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How to Become an Online Fitness Coach in 2024

How to Become an Online Fitness Coach in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on May 13, 2024 — Updated on May 25, 2024

To become an online fitness coach, you need to choose a specific niche, obtain proper certification, and build a digital presence with modern tools. Here’s how.

How to Become an Online Fitness Coach

The online fitness coaching business model allows you to reach clients globally, offering flexibility and a broader client base than traditional gym-based coaching. Utilizing a platform like Exercise.com with the best online fitness coaching software is crucial for becoming an online fitness coach, because you can scale your online fitness coaching business by managing client interactions, delivering personalized workouts, and tracking client progress effectively, making it an excellent choice for ambitious online fitness coaches who want to make more money.

There are many ways to make money with fitness, and learning how to make money as an online fitness coach is great because online fitness coaching can be one of the highest paying fitness careers, especially if you can learn how to get high-paying fitness clients that will pay a premium price for your fitness coaching.

Fitness Income Ideas

From running online fitness challenges, to creating one of the best fitness influencer apps (check out the best white label fitness app software), to selling workout of the day memberships, to much more, there are many ways to make money with fitness, and with the Exercise.com platform you have the best online fitness coaching software and the best software for fitness influencers all in one! (Not to mention the best gym software and the best personal training software).

Sell workout plans online.

Sell Workout Plans

Run online fitness challenges.


Create and sell fitness memberships, products, and digital offers.

Gym Payments

Manage, message, and market to your leads and followers.

Gym Marketing Automations

All from your very own custom branded fitness apps that can help you run your online fitness coaching business from anywhere. See why the best apps for online fitness coaches can help you scale.

Custom Branded Apps

Learn how to make money online as a fitness coach by learning how to start a fitness coaching business, how to start an online personal training business, and how to sell personal training online. See why using the best online fitness coaching software and the best apps for online fitness coaches can add rocket fuel to your online fitness coaching income.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

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Step #1 – Choose Your Niche

Identify an online fitness coaching niche that aligns with your expertise and passion.

  • Determine which area of fitness or demographics you are most knowledgeable and passionate about, such as weight loss, sports conditioning, seniors, or prenatal fitness.
  • Research the market demand for your chosen niche to ensure there is a viable client base.
  • Tailor your marketing and program development to meet the specific needs and preferences of your niche audience.

Focusing on a niche allows you to target your marketing efforts more effectively and establish yourself as an expert in a specific area. Exercise.com can help customize your online fitness coaching platform to cater to your niche, enhancing the client experience and increasing retention.

Read More: Fitness Niche Ideas

Step #2 – Get Certified

Start with a solid foundation by obtaining your online fitness coaching fitness certification.

  • Choose a certification from a reputable organization like NASM, ACE, or ISSA, which are recognized globally and provide comprehensive training programs.
  • Consider additional certifications in nutrition, wellness coaching, or specific exercise modalities to differentiate your services.
  • Stay updated with the latest fitness trends and research to provide the most current advice and training techniques.

As an online fitness coach, using Exercise.com can help you manage and showcase these certifications to potential clients, establishing your credibility and attracting a wider audience.

Read More: Best Personal Trainer Certifications

Step #3 – Set Up Your Online Platform

Create a professional online platform where clients can find and interact with you.

  • Develop a user-friendly website and fitness app that includes your services, background, testimonials, and a blog to share fitness tips and success stories.
  • Utilize social media platforms like Instagram, Facebook, and YouTube to extend your reach and engage with a broader audience.
  • Offer easy online booking and secure payment options to simplify the process for your clients.

With Exercise.com, you can integrate all these elements into one platform, making it easy to manage your online presence and keep everything organized and accessible.

Read More:

Step #4 – Develop Your Fitness Programs

Design fitness programs that can be customized to each client’s needs.

  • Offer a range of programs, from weight loss and strength training to flexibility and rehabilitation.
  • Create video content for exercises, which can help clients understand proper form and techniques.
  • Utilize tools like Exercise.com to deliver these programs directly to your clients’ devices, enabling them to access their workouts anytime, anywhere.

The ability to customize and scale your offerings is crucial as an online fitness coach, and Exercise.com provides the tools needed to do this efficiently and effectively.

Read More:

Step #5 – Market Your Services

An effective online fitness coaching marketing strategy is key to attracting and retaining clients.

