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What are people looking for in online fitness classes?

What are people looking for in online fitness classes?

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on July 14, 2023 ā€” Updated on January 21, 2024

People looking for online fitness classes typically desire convenience, variety, quality instruction, and community.

What are people looking for in online fitness classes?

People attending online fitness classes want the flexibility to work out on their own schedule, a range of class types to keep them engaged, expert guidance to ensure they are performing exercises correctly, and an interactive element that fosters a sense of belonging and motivation.

Physical fitness has become a crucial aspect of our lives, and with the rise of technology, online fitness classes have gained immense popularity. People are now opting for virtual workout sessions as they provide a convenient and accessible way to stay fit and active. But what exactly are people looking for when choosing online fitness classes? In this article, we will explore the various aspects that people consider before committing to a virtual fitness journey.

Fitness Income Ideas

Discover what people are searching for in online fitness classes and take a look at the best booking apps for fitness classes. See why Exercise.com is the best fitness class scheduling software and the best online fitness coaching software for gym owners, fitness influencers, personal trainers, yoga teachers, online fitness coaches, and other fitness business owners to run a fitness business with online fitness classes that offer a premium experience that people love.

Offer on-demand fitness classes and fitness content


Create online classes and online fitness groups

Online Groups

Offer fitness class livestreaming


Engage with class members, leads, and clients via automations.

Gym Member Engagement

All from your custom-branded fitness apps.

Custom Branded Apps

Be sure to check out the best software for gyms, the best software for personal trainers, and the best software for fitness influencers so you can get to work growing your fitness business!

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Get a demo now!

What People are Looking for in Online Fitness Classes

The ideal online fitness class meets a variety of participant needs, from convenience and variety to personalization and technical reliability. Exercise.com stands out as a comprehensive solution that not only addresses these key aspects but also supports the growth and motivation of both participants and instructors. With its user-friendly platform, robust features, and commitment to a holistic fitness experience, Exercise.com is the perfect partner for anyone looking to succeed in the world of online fitness.

#1: Convenience

Convenience is paramount in online fitness classes. Participants seek the flexibility to exercise on their schedule without the need to commute or adhere to strict class times.

  • On-Demand Access: Exercise.com offers a library of on-demand videos, allowing users to workout whenever it suits them.
  • Anywhere, Anytime: With the ability to stream from any device, Exercise.com ensures users can join classes from wherever they are.

Exercise.com enhances this convenience by providing a streamlined platform where users can easily navigate and select workouts that fit into their busy schedules. The software’s adaptability makes it ideal for those who need the flexibility to workout at odd hours or in different locations.

#2: Variety

Variety in workouts is crucial to keep participants engaged and cater to a range of fitness interests. Diverse class options prevent monotony and help address multiple fitness goals.

  • Wide Range of Classes: From yoga to HIIT, Exercise.com offers a variety of classes to keep workouts exciting and challenging.
  • Tailored to All Levels: Classes are designed to cater to different skill levels, ensuring inclusivity for all users.

Exercise.com’s extensive library of classes encourages users to explore new workout styles and challenges, keeping their fitness journey diverse and engaging. This variety is key to retaining interest and motivation in an online fitness regime.

#3: Quality Instruction

High-quality instruction is essential in online fitness classes. Participants expect expert guidance and clear communication to ensure they are exercising safely and effectively.

  • Expert Coaches: Exercise.com provides access to experienced and certified instructors.
  • Interactive Feedback: The platform offers features for personalized feedback, enhancing the learning experience.

Quality instruction via Exercise.com ensures participants receive the benefits of a gym experience from the comfort of their home. This professional guidance is crucial for effective and safe workouts.

#4: Community

A sense of community is important even in virtual settings. Features that can help you grow an online fitness community and enable interaction among participants and instructors can replicate the supportive environment of in-person classes.

  • Live Classes & Chat Functions: Exercise.com’s live classes and communication tools help build a community feeling.
  • Shared Goals and Challenges: Users can participate in group challenges, fostering a sense of camaraderie.

Exercise.com understands the importance of community in fitness, offering features that bring users together, making workouts more enjoyable and motivating.

#5: Personalized Experience

Personalization in online fitness classes tailors the workout experience to individual needs and goals.

  • Customizable Workouts: Exercise.com allows users to choose workouts that align with their specific fitness objectives.
  • Progress Tracking: The platform offers tools for tracking personal progress, helping users stay focused on their goals.

Exercise.com’s personalization features make each workout feel tailored to the user, enhancing their engagement and satisfaction. This personal touch is crucial in maintaining motivation and ensuring effective results.

#6: Easy Online Sign-Up Process

A hassle-free online sign-up process is crucial for attracting and retaining participants in online fitness classes.

  • User-Friendly Interface: Exercise.com offers an intuitive sign-up process, making it easy for new users to join.
  • Seamless Integration: The platform smoothly integrates with existing websites and social media for effortless registration.

The ease of signing up through Exercise.com encourages more people to take the first step in their fitness journey, making it accessible and welcoming.

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#7: Technical Reliability

Reliable technology ensures a smooth and uninterrupted fitness class experience.

  • High-Quality Streaming: Exercise.com provides stable and high-quality video streaming for an uninterrupted workout.
  • Technical Support: The platform offers robust technical support to address any issues promptly.

The reliability of Exercise.com’s technology means participants can focus purely on their workout without technical distractions.

#8: Scalability for Instructors

Scalability is essential for instructors to expand their reach and grow their online fitness classes.

  • Expandable Class Sizes: Exercise.com supports large class sizes without compromising quality.
  • Diverse Revenue Streams: The platform allows instructors to diversify their offerings, from one-on-one sessions to large group classes.

Instructors using Exercise.com can scale their classