MindBody Comparison (Pricing, Features, & Benefits)

Manage and Grow Your Fitness Business Better with Exercise.com. Learn more below.

Choose Exercise.com’s All-in-One Fitness Business Management Software. Review our head-to-head MINDBODY software comparison and see for yourself. Get a custom web and smartphone app designed for your brand with additional customization available throughout your custom-built software. Grow your business, turn leads into clients, and increase revenue. 

Choosing software to run your business can be nerve-wracking but it doesn’t have to be, and by the end of this review we hope that the best choice stands out.

With that in mind, this review is going to cover the MINDBODY company background and give you a brief overview of their system, review the features that the MINDBODY software offers businesses, and teach you more about the types of businesses and entrepreneurs that MINDBODY services.

You’ll also get the lowdown on pricing, check out MINDBODY’s top competitors in the fitness software industry space, and come up with the bottom line to help you make the best decision in taking the next step to expanding your business.

We’ll also tell you why you should choose Exercise.com to manage and grow your business, increase revenue, and engage and retain your clients.

In an industry that is constantly growing, if a business cannot adapt to stay relevant, or at least change its practices to be more industry-ready and user-friendly, that business will not be around for an extended period of time.

That’s why you should choose Exercise.com: we are building a software that adapts for every custom client because it’s customized to their brand, so it sets up their business for future success no matter how the fitness industry shifts.

If you’re ready to grow and manage your business with a software that can be customized to your business, book a demo with Exercise.com.

Fitness Pros Who Trust Exercise.com

MINDBODY Software Review

MINDBODY Inc. is a software fitness app whose primary directive is connecting its business clients and individual customers with local consumers in their general area. It is a cloud-based fitness business software that operates on a fee-based platform.

MINDBODY fitness software was originally introduced as HardBody Software by Rick Stollmeyer and Blake Beltran in 2000, and incorporated as MINDBODY Software in 2001.

The types of businesses serviced by this software are studios, gyms, and individual fitness professionals seeking to maximize and retain their current clients while marketing through various automated systems in the MINDBODY database to bring in potential new consumers for the user’s business.

Yoga and Pilates studios, indoor cycling facilities, group and personal training gyms/studios, salons, spas, and other health and wellness-based integrative businesses are all able to utilize the MINDBODY Inc. software platform.

This broad scope of service means that many fitness businesses may pay for way more features than they actually use for their individual business.

“[MINDBODY]  changed their billing tiers and ours was obsolete [sic]. Instead of talking to us and finding which of the new tiers we wanted they took the liberties and changed us to the more expensive tier. We didn’t need the functionalities of the more expensive tier.” (Capterra)

“This company is trying to force people to upgrade by removing features that already existed in our current version. Features that made our jobs as studio owners a bit easier so we could use our resources elsewhere, like running our businesses.” (Capterra)

When your software caters to such a broad base, it’s hard to avoid these kinds of issues as packages and features are reorganized. That’s why Exercise.com is laser-focused on creating software features that make managing your business easy.

We have an advisory board that serves as a sounding board and focus group that we regularly interact with about future features to make sure we’re not just adding bloatware but building features fitness professionals will actually use.

MINDBODY vs Exercise.com

We all want our businesses to be just that, OURS. But most fitness business owners don’t have the skill set to also develop their own mobile apps. What sets Exercise.com apart from MINDBODY is that Exercise.com offers a fully customizable experience from A to Z. It’s not just a skin of an app that 1,000 other business use and it’s not just “kind of” customizable.

Having a fully branded app allows businesses to grow their business, not the brand of the app developer.

Unless otherwise stated, all images and reviews below are of/about Exercise.com’s All-In-One Fitness Business Management software platform.

Fitness Business Management Software

One of the great things about the Exercise.com software is that you can manage all aspects of your business from one place. Many times, a fitness business will use one software company to address the needs of one area and then requires additional software to address the others. Exercise.com is capable of handling membership, personal training, and everything in between.