  • Leverage gym SEO marketing strategies to increase your website’s visibility in search engine results.
  • Use content marketing, such as blogs and videos, to establish yourself as a thought leader in the fitness industry.
  • Engage with followers through regular updates, live Q&As, and fitness challenges on social media.

Exercise.com can enhance your marketing efforts with its built-in tools for email campaigns, promotional offers, and client engagement analytics.

Read More: Personal Training Marketing Ideas

Step #6 – Continuously Engage and Evaluate

Maintain a strong relationship with your online fitness coaching clients by engaging them and regularly evaluating their progress.

  • Schedule regular check-ins via video calls or messaging to discuss progress, challenges, and feedback.
  • Use Exercise.com’s tracking features to monitor client progress and make data-driven adjustments to their programs.
  • Encourage clients to share their success stories, which can serve as testimonials to attract new clients.

Regular engagement helps in building a loyal client base and fosters a community around your brand, with Exercise.com’s comprehensive suite of tools supporting every step of the way.

Read More: How to Motivate Personal Training Clients

Step #7 – Launch Additional Monetization Methods

Expand your online fitness coaching revenue streams beyond individual coaching sessions.

  • Consider offering group coaching sessions or virtual workshops to teach specific skills or fitness topics.
  • Develop and sell fitness products like workout guides, meal plans, or branded merchandise.
  • Create a subscription-based membership program that provides exclusive content and community access.

Implementing these additional online fitness coaching monetization methods can significantly boost your income and client value. Exercise.com facilitates the setup and management of these revenue streams through its versatile platform.

Read More: Ways to Make Money as an Online Fitness Coach

Becoming an online fitness coach offers tremendous flexibility and the potential to impact a global audience. By following these steps and utilizing a platform like Exercise.com, you can efficiently manage your business, scale your client base, and deliver exceptional training programs tailored to each client’s needs. Ready to launch your online fitness coaching career? Book a demo with Exercise.com today and discover how our software can streamline your operations and help you succeed in the digital fitness market.

Dean Somerset - Bird Dog
“Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible. The simple, effective tools help expand and simplify my coaching process.”
Dean Somerset
Owner, Somerset Fitness

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How do I start an online fitness coaching business?

To start an online fitness coaching business, first obtain a certification from a recognized institution to ensure you have the necessary knowledge and credibility. Next, define your target market and develop specialized training programs tailored to their needs. Establish a strong online presence through a professional website and active social media channels. Utilize a robust platform like Exercise.com, which offers comprehensive tools for managing clients, workouts, scheduling, and payments, making it an ideal choice for growing your online fitness business effectively.

Read More: How to Start a Fitness Coaching Business

Can you be an online personal trainer without certification?

While you can technically become an online personal trainer without certification, it is not advisable. Having a professional certification not only enhances your credibility and trustworthiness but also equips you with the essential knowledge to train clients safely and effectively. Certification is a sign of professionalism that can significantly impact your ability to attract and retain clients.

Do online fitness coaches make money?

Yes, online fitness coaches can make a substantial income. The key to profitability lies in building a strong client base, offering diverse and tailored training programs, and leveraging digital tools to deliver engaging and effective workouts. Successful online coaches often use platforms like Exercise.com to enhance their service delivery, making the coaching process more streamlined and professional.

How much should an online fitness coach charge?

Online fitness coaches typically charge between $50 to $200 per month for personalized coaching services. Rates can vary based on the coach’s experience, the complexity of the program offered, and additional services such as nutrition guidance or 24/7 support. It’s important to price your services competitively while ensuring you are fairly compensated for your expertise and time.

Read More:

How to start a virtual fitness business?

Starting a virtual fitness business involves several key steps: obtaining the necessary certifications, choosing a niche or target audience, setting up a professional website, and using social media for marketing. Effective use of technology, such as live streaming services and fitness management software like Exercise.com, is crucial for delivering workouts and managing client interactions efficiently.

Why is online fitness coaching so expensive?

Online fitness coaching can be expensive due to the personalized nature of the service. Coaches spend significant time designing customized programs, tracking progress, and adjusting plans based on individual client needs. The cost also reflects the coach’s expertise, certifications, and the additional resources used to ensure clients receive comprehensive support and guidance.

What should I offer as an online fitness coach?

