How do you create fitness video content? (Guide + Tools)

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on May 23, 2023 — Updated on November 14, 2023

How do you create fitness video content like exercise demonstrations, workout plans, and more? This is a question that many fitness professionals and enthusiasts ask themselves when they want to share their knowledge and expertise with others. Creating video fitness content is a great way to reach a wider audience and help people achieve their fitness goals. To learn how to create the best online fitness video content, you need to have a clear idea of what you want to achieve and who your target audience is. You also need to have the right equipment, such as a high-quality camera, microphone, and lighting.

At Exercise.com, we understand the importance of creating engaging and informative fitness video content. That’s why we offer the best gym management software that includes a video platform for fitness professionals to create and share their content. Our software is designed to help you manage your business, engage with your clients, and grow your brand.

If you’re interested in creating fitness video content like exercises, workout plans, fitness challenges, and more, we encourage you to book a demo with Exercise.com. Our team will show you how our software can help you create and share your content, as well as manage your business more efficiently. With Exercise.com, you can focus on what you do best – helping people achieve their fitness goals – while we take care of the rest. So, book a demo today and see how Exercise.com can help you create the best videos of fitness content possible.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.

Brandon Stroupe

Founder and President, APEC Sports Performance

Book a demo now!

The rise of video content has transformed the fitness industry, providing fitness enthusiasts with an effective means of achieving their workout goals. Video has become an essential component of fitness routines, allowing viewers the opportunity to follow workout routines more closely and learn new techniques. To create an effective video full of viral and engaging fitness content, you need to have a solid understanding of the process from pre-production planning to post-production editing. In this article, we will outline the steps involved in creating top-notch fitness videos. Here’s what you need to know to learn how to create fitness video content online that will result in more sales for your fitness business.

Understanding the basics of fitness video content

When creating a fitness video, it’s vital to keep your audience in mind. Consider who your target audience is and what kind of workout routine they wish to perform. This will help determine the type of fitness content you will produce.

If your audience is primarily beginners, it’s essential to create video content that is easy to follow and understand. On the other hand, if your target audience is experienced fitness enthusiasts, you can create more advanced video content that challenges them.

Types of fitness video content

There are various types of fitness video content you can create, including:

Full-length workout videos
Instructional videos
Short-form workout clips, which are perfect for social media

Full-length workout videos are typically 30-60 minutes long and provide a complete workout routine. Instructional videos, on the other hand, focus on teaching specific exercises or techniques. Short-form workout clips are usually less than 10 minutes long and are perfect for sharing on social media platforms like Instagram and Facebook.

During this stage, it’s essential to assess what kind of video will suit your audience and their workout needs the most.

The importance of audience targeting

Clearly defining your target audience ensures that your message and intent align with what your ideal users are searching for. Identifying your audience also helps you create content that resonates with them, thereby making your content more effective.

For example, if your target audience is primarily women, you can create video content that focuses on exercises that are tailored to their specific needs, like pelvic floor exercises or pre-natal workouts. On the other hand, if your target audience is primarily men, you can create video content that focuses on exercises that help build muscle mass and strength.

Setting goals for your fitness video

Before starting the filming process, it’s essential to set goals for your fitness video. Determine what you want your audience to learn after watching your video, and what you want to achieve with the video (e.g., increasing the number of views, generating leads, etc.).

Setting goals will help you stay focused during the filming process and ensure that your video content is aligned with your overall business objectives. For example, if your goal is to generate leads, you can create video content that includes a call-to-action at the end of the video, encouraging viewers to sign up for your newsletter or follow you on social media.

Creating effective fitness content for video distribution requires careful planning and consideration. By understanding your target audience, creating the right type of video content, and setting clear goals, you can create video content that resonates with your audience and helps you achieve your business objectives.

Pre-production planning

Creating a fitness video that will captivate your audience requires careful planning. You want to ensure that your video is informative, engaging, and visually appealing. Here are some additional details to consider when planning your pre-production process:

Developing a content strategy

When developing your content strategy, it’s essential to think about what kind of content will resonate with your target audience. Consider the types of workouts that your viewers might be interested in, as well as any challenges they might face. For example, if your audience is primarily beginners, you might want to focus on creating videos that provide step-by-step instructions on how to perform basic exercises.

