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Fitness Influencer Workout Plans (Free Examples)

Fitness Influencer Workout Plans (Free Examples)

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on May 27, 2023 — Updated on November 14, 2023

The best fitness influencer plans can deliver real results for their fitness community, and deliver real results for the fitness influencer’s business. Read on to learn about some of the most popular fitness influencer workout plans, and if you are a fitness influencer, then learn how you can have that same success.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

Are you struggling to find the motivation to stay fit and healthy? Look no further than fitness influencers on social media. These online workout plans have been growing in popularity, with people looking to influencers for guidance and inspiration. In this article, we’ll explore the rise of fitness influencers, their impact on fitness culture, popular workout plans, and the pros and cons of following an online workout plan.

Whenever you are ready to really take your online fitness business to the next level, be sure and check out the best fitness software for influencers to help you sell workout plans, run fitness challenges, create online workout groups, and more — all from you very own custom branded fitness app!

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The Rise of Fitness Influencers

The emergence of fitness influencers has been a game-changer in the health and wellness industry. These individuals have built a loyal following on social media platforms like Instagram and TikTok by sharing their fitness journeys and personal workout routines.

Social Media’s Impact on Fitness Culture

The rise of social media has revolutionized the way people approach fitness. In the past, fitness enthusiasts would rely on traditional sources of inspiration like workout DVDs or personal trainers. Nowadays, social media has made it easier for anyone to find a workout routine that fits their lifestyle and personality.

Social media has also made it easier for fitness enthusiasts to connect with like-minded individuals. Fitness influencers often create communities around their personal brands, allowing followers to interact with one another and share their own fitness journeys. This sense of community can be incredibly motivating and can help individuals stay on track with their fitness goals.

Top Fitness Influencers to Follow

There are dozens of fitness influencers out there, each with their own unique style and workout philosophy. Some of the most popular influencers include Kayla Itsines, Joe Wicks, Kelsey Wells, and Adriene Mishler. These influencers have amassed millions of followers on social media and have become household names in the fitness industry.

Kayla Itsines, for example, is known for her Bikini Body Guides, which provide followers with a comprehensive workout plan and meal guide. Joe Wicks, also known as The Body Coach, has become famous for his high-intensity interval training (HIIT) workouts and healthy recipe ideas. Kelsey Wells, on the other hand, focuses on weightlifting and strength training, encouraging women to embrace their inner strength and build confidence in the gym. Adriene Mishler is a yoga instructor who has built a massive following by offering free yoga classes on YouTube, making yoga accessible to anyone with an internet connection.

These fitness influencers have not only inspired millions of people to lead healthier lives, but they have also created lucrative businesses for themselves. Many influencers have launched their own fitness programs, workout gear, and even cookbooks. They have also partnered with major brands in the fitness industry, such as Nike and Adidas, to promote their products and reach an even wider audience.

Overall, the rise of fitness influencers has had a profound impact on the health and wellness industry. These individuals have used social media to inspire and motivate people all over the world to take control of their physical and mental health, and to embrace a healthier, more active lifestyle.

Read More: Top Fitness Influencers

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I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer

Choosing the Right Influencer Workout Plan for You

While it’s tempting to jump on the bandwagon and follow the workout plan of the latest fitness influencer, it’s important to choose a plan that works for you. Here are a few factors to consider when selecting an influencer’s workout plan:

Assessing Your Fitness Goals

Before you start any new workout program, it’s important to establish your fitness goals. Are you looking to lose weight, gain muscle, or improve your overall health? Once you’ve identified your goals, you can select a workout plan that aligns with them.

If your goal is to lose weight, you may want to look for a workout plan that incorporates cardio and high-intensity interval training (HIIT) to help you burn calories and shed pounds. For those looking to gain muscle, a weightlifting and resistance training program may be more suitable. And if you’re looking to improve your overall health, a plan that combines various types of workouts, such as yoga and cardio, may be the best fit.

Identifying Your Preferred Workout Style

Not all workout plans are created equal. Some people prefer high-intensity interval training (HIIT), while others prefer yoga or dance cardio. Make sure you choose a workout plan that caters to your preferred workout style.

If you enjoy yoga, look for an influencer who specializes in yoga workouts. If you prefer high-intensity workouts, look for an influencer who incorporates HIIT into their routines. By choosing a workout plan that aligns with your preferred workout style, you’ll be more likely to stick with it and see results.

Considering Your Budget and Time Commitment

Some workout plans require pricey gym memberships or expensive equipment. If this isn’t feasible for you, consider options that require little or no equipment and can be done from home. Additionally, make sure the time commitment of the workout plan aligns with your schedule.

