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How do I create an online fitness platform?

How do I create an online fitness platform?

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on May 29, 2023 ā€” Updated on November 24, 2023

If you want to create an online fitness platform, look no further than Exercise.com. It provides an all-in-one solution to create an online fitness business, offering tools for workout creation, ecommerce, performance tracking, and much more. Here’s everything you need to know to learn how to create an online fitness platform that can help your community and create real revenue for your online fitness business.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

Exercise.com is a comprehensive platform with the best fitness software for influencers, the best personal training software, and the best gym management software so no matter what type of fitness business you have, it simplifies the process and amplifies your earning potential while also helping you run fitness challenges, create online workout groups, do fitness livestreaming, do in-person and online training, and more, all through your own custom-branded fitness apps with the best apps for online fitness coaches. With its ability to create, market, and sell personalized workout plans to a vast audience, Exercise.com can help transform your fitness passion into a lucrative online fitness business.

Want to learn more? Get a demo now!

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Steps to Creating an Online Fitness Platform

Let’s get right to some practical ways that you can create your own online fitness platform. With the Exercise.com platform you have a number of options to run a comprehensive online fitness experience for your community, all custom branded with your own fitness branding. You can sell workout plans, run fitness challenges, offer access (paid) to an online workout group, you can sell online training sessions, sell a membership to your own custom branded fitness app, and much more. Here are some easy things you can do with the Exercise.com software platform.

Use the Exercise.com workout plan creator to create your workout plans.

Workout Plan Creator

Then mark them for sale online so you can sell workout plans easily and quickly.

Sell Workout Plans

Publish your custom branded fitness apps to iOS and Android so you can offer a premium workout logging experience to your community.

Custom Branded Apps

You can then run your own virtual fitness challenges.


And create online workout groups, do distance training, sell workout plans online, message with your community, create marketing automations to connect with your members via email, SMS, and in-app messaging, and much, much more, all right within the Exercise.com platform, and branded under your own fitness brand.

Online Groups
Core Online Mobile Fitness App
“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”
Tony Gentilcore
Founder, Core Online

Ready to get started? Get a demo now!

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Understanding the online fitness market

In recent years, the fitness industry has experienced a shift towards the online market. With the rise of digital platforms and the increased accessibility of technology, creating an online fitness platform has become more feasible than ever before. But how do you go about designing and developing a successful online fitness platform? In this article, we will explore the key steps involved in creating an online fitness platform, from understanding the market to developing your fitness content.

Before you begin creating your online fitness platform, it’s important to understand the current state of the online fitness market. The rise of online exercise classes, mobile apps, and social media fitness influencers has created a competitive landscape where users have a plethora of options to choose from. To stand out from the competition, you need to identify a unique perspective or niche that sets your platform apart from the rest.

Analyzing your target audience

To identify a niche that resonates with your audience, you first need to understand who your audience is. Consider the demographics, interests, and goals of your target audience, and conduct research to identify any gaps or unmet needs in the market. Understanding your audience’s preferences and motivations will help guide the development of your platform and content.

Identifying your niche

Once you have a clear understanding of your audience, you can start exploring potential niches for your online fitness platform. This could involve offering personalized workout plans, featuring unique workout styles, or incorporating wellness and nutrition advice into your content. The key is to identify a niche that aligns with your audience’s needs and interests, and that sets your platform apart from competitors.

Keeping up with industry trends

The online fitness market is constantly evolving, with new technologies and trends emerging all the time. To stay relevant and engage your audience, it’s important to keep up with these trends and adapt your platform accordingly. This might involve incorporating wearable technologies or social media integrations into your platform, or staying up-to-date on the latest workout styles and fitness techniques.

Planning your online fitness platform

Once you have a solid understanding of the online fitness market and your audience, it’s time to start planning your platform. This involves defining your platform’s purpose, setting goals and objectives, and creating a business plan that outlines the financial and operational aspects of your platform.

Defining your platform’s purpose

Before you start developing your platform, it’s important to have a clear understanding of its purpose and mission. What problems does your platform aim to solve? What unique value does it offer to users? Defining your platform’s purpose will help guide the development of your content and features, and ensure that you stay focused on your goals.

For example, your platform might aim to provide personalized fitness plans to users based on their individual goals and fitness levels. Or, it might offer a community-based platform where users can connect with like-minded individuals and share their fitness journeys. Whatever your platform’s purpose, make sure it’s clear and well-defined.

Setting goals and objectives

To measure the success of your platform, it’s important to set specific, measurable goals and objectives. These might include things like the number of users you want to attract, the revenue you hope to generate, or the engagement metrics you want to achieve. Setting goals and objectives will help you stay focused on your vision and ensure that your platform is making progress towards its goals.