It’s also important to think about the message you want to convey through your videos. Do you want to inspire your viewers to reach their fitness goals? Do you want to educate them about the benefits of a healthy lifestyle? Whatever your message is, make sure it’s clear and consistent throughout your videos.

Choosing the right equipment

Investing in the right equipment can make a significant difference in the quality of your videos. When it comes to cameras, consider investing in a high-quality DSLR or mirrorless camera that can shoot in 4K. This will give your videos a professional look and feel.

Lighting is also crucial when it comes to creating high-quality videos. Make sure you have enough lighting to illuminate your subject properly. You can use natural light or invest in a lighting kit to ensure that your videos are well-lit.

Finally, don’t forget about sound equipment. A good microphone can make a significant difference in the audio quality of your videos. Consider investing in a lavalier microphone or a shotgun microphone to capture clear, crisp audio.

Scouting locations and setting the scene

When scouting locations for your videos, think about places that will add visual interest to your videos. For example, if you’re creating a yoga video, you might want to film in a peaceful outdoor setting, such as a park or beach.

It’s also important to think about the scene you want to set for your audience. Do you want to create a calming atmosphere for a yoga video, or do you want to create an energetic atmosphere for a high-intensity workout video?

Preparing a shot list and script

Creating a shot list and script can help you stay organized during the filming process. Your shot list should include all the shots you want to capture, as well as any specific camera angles or movements you want to use.

Your script should outline the content of your video, including any instructions or cues you want to give your viewers. Make sure your script is clear and concise, and rehearse it before you start filming.

By taking the time to plan your pre-production process, you can create fitness videos that are informative, engaging, and visually appealing. So, get started on your pre-production planning today and take your fitness videos to the next level!

Filming your fitness video

Filming your fitness video involves several essential elements that must be observed:

Camera angles and techniques

Effective camera angles and techniques ensure your video looks more engaging and captivating. Consider camera angles such as close-up and wide-angle shots to create a compelling visual effect. It is also crucial to ensure that the camera is steady and does not shake during filming. This can be achieved by using a tripod or stabilizer. Additionally, you can use slow-motion shots to highlight specific movements or create a dramatic effect.

Lighting and sound considerations

The right lighting and sound equipment helps to improve the quality of your video and ensure that your audience can hear and see you clearly. When filming indoors, natural light is always the best option. However, if you are filming in a studio or at night, it is essential to invest in good lighting equipment. You can use ring lights or softboxes to create a well-lit environment. Sound quality is also critical, and you can use a lapel microphone to ensure that your voice is clear and audible.

Demonstrating exercises and techniques effectively

Effectively teaching your audience new techniques and exercises involves carefully demonstrating these workouts precisely. Consider eliciting feedback from a few people who represent your ideal audience to understand whether they can accurately follow the workouts. It is also crucial to ensure that you explain each exercise in detail, including the muscles being worked and how to perform the movement correctly. This will help prevent injuries and ensure that your audience gets the most out of your workout routine.

Engaging with your audience on camera

Interacting with your audience is critical in creating a connection with them and increasing engagement. Consider starting the video by introducing yourself, explaining what the video is about and your motivations for creating the workout routine. During the workout, you can encourage your audience to keep going and provide modifications for those who may need them. You can also ask for feedback and suggestions for future videos, which will help you create content that resonates with your audience.

Remember, filming a fitness video takes time and effort, but the end result is worth it. By following these tips, you can create a video that not only showcases your expertise but also inspires and motivates your audience to achieve their fitness goals.

Post-production editing

Editting your fitness video at the final stage to make it more polished and professional is crucial. The post-production editing stage is where you can take your footage from good to great. Here’s how to go about it:

Selecting the best footage

The process of selecting footage involves reviewing all the footage captured before, during, and after filming. Careful selection ensures that the final video was perfect and polished from the vast footage you captured. When selecting your footage, consider the lighting, camera angles, and the overall quality of the footage. As you review the footage, make sure you take notes on the clips that stand out to you and those that don’t. This will help you create a more engaging and visually appealing final product.