If you’re on a budget, look for workout plans that can be done at home with little to no equipment. There are plenty of influencers who offer bodyweight workouts that can be done in the comfort of your own home. And if you’re short on time, look for a workout plan that offers shorter, more intense workouts that can be done in 30 minutes or less.

Remember, choosing the right influencer workout plan for you is all about finding a plan that aligns with your goals, workout style, budget, and time commitment. Take the time to research and try out different plans until you find the one that works best for you.

Read More: How to Create a PDF Workout Program Online

Popular Fitness Influencer Workout Plans

Staying fit and healthy has become an essential part of our lives, and with the rise of social media, fitness influencers have become a significant source of inspiration for many people. Here are some of the most popular fitness influencers and their workout plans:

HIIT Workouts by Joe Wicks

Joe Wicks, also known as The Body Coach, is one of the biggest fitness influencers in the UK, with over 3 million followers on Instagram. Wicks is known for his high-intensity interval training (HIIT) workouts, which can be done from the comfort of your own home with minimal equipment.

HIIT workouts are a great way to burn calories and improve cardiovascular health. Joe’s workouts are designed to be short and intense, with a focus on full-body movements. His workouts are perfect for those who have a busy schedule and want to get a quick workout in without spending hours at the gym.

Joe also provides healthy meal plans and recipes on his website, making it easier for his followers to maintain a healthy lifestyle.

Yoga and Mindfulness with Adriene Mishler

Adriene Mishler is a yoga instructor and the creator of Yoga with Adriene, a wildly popular YouTube channel with millions of subscribers. Mishler’s yoga and mindfulness practices focus on promoting mental and physical wellness and are perfect for beginners and advanced yogis alike.

Yoga is a great way to improve flexibility, balance, and strength. Adriene’s yoga practices are designed to be accessible to everyone, regardless of their experience level. Her calming voice and positive energy make her videos a joy to follow.

Adriene also provides guided meditations and breathing exercises to help her followers reduce stress and anxiety. Her holistic approach to wellness has made her one of the most beloved fitness influencers on social media.

Strength Training by Kelsey Wells

Kelsey Wells is a fitness instructor and the creator of the PWR workout program. PWR is a strength-based program designed to help women build lean muscle and increase their strength. The workout plan requires access to a gym and includes both weightlifting and cardio exercises.

Strength training is essential for maintaining a healthy body composition and preventing age-related muscle loss. Kelsey’s PWR program is designed to challenge women of all fitness levels and help them achieve their fitness goals.

The PWR program includes a variety of exercises, such as squats, lunges, bench presses, and deadlifts, which target different muscle groups. Kelsey also provides nutritional guidance and support to help her followers achieve their desired results.

Dance Cardio with Caleb Marshall

Caleb Marshall, also known as The Fitness Marshall, is a dance cardio instructor and YouTuber who has gained a massive following by making fitness fun. His dance cardio workouts are set to popular music and can be done from the comfort of your own home.

Dance cardio is a great way to improve cardiovascular health and coordination while having fun. Caleb’s high-energy dance routines are easy to follow and designed to make you sweat.

Caleb’s infectious personality and positive attitude have made him a fan favorite among fitness enthusiasts. His dance cardio videos are perfect for those who want to add some fun to their fitness routine.

These fitness influencers have created workout plans that are accessible, effective, and enjoyable. Whether you prefer HIIT workouts, yoga, strength training, or dance cardio, there is a workout plan out there that will help you achieve your fitness goals.

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Founder, Core Online

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Pros and Cons of Fitness Influencer Workout Plans

Nowadays, fitness influencers are everywhere on social media, promoting their workout plans and healthy lifestyles. While following an influencer’s plan can have its benefits, it’s important to consider the potential drawbacks and risks before committing to a specific program.

Benefits of Following an Influencer’s Plan

One of the biggest benefits of following an influencer’s workout plan is the motivation and accountability they provide. Many influencers offer daily or weekly check-ins and provide encouragement to help you stay on track with your fitness goals. They can also help you push past any plateau or frustration you may encounter by providing guidance and support.

Another benefit of following an influencer’s plan is the variety of exercises and workouts they offer. Influencers often incorporate a mix of strength training, cardio, and flexibility exercises to keep your workouts interesting and challenging. This variety can help prevent boredom and keep you engaged in your fitness routine.

Potential Drawbacks and Risks

While there are many benefits to following an influencer’s workout plan, there are also some potential drawbacks and risks to consider. One of the biggest risks is the potential for injury. Some influencers may promote workouts that are unsafe or too intense for the average person. It’s important to listen to your body and make modifications or seek advice from a medical professional if needed.

Another potential drawback of following an influencer’s plan is the cost. Some plans may require specialized equipment or a gym membership, which can be expensive for some individuals. It’s important to consider the financial commitment before committing to a specific program.

