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How do I create a fitness guide and sell it? (3 Easy Steps)

How do I create a fitness guide and sell it? (3 Easy Steps)

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on May 27, 2023 — Updated on November 16, 2023

If you’re curious about creating and selling a fitness guide, you’re already on the path to monetizing your fitness expertise. An expertly designed and effectively marketed fitness guide can become a profitable product. Exercise.com serves as the ideal platform to facilitate this, providing robust workout creation tools and an integrated fitness ecommerce store, simplifying the design, sale, and delivery of fitness guides to clients worldwide.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Exercise.com is a comprehensive platform with the best fitness software for influencers, the best personal training software, and the best gym management software so no matter what type of fitness business you have, it simplifies the process and amplifies your earning potential while also helping you run fitness challenges, create online workout groups, do fitness livestreaming, do in-person and online training, and more, all through your own custom-branded fitness apps. With its ability to create, market, and sell personalized fitness guides, workout plans, and other digital fitness products to a vast audience, Exercise.com can help transform your fitness passion into a lucrative online business.

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How to Sell Fitness Guides Online

Selling fitness guides, digital fitness products, and workout plans online (among many others that Exercise.com offers) is just one part of the Exercise.com platform.

#1 Use the Exercise.com workout plan creator to create your workout plans.

Workout Plan Creator

#2 Then mark them for sale online so you can sell workout plans easily and quickly.

Sell Workout Plans

#3 Publish your custom branded fitness apps to iOS and Android so you can offer a premium workout logging experience to your community.

Custom Branded Apps

BONUS: Increase your revenue and run fitness challenges, create online workout groups, do distance training, and of course, you can make money from fitness and sell fitness online: sell fitness guides and sell workout plans online, all right within the Exercise.com platform and the best gym digital fitness product sales software.

Online Groups

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Understanding the Market for Fitness Guides

Fitness guides have become increasingly popular among health and fitness enthusiasts who are looking for expert guidance to help them achieve their fitness goals. Whether you are a personal trainer or a fitness enthusiast who has the expertise and knowledge to craft a detailed fitness guide, creating and selling a guide can be an excellent way to monetize your skills and reach a wider audience. In this article, we will guide you on how to create a fitness guide and sell it successfully.

Before you start creating your fitness guide, it is essential to understand your target market and their needs. Conduct market research to identify the competitors, trends, and gaps in the industry. The research will help you develop a plan that can cater to the needs of your target audience.

The fitness industry has seen a significant rise in recent years. With the increasing awareness of the importance of health and fitness, people are looking for ways to stay fit and healthy. The fitness guide market has become highly competitive, with numerous guides available in the market. Therefore, it is crucial to conduct thorough market research to stand out in the market.

Identifying Your Target Audience

One of the essential aspects of creating a successful fitness guide is identifying your target audience. Determine the age, gender, lifestyle, fitness level, and fitness goals of your audience. Understanding your audience will help you create a fitness guide that resonates with them.

For instance, if your target audience is middle-aged women who are looking for low-impact exercises to stay fit, your fitness guide should cater to their needs. You can include exercises that are suitable for their fitness level and lifestyle and provide tips on how to incorporate these exercises into their daily routine.

Analyzing Competitors and Trends

Conducting competitor research and analyzing trends in the fitness guide industry will help you identify the gaps in the market. Analyze the successful fitness guides in your niche to determine the factors that contribute to their success.

You can also look for trends in the fitness industry and incorporate them into your fitness guide. For instance, if high-intensity interval training (HIIT) is trending, you can include HIIT workouts in your fitness guide. However, it is essential to ensure that the trend aligns with your target audience’s needs and fitness level.

Finding Your Unique Selling Proposition

With the market research and competitor analysis, you can identify your unique selling proposition. A unique selling proposition is the factor that differentiates your fitness guide from your competitors. The unique selling proposition could be the format, the type of workout, or the level of detail that your guide offers.

For example, if your fitness guide provides a personalized workout plan based on the user’s fitness level and goals, it could be your unique selling proposition. You can also differentiate your guide by providing additional resources such as nutritional information, workout videos, and progress tracking tools.

In conclusion, understanding your target audience, analyzing competitors and trends, and finding your unique selling proposition are crucial steps in creating a successful fitness guide. By conducting thorough research and providing valuable information, you can stand out in the competitive fitness guide market and help your audience achieve their fitness goals.