For example, you might set a goal to attract 10,000 users within the first year of launching your platform. Or, you might set an objective to generate $100,000 in revenue within the first six months. Whatever your goals and objectives, make sure they are realistic and achievable.

Creating a business plan

To ensure that your platform is financially sustainable in the long term, you need to create a detailed business plan that outlines the operational and financial aspects of your platform. This might involve creating a budget, forecasting revenue and expenses, and identifying potential sources of funding or investment. A solid business plan will help you make informed decisions, stay on track, and attract investors if needed.

For example, your business plan might include a breakdown of your revenue streams, such as subscription fees or advertising revenue. It might also include a detailed analysis of your expenses, such as server costs or marketing expenses. By creating a thorough business plan, you’ll be able to identify potential challenges and opportunities, and make informed decisions about the future of your platform.

In addition, your business plan might include a marketing strategy that outlines how you plan to attract and retain users. This might involve social media campaigns, influencer partnerships, or targeted advertising. By having a clear marketing strategy in place, you’ll be able to effectively promote your platform and attract the right users.

Overall, planning your online fitness platform is a crucial step in ensuring its success. By defining your platform’s purpose, setting goals and objectives, and creating a solid business plan, you’ll be well on your way to creating a platform that meets the needs of your audience and achieves your business objectives.

Designing your online fitness platform

Once you have a solid plan in place, it’s time to start designing your online fitness platform. This involves choosing the right platform, designing a user-friendly interface, incorporating multimedia content, and ensuring mobile compatibility.

Designing an online fitness platform can be a daunting task, but with the right approach, it can be a rewarding experience. A well-designed platform can help you reach a wider audience and provide valuable resources to those looking to improve their health and fitness.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Using the powerful Exercise.com platform means you can create your online fitness platform in days, instead of months or years! Save time and money with Exercise.com.

Exercise.com is the best fitness app builder software for fitness professionals who want a low cost and affordable custom branded fitness app. Exercise.com allows fitness professionals to have full control over their brand and learn how to make a fitness app quickly and easily, while ensuring a personalized and consistent experience for their clients.

Exercise.com is a comprehensive platform with the best fitness software for influencers, the best personal training software, and the best gym management software so no matter what type of fitness business you have, it simplifies the process and amplifies your earning potential while also helping you run fitness challenges, create online workout groups, do fitness livestreaming, do in-person and online training, and more, all through your own custom-branded fitness apps. With its ability to create, market, and sell personalized workout plans to a vast audience, Exercise.com can help transform your fitness passion into a lucrative online fitness business.

Get a demo now!

Choosing the right platform

There are many different platforms and technologies available for creating online fitness platforms. When choosing a platform, consider factors like ease of use, scalability, and security. Some popular platforms include WordPress, Wix, and Squarespace. Each platform has its own strengths and weaknesses, so it’s important to do your research and choose the one that best fits your needs.

It’s also important to consider the long-term scalability of your platform. As your user base grows, you may need to add new features and functionality to keep up with demand. Choosing a platform that can handle this growth is essential to the success of your platform.

Read More: Best White Label Fitness App Software

User-friendly interface and navigation

Creating a user-friendly interface and navigation is essential for engaging and retaining users. This might involve creating clear categories and sections, incorporating search functionality, and minimizing clutter. A well-designed interface will make it easy for users to find the content they are looking for and encourage them to explore more of your platform.

When designing your interface, it’s important to consider the needs and preferences of your target audience. For example, if your platform is geared towards older adults, you may want to use larger fonts and simpler navigation to make it easier for them to use.

Incorporating multimedia content

Visual and multimedia content can be a powerful tool for engaging users and keeping them coming back to your platform. Consider incorporating videos, images, and interactive elements into your content to make it more engaging and memorable. Don’t be afraid to experiment with different formats and styles to find what works best for your audience.

It’s important to note that not all multimedia content is created equal. Poorly produced videos or low-quality images can actually detract from the user experience and make your platform appear unprofessional. Investing in high-quality multimedia content can pay off in the long run by increasing user engagement and retention.

Ensuring mobile compatibility

With the prevalence of mobile devices, it’s essential to ensure that your platform is mobile-friendly and compatible with a range of screen sizes and devices. This might involve creating a responsive design that adjusts to different screen sizes, or developing a separate mobile app that provides optimized functionality for mobile users.

Mobile compatibility is not just a matter of convenience for your users ā€“ it can also have a significant impact on your search engine rankings. Google and other search engines prioritize mobile-friendly websites in their search results, so ensuring that your platform is mobile-friendly can help improve your visibility and attract more users.

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Developing your fitness content

Finally, it’s time to develop your fitness content. This involves creating engaging workout programs, offering personalized fitness plans, incorporating nutrition and wellness advice, and collaborating with fitness professionals. But how do you go about creating content that truly resonates with your audience? Let’s dive in.