Balancing Online Guidance with Personal Needs

While fitness influencers can provide excellent guidance and inspiration, it’s important to remember that not every workout plan will work for everyone. It’s okay to modify exercises or seek advice from a medical professional if needed. It’s also important to listen to your body and make adjustments as needed.

Ultimately, it’s up to the individual to balance the guidance provided by fitness influencers with their personal needs and limitations. By doing so, individuals can create a workout plan that is safe, effective, and tailored to their specific goals and needs.

How can I sell workout plans as a fitness influencer?

As a fitness influencer, you can leverage your expertise and following to sell workout plans. To start, you need to create workout plans that are effective, unique, and cater to your specific audience. Make sure your plans align with your niche and the needs and goals of your followers. For instance, if your followers are beginners, create beginner-friendly workout plans.

To sell your plans, you can create a website or use a platform like Exercise.com. On your sales page, provide detailed information about your workout plan, including what it involves, who it’s for, benefits, testimonials, and pricing. You can then promote your workout plans on your social media platforms, email newsletters, and any other platforms where your followers engage with you.

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What are some ways I can monetize my fitness followers?

  1. Sell workout plans or programs: You can create and sell custom workout plans based on your expertise.
  2. Offer personal training services: This can be done either in person or online, offering one-on-one training sessions.
  3. Online Fitness classes: You can hold fitness classes online via live streaming.
  4. Sell merchandise: If you have a strong brand, you can sell branded merchandise like t-shirts, water bottles, or workout gear.
  5. Brand partnerships and sponsorships: Once you have a significant following, fitness brands may be willing to pay you to promote their products.
  6. Affiliate marketing: You can earn a commission by promoting other companies’ products.
  7. Paid subscriptions or memberships: You can offer premium content to paid members.

How can Exercise.com help me grow my online fitness brand?

Exercise.com is a powerful tool that can help you grow your online fitness brand. Here’s how:

  1. Sell Workout Plans: Exercise.com makes it easy to create, market, and sell custom workout plans.
  2. Deliver Personal Training: You can use the platform to deliver personal training services to your clients, complete with custom workouts, nutrition plans, and progress tracking.
  3. Host Fitness Classes and Challenges: Exercise.com allows you to host virtual fitness classes and challenges, providing an engaging way to interact with your followers and build your community.
  4. Sell Subscriptions and Memberships: You can use the platform to sell subscriptions or memberships, providing a steady stream of recurring revenue.
  5. Custom-Branded Fitness App: Exercise.com allows you to create a custom-branded fitness app, which can elevate your brand and provide a unique, seamless experience for your followers.
  6. Performance Health Software: With this feature, you can easily track your clients’ progress and deliver personalized workouts and plans based on their performance.
  7. E-commerce Capabilities: Exercise.com supports the sale of workout plans, personal training, group classes, memberships, workout challenges, and more.
  8. Marketing Integrations: The platform integrates with popular marketing tools, making it easier for you to promote your offerings and grow your brand.

Want to get your own custom-branded fitness app to sell workout plans, deliver online training, run fitness challenges, and much more?

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The Takeaway

Fitness influencer workout plans can be an excellent source of motivation and accountability. By following a structured workout plan, you can stay on track with your fitness goals and achieve the results you desire. However, it is important to keep in mind that not all workout plans are created equal.

Before selecting a workout plan, it is crucial to assess your fitness goals. Are you looking to lose weight, build muscle, or increase your endurance? Once you have identified your goals, you can then choose a workout plan that is tailored to your specific needs.

Another factor to consider when selecting a workout plan is your preferred workout style. Do you enjoy high-intensity interval training (HIIT), yoga, weightlifting, or a combination of different exercises? By selecting a workout plan that aligns with your preferred workout style, you are more likely to stick with the program and achieve your fitness goals.

When selecting a fitness influencer workout plan, it is also important to consider your budget and time commitment. Some workout plans require expensive equipment or gym memberships, while others can be done from the comfort of your own home. Additionally, some plans may require hours of exercise each day, while others can be completed in as little as 30 minutes.

It is important to remember that while following a workout plan can be beneficial, it is also important to listen to your body and make modifications as needed. If a certain exercise is causing pain or discomfort, it is important to modify or skip that exercise to prevent injury.

With hard work and dedication, you can achieve your fitness goals and become the best version of yourself. By selecting a fitness influencer workout plan that aligns with your goals, preferred workout style, budget, and time commitment, you can stay on track with your fitness journey and achieve the results you desire.

Dean Somerset - Bird Dog
“Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible. The simple, effective tools help expand and simplify my coaching process.”
Dean Somerset
Owner, Somerset Fitness

Want to get your own custom-branded fitness app to sell workout plans, deliver online training, run fitness challenges, and much more?

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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