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8 Best Gym Analytics Software in 2024

8 Best Gym Analytics Software in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on April 29, 2023 — Updated on April 27, 2024

Compare the best gym analytics software from Exercise.com, Wodify, Mindbody, and more.

Best Gym Analytics Software

The best gym management analytics software will help you make data-driven decisions so that you can grow your gym revenue and profitability. The best analytics software for gyms and fitness clubs will help you with pricing, class scheduling, product selection, and much more. See why Exercise.com is the best gym management software platform, with a robust gym analytics software solution full of gym member data insights so that your gym can run smoothly and efficiently and so that you can have the data analytics in the fitness industry you need to manage your gym operations professionally.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

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Best Gym Analytics Software: Leveraging Data to Drive Success

In today’s digital age, data is key to understanding customer behavior, tracking performance, and making informed business decisions. For gym owners and fitness professionals, having access to robust and intuitive analytics software is crucial. This article explores the best gym analytics software, comparing key features and functionality of BI software for gym data management to help you make the right choice for your business.

SoftwareMember Activity TrackingWorkout Performance TrackingFinancial MetricsCustom ReportingData ExportOther Business Software Integration
Zen Planner✔️✔️✔️✔️✔️

Each of these software options offers a unique set of features and benefits, and the best choice will depend on your gym’s specific needs and goals. By leveraging the power of analytics, you can drive your gym’s success and offer a better experience for your members.

Read More: Gym Analytics Guide

#1 Exercise.com Gym Analytics Software

Exercise.com is an all-in-one fitness business management software that includes a comprehensive suite of analytics tools. With Exercise.com, gym owners can monitor member activity, track workout performances, assess financial metrics, and more. It offers custom reporting, data export options, and integration with other key business software, making it a holistic solution for your gym analytics needs.

Let’s take a look at just what you can do with the Exercise.com platform.

Process payments for open gym, classes, and personal training.

Gym Payments

Create gym landing pages easily.

Landing Pages

Manage fitness challenges (Read More: 100+ Fitness Challenge Ideas)


Offer on-demand fitness content.


Create classes and fitness groups.

Online Groups

Conduct gym livestreaming easily.


Engage with members via automations.

Gym Member Engagement

Manage leads with a gym CRM.

Gym CRM Software

Create and send fitness assessments with ease.


Use fitness habit tracking to inspire and motivate gym members and clients.

Habit Tracking

Use fitness progress photos to engage with members.

Progress Photos

Use fitness leaderboards to track event performance and inspire healthy competition.


Create exercise supersets in a snap.


Program exercise rep max progressions with ease.

Rep Max Progressions

Use the exercise demonstration video library or create your own custom exercise demonstration videos.

Exercise Library

Create workout plans for parents and dependents, teams and more.

Workout Plan Creator

Cast gym TV workouts to in-gym TV screens quickly and efficiently.

TV Workouts

Manage multiple gym locations with ease.


Manage gym members with ease.

Client Management

Book appointments for parents and dependents with ease. (Read More: Best Gym Booking Software)


Gym check-in software that makes your life easy. (Read More: Best Gym Check-In Software)


Communicate with gym members, athletes, team members, personal training clients, class members, parents, and dependents via SMS, email, and in-app push notification.


View performance over time, track personal records, and other fitness stats with performance reporting dashboards.

Performance Reporting

And of course, view all of your gym business reports easily too.

Gym Reports

All from your custom-branded fitness apps (Read More: Best Gym Mobile Fitness Apps Software)

Custom Branded Apps
Mike Boyle - Sled Push
“The Exercise.com team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team.”
Mike Boyle
Co-Founder, MBSC

Want to learn how your gym can take it to the next level? Get a demo now!

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#2 Wodify Gym Analytics Software

Wodify Review

Wodify is a gym management software with a strong emphasis on analytics. It offers detailed reports on attendance, member retention, financials, and more. The analytics dashboard is user-friendly and visually appealing, providing insights at a glance.

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#3 Mindbody Gym Analytics Software

Mindbody Review

Mindbody is a comprehensive fitness business software solution known for its broad range of features, including powerful analytics. Mindbody offers in-depth reports on sales, revenue, attendance, retention, and more, helping gyms understand their performance and make data-driven decisions.

Read More:

#4 Zen Planner Gym Analytics Software

Zen Planner Review

Zen Planner offers a variety of analytics tools as part of its gym management software. These include reports on attendance, financials, member retention, and more. Zen Planner also offers custom reporting, allowing gyms to tailor their analytics to their specific needs.

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#5 Glofox Gym Analytics Software

GloFox Review

Glofox is a gym management software that includes a suite of analytics tools. These tools provide insights on membership, sales, and retention, with the option to customize reports to fit your gym’s unique needs.

