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9 Best Gym Digital Product Software in 2023

9 Best Gym Digital Product Software in 2023

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on April 28, 2023 ā€” Updated on November 16, 2023

Compare the best gym digital product software from Exercise.com, Trainerize, Pike13, and more.

Best Gym Digital Product Software

Using the best gym digital fitness product software to sell digital fitness products has become a necessity. In today’s digital age, diversifying your gym’s offerings is no longer an optionā€”it’s a necessity for survival and growth. Using software to sell fitness products online is a testament to how technology is revolutionizing the fitness industry, allowing gym owners and other fitness business owners to reach beyond physical boundaries and tap into a global customer base.

Fitness Income Ideas

Whether it’s downloadable workout plans, instructional videos, or nutrition guides, selling digital products presents a golden opportunity to increase your revenue, expand your brand’s reach, and deliver immense value to your clients. With the Exercise.com platform, you can make money from fitness in numerous ways: selling workout plans online, learning how to run a fitness challenge online, making a fitness app that is custom-branded to your business, and so much more.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

See how the Exercise.com platform can transform your gym with the best gym management software around. Yes, this includes the ability to sell digital fitness products just as easily as doing gym check-ins and in-person booking and scheduling. Fitness businesses from gyms to social fitness influencers, fitness studios to CrossFit boxes, they can all utilize the platform to add extra revenue to their fitness business starting right away.

Get a demo now!

Discover the Best Gym Digital Product Software

The digital era has revolutionized the fitness industry, and the creation and selling of digital products have become an integral part of many gym business models. Whether it’s workout plans, instructional videos, or nutrition guides, gym owners and fitness professionals are leveraging the best gym digital product software to create and sell their digital products efficiently and effectively.

SoftwareDigital Product SellingGym ManagementWorkout SoftwareCustom-Branded AppsMember ManagementBilling & InvoicingAssessments
Zen PlannerYesYesYesYesYesYesNo

This table provides a quick comparison of some of the key features offered by these different gym software providers. Each of these platforms has its own strengths and unique offerings, so the best one for your gym will depend on your specific needs and priorities.

Exercise.com, Mindbody, Zen Planner, and Glofox are among the leading gym software that support digital product creation and sales. Let’s take a closer look at these top contenders and a few others to help you identify the best solution for your gym.

#1 Exercise.com Digital Fitness Product Sales Software

Exercise.com offers robust functionality for creating and selling digital products. Its platform provides a wide range of tools that make it easy to create, market, and sell various digital products, including workout plans, instructional videos, and more. It also offers comprehensive gym management features, making it an all-in-one solution for gym owners.


  • Comprehensive Service Suite: Offers a wide array of services including digital product selling, gym management, and workout software.
  • Custom-Branded Apps: Provides custom-branded apps, enhancing brand identity and user experience.
  • Advanced Member Management: Features robust member management capabilities.
  • Seamless Billing & Invoicing: Integrates billing and invoicing within the platform.
  • Diverse Assessment Tools: Offers a variety of assessment tools to track client progress.


  • Learning Curve: The comprehensive nature of the platform may require a learning curve for new users.
  • Pricing: May be priced higher than some competitors, reflecting its extensive feature set.

Exercise.com is a standout solution in the best digital fitness platform for gyms. It’s an all-in-one software that empowers fitness professionals, gym owners, and online fitness coaches to manage their business, accept payments, book online, host exercise videos, and sell workout plans. The platform’s custom-branded app enhances the professional look and feel of the services offered, making it an ideal choice for fitness influencers seeking a comprehensive digital solution.

Key Features

  • Full-featured digital product creation and selling tools
  • Comprehensive gym management features
  • Custom-branded apps for a seamless user experience

Here’s just some of what you can do with the Exercise.com platform:

Manage fitness challenges (Read More: 100+ Fitness Challenge Ideas)


Offer on-demand fitness content.


Create classes and fitness groups.

Online Groups

Conduct gym livestreaming easily.


Engage with members via automations.

Gym Member Engagement

Manage leads with a gym CRM.

Gym CRM Software

Create and send fitness assessments with ease.


Use fitness habit tracking to inspire and motivate gym members and clients.

Habit Tracking

Use fitness progress photos to engage with members.

Progress Photos

Use fitness leaderboards to track event performance and inspire healthy competition.


Create exercise supersets in a snap.


Program exercise rep max progressions with ease.

Rep Max Progressions

Use the exercise demonstration video library or create your own custom exercise demonstration videos.

Exercise Library

Create workout plans for parents and dependents, teams and more.

Workout Plan Creator

Cast gym TV workouts to in-gym TV screens quickly and efficiently.

TV Workouts

Manage multiple gym locations with ease.


Manage gym members with ease.

Client Management

Book appointments for parents and dependents with ease. (Read More: Best Gym Booking Software)


Gym check-in software that makes your life easy. (Read More: Best Gym Check-In Software)


Process payments for open gym, classes, and personal training.

Gym Payments

Communicate with gym members, athletes, team members, personal training clients, class members, parents, and dependents via SMS, email, and in-app push notification.


