MindBody Comparison (Pricing, Features, & Benefits)

Manage and Grow Your Fitness Business Better with Exercise.com. Learn more below.

Choose Exercise.com’s All-in-One Fitness Business Management Software. Review our head-to-head Mindbody software comparison and see for yourself. Get a custom web and smartphone app designed for your brand with additional customization available throughout your custom-built software. Grow your business, turn leads into clients, and increase revenue. 

FeaturesExercise.comMindBody
APPS
iPhone
Android
Web
Fully-Customizable
(colors, language, features, etc)
Custom-built for your brand, so you're always growing your business
App Updated
SUPPORT
Phone
Email
Chat
Knowledge Base
Proven track-record working with fitness professionals in every niche with custom solutions to their problems
MANAGEMENT SOFTWARE
Save time managing your business from anywhere on your custom-branded apps
Schedule Appointments & Classes
Automate Payments Securely & Easily
Online & In Person Booking
Automated Email, Text, App Reminders
Business Dashboard & Reports
Staff Roles, Permissions, and Schedules
Endless Marketing Integrations
Manage Unlimited Client Base
Manage Software from Anywhere
WORKOUT SOFTWARE
Fully-customizable workout library and automations to put workout delivery on autopilot
Easy to Use Workout Routine & Plan Creator
Deliver Workouts for Any Scenario
Customize Your Own Exercise Library
Client & Trainer Workout Logging App
Workout Progress Made Easy
Automated Workout Engagement
E-COMMERCE SOFTWARE
Endless options to deliver workouts and increase revenue
Sell Memberships/Training Packages
Sell Single Workout Plans
Deliver Individual Training
Run Workout Challenges
Sell Recurring Workout Memberships
PERFORMANCE HEALTH ASSESSMENT SOFTWARE
Engage and retain your clients with smart data from custom-built and branded performance health software
Customizable Assessments
Turn Leads Into Clients
Engage Clients via Assessments at Set Intervals
Track Measurement Data (injuries, etc.)
Deliver Personalized Workouts
Nutrition

Choosing software to run your business can be nerve-wracking but it doesn’t have to be, and by the end of this review we hope that the best choice stands out.

With that in mind, this review is going to cover the MINDBODY company background and give you a brief overview of their system, review the features that the MINDBODY software offers businesses, and teach you more about the types of businesses and entrepreneurs that MINDBODY services.

You’ll also get the lowdown on pricing, check out MINDBODY’s top competitors in the fitness software industry space, and come up with the bottom line to help you make the best decision in taking the next step to expanding your business.

We’ll also tell you why you should choose Exercise.com to manage and grow your business, increase revenue, and engage and retain your clients.

In an industry that is constantly growing, if a business cannot adapt to stay relevant, or at least change its practices to be more industry-ready and user-friendly, that business will not be around for an extended period of time.

That’s why you should choose Exercise.com: we are building a software that adapts for every custom client because it’s customized to their brand, so it sets up their business for future success no matter how the fitness industry shifts.

If you’re ready to grow and manage your business with a software that can be customized to your business, book a demo with Exercise.com.

MINDBODY Company Overview

Mindbody Online Homepage

MINDBODY Inc. is a software fitness app whose primary directive is connecting its business clients and individual customers with local consumers in their general area. It is a cloud-based fitness business software that operates on a fee-based platform.

MINDBODY fitness software was originally introduced as HardBody Software by Rick Stollmeyer and Blake Beltran in 2000, and incorporated as MINDBODY Software in 2001.

The types of businesses serviced by this software are studios, gyms, and individual fitness professionals seeking to maximize and retain their current clients while marketing through various automated systems in the MINDBODY database to bring in potential new consumers for the user’s business (see business info below)

YearTotal Businesses WorldwideTotal MembershipsTotal Revenue
2018200,000+174,000,000$87 billion+
2017n/a167,000,000$85 billion+
2016n/a155,000,000$83 billion+
2015n/a150,000,000$81 billion+

Yoga and Pilates studios, indoor cycling facilities, group and personal training gyms/studios, salons, spas, and other health and wellness-based integrative businesses are all able to utilize the MINDBODY Inc. software platform.