Read More: Best Glofox Alternative

#6 Pike13 Gym Analytics Software

Pike13 Review

Pike13 offers robust reporting and analytics as part of its gym management software. With Pike13, gyms can track attendance, financials, member retention, and more. The software also provides custom reporting, so you can get the data that matters most to your business.

Read More: Best Pike13 Alternative

#7 PushPress Gym Analytics Software

PushPress Review

PushPress includes a variety of analytics tools in its gym management software. These include reports on attendance, revenue, member retention, and more. PushPress also offers the ability to export data for further analysis.

Read More:

#8 ClubReady Gym Analytics Software

ClubReady Review

ClubReady is a gym management platform that includes a variety of analytics tools. With ClubReady, gyms can track attendance, financials, member retention, and more. It also offers custom reporting for more personalized insights.

Read More: Best ClubReady Alternative

Case Studies: Gym Owners Thrive Using Analytics Software

The following case studies are theoretical examples of how gym owners could utilize the functionality of Exercise.com’s Gym Analytics Software.

Case Study 1: Optimizing Class Schedules with Member Activity Tracking

John owns a mid-size gym in San Francisco. He noticed that some classes were always full while others were sparsely attended. After implementing Exercise.com, John was able to track member activity and discern patterns in class attendance. He adjusted his class schedules to align with peak attendance times, resulting in increased class participation and happier members.

Case Study 2: Boosting Personal Training Revenue with Workout Performance Tracking

Sarah, a gym owner in Boston, wanted to increase her revenue from personal training. She used Exercise.com’s workout performance tracking feature to show clients their progress over time, making the value of personal training tangible. This led to an increase in personal training package renewals and a significant uptick in revenue.

Read More: Best Gym Online Training Software

Case Study 3: Financial Forecasting for Growth

David, a gym owner in Denver, was planning to expand his business but was unsure about his financial standing. Exercise.com’s financial metrics and custom reporting gave David an accurate picture of his gym’s financial health, helping him make informed decisions about expansion.

Case Study 4: Streamlining Operations with Data Export

Emma owns a chain of fitness studios in Miami. She was struggling with managing data across multiple locations. Exercise.com’s data export feature allowed Emma to easily manage data across all her studios, resulting in streamlined operations and more time to focus on member engagement.

Case Study 5: Enhancing Business Processes with Software Integration

Mike owns a large gym in New York City. He was using several different software solutions for different aspects of his business, leading to inefficiencies. With Exercise.com’s integration with other business software, Mike was able to consolidate his operations into one platform, enhancing efficiency and saving time and money.

Overhead Squat FMS
“We went live with our Fitness Business Management software at four locations. Everything is working great. The import and export are easy and the guys are really liking the look and convenience of the platform. From both my side and the user side the platform has exceeded our expectations.”
Mike Contreras
Founder & CEO, FMS HS

How can gym analytics software help my business?

Gym analytics software can provide valuable insights into member behavior, attendance patterns, revenue, and more. By analyzing this data, gym owners and managers can make informed decisions about marketing campaigns, staff scheduling, equipment purchases, and other important aspects of their business.

What types of data can gym analytics software track?

Gym analytics software can track a variety of data points, including member demographics, attendance trends, membership sales, revenue, and equipment usage. Some platforms also offer more advanced features like predictive analytics and real-time monitoring.

Do I need a technical background to use gym analytics software?

While some knowledge of data analysis and software tools can be helpful, most gym analytics platforms are designed to be user-friendly and accessible to non-technical users. Many platforms offer training and support to help users get the most out of their data.

Can gym analytics software integrate with other tools and platforms?

Many gym analytics platforms offer integrations with other tools and platforms, such as membership management software, payment processing systems, and marketing automation tools. This can help gym owners and managers get a more comprehensive view of their business operations.

How can gym analytics software help with member retention?

By tracking member behavior and engagement, gym analytics software can help gym owners and managers identify members who may be at risk of canceling their membership. This information can be used to create targeted retention campaigns and improve member satisfaction.

Read More: Best Gym Member Engagement Software

Is gym analytics software expensive?

The cost of gym analytics software can vary widely depending on the platform and the features offered. Some platforms offer a free or low-cost basic version, while others require a higher investment for more advanced features. It’s important to consider the value that the software can provide to your business when evaluating the cost.

How can I ensure the privacy and security of my gym data with analytics software?

It’s important to choose a gym analytics software platform that takes data privacy and security seriously. Look for platforms that offer features like data encryption, user access controls, and compliance with industry standards like GDPR and HIPAA. It’s also a good idea to review the platform’s privacy policy and terms of service before signing up.

How can I get started with gym analytics software?

To get started with gym analytics software, first identify your business goals and the types of data you want to track. Then, research and compare different platforms to find one that meets your needs and budget. Many platforms offer free trials or demos to help you evaluate their features and usability. Once you’ve chosen a platform, work with your team to implement the software and start collecting and analyzing data.