As an online fitness coach, you should offer personalized workout programs, nutritional advice, and regular progress assessments. Providing continuous support through messaging or video calls can enhance client satisfaction. Diversifying your offerings with group challenges, webinars, or workshops can also add value to your services.

How do I sell online fitness coaching packages?

To sell online fitness coaching packages effectively, clearly communicate the benefits and results of your programs. Utilize testimonials and case studies to showcase success stories. Offering a free trial session can attract potential clients, and using strategic digital marketing techniques on platforms like Facebook, Instagram, and Google Ads can help reach a wider audience.

Who is the richest online fitness coach?

The richest online fitness coaches are typically those who have built a broad and loyal client base and have diversified their income streams. They often sell not just coaching services but also fitness products, books, and online courses, and may partner with fitness brands for sponsorships.

Read More: Highest Paid Personal Trainers

Is it hard to be an online fitness coach?

Being an online fitness coach can be challenging due to the competitive nature of the industry and the demands of maintaining high levels of personalization and client engagement remotely. However, with passion, dedication, and effective use of technology like Exercise.com, it can also be a highly rewarding and flexible career.

How many clients do online fitness coaches have?

The number of clients an online fitness coach can handle varies based on their capacity to provide personalized attention. Typically, a full-time online coach can manage between 30 to 50 clients, depending on the level of interaction required by each client.

What are some different types of online fitness coach jobs?

Online fitness coach jobs can vary from one-on-one personal training to group fitness sessions, specialized coaching like yoga or Pilates, strength and conditioning coaching, and wellness coaching that includes nutrition and lifestyle advice. Coaches may also find opportunities creating content for fitness apps or online platforms.

What is a typical online fitness coach salary?

The typical salary for an online fitness coach can range from $30,000 to over $100,000 annually. Earnings vary widely depending on the number of clients, pricing structures, the coach’s reputation, and additional revenue streams such as selling digital products or affiliate marketing.

Should I start my own online fitness coaching business or work an online fitness coaching job?

Deciding whether to start your own business or work a job depends on your entrepreneurial spirit, financial goals, and preference for stability versus autonomy. Starting your own business offers greater potential for high earnings and flexibility, while working for an established company can provide more stability and less financial risk.

How can I make money with online fitness?

You can make money with online fitness by offering personalized coaching services, group classes, selling workout plans, hosting workshops, and creating fitness content such as ebooks or videos. Utilizing platforms like Exercise.com can also open up additional revenue streams through subscription services and product sales.

What does an online fitness coach do?

An online fitness coach provides personalized training and nutritional guidance to clients through digital platforms. They design workout programs, track progress, and adjust plans based on the client’s goals and feedback. Effective communication and motivational skills are essential for keeping clients engaged and committed to their fitness journeys.

How to start a fitness business with no money?

Starting a fitness business with no money requires creativity and leveraging free resources. Begin by offering outdoor classes or home workouts, utilizing social media for marketing, and building a client base through word of mouth. As your business grows, you can invest in more sophisticated tools and services.

Read More: How to Start a Fitness Business with No Money

How much does it cost to start an online fitness coaching business?

The cost to start an online fitness coaching business can be minimal if you leverage existing platforms and tools. Initial costs may include obtaining a certification, setting up a website, and subscribing to a software service like Exercise.com, which can range from a few hundred to a few thousand dollars.

What are the best apps for online fitness coaches?

The best apps for online fitness coaches include Exercise.com, which offers comprehensive management tools for workouts, clients, and financials; Trainerize, which specializes in creating personalized workout programs; and My PT Hub, which provides a suite of tools for managing large client bases and workouts efficiently.

Read More: Best Apps for Online Fitness Coaches

How do I make a fitness app for online fitness coaching?

Making a fitness app for online coaching involves either hiring a developer or using an app builder that doesn’t require coding skills. Consider the features you need, such as video streaming, workout logs, and client communication tools. Platforms like Exercise.com offer customizable app solutions specifically for fitness professionals.

Read More: How to Make a Fitness App

What is the best online fitness coaching software?

The best online fitness coaching software is Exercise.com, which provides robust tools tailored for fitness professionals to manage clients, workouts, scheduling, payments, and more. Its comprehensive suite of features makes it ideal for trainers looking to expand their online presence and effectively manage their business.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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