Creating Engaging and Effective Fitness Content

When it comes to creating a fitness guide, the quality of content is crucial. Your content should be engaging, effective, and informative. The following subheadings highlight some of the considerations you need to make when creating the content for your guide.

Setting Realistic Goals and Expectations

Your fitness guide should help your audience set realistic goals and expectations. It’s important to understand that fitness is a journey, not a destination. Setting realistic goals that are achievable within the given period is crucial. Your guide should outline the steps and milestones that will help your audience achieve their goals.

It’s also important to note that setting unrealistic goals can lead to frustration and disappointment. By setting achievable goals, your audience will feel motivated and encouraged to continue with their fitness journey.

Designing a Comprehensive Workout Plan

Your fitness guide should provide your audience with a comprehensive workout plan. The workout plan should be tailored to the individual’s fitness level, goals, and preferences. It should include the type of workouts, the number of sets and reps, the rest periods, and the progression of the workouts.

It’s important to keep the workout plan challenging and engaging. A monotonous workout routine can lead to boredom and lack of motivation. Incorporating different types of workouts such as strength training, cardio, and flexibility training can keep your audience engaged and excited to continue with their fitness journey.

Incorporating Nutrition and Lifestyle Advice

A good fitness guide should incorporate nutrition and lifestyle advice to complement the workout plan. The guide should provide information on the right foods to eat, the quantity, the timings, and water intake.

It’s important to note that nutrition plays a crucial role in achieving fitness goals. A well-balanced diet can provide the necessary nutrients for the body to function optimally. Additionally, the guide should provide tips on how to incorporate healthy habits into the daily routine. Simple lifestyle changes such as taking the stairs instead of the elevator or going for a walk during lunch break can have a significant impact on overall health and well-being.

Using Visuals and Multimedia Elements

Videos and images are effective in demonstrating workout techniques and keeping your audience engaged. Incorporating multimedia elements in your fitness guide can enhance the quality of your content and improve the overall user experience.

Visuals can also help your audience understand the workout techniques better. By demonstrating the correct form and technique, your audience can avoid injuries and achieve the desired results. Additionally, incorporating motivational quotes and images can keep your audience motivated and encouraged to continue with their fitness journey.

Designing and Formatting Your Fitness Guide

The design and formatting of your fitness guide can affect the user experience. Here are some aspects to consider when designing and formatting your guide.

Choosing the Right Format: eBook, Print, or Both

The format you choose for your fitness guide will depend on your target audience. Consider their preferences and habits when choosing the format. You could opt for an eBook, a print guide, or both.

If your target audience is tech-savvy and always on-the-go, an eBook format might be the best option. This format is convenient and can be accessed on various devices such as smartphones, tablets, and laptops. On the other hand, if your target audience prefers a physical copy, a print guide might be the way to go. This format provides a tangible and tactile experience that some people might prefer.

However, you could also consider offering both formats to cater to different preferences. This way, you can reach a broader audience.

Design Tips for an Attractive and User-Friendly Guide

Your fitness guide should be visually appealing, easy to read, and user-friendly. Use images, infographics, and headings to break the content into digestible bits. Additionally, use font sizes and styles that are easy on the eye.

When selecting images and infographics, choose ones that are relevant to the content and visually appealing. Avoid using generic stock photos that do not add value to the guide. Additionally, use headings and subheadings to break up the content into sections. This makes it easier for readers to navigate the guide and find the information they need.

Moreover, use font sizes and styles that are easy to read. Avoid using fancy fonts that might be difficult to read, especially for people with visual impairments. Instead, opt for simple and easy-to-read fonts such as Arial or Times New Roman.

Ensuring Accessibility and Inclusivity

Accessibility and inclusivity is an essential aspect to consider when creating your fitness guide. Ensure the guide is accessible and inclusive to people with disabilities, language barriers, and varying fitness levels.

One way to ensure accessibility is by providing alternative text for images and infographics. This allows people with visual impairments to understand the content. Additionally, ensure the guide is available in multiple languages to cater to people with language barriers.

Furthermore, consider varying fitness levels when creating the guide. Provide modifications and alternatives for exercises to cater to people with different fitness levels. This makes the guide more inclusive and accessible to a broader audience.