View performance over time, track personal records, and other fitness stats with performance reporting dashboards.

Performance Reporting

And of course, view all of your gym business reports easily too.

Gym Reports

All from your custom-branded fitness apps (Read More: Best Gym Mobile Fitness Apps Software)

Custom Branded Apps
Mike Boyle - Sled Push
“The Exercise.com team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team.”
Mike Boyle
Co-Founder, MBSC

Want to learn how your gym can take it to the next level? Get a demo now!

Read More:

#2 Mindbody Digital Fitness Product Sales Software

Mindbody Review

Mindbody is another leading gym software that supports digital product sales. Its platform includes features for creating and selling digital products, and it also provides a wide range of other gym management features.


  • Broad Market Reach: Widely recognized and used, offering broad market exposure.
  • Extensive Wellness Services Integration: Integrates a variety of wellness services beyond just gym management.
  • Powerful Marketing Tools: Includes a suite of marketing tools to attract and retain clients.


  • Higher Cost: Generally more expensive, especially for advanced features.
  • Complexity for Users: Can be overwhelming for new users due to its extensive functionalities.

Mindbody is a comprehensive solution, particularly effective for businesses that offer a range of wellness services.

Key Features

  • Digital product creation and selling tools
  • Extensive gym management features
  • Online booking and scheduling capabilities

Read More: Best Mindbody Alternative

#3 Zen Planner Digital Fitness Product Sales Software

Zen Planner Review

Zen Planner offers a suite of tools for creating and selling digital products. Its platform also includes a range of gym management features, making it a comprehensive solution for gym owners.


  • Designed for Boutique Gyms: Tailored specifically for small to medium-sized fitness studios.
  • Intuitive User Interface: Known for its user-friendly interface.
  • Integrated Website and Marketing Solutions: Offers integrated solutions for website building and marketing.


  • Limited Scaling Capabilities: May not be as scalable for large gyms or franchises.
  • Less Customization Options: Offers fewer customization options compared to platforms like Exercise.com.

Zen Planner is an excellent choice for boutique gyms but may not be as effective for larger operations.

Key Features

  • Tools for creating and selling digital products
  • Comprehensive gym management features
  • Member management and billing capabilities

Read More: Best Zen Planner Alternative

#4 Glofox Digital Fitness Product Sales Software

GloFox Review

Glofox provides a platform that supports the creation and sale of digital products. It also offers a range of gym management features, making it a comprehensive solution for gym owners.


  • Strong Focus on Member Retention: Emphasizes features that help in retaining gym members.
  • Mobile App Driven: Offers a robust mobile app for both gym owners and members.
  • Effective Lead Management Tools: Includes efficient tools for managing and converting leads.


  • Limited Third-Party Integrations: Offers fewer integrations compared to other platforms.
  • Slightly Steeper Learning Curve: New users might take more time to adapt to its functionalities.

Glofox is a great tool for gyms focused on member engagement and retention but may require some time for users to fully utilize its features.

Key Features

  • Digital product creation and selling tools
  • Comprehensive gym management features
  • Booking and class scheduling capabilities

As the demand for digital fitness products continues to grow, choosing the right gym digital product software can play a significant role in your gym’s success. The ideal software should not only offer robust functionality for creating and selling digital products but also integrate seamlessly with your other gym management tools.

Read More: Best Glofox Alternative

#5 Trainerize Digital Fitness Product Sales Software

Trainerize Review

Trainerize is a fitness software that enables trainers to create and sell digital products. It is particularly useful for personal trainers and small gym owners looking to expand their online offerings.


  • Diverse Digital Product Selling: Effective for selling a range of digital products.
  • Efficient Workout Software: Provides robust workout software functionalities.
  • Member Engagement Tools: Offers features to engage and retain gym members.


  • Limited Assessment Tools: Lacks a variety of assessment tools compared to Exercise.com.
  • No Custom-Branded Apps: Does not offer custom-branded apps, which may affect brand consistency.

Trainerize is a strong competitor in the market but falls short in areas like custom branding and assessment tools, where Exercise.com excels.

Key Features

  • Customizable digital product creation
  • Client management features
  • Integration with popular payment gateways

Read More: Best Trainerize Alternative

#6 Pike13 Digital Fitness Product Sales Software

Pike13 Review

Pike13 is a robust gym management software that also supports digital product sales. Its intuitive platform makes it easy to manage everything from membership and class scheduling to online sales.


  • Effective Gym Management: Strong capabilities in gym management.
  • User-Friendly Interface: Offers a user-friendly platform.
  • Reliable Member Management: Efficient member management system.


  • No Custom-Branded Apps: Does not provide custom-branded apps.
  • Limited Billing Options: Billing and invoicing options are not as comprehensive as Exercise.com.

Pike13 provides essential functionalities but lacks the branded app experience that Exercise.com offers, making it less ideal for those prioritizing brand identity.

Key Features

  • Online sales and digital product capabilities
  • Comprehensive gym management features
  • Reporting and analytics tools

Read More: Best Pike13 Alternative

#7 PushPress Digital Fitness Product Sales Software

PushPress Review

PushPress is a gym management software that offers tools for selling digital products. Its platform is designed to streamline gym operations, including online sales.