The software is easy to use for your employees and your customers. There are areas to schedule, track workouts, make payments, generate reports, and integrate with other programs. Let’s take a more in-depth look.

Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible.
Dean Somerset 
We went live with our Fitness Business Management software at 4 locations. Everything is working great. The import and export are easy and the guys are really liking the look and convenience of the platform. From both my side and the user side the platform has exceeded our expectations.
The simple, effective tools help expand and simplify my coaching process.
Dean Somerset 
Before I came across Exercise.com, the process I used to try and communicate a program with an athlete long distance was extremely cumbersome. Those days are long gone, and I look forward to providing professional, clean, organized, and effective programs to clients for years to come.
Chip Gosewich PMR Performance
The Exercise.com team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team.
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore Founder, Core Online

Client/Class Scheduling

Scheduling is certainly where MINDBODY shines. Clients are able to book classes, view your schedule, and pay for booked classes directly through a gym’s website. These scheduling options are also integrated with Facebook and can be accessed on the MINDBODY app.

Exercise.com also provides calendars for whatever platform your fitness business needs. The software accommodates multiple trainers, multiple class studios, and can be easily sorted for customers to view. They can make appointments and pay for services they’ve booked, all within the software.

Gym/Facility Management

When owning a fitness business, you want to make sure the services you offer and the associated price tags are making your business profitable. MINDBODY and Exercise.com both provide this feature to their customers.

With Exercise.com’s software, you can generate reports to see anything from total purchases to gross revenue. Having this information at your fingertips can help you decide whether your business is on the right track, or if you need to make changes going forward.

For example, you might want to analyze your small group training schedule. After generating a report, you notice more revenue coming from morning and evening classes than lunchtime. Using this information, you could experiment with adding training to the more profitable times of the day and save costs by eliminating the midday offerings.

Additionally, you can manage staff roles and availability within the Exercise.com dashboard.

Client Automation

MINDBODY and Exercise.com both offer an array of automation features.

In order to maintain a smooth operation, you want your business to operate as easily as possible. Exercise.com offers automated features to keep your clients engaged with their workouts and your facility in general. Here are a few of the offerings:

  • Automatic Emails and Texts/Other Automatic Features
  • Highlight Exercise.com
  • Automate Workout Delivery
  • Automate Resource Delivery
  • Automate Assessment Delivery
  • Automate Reminders/Alerts via app, text, and email

Dedicated Zapier Support

At Exercise.com, we provide our clients with a plethora of integrations – but, sometimes, you want a bit of a boost. Our partnership with Zapier allows you to, in Zapier’s words, “Integrate (link your web apps with a few clicks, so they can share data), Automate (pass info between your apps with workflows called Zaps), and Innovate (build processes faster and get more done – no code required).

Part of this partnership includes dedicated Zapier support to help you through every step of the process. With over 2,000 apps to choose from, you can rest assured that your company’s website is as efficient and user-friendly as possible.

Dedicated Account Manager

At Exercise.com, we take customer service very seriously; which is why we provide our clients with a dedicated account manager to help them through every step of the process – indefinitely.

If you want to redesign your website, your account manager will get it done. If you want to set up an e-commerce store, your account manager won’t blink twice. Whatever you need, our world-class dev team will come through. From the mundane to the complex, we have you covered.

Customized Software

MINDBODY offers custom apps for an additional fee and includes your company’s colors and logo on the app. Exercise.com, however, provides custom websites and apps for no additional charge. When you sign up to use our software, custom apps and websites are included — no additional costs, no headaches.