Creating engaging workout programs

Your workout programs should be engaging, challenging, and customized to your audience’s needs and preferences. Consider incorporating a variety of workout styles, difficulty levels, and durations to keep users engaged and motivated. For example, you might create a high-intensity interval training (HIIT) program for users who want to burn fat and build endurance, or a yoga program for users who want to improve flexibility and reduce stress. You might also consider incorporating gamification elements like rewards, challenges, or leaderboards to incentivize users and keep them coming back for more.

Offering personalized fitness plans

Personalization is key to creating a successful online fitness platform, and offering personalized fitness plans is a great way to connect with users and establish long-term engagement. This might involve collecting user data like age, gender, fitness level, and goals, and using this data to tailor workout programs and recommendations specifically to each user. You might also consider offering one-on-one coaching or virtual training sessions to help users stay on track and achieve their goals.

Incorporating nutrition and wellness advice

Integrating nutrition and wellness advice into your content can help users achieve their fitness goals and establish long-term healthy habits. This might involve sharing recipes, offering meal plans, or providing tips and guidance on topics like stress management, sleep, and hygiene. For example, you might create a series of articles or videos on the benefits of eating a plant-based diet, or offer tips on how to improve sleep quality through bedtime rituals and relaxation techniques.

Collaborating with fitness professionals

Partnering with fitness professionals like personal trainers, nutritionists, and wellness coaches can help add credibility and authority to your platform, and provide users with access to expert advice. Seek out collaborations with industry professionals who align with your platform’s niche and mission. For example, you might collaborate with a celebrity trainer to create a series of workout videos, or partner with a registered dietitian to offer personalized nutrition plans to users.

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Creating a successful online fitness platform takes time, effort, and careful planning. By understanding your audience and niche, setting clear goals, and creating engaging content, you can create a platform that resonates with users and establishes long-term engagement. Remember, the key to success is to stay focused, stay motivated, and stay connected with your audience.

How do I create an online fitness platform quickly and for cheap?

Creating an online fitness platform can be cost-effective and efficient when you use a platform like Exercise.com. It provides pre-built features tailored to fitness businesses, saving you from starting from scratch or hiring expensive developers.

How much does it cost to create an online fitness platform?

The cost to create an online fitness platform can vary greatly depending on the features you require, whether you build it yourself, hire developers, or use a platform like Exercise.com. While building from scratch or hiring developers can be expensive, Exercise.com offers a cost-effective solution with pricing options suitable for different budgets.

How much does it cost to create a fitness app?

The cost to create a fitness app depends on the complexity of the app, whether you build it yourself or outsource the development. It could range from several thousand dollars for a simple app to hundreds of thousands for a highly complex app. However, with Exercise.com, you can have a custom-branded fitness app without the high cost and complexity of building it yourself.

Read More: How much does it cost to make a fitness app?

Do I need a website for my fitness business?

Having a website for your fitness business is important for visibility and credibility. It allows potential clients to learn about your services, sign up for classes or challenges, and purchase products. Exercise.com offers website creation and management through partners and integrates with every website provider. Exercise.com also offers landing pages, sales funnels, and high converting ecommerce checkout pages (everything you need to start your online fitness platform and begin selling fitness online) right now even while you are waiting for your fitness website to be built.

How do I start a fitness business from scratch?

Starting a fitness business from scratch involves several steps: defining your niche, creating a business plan, getting certified (if necessary), building your online presence (website, social media, etc.), creating and pricing your services, and promoting your business. Using Exercise.com can simplify this process, providing a platform for managing your business and serving your clients.

How do I find my fitness niche?

Finding your fitness niche involves understanding your passions, skills, and the needs of the market. Research the fitness industry to identify gaps or underserved areas. You might also consider who you want to serve – for example, seniors, new mothers, athletes, etc. Experiment with different areas until you find one that aligns with your skills and interests.

Why should I use Exercise.com to create my online fitness platform?

Exercise.com is an all-in-one fitness business platform that simplifies the process of creating and managing an online fitness platform. It provides customizable landing pages, workout plan creation and delivery, ecommerce capabilities, client and class scheduling, performance tracking, and more. Plus, it allows for custom-branded fitness apps, making your business stand out. By using Exercise.com, you save on the time, money, and complexity of building and managing your own platform from scratch.

AMPD Golf Performance
“Working with Exercise.com and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend Exercise.com to grow your business!”
Andrew Banner
Co-Founder, AMPD Golf Performance

Create Your Own Online Fitness Platform Now

See why Exercise.com is the best choice for fitness influencers, personal trainers, gym owners, and fitness professionals who want to grow their fitness business online and in-person. Are you ready to create your own custom-branded fitness platform?

Book a demo now!

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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