This broad scope of service means that many fitness businesses may pay for way more features than they actually use for their individual business.

“[MINDBODY]  changed their billing tiers and ours was obsolete [sic]. Instead of talking to us and finding which of the new tiers we wanted they took the liberties and changed us to the more expensive tier. We didn’t need the functionalities of the more expensive tier.” (Capterra)

“This company is trying to force people to upgrade by removing features that already existed in our current version. Features that made our jobs as studio owners a bit easier so we could use our resources elsewhere, like running our businesses.” (Capterra)

When your software caters to such a broad base, it’s hard to avoid these kinds of issues as packages and features are reorganized. That’s why Exercise.com is laser-focused on creating software features that make managing your business easy.

We have an advisory board that serves as a sounding board and focus group that we regularly interact with about future features to make sure we’re not just adding bloatware but building features fitness professionals will actually use.

MINDBODY Features vs Exercise.com

We all want our businesses to be just that, OURS. But most fitness business owners don’t have the skill set to also develop their own mobile apps. What sets Exercise.com apart from MINDBODY is that Exercise.com offers a fully customizable experience from A to Z. It’s not just a skin of an app that 1,000 other business use and it’s not just “kind of” customizable.

Having a fully branded app allows businesses to grow their business, not the brand of the app developer.

– Workout Creation and Delivery

Because MINDBODY software does offer robust workout creation and delivery features, MINDBODY may leave you lacking for workout delivery that’s custom to your brand.  The software to date has no function for workout creation templates, a client and trainer workout logging app, exercise library creation, workout progress, or high-level automated workout progress engagement.

The Exercise.com business app knows that tracking progress is a major key to client retention and happiness, which we can quantify in business revenue.  The more a client feels like their work is paying off, the longer they will stay and they happier they will be over the long term working with your fitness business.

It is becoming more important to potential clients to make the health journey a long-term marathon, as people grow weary of yo-yo dieting and losing motivation, and that is why being able to easily create, update, send, and track workouts and client progression is so important.

We know that and that’s why our workout creation is full featured and allows for customizations for your brand.

– Performance Health Assessment Software

The difference between performance health assessment software and workout/nutrition plan creation and delivery is this:

  • Workout creation and nutrition planning for clients is the roadmap
  • “Performance” means that the health assessment before AND during working with clients is going to give you a better understanding of how the “planning” is working

Another key to being a great fitness business owner and trainer is knowing that having a baseline for where you want to take your clients, along with constantly adjusting that baseline, optimizes your client’s health goals tremendously.

Performance health assessment software should allow you to:

  • Turn leads into clients
  • Engage clients through assessments
  • Track measurement data, injuries, etc.
  • Optimize the delivery of personalized workouts and nutrition

The basic MINDBODY business app doesn’t allow for the business owner to have access to these features, though through additional third-party apps integrated with MINDBODY it is possible to simulate the above software mechanics.

Exercise.com Performance Health Assessment, however, is fully customizable from A-to-Z and allows you to onboard clients and deliver workouts automatically without needing a third-party app.

You can onboard leads into clients by gauging their fitness and health levels and re-engage clients at set intervals to show progress and increase retention. Most importantly, the data collected is customized to your business and clients. This smart data ensure you have the data that’s important for your clients journey and your business’ growth.

AMPD Performance uses a custom assessment to onboard their clients which also them to see where their clients and athletes are at physically and what specific areas they need to target for improvement.

They are also able to assign future assessments to engage and gauge client and athlete progress and make smart adjustments to the programming based on smart data.

That’s just one way you can use our customized Performance Health Software.

– E-Commerce and Point of Sale

For MINDBODY, the software allows for purchases to be made in two different ways: through a “walk-in” sale and also with a “client” sale. A walk-in sale is categorized as any sale made without it being attached to a “client.”

The client sale is just that: a sale with a product attached to a client; either through a membership sale or tracking the products that each specific client purchases.

When it comes to selling membership training packages, running workout challenges, delivery of individual training, and selling single workout plans, MINDBODY without the additional use of a third-party app cannot sustain these tasks.