All my clients are required to use my online training. When training with me personally face-to-face, they have my app. They train with me—let’s say two days—and then they have the app for one. So they’re constantly working out on their own or required to utilize the app logging so that I can now check on them
Ashton Roberts AR Performance Training
For a while now, we have been looking for a great way to provide an all-encompassing experience for basketball players. The customization features of the web platform and custom-branded apps have allowed us to do that, creating the perfect marriage between our expert content and all of the really cool features that help separate us from the rest of the competition.
Kyle Ohman Basketball HQ
Exercise.com has brought a whole new element to my programming. I am super jealous of my brand and make quite a few demands, um, suggestions for the app. They are always eager to work with me and go above and beyond to deliver. Truly a gold medal team!
Kellie Davis Fit Thrive
Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible.
Dean Somerset 
Exercise.com has allowed a lot of flexibility with integration, so I can better connect with my customers. They developed a way to integrate with my CMR so I can send email sequences after purchasing, and they also created an upsell option on the sales page that offers exclusive products to customers.
Kellie Davis 
The Exercise.com team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team.


As stated above, MINDBODY’s software does have the capability to create custom-branded apps and websites for an additional fee ($249/month); however, “MINDBODY, Incorporated” will still be displayed. Exercise.com’s custom software is fully customized so that your company is front and center.

iOS & Android Apps

Exercise.com and MINDBODY’s apps can be used on iOS and Android. With that being said, only Exercise.com provides fully customized apps at no additional cost.


MINDBODY does not build custom websites for its customers. Instead, it offers an integration through the website creation service, Weebly. Exercise.com does not require integrations in order to create a custom website for your business. Our top-rated dev team will create a one-of-a-kind website that reflects your wants and needs as a business owner.

Some of the features our custom websites include are:

  • Responsive
  • SEO optimized
  • Unlimited theme changes
  • Built to convert visitors to leads
  • Custom graphic work
  • Google Certified Partner
Security Features

MINDBODY and Exercise.com both provide users with added security features so that their business and client information remains safe and secure.

Exercise.com’s security features include:

  • SSL Secure
  • Privacy Shield Framework
  • Google Cloud

Marketing Integrations

The MINDBODY website has a Partner Marketplace that allows the business owner access to “premier partner” add-on apps. There are currently 55 partner apps in the MINDBODY Partner Marketplace.

Exercise.com has built-in integrations but the possibilities are endless with our focus on custom-branded solutions for retention, client and lead follow-ups, marketing, advertising, along with other features intended for faster, easier, and more automated business growth. Some of our more popular integrations include:

  • MailChimp
  • ConstantContact
  • ConvertKit
  • Zapier
  • Google Analytics
  • Facebook Pixel

Grow and manage your fitness business better with Exercise.com

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Workout Software

It is becoming more important to potential clients to make the health journey a long-term marathon, as people grow weary of yo-yo dieting and losing motivation, and that is why being able to easily create, update, send, and track workouts and client progression is so important.

Does MINDBODY rise to the challenge? Let’s find out.

Workout Creator/Logger

MINDBODY may leave you lacking for workout delivery that’s custom to your brand. The software to date has no function for workout creation templates, a client and trainer workout logging app, exercise library creation, workout progress, or high-level automated workout progress engagement.

The Exercise.com business app knows that tracking progress is a major key to client retention and happiness, which we can quantify in business revenue.  The more a client feels like their work is paying off, the longer they will stay and they happier they will be over the long term working with your fitness business..

We know that and that’s why our workout creation is full-featured and allows for customizations for your brand.

Our workout creator/logger provides users with endless possibilities for delivering workouts, tips, and encouragement to clients in any scenario, including:

1-1 Training

Few things are more “classic” than a one-on-one personal training session. By utilizing Exercise.com’s workout software, personal trainers can add a personal touch to their training sessions.

Group Training

Our workout software also allows for seamless group training sessions and provides clients with the ability to have a “community” with like-minded, goal-oriented fitness enthusiasts.

Online Training

Online training is becoming more and more popular as people transition to a more digital lifestyle. The Exercise.com workout software allows you to send workouts to anyone, at any time, anywhere.

Exercise Library

As stated, at the time of writing this article, MINDBODY does not provide users with a custom exercise library.

There are many fitness software companies that offer pre-built workout libraries to their users. The videos include people who are not a part of your business and, therefore, there is a lost opportunity to connect your business with users watching the video.