Marketing and Promoting Your Fitness Guide

Marketing and promoting your fitness guide is crucial to reach a broader audience and maximize sales. A well-executed marketing strategy can help you showcase your fitness guide to the right audience, and generate interest in your product. Here are some tips to guide you in marketing and promoting your fitness guide.

Building a Strong Online Presence

Building a strong online presence is key to reaching a wider audience. Creating a website for your fitness guide can help establish your brand’s online presence. Your website should be visually appealing, easy to navigate, and informative. You can also create social media accounts, such as Facebook, Instagram, and Twitter, to promote and market your fitness guide. These platforms can help you connect with potential buyers and build a community around your brand. Additionally, creating an email list can help you keep your audience informed about your latest products, discounts, and promotions.

Utilizing Social Media and Influencer Marketing

Social media and influencer marketing can help you reach a highly targeted audience. Identify influencers in your niche and collaborate with them to promote your fitness guide. Influencers can help you tap into their audience and generate interest in your product. You can also use social media platforms to run paid advertisements that target your ideal audience. This can help you reach potential buyers who are interested in fitness and wellness.

Offering Free Content and Samples to Attract Buyers

Offering free content and samples can attract potential buyers to purchase your fitness guide. For example, you can provide free workouts or nutrition tips to entice people to explore your guide. This can help you build trust with your audience and showcase your expertise. Additionally, offering free samples can help potential buyers get a taste of what your fitness guide has to offer.

Collaborating with Fitness Professionals and Brands

Collaborating with fitness professionals and brands can help you tap into their audience and reach potential buyers. Identify fitness professionals and brands that align with your guide’s niche and collaborate with them to market your fitness guide. For example, you can partner with a gym or fitness studio to offer your guide to their members. This can help you reach a highly targeted audience that is interested in fitness and wellness.

Creating a fitness app to sell fitness guides

Marketing and promoting your fitness guide with your own custom-branded fitness apps is essential to reach a broader audience and maximize sales. By building a strong online presence, utilizing social media and influencer marketing, offering free content and samples, and collaborating with fitness professionals and brands, you can generate interest in your product and establish your brand in the fitness industry.

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Core Online Mobile Fitness App
“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”
Tony Gentilcore
Founder, Core Online

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What Steps Should I Take to Create a Fitness Guide?

Creating a fitness guide involves outlining your content, writing detailed instructions for exercises, incorporating images or illustrations for clarity, and adding any additional information like nutritional advice or motivational tips. Using a platform like Exercise.com can help streamline this process, allowing you to integrate your guide seamlessly into your workout plans or sell it as a standalone product.

How Can I Make My Fitness Guide Stand Out?

To make your fitness guide stand out, focus on providing unique, valuable content that caters to your audience’s specific needs. This might mean targeting a niche fitness area, incorporating your personal experiences, or providing comprehensive guidance on a particular topic. Exercise.com can help showcase your unique content through a custom-branded app or website.

How Should I Price My Fitness Guide?

Pricing your fitness guide depends on factors like the depth of content, your time investment, your audience’s purchasing power, and pricing standards in the industry. A versatile platform like Exercise.com allows you to easily adjust your pricing based on your strategy and customer feedback.

How Can I Sell My Fitness Guide Online?

Selling your fitness guide online can be done through your own website or app, through an online marketplace, or via social media platforms. A comprehensive platform like Exercise.com allows you to sell directly to your audience, making the process straightforward and profitable.

How Can Exercise.com Help Me Create and Sell a Fitness Guide?

Exercise.com provides a powerful platform for creating and selling fitness guides. You can build custom workout plans, integrate multimedia content, and sell your guides directly to your audience. Plus, you can easily manage customer relationships, track sales, and adjust your strategy based on performance data—all in one place.

Start Selling Fitness Guides Online

Creating and selling fitness guides can be a lucrative way of monetizing your expertise and reaching a broad audience. The market research, creating engaging content, designing and formatting your guide, and marketing and promoting your guide are essential aspects to consider to achieve success. While starting may be challenging, creating and marketing a fitness guide can be an exciting and rewarding venture.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

See why Exercise.com is the best choice for selling fitness guides and delivering fitness online and in-person.

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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