Adding music and voiceovers

Music and voice-overs make your video look more professional and fun to watch. Make sure you use music that resonates with your audience and aligns with the message you are passing. When selecting music, consider the tempo, lyrics, and overall vibe of the song. You can also add voiceovers to provide additional information or to guide your audience through the workout. Make sure your voiceovers are clear, concise, and match the overall tone of the video.

Incorporating graphics and text overlays

Text overlays and graphics ensure that your audience recalls your message by highlighting critical points throughout the video. Consider using text overlays to provide additional tips, instructions, or motivational quotes. You can also incorporate graphics such as logos or workout statistics to make your video more visually appealing. Additionally, consider adding reminders for viewers to subscribe to your channel or social media pages. This will help you grow your audience and keep viewers engaged with your content.

Editing tips for a professional finish

Finally, it’s essential to touch on specific editing tips that ensure that the final video has a professional finish. Ensure that you edit to the beat, trimming clips to match the music and create a smooth flow. You can also use color grading to enhance the overall look and feel of the video. Color grading can help you create a cohesive look and feel throughout the video, making it more visually appealing to your audience.

By following these post-production editing tips, you can create a polished and professional fitness video that engages and motivates your audience. Remember to take your time during the editing process and experiment with different techniques to find what works best for your content.

To create engaging fitness video content, you need to have an understanding of the entire production process. From developing a content strategy to post-production editing tips. Applying these tips will ensure that you create quality video content that’s enjoyable and engaging to your audience.

What equipment do I need to create fitness video content?

To create fitness video content, you will need a camera, tripod, lighting equipment, and a microphone. You can also use a smartphone with a good camera and microphone if you’re on a budget.

What are some tips for creating engaging fitness video content?

To create engaging fitness video content, make sure to have a clear message, use high-quality visuals and sound, keep the video short and to the point, and add some personality to your presentation.

How do I plan my fitness video content?

To plan your fitness video content, start by defining your target audience, setting clear goals, and creating a storyboard. You should also consider the length of your video, the type of exercises you want to showcase, and the overall tone and style of your content.

How do I edit my fitness video content?

To edit your fitness videos content, you can use a variety of software programs such as Adobe Premiere Pro, Final Cut Pro, or iMovie. Make sure to cut out any unnecessary footage, add transitions and effects, and adjust the audio levels for a polished final product.

How do I promote my fitness video content?

To promote your fitness video content, you can share it on social media platforms, embed it on your website or blog, and collaborate with other fitness influencers. You can also use paid advertising to reach a wider audience and track your results using analytics tools.

How can I effectively create fitness video content for my online workouts?

Creating fitness video content effectively requires a clear understanding of your audience, a concise presentation of exercises, and high-quality video and audio. With Exercise.com, you can easily integrate your fitness videos into your online workout plans you sell, offering a comprehensive and engaging experience to your clients.

Can I sell my fitness video content online?

Yes, with platforms like Exercise.com, you can monetize your fitness video content. The platform allows you to seamlessly incorporate your fitness videos into workout plans, which you can then sell directly to your clients through your custom-branded fitness apps.

How do I create exercise video demonstrations for my clients?

Exercise video demonstrations can be created by filming the exercises from multiple angles, ensuring clear visibility of the form and technique. Commentary or subtitles explaining the movements can also enhance the understanding. Exercise.com offers an extensive library of pre-made exercise demonstration videos but also allows you to upload your own.

What platform is best for running online workout groups with video content?

Exercise.com is an excellent platform for running online workout groups. It allows you to deliver video content, track group members’ progress, and foster a community, all within your branded app.

Can I livestream workouts to my clients using Exercise.com?

Yes, Exercise.com supports live streaming capabilities. This allows you to run live classes or sessions, increasing client engagement and providing real-time interaction. Livestreams can be a powerful way to boost client motivation and foster a sense of community among your members.

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

Ready to get started with the best gym software with video functionality so you can grow your gym? Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.

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