With Exercise.com, however, video libraries and exercises can be customized.

Custom Exercises

Giving your clients a video featuring someone they have never seen or met does not showcase your business the same way it would if your fitness staff was featured. Your clients are unique and so is your business. Give them the best experience possible by using videos filmed at your business, featuring your staff members.

TV Workouts

Aside from providing clients with the ability to watch demos of the exercises you’ve sent them within their workout plans, gyms can use the exercise library as well as a great way to cast exercise demos onto gym television screens during group classes or one-on-one training sessions.

This is a great way to provide that “personal touch” so many people look for when choosing a gym.

E-Commerce Software

For MINDBODY, the software allows for purchases to be made in two different ways: through a “walk-in” sale and also with a “client” sale. A walk-in sale is categorized as any sale made without it being attached to a “client.”

The client sale is just that: a sale with a product attached to a client; either through a membership sale or tracking the products that each specific client purchases.

When it comes to selling membership training packages, running workout challenges, delivery of individual training, and selling single workout plans, MINDBODY without the additional use of a third-party app cannot sustain these tasks.

My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.
Tony Gentilcore 
Exercise.com has enabled our company to expand in ways we couldn’t imagine possible. As a Strength Coach that also manages the business this platform has made it much easier to get our programming out to not only our local clientele but also new clientele throughout the world as well as our professional athletes in different cities.
Eric Mahanke Carr Elite
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community.

Payment Processing

MINDBODY has great payment processing capabilities and gives users the option to accept payments online, on mobile, or in-person via the Poynt Smart terminal. However, in order to provide their clients and customers with these payment processing options, gyms will have to pay a fee. For example, gyms that process less than $550/month will pay a minimum $15 monthly fee to access these features; this fee does not include the hardware which can range from $40 to $419 depending on your needs

Exercise.com also provides users with payment processing options and can accept payments for any product or service in a secure manner.

Using Stripe, our software can accept one-time payments for products or services, send recurring monthly membership invoices, sell packages for personal training or group classes, or combine all accrued payables into one monthly bill for customers. It can truly be customized to whatever will work most efficiently for your business

Sell Products

Both MINDBODY and Exercise.com provide users with e-commerce capabilities to sell products online.

However, Exercise.com goes a step further and provides users with the ability to also sell training packages like the below examples:

Sell Workout Plans

Personal training or custom designed workout plans offer many benefits, but they may not necessarily be for everyone. Some members might already have a good base of fitness knowledge and want a more generic plan that helps them generate ideas and gives them something to follow.

Exercise.com gives you the chance to sell pre-built workout plans for members who might fall into this scenario. They may not be comfortable paying for personal training or asking for a custom plan, but by having pre-built plans available, you are offering a tool that they can use to be successful while generating revenue for your business. The great thing is that the same plan can be purchased by dozens of different people, meaning that it carries a high value for your business.

Offer Online Workout Memberships

For the clients who do want a customized program, your business is able to charge a premium price, but that normally dictates a higher time commitment from the individual generating the program.

Exercise.com helps to save this time by providing automated programming delivery.

Rather than having to take the time to send a new workout at the end of each cycle, the workouts can all be created in advance and be set to be automatically delivered to the client when the right time comes up. Then, they are able to do these workouts in their own time at their location of choice.

Sell Workout Challenges

Fitness businesses promote a sense of community, whether intentionally or unintentionally. People see the same faces several days per week, develop friendships, and share in the success of others. By running a workout challenge, you are providing an opportunity for members to engage with others as a team or in friendly competition. The more your business feels like a community, the more members will want to tell their friends about it. This is an amazing marketing opportunity for your fitness business.

Performance Health Software

Another key to being a great fitness business owner and trainer is knowing that having a baseline for where you want to take your clients, along with constantly adjusting that baseline, optimizes your clients’ health goals tremendously.

