym survey, the next step is to analyze and interpret the results to gain actionable insights. This process involves organizing and summarizing the data, identifying trends or patterns, and drawing meaningful conclusions.

Data visualization tools, such as charts, graphs, and tables, can be instrumental in presenting the survey results in a visually appealing and easy-to-understand format. Analyzing the results based on key metrics will allow you to focus on areas that require immediate attention.

Additionally, consider comparing the survey results to previous surveys or industry benchmarks to understand how your gym compares to others in terms of member satisfaction and performance. This analysis will provide valuable context and help prioritize areas for improvement.

Identifying Areas for Improvement Based on Survey Feedback

One of the primary purposes of conducting a gym survey is to identify areas for improvement based on the feedback received. As you analyze the survey results, pay close attention to recurring themes or issues that emerge across multiple responses.

It’s important to prioritize the most critical areas for improvement and develop action plans to address them. Communicate these plans to your members, demonstrating that their feedback has been heard and that changes are being implemented. This transparency and commitment to improvement will further enhance member satisfaction and loyalty.

Using Survey Data to Enhance Member Satisfaction and Retention

The data collected from your gym survey is a valuable resource that can help enhance member satisfaction and retention. By actively using the survey data, you can tailor your gym’s services, customer service, and facilities to meet your members’ specific needs and preferences.

For example, if the survey reveals that members are dissatisfied with the cleanliness of the gym, you can reinforce your cleaning protocols and ensure that staff promptly address any maintenance issues. Alternatively, if members express interest in certain new fitness classes, you can consider adding those classes to your schedule to meet their demands.

Ultimately, utilizing the survey data to drive tangible improvements and member-centric decisions will result in increased member satisfaction, improved retention rates, and a more successful gym overall.

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Case Study: Successful Implementation of a Gym Survey Template

One way to gain inspiration and guidance for implementing a gym survey template is by studying successful case studies. By examining how other gyms have effectively utilized survey data to drive positive changes, you can learn valuable lessons and develop strategies to apply to your own gym.

For example, GymX (composite name), a prominent fitness chain, recently implemented a comprehensive gym survey across all their locations. By analyzing the survey results, they identified that members wanted longer gym operating hours to accommodate their busy schedules. In response, GymX extended their opening hours, resulting in increased member attendance and higher overall satisfaction rates.

Case studies like this highlight the impact of a well-designed and strategically implemented gym survey template, providing valuable insights and ideas for enhancing member satisfaction in your own gym.

Best Practices for Conducting Ongoing Surveys to Monitor Member Satisfaction

While conducting a one-time gym survey provides valuable insights, it’s important to establish a practice of ongoing surveys to continuously monitor member satisfaction. Regularly gathering feedback ensures that you stay up to date with changing member preferences and enables you to make timely adjustments to your gym’s offerings.

When implementing ongoing surveys, consider the following best practices:

  • Establish a survey cadence: Determine the frequency of your surveys based on your gym’s size, member demographics, and available resources. Quarterly or biannual surveys are generally effective.
  • Track trends: Compare key metrics across multiple surveys to identify trends and patterns. This will provide a holistic view of member satisfaction and highlight areas of improvement over time.
  • Adapt and evolve: Don’t be afraid to modify your survey questions or template based on feedback from previous surveys. Continuously refine and optimize your survey to gather even more meaningful data.

By following these best practices, your ongoing gym surveys will provide a consistent and accurate representation of member satisfaction, guiding your decision-making and ensuring the continuous improvement of your gym.

Leveraging Technology to Simplify the Gym Survey Process

With advancements in technology, leveraging digital tools and platforms can greatly simplify the gym survey process. Online survey platforms like SurveyMonkey or Google Forms automate the data collection and analysis processes, eliminating the need for manual input and reducing the potential for errors. And professional gyms will want a professional solution like Exercise.com.

Furthermore, these platforms offer features that enhance member engagement, such as sending automated reminders to complete the survey, offering incentives or rewards for participation, and providing real-time feedback on completion progress.

By embracing technology, you streamline the entire survey process, allowing you to focus on analyzing the data and implementing improvements, rather than spending excessive time on manual tasks.