  • Streamlined Workout Software: Efficient workout software for gym management.
  • Integrated Member Management: Good member management functionalities.
  • User Accessibility: Easy-to-use interface for both gym owners and members.


  • No Custom-Branded Apps: Absence of custom-branded apps limits brand enhancement.
  • Basic Billing Features: Billing features are basic compared to Exercise.com.

PushPress is a viable option but doesn’t offer the comprehensive, branded experience that Exercise.com does.

Key Features

  • Tools for selling digital products
  • Comprehensive gym management features
  • Member management and billing capabilities

Read More: Best PushPress Alternative

#8 Wodify Digital Fitness Product Sales Software

Wodify Review

Wodify is a gym software designed for CrossFit gyms, but its features can be used by any type of fitness facility. It includes tools for creating and selling digital products, among other features.


  • Specialized in CrossFit Management: Excellently caters to CrossFit gyms with tailored features.
  • Real-Time Performance Tracking: Offers advanced real-time performance tracking tools.
  • Engaging Community Features: Strong focus on building gym community through interactive features.


  • Niche Focus: Mainly focused on CrossFit, which might not suit all types of fitness facilities.
  • Complex Interface: Some users find the interface less intuitive compared to more streamlined solutions like Exercise.com.

Wodify is a strong choice for CrossFit gyms but may not be as versatile for varied fitness business models.

Key Features

  • Digital product creation and selling tools
  • Comprehensive gym management features
  • Class scheduling and member management capabilities

Read More: Best Wodify Alternative

#9 ClubReady Digital Fitness Product Sales Software

ClubReady Review

ClubReady is a gym management platform that also supports the creation and sale of digital products. Its platform is designed to streamline gym operations, making it a comprehensive solution for gym owners.


  • Extensive Franchise Management: Specializes in managing large gym franchises.
  • Robust Reporting Tools: Offers comprehensive reporting and analytics tools.
  • Customizable Member Experience: Provides a high degree of customization for member experiences.


  • Less Suited for Small Gyms: Features may be overwhelming for smaller, independent gyms.
  • Complex Pricing Structure: The pricing model can be complex and less transparent.

ClubReady is ideal for larger franchises but might not be the best fit for smaller, boutique fitness centers.

Key Features

  • Digital product creation and selling tools
  • Comprehensive gym management features
  • Member management and billing capabilities

Read More: Best ClubReady Alternative

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

Get a demo now!

Read More:

How Can Gyms Benefit from Selling Digital Products?

Gyms can substantially benefit from selling digital products. It opens up additional revenue streams, extends their brand’s reach beyond the physical location, and provides opportunities to monetize their expertise. Digital products like workout plans, nutrition guides, or fitness e-books can be sold to anyone, anywhere, expanding the gym’s customer base.

What Types of Digital Products Can Gyms Sell?

Gyms can sell a variety of digital products depending on their expertise and client needs. This could include workout plans, nutrition guides, instructional videos, fitness e-books, branded merchandise, or online courses. The key is to offer value that complements your gym’s offerings and meets your members’ fitness goals.

Can I Sell Digital Products on My Gym’s Website?

Yes, many gym management software solutions, like Exercise.com, offer capabilities to sell digital products directly from your gym’s website. This can help you streamline operations, track sales, and provide a seamless shopping experience for your customers.

Read More: Best Gym Website Builder Software

Do I Need Special Software to Sell Digital Products at My Gym?

Yes, selling digital products requires a platform that can handle e-commerce transactions, digital product delivery, and potentially content hosting. Many gym software options, including Exercise.com, Trainerize, and Pike13, offer these capabilities.

Can Digital Products Enhance My Gym’s Member Retention?

Absolutely! Offering digital products can significantly enhance member retention. By providing additional value, such as exclusive workout videos, nutrition guides, or personalized training plans, you can deepen your relationship with members and increase their loyalty to your gym.

How Can I Price My Gym’s Digital Products?

Pricing your gym’s digital products will depend on various factors like production cost, perceived value, your target audience, and what the market will bear. It’s important to research similar products in the market to ensure your pricing is competitive and reflects the value you’re providing.

Can Selling Digital Products Expand My Gym’s Customer Base?

Definitely! Digital products are not bound by geographical constraints, allowing your gym to reach potential customers anywhere in the world. By offering digital products, you can attract individuals who may not be able to physically visit your gym but are interested in your expertise and offerings.

Start Selling Digital Fitness Products with Software Now

Embracing the power of the “Best Gym Digital Product Software” can transform your gym from a local hotspot to a global fitness authority. By offering digital products, you’re not just selling workouts or nutrition guidesā€”you’re selling convenience, accessibility, and personal growth. With platforms like Exercise.com, Trainerize, and Pike13, you have the tools at your fingertips to create, manage, and sell digital products that resonate with your target audience.

It’s time to turn your gym into a digital powerhouse and redefine what fitness means for your clients. Book a demo today and take the first step towards a more profitable, sustainable, and future-proof gym business.

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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