Performance health assessment software should allow you to:

  • Turn leads into clients
  • Engage clients through assessments
  • Track measurement data, injuries, etc.
  • Optimize the delivery of personalized workouts and nutrition

The basic MINDBODY business app doesn’t allow for the business owner to have access to these features, though through additional third-party apps integrated with MINDBODY it is possible to simulate the above software mechanics.

Exercise.com’s Performance Health Assessment software, however, is fully customizable from A-to-Z and allows you to onboard clients and deliver workouts automatically without needing a third-party app.

You can onboard leads into clients by gauging their fitness and health levels and re-engage clients at set intervals to show progress and increase retention. Most importantly, the data collected is customized to your business and clients. This smart data ensure you have the data that’s important for your client’s journey and your business’ growth.

Working with Exercise.com and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend Exercise.com to grow your business!
APMD Performance 


Your business and your clients can both derive value from assessments. From a business standpoint, this is a service you can charge for, and the information you receive can be used to make recommendations regarding other services you offer. For the client, the information obtained in the assessment gives them a baseline to use when evaluating their progress.

Performance & Measurement Reports

No business ever wants to lose a client, and fitness businesses are no exception. You can keep your clients engaged with your business by automating your interactions with them. Reminding them of their goals and progress is a great way to keep them coming in and being able to automate this service saves you time.

Exercise.com’s performance health software allows you to deliver recurring assessments, progress photos, and measurements to promote client re-engagement and retention.


Performance health software should include the whole package. After all, for performance to be at its peak, your clients need to take stock of their daily dietary choices – that’s where Exercise.com’s nutrition tracking and logging comes into play.

Your clients can track their daily intake and you can see what they’re eating and whether they prioritize pre and/or post-workout meals.

MINDBODY Software Pricing

Earlier we covered the basic features in Essential and went over the additional features offered in the Ultimate versions. The pricing changes dramatically from Essential to Ultimate but comes with a free trial so a business owner can find out if the application is for them or not.

FeaturesMindbody app listing
Class, Appointment, Workshop, and Event Scheduling
Retail POS
Automated Emails & Texts
Reporting (35+)
Branded Features
MINDbody University on Demand
1:1 Onboarding & Training
Advanced Automated Emails & Texts
Reporting (90)
Advanced Scheduling
2-way SMS scheduling
Custom Mobile App

With each tier for pricing comes upgrades, as we saw in the features section, where we listed a comprehensive table showing almost exactly what each business owner has access to at each tier, but here is a more simple breakdown (see table above).

If you do not think your business needs the investment of a system you will want to work and learn with over time, MINDBODY may not be the fit, but it remains one of the top fitness club management systems for a reason.

And while not everyone needs a custom-designed mobile app especially in the franchise industry, the MINDBODY price is still comparative across the market with its subscription competitors.

MINDBODY Software Competitors

Below is a list of MINDBODY’s top ten competitors and general price range. There were only a few that did not have their prices available to the public, and most did include live demos and or free trials with their products.

CompetitorMin. Starting PriceMax Price
ZenPlanner$99(software only)$396-948(software, website, marketing)
Teamsnap$9.99/month or $69.99/year$17.99/month or $129.99/year
EZFacility*n/a, contactFree Trial then Subscription
ClubExpressMin. $20/month Membership-based $20=50 members$.40/member up to 100 then discounts for groups
VirtuaGym*n/a, contact
10to8$12/month$50/month then customized pricing
G-GMS*na, contact

The Bottom Line: Pros and Cons

Choosing the right software to run your business can mean the difference between success and failure, but it doesn’t have to be a hard choice because Exercise.com just makes everything easier.

MINDBODY Software Cons

Many reviewers love the MINDBODY app and their customer service team, but the overall consensus is that MINDBODY, although having a lot of features, is hard to navigate, has a steep learning curve, and isn’t functioning up to par with expectations for the price.

Additionally, clunkiness (a result of software trying to cover too many niches) is a regular complaint among users.

Exercise.com Pros

If you’re looking for an all-in-one fitness business management software that will allow you to grow and manage your business with ease Exercise.com should be your choice.