Common Mistakes to Avoid When Designing a Gym Survey Template

When designing your gym survey template, it’s important to avoid common mistakes that can hinder the effectiveness of your survey. Here are a few of the most frequent errors to watch out for:

  • Asking leading or biased questions: Avoid phrasing questions in a way that suggests a particular answer or influences respondents’ opinions. Keep your questions neutral to gather unbiased feedback.
  • Overloading with too many questions: Keep your survey concise and focused. Asking too many questions may lead to survey fatigue, resulting in decreased response rates and less accurate data.
  • Neglecting to test the survey: Before distributing the survey to your members, test it extensively to ensure that it functions correctly, is easy to navigate, and provides a positive user experience. Testing will help identify and resolve any issues before deployment.

Avoiding these common mistakes will help ensure that your gym survey is informative, engaging, and generates the most accurate and actionable data.

Implementing Actionable Changes Based on Survey Results

Once you have collected and analyzed the data from your gym survey, the final and most critical step is implementing actionable changes based on the survey results. Simply gathering feedback without taking action can lead to frustration and decreased member engagement.

Review the survey results and identify areas for improvement that require immediate attention. Develop a plan of action to address these areas, assigning responsibilities and setting realistic timelines. Communicate the planned changes to your members, highlighting how their feedback has driven the improvements.

Monitor the impact of the changes and continue to gather feedback through ongoing surveys to ensure that the implemented changes are effective in enhancing member satisfaction and experiences. Regularly review and update your gym survey template to adapt to changing needs and ensure the continual progress of your gym.

A well-designed gym survey template is a valuable tool to monitor member satisfaction, identify areas for improvement, and enhance the overall gym experience. By conducting regular surveys, analyzing the collected data, and implementing actionable changes, you can continually meet and exceed member expectations, ensuring the success of your gym in a competitive fitness industry.

What questions should I ask in a gym survey?

In a gym survey, you may want to ask questions that gauge member satisfaction, preferences, facility cleanliness, equipment quality, staff responsiveness, and workout experiences. Examples might include:

  1. How satisfied are you with our gym’s facilities and equipment?
  2. What classes or services would you like us to offer in the future?
  3. How would you rate the friendliness and expertise of our staff?
  4. Do you feel you are achieving your fitness goals with our gym?
  5. Is there anything we can improve to enhance your experience?

How do you ask for fitness level on a survey?

You can ask for a fitness level on a survey by providing specific options or a scale for respondents to choose from. An example question might be: “How would you rate your current fitness level?” with options ranging from beginner, intermediate, advanced, or a scale from 1 to 5.

What is a fitness questionnaire?

A fitness questionnaire gathers information about an individual’s health, fitness level, exercise habits, goals, and any medical conditions or restrictions. It helps fitness professionals tailor programs to meet the needs and objectives of the client.

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What are 5 good gym survey questions?

  1. How satisfied are you with the variety of classes and equipment available?
  2. What improvements, if any, would you like to see in our facility?
  3. How do you feel about the cleanliness and maintenance of our gym?
  4. Would you recommend our gym to friends and family? Why or why not?
  5. How would you rate the overall value of your membership in terms of cost and benefits?

How do you assess a gym?

Assessing a gym involves evaluating the equipment, cleanliness, staff competency, variety of classes and programs, member satisfaction, safety protocols, and overall ambiance. It might include surveys, direct observations, member feedback, and comparing the gym to industry standards.

How do you create a positive gym environment?

Creating a positive gym environment involves maintaining clean and well-maintained facilities, hiring friendly and qualified staff, fostering a community atmosphere, offering diverse and accessible programs, and actively seeking and responding to member feedback.

Are there any questions I should NOT ask in a gym survey?

Avoid asking overly personal or intrusive questions that may make respondents uncomfortable, such as specific income levels or unrelated personal matters. Ensure that the questions adhere to privacy laws and ethical guidelines.

What should I do with my gym survey responses?

Analyze gym survey responses to identify trends, strengths, and areas for improvement. Share the insights with staff and implement changes accordingly. It’s also beneficial to communicate findings and planned actions to members, showing that their feedback is valued.

How often should I send a gym survey to my gym members?

Sending a gym survey once or twice a year is usually sufficient to keep track of member satisfaction and needs without overwhelming them with frequent surveys.

How can Exercise.com help me send surveys to my gym members?

Exercise.com offers a comprehensive gym management software that allows you to easily send surveys to your gym members. You can create, distribute, and analyze surveys within the platform, making it a convenient way to gather feedback and make data-driven decisions to enhance your gym’s services. By integrating surveys into your overall member management system, you can ensure a professional and efficient process that supports continuous improvement.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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