Read More:

What should I look for in the best gym business intelligence software?

In the best gym business intelligence software, you should look for comprehensive analytics capabilities, ease of integration with existing systems, customizable reporting options, and real-time data access. Exercise.com excels in these areas by offering a platform that not only aggregates data from various sources within your gym but also presents it in an intuitive, actionable format. This allows gym owners to make informed decisions quickly, optimizing both day-to-day operations and long-term strategic planning.

How can fitness business intelligence software help me run my fitness business better?

Fitness business intelligence software like Exercise.com can transform the way you run your fitness business by providing deep insights into member behavior, financial metrics, and operational efficiencies. With this software, you can identify trends, track progress toward goals, and pinpoint areas for improvement. It empowers you to tailor your offerings to meet member needs better, optimize your marketing strategies, and streamline operations, ultimately leading to increased member satisfaction and profitability.

What types of fitness analytics software should I buy for a gym?

For a gym, you should invest in fitness analytics software that offers detailed insights into member engagement, workout trends, financial performance, and operational metrics. A comprehensive solution like Exercise.com provides these analytics, enabling you to monitor and analyze data related to class attendance, personal training sessions, membership growth, revenue streams, and more, all in one platform. This holistic view of your gym’s performance is crucial for making data-driven decisions that enhance your business’s success.

What data do gyms collect?

Gyms collect a variety of data including membership demographics, attendance and check-in times, class and personal training session bookings, equipment usage, purchase history, and member feedback. This data is invaluable for understanding member preferences, optimizing gym operations, and tailoring marketing efforts. Exercise.com’s gym management software is designed to capture and analyze this data efficiently, providing gym owners with actionable insights to improve their services and grow their business.

What types of video analytics for gyms are important, and why?

Important types of video analytics for gyms include member attendance in classes, engagement levels during workouts, and usage patterns of gym facilities. These analytics can help identify popular classes and peak usage times, ensuring optimal scheduling and resource allocation. Exercise.com supports the integration of video analytics, offering gym owners a comprehensive understanding of member behavior and preferences, which is essential for enhancing the member experience and retention.

What are the most important gym customer data insights?

The most important gym customer data insights include fitness center customer data insights and fitness center member data insights such as membership retention rates, peak usage times, class and service preferences, and feedback on facilities and staff. Understanding these insights allows gym owners to tailor their offerings to meet member needs better, improve member satisfaction, and drive loyalty. Exercise.com’s gym management software provides these insights in an accessible format, enabling gym owners to make informed decisions that enhance their business.

How can fitness and gym site selection software help me choose a good location for a gym?

Fitness and gym site selection software can help choose a good gym location by analyzing demographic data, competition presence, traffic patterns, and real estate costs in potential areas. This software can identify locations with high potential for member acquisition and retention. Exercise.com, while primarily a gym management platform, offers valuable data and insights that can assist in making informed decisions about where to establish a new gym to maximize its success.

What are the best gym KPIs to track?

The best gym KPIs to track include membership growth and retention rates, average revenue per member, class and service utilization rates, and member satisfaction scores. Tracking these KPIs can provide a clear picture of a gym’s performance and areas for improvement. Exercise.com’s gym management software offers detailed reporting features that make tracking these KPIs straightforward, helping gym owners to monitor their business’s health and make strategic decisions.

Read More: Best Gym KPI’s

What is the best gym reporting software?

The best gym reporting software is one that offers customizable, comprehensive, and easy-to-understand reports on all aspects of gym operations, from financial performance to member engagement. Exercise.com stands out as the best gym reporting software due to its ability to compile data from various sources into detailed reports, offering insights that help gym owners make informed decisions to drive their business forward.

Read More: Best Gym Reporting Software

Why is Exercise.com the best gym management software for gyms who want to track analytics?

Exercise.com is the best gym management software for gyms focused on tracking analytics because it provides a comprehensive suite of tools designed to capture, analyze, and act upon a wide range of data points. From member engagement and workout trends to financial performance and operational efficiency, Exercise.com offers in-depth insights that enable gym owners to optimize their offerings, enhance member satisfaction, and ultimately, drive business growth. Its user-friendly interface and customizable reporting make it an invaluable asset for any gym looking to leverage data to improve its operations and profitability.

Read More: Best Gym Management Software

Transform Your Gym Business with the Best Analytics Software

In today’s fast-paced fitness industry, it’s more important than ever to have access to accurate, real-time data to make informed decisions for your gym business. Whether you’re looking to improve member retention, optimize pricing, or identify areas for growth, the best gym analytics software can provide you with the insights and tools you need to take your business to the next level. By investing in a top-quality fitness club analytics solution, you can gain a competitive edge, increase revenue, and deliver an exceptional experience to your members. So don’t wait – start exploring your options today and transform your gym business with the power of data-driven decision-making.

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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