You’ll get access to these client assistance options with Exercise.com’s Performance Health software. Check out a few of the ways business are leveraging Exercise.com’s powerful e-commerce software, “5 Ways to Increase Revenue by Selling Workouts.” And here’s more below:

  1. Sell Single Workout Plans (Mike Boyle)
  2. Sell Group Workout Memberships (PJF Performance)
  3. Sell a Workout Of The Day Subscription (MadelineMoves)
  4. Sell Annual Subscriptions (Barbell Physio)
  5. Sell Group Workout Challenges (Don Saladino)
  6. Sell Individual Workout Programs (Dean Somerset)
  7. Endless Options to Creatively Sell Workouts Based on Your Business!

Tony Gentilcore, founder of CORE Online says,

“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”

Let the team at Exercise.com show you how to grow and manage your fitness business better!

All fields must be filled out!

– Integrations

The MINDBODY website has a Partner Marketplace that allows the business owner access to “premier partner” add-on apps. There are currently 55 partner apps in the MINDBODY Partner Marketplace.

Exercise.com has built-in integrations but the possibilities are endless with our focus on custom-branded solutions for retention, client and lead follow-ups, marketing, advertising, along with other features intended for faster, easier, and more automated business growth

Kellie Davis, owner of FitThrive talks about the endless integrations available with her custom-built software from Exercise.com:

“Exercise.com has allowed a lot of flexibility with integration, so I can better connect with my customers. They developed a way to integrate with my CMR so I can send email sequences after purchasing, and they also created an upsell option on the sales page that offers exclusive products to customers.”

MINDBODY Pricing

Earlier we covered the basic features in Essential and went over the additional features offered in the Ultimate versions. The pricing changes dramatically from Essential to Ultimate but comes with a free trial so a business owner can find out if the application is for them or not.

PackageEssentialAccelerateUltimate
Price$129$195$395
FeaturesMindbody app listing
Class, Appointment, Workshop, and Event Scheduling
Retail POS
Automated Emails & Texts
Reporting (35+)
Branded Features
MINDbody University on Demand
1:1 Onboarding & Training
Advanced Automated Emails & Texts
Reporting (90)
Advanced Scheduling
2-way SMS scheduling
Custom Mobile App

With each tier for pricing comes upgrades, as we saw in the features section, where we listed a comprehensive table showing almost exactly what each business owner has access to at each tier, but here is a more simple breakdown (see table above).

If you do not think your business needs the investment of a system you will want to work and learn with over time, MINDBODY may not be the fit, but it remains one of the top fitness club management systems for a reason.

And while not everyone needs a custom-designed mobile app especially in the franchise industry, the MINDBODY price is still comparative across the market with its subscription competitors.

Additional Competitors

Below is a list of MINDBODY’s top ten competitors and general price range. There were only a few that did not have their prices available to the public, and most did include live demos and or free trials with their products.

CompetitorMin. Starting PriceMax Price
ZenPlanner$99(software only)$396-948(software, website, marketing)
Teamsnap$9.99/month or $69.99/year$17.99/month or $129.99/year
Pike13$129/month$200/month
EZFacility*n/a, contactFree Trial then Subscription
ClubExpressMin. $20/month Membership-based $20=50 members$.40/member up to 100 then discounts for groups
VirtuaGym*n/a, contact
10to8$12/month$50/month then customized pricing
Trainerize$5/month$60-$300/month
TheStudioDirector$39/month$289/month
G-GMS*na, contact

In the growing industry of fitness and wellness comes new competitors, and with those competitors come new ideas for gyms to garner attention and interest from consumers.

Regardless, from 9Round (a franchise kickboxing circuit gym) to OrangeTheory (HIIT strength and cardiovascular training), local Crossfit gyms, Glutelabs, and a plethora of other specialty facilities, there is a software for every type of business.

The Bottom Line: Pros and Cons

Choosing the right software to run your business can mean the difference between success and failure, but it doesn’t have to be a hard choice because Exercise.com just makes everything easier.

– Exercise.com Pros

If you’re looking for an all-in-one fitness business management software that will allow you to grow and manage your business with ease Exercise.com should be your choice.

Also, we build your web and smartphone apps with your brand in mind. It’s not just a cookie-cutter software. It’s your app, your software, and your brand front and center. So if you need a feature, integration, and more engaging performance health software let us know. Our world-class dev team has a proven track record of delivering software that just works.

