5 Best Gym Promo Video Templates (FREE) in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on July 14, 2023 — Updated on December 22, 2023

Use these free gym promo video templates and free gym promo video examples to get some ideas for learning how to create a gym promo video for your gym.

It’s tough to get attention online for a gym. Online, attention spans are shorter than ever, so captivating your audience and promoting your gym in a memorable way is crucial. One effective tool that can help you achieve this is a gym promo video.

With the rising popularity of gym video marketing, it’s no surprise that more and more gyms are incorporating fitness promo videos into their marketing strategies to get fitness clients online. With a free to download gym promo video template, you can easily create a professional and effective promotional video that highlights the unique features and benefits of your gym.

Looking to create an impactful gym promo video to help with your gym lead generation? Check out this comprehensive gym promo video template that will help you showcase your fitness center’s facilities, trainers, and classes in a dynamic and engaging way.

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Best Gym Promo Video Templates to Consider

When it comes to gym promo video templates, there are plenty of options available to choose from. Here are the best gym and fitness video templates that are worth considering:

These templates offer a range of styles, layouts, and customization options to suit your specific needs. Choose the one that best reflects your brand and helps you to create a gym promo video.

Example Gym Promo Videos

Get some ideas for learning how to create your gym promo video with these gym promo video examples.

Anytime Fitness Gym Promo Video

Group Fitness Gym Promo Video

Ignite Gym Promo Video

Why Use a Gym Promo Video Template?

Creating a gym promo video from scratch can be a daunting task, especially if you don’t have a background in videography or editing. This is where a gym promo video template comes in handy. It provides you with a pre-designed structure and layout that you can easily customize to fit your brand. By using a template, you save time and effort, and you don’t have to worry about the technical aspects of video production. Plus, a template ensures that your video looks professional and polished, even if you don’t have any design experience.

The Importance of Video Marketing for Gyms

Video marketing has become an essential tool for businesses in various industries, and the fitness industry is no exception. With the increasing popularity of video content on social media platforms like Facebook, Instagram, and YouTube, creating engaging videos has become more important than ever. Videos have the power to grab attention, evoke emotions, and convey messages more effectively than any other form of content. For gyms, a well-crafted promo video can showcase the atmosphere, facilities, and unique features that set your gym apart from the competition. It allows potential customers to visualize themselves working out and motivates them to take action.

How a Gym Promo Video Can Boost Your Business

A gym promo video has the potential to boost your business in several ways. Firstly, it helps you stand out in a crowded market by showcasing your gym’s unique selling points. Whether it’s state-of-the-art equipment, a dedicated and supportive team of trainers, or a welcoming and inclusive environment, a promo video can highlight what makes your gym special. Secondly, a well-executed promo video can increase brand awareness and attract new customers. By leveraging the power of social media platforms, you can reach a wider audience and generate interest in your gym. Lastly, a compelling gym promo video can drive conversions and encourage viewers to sign up for memberships or book a trial session. It creates a sense of urgency and motivates potential customers to take action.

Creating an Effective Gym Promo Video: Step-by-Step Guide

Now that you understand the importance of a gym promo video, let’s delve into how you can create one using a template. Here’s a step-by-step guide to help you get started:

Step 1: Determine your objective – Before diving into the creative process, define the purpose of your promo video. Are you aiming to increase brand awareness, drive conversions, or simply showcase the atmosphere of your gym?

Step 2: Choose the right template – Browse through different gym promo video templates and choose one that aligns with your brand’s style and message. Consider factors such as color scheme, font choices, and animations.

Step 3: Customize the template – Once you’ve selected a template, it’s time to customize it to fit your brand. Replace the placeholder text and images with your own content, such as footage of your gym, testimonials, or before-and-after transformation shots.

Step 4: Add music and voiceovers – Background music and voiceovers can greatly enhance the impact of your gym promo video. Choose a catchy and upbeat soundtrack that matches the energy of your gym, and if needed, hire a professional voiceover artist to narrate the video.

Step 5: Optimize for different platforms – Consider the requirements and specifications of the social media platforms where you’ll be sharing your video. Ensure that your video is optimized for each platform to maximize reach and engagement.

Step 6: Preview and edit – Before finalizing your gym promo video, preview it to ensure that everything looks and sounds perfect. Make any necessary edits or adjustments to ensure that your message is clear and compelling.

Step 7: Share and promote – Once your gym promo video is ready, it’s time to share it with the world. Utilize your social media channels, website, and email newsletters to reach your target audience. Encourage your existing members to share the video and engage with their networks.