Also, we build your web and smartphone apps with your brand in mind. It’s not just a cookie-cutter software. It’s your app, your software, and your brand front and center. So, if you need a feature, integration, and more engaging performance health software let us know. Our world-class dev team has a proven track record of delivering software that just works.

Hopefully, you see the benefit of not waiting to have a system and software in place that allows you to manage and grow your business for years to come.

What features are most important for your business?

If you’re ready to grow and manage your business with a software that can be customized to your business, book a demo with Exercise.com.


Who are you guys, anyway?

The team at Exercise.com solves a major problem — how to grow your business without wasting time and losing money. We work with the real, confident decision makers — the best of the best — like James Harrison (Steelers great), Don Saladino, D1 Training, Fairchild Sports Performance, and Freestyle Connection — and offer our all-in-one fitness business software to simplify managing your business. The team at Exercise.com solves a major problem — how to grow your business without wasting time and losing money. We work with the real, confident decision makers — the best of the best — like Steelers great James Harrison, Don Saladino, D1 Training, Fairchild Sports Performance, and Freestyle Connection — and offer our all-in-one fitness business software to simplify managing your business.


What sets you apart from your competitors?

We turbocharge your business with our all-in-one fitness business software that’s custom branded for your business.• Efficiently schedule, view, and manage all appointments and classes — including by trainer, location, and service — with easy options for scheduling recurring events and availability.• Save time creating workouts with our simple workout plan creator and exercise manager and built-in integrations, tools, and more.• Sell your training three ways – group subscriptions, individualized training, and single workout plans – to increase revenue inside and outside your training walls.• Take clients through your custom assessments to automatically deliver personalized workouts based on the data important to their success.

Why not pay for custom development?

So many things could go wrong when building custom-branded apps. It's also expensive, takes years to develop, and requires trust with your developers. We have a proven track record delivering apps for top trainers around the world and remove the risks present when doing it on your own.

What if I'm not technical?

You don't need to be. Our dev team will build your custom-branded apps and take care of all the technical stuff so you can focus on what you do best.

What if I don't have a following?

Engaging the followers you have is paramount because you can instantly convert engaged followers into paying clients with your all-in-one fitness business software.

Is it hard to set up?

No, it's very easy. All you need to do is follow our success team’s proven process. We will deliver your custom-branded, all-in-one fitness business software, and you can do what you do best!

What if I wait to implement this solution?

If you wait, you will leave a lot of opportunity on the table to save time as you scale and manage your business with all-in-one software to engage and retain your clients. Whether you’re looking to bill customers on a recurring basis, single session, or package basis, do it all with a fully integrated, secure platform that can support in-person and online payments. This is a high-quality problem to solve. You shouldn’t wait to solve it.

What exactly do I get?

You get all-in-one fitness business software that does everything you need. No more having one software solution for doing personal training, another for booking and scheduling, something else for client assessments, and yet another pricey subscription for marketing and client communication. And then there are custom-branded iOS & Android apps. If you're tired of paying too much for too many moving parts, stop the hacks and demo the Exercise.com all-in-one fitness business software today. This all-in-one fitness business software will save you time running your business, handle everything in one place, provide endless opportunities to engage and retain your clients, and allow you to sell workout plans.

Will this really work for me?

Yes. We have a proven track record with fitness professionals like Ashley Borden, Just-Train, PJF Performance, Madeline Moves, and Fit Thrive. Our all-in-one fitness business software will allow you to grow your business as much as you want.

What are the next steps?

The next step is simple. Click “Get a Price” anywhere on this page and schedule a call with one of our team members.

Will this integrate with my other software?

Our software integrates with a variety of other software including Zapier, Stripe, YouTube, Vimeo, MailChimp, MyFitnessPal, ConvertKit, and more.

What if I don't have the budget?

This is an all-in-one fitness business software that allows you to grow your business as much as you'd like. You should strike while the iron is hot by investing in a workout platform that will help you scale your business, earn more revenue, retain and engage your clients, and save you time running your business.