– MINDBODY Cons

Many reviewers love the MINDBODY app and their customer service team but the overall consensus is that MINDBODY, although having a lot of features, was hard to navigate, had a steep learning curve, and wasn’t functioning up to par with expectations for the price.

Clunkiness can be a result of software trying to cover too many niches.

Hopefully, you see the benefit of not waiting to have a system and software in place that allows you to manage and grow your business for years to come.

What features are most important for your business?

If you’re ready to grow and manage your business with a software that can be customized to your business, book a demo with Exercise.com.

FREQUENTLY ASKED QUESTIONS

Who are you guys, anyway?

The team at Exercise.com solves a major problem — how to grow your business without wasting time and losing money. We work with the real, confident decision makers — the best of the best — like James Harrison (Steelers great), Don Saladino, D1 Training, Fairchild Sports Performance, and Freestyle Connection — and offer our all-in-one fitness business software to simplify managing your business. The team at Exercise.com solves a major problem — how to grow your business without wasting time and losing money. We work with the real, confident decision makers — the best of the best — like Steelers great James Harrison, Don Saladino, D1 Training, Fairchild Sports Performance, and Freestyle Connection — and offer our all-in-one fitness business software to simplify managing your business.

 

What sets you apart from your competitors?

We turbocharge your business with our all-in-one fitness business software that’s custom branded for your business.• Efficiently schedule, view, and manage all appointments and classes — including by trainer, location, and service — with easy options for scheduling recurring events and availability.• Save time creating workouts with our simple workout plan creator and exercise manager and built-in integrations, tools, and more.• Sell your training three ways – group subscriptions, individualized training, and single workout plans – to increase revenue inside and outside your training walls.• Take clients through your custom assessments to automatically deliver personalized workouts based on the data important to their success.

Why not pay for custom development?

So many things could go wrong when building custom-branded apps. It's also expensive, takes years to develop, and requires trust with your developers. We have a proven track record delivering apps for top trainers around the world and remove the risks present when doing it on your own.

What if I'm not technical?

You don't need to be. Our dev team will build your custom-branded apps and take care of all the technical stuff so you can focus on what you do best.

What if I don't have a following?

Engaging the followers you have is paramount because you can instantly convert engaged followers into paying clients with your all-in-one fitness business software.

Is it hard to set up?

No, it's very easy. All you need to do is follow our success team’s proven process. We will deliver your custom-branded, all-in-one fitness business software, and you can do what you do best!

What if I wait to implement this solution?

If you wait, you will leave a lot of opportunity on the table to save time as you scale and manage your business with all-in-one software to engage and retain your clients. Whether you’re looking to bill customers on a recurring basis, single session, or package basis, do it all with a fully integrated, secure platform that can support in-person and online payments. This is a high-quality problem to solve. You shouldn’t wait to solve it.

What exactly do I get?

You get all-in-one fitness business software that does everything you need. No more having one software solution for doing personal training, another for booking and scheduling, something else for client assessments, and yet another pricey subscription for marketing and client communication. And then there are custom-branded iOS & Android apps. If you're tired of paying too much for too many moving parts, stop the hacks and demo the Exercise.com all-in-one fitness business software today. This all-in-one fitness business software will save you time running your business, handle everything in one place, provide endless opportunities to engage and retain your clients, and allow you to sell workout plans.

Will this really work for me?

Yes. We have a proven track record with fitness professionals like Ashley Borden, Just-Train, PJF Performance, Madeline Moves, and Fit Thrive. Our all-in-one fitness business software will allow you to grow your business as much as you want.

What are the next steps?

The next step is simple. Click “Get a Price” anywhere on this page and schedule a call with one of our team members.

Will this integrate with my other software?

Our software integrates with a variety of other software including Zapier, Stripe, YouTube, Vimeo, MailChimp, MyFitnessPal, ConvertKit, and more.

What if I don't have the budget?

This is an all-in-one fitness business software that allows you to grow your business as much as you'd like. You should strike while the iron is hot by investing in a workout platform that will help you scale your business, earn more revenue, retain and engage your clients, and save you time running your business.