Choosing the Right Gym Promo Video Template for Your Brand

When it comes to choosing the right gym promo video template for your brand, there are a few key factors to consider. Firstly, think about your brand’s personality and values. Does your gym have a modern and edgy vibe, or does it focus more on a friendly and community-oriented atmosphere? Look for a template that aligns with your brand’s image and resonates with your target audience. Secondly, consider the length and format of the video. Depending on your objective and the platforms where you’ll be sharing it, you may need a shorter, punchier video or a longer, more informative one. Lastly, take into account the customization options offered by the template. Make sure it allows you to easily add your own text, images, and branding elements to make it uniquely yours.

Tips for Customizing Your Gym Promo Video Template

Customizing your gym promo video template is essential to ensure that it accurately represents your brand and engages your target audience. Here are some tips to help you make the most out of your template:

Use high-quality footage – Invest in professional photography or videography to capture high-quality visuals of your gym. Crisp and vibrant images will make your promo video more visually appealing.
Highlight unique features – Identify the unique features and benefits of your gym that set you apart from the competition, and emphasize them in your video. Whether it’s specialized classes, personal training, or cutting-edge equipment, make sure they shine.
Add testimonials – Testimonials from satisfied customers can add credibility and trust to your gym promo video. Include snippets of customers sharing their positive experiences and results to validate your claims.
Create a sense of urgency – Encourage viewers to take action by creating a sense of urgency. Whether it’s a special limited-time offer or a call-to-action to book a trial session, motivate them to act now.
Keep it concise – While it’s important to include all the necessary information, aim to keep your video concise and to the point. Long videos can lose viewers’ interest, so make every second count.

Key Elements to Include in Your Gym Promo Video

When creating a gym promo video, there are key elements that you should include to make it effective. These elements will help you convey the message and appeal to your target audience:

An attention-grabbing opening – Start your video with a captivating hook that immediately grabs the viewers’ attention. Use visuals, bold text, or an intriguing question to capture their interest.
Showcase your gym’s atmosphere – Convey the energy and atmosphere of your gym through visuals and music. Show people working out, trainers providing guidance, and the supportive community that your gym offers.
Highlight unique selling points – Showcase the features and benefits that make your gym stand out. Whether it’s 24/7 access, specialized classes, or a welcoming environment, emphasize what sets you apart.
Incorporate before-and-after transformations – Before-and-after shots of your clients can be powerful visual representations of the results that can be achieved at your gym. Show real-life success stories to inspire and motivate viewers.
Include a clear call-to-action – Your gym promo video should end with a strong and clear call-to-action. Prompt viewers to visit your website, sign up for a trial, or contact you for more information.

By including these key elements, you can ensure that your gym promo video effectively communicates your message and motivates viewers to take action.

Engaging Viewers with Compelling Content in Your Gym Promo Video

The success of your gym promo video relies heavily on the content you include. To engage viewers and keep them watching, you need to create compelling content that resonates with your target audience. Here are some ideas to help you create engaging content for your gym promo video:

Feature success stories – Share inspiring stories of real people who have achieved significant results at your gym. Show their before-and-after transformations and let them share how your gym has positively impacted their lives.
Showcase your trainers – Introduce your team of trainers and highlight their qualifications and expertise. Let them explain how they can help potential customers achieve their fitness goals.
Demonstrate workout routines – Show snippets of different workout routines and classes offered at your gym. Highlight the variety and intensity of the workouts to showcase the options available to your members.
Create a sense of community – Show glimpses of the social aspect of your gym, such as group workouts, events, or member gatherings. Let potential customers see that your gym is not just a place to exercise, but a community that supports and motivates each other.
Include impactful visuals – Use visually striking images and footage to grab viewers’ attention. Crisp and vibrant visuals will make your video more visually appealing and memorable.

By incorporating compelling content into your gym promo video, you can captivate viewers and leave a lasting impression.

How to Showcase Your Gym’s Unique Selling Points in a Promo Video

One of the main goals of a gym promo video is to showcase your gym’s unique selling points. Here are some ways to effectively highlight what sets your gym apart from the competition:

State-of-the-art equipment – If your gym boasts top-of-the-line equipment, feature it prominently in your video. Show close-up shots of the machines, highlighting their features and versatility.
Specialized classes – If your gym offers specialized classes such as yoga, spinning, or HIIT, showcase them in your video. Show snippets of the classes in action and highlight the expertise of your instructors.
Personalized training – If your gym offers personalized training or one-on-one sessions with trainers, emphasize this unique service. Let viewers know that they will receive individualized attention and guidance.
Welcoming atmosphere – If your gym prides itself on creating a welcoming and inclusive environment, showcase it in your video. Show footage of members interacting and create a sense of community.
Flexible membership options – If your gym offers flexible membership options, such as month-to-month or pay-as-you-go plans, highlight this in your video. Let potential customers know that they have options and can customize their membership to fit their needs.

By showcasing your gym’s unique selling points, you can differentiate yourself from competitors and attract potential customers who resonate with your offerings.

Incorporating Testimonials and Success Stories in Your Gym Promo Video

Nothing speaks louder than satisfied customers. Including testimonials and success stories in your gym promo video adds credibility and validates the effectiveness of your gym. Here’s how you can incorporate them into your video:

Interview satisfied customers – Reach out to some of your loyal members and ask if they’d be willing to share their positive experiences on camera. Conduct short interviews where they can express their satisfaction and the results they’ve achieved.
Show before-and-after transformations – Before-and-after shots can be incredibly powerful and visually impactful. Feature real-life transformations from your gym, accompanied by testimonials from the individuals who achieved them.
Include quotes or text overlays – If you don’t have access to video testimonials, include quotes from satisfied customers as text overlays in your video. Highlight their achievements and positive feedback about your gym.

By incorporating testimonials and success stories, you provide social proof and give potential customers a glimpse into the positive experiences others have had at your gym.

Using Visual Effects and Transitions to Enhance Your Gym Promo Video

Visual effects and transitions can add polish and professionalism to your gym promo video. Here’s how you can use them effectively:

Use dynamic transitions – Smooth transitions between different shots or scenes can create a visually appealing flow. Experiment with various transitions such as fades, wipes, or slides to keep the viewer engaged.
Add animated text and graphics – Animated text and graphics can make your video more visually interesting. Use them to highlight key messages, showcase stats, or create dynamic title cards.
Experiment with color grading – Color grading can help set the mood of your gym promo video. Play with different color palettes to create a vibrant and energetic atmosphere or a more serene and calming vibe, depending on your gym’s branding.
Add motion graphics – Motion graphics can add a professional touch to your gym promo video. Consider incorporating animated icons, progress bars, and more.

Where can I get gym video templates for free?

You can find free gym video templates on websites like InVideo, Canva, or Biteable. These platforms often provide customizable templates designed specifically for fitness-related content.

How can I make my gym videos better?

To make your gym videos better, focus on good lighting, use a tripod for stability, plan your shots, add background music that complements the content, use multiple angles to keep it engaging, and include clear instructions or voiceovers.

How do you do a fitness vlog?

Creating a fitness vlog involves planning your content, filming various aspects of your fitness routine or tips, editing to make it engaging, adding music and graphics if needed, and then uploading to platforms like YouTube or Instagram with an engaging description and tags.

How do I download a workout video from the gym?

Downloading a workout video typically requires access to the file or the URL where it’s hosted. You can save the file directly if you have access, or use a legal and legitimate service for downloading videos from public platforms if the video is publicly available and it complies with copyright laws.

What is the app for making gym promo videos?

Apps like InShot, Adobe Premiere Rush, or Quik by GoPro are popular for creating gym promo videos. They offer editing tools, effects, and templates that can enhance your gym promotions.

What is the free fitness video template app?

Apps like Canva offer free templates specifically for fitness videos. You can customize these templates with your content and branding.

What is the best angle for gym videos?

The best angle for gym videos depends on the exercise or content being shown. Wide angles are good for showing full body movements, while close-ups can highlight specific techniques or muscles. Using a mix of angles often makes the video more engaging.

What camera setting is best for gym videos?

For gym videos, use a setting that provides a good frame rate (24-30 fps), high definition (1080p or higher), and proper focus. Adjusting the white balance and exposure for the lighting in the gym will also improve the video quality.

How much do fitness YouTubers make?

Fitness YouTubers’ earnings vary widely based on factors like views, ad revenue, sponsorships, and merchandise sales. It can range from a few hundred dollars to several thousand per month, or even more for top creators.

Is it worth starting a fitness YouTube channel?

Starting a fitness YouTube channel can be rewarding if you have unique content, a clear niche, and are willing to invest time in creating and promoting quality videos. It offers opportunities for monetization, branding, and community building.

How do you monetize fitness videos?

Fitness videos can be monetized through YouTube ad revenue, sponsored content, affiliate marketing, selling merchandise, or offering paid subscription content like specialized workout plans.

How can Exercise.com help my fitness business?

Exercise.com is a powerful platform tailored for fitness professionals, offering tools to run and grow your business. It can streamline tasks like online booking, payment processing, hosting workout videos, selling plans, and more. With a custom branded app, Exercise.com integrates all these functionalities to provide a seamless experience for both you and your clients. It’s a professional solution that can be an integral part of your fitness video production and overall business strategy. Booking a demo will allow you to explore the features that best fit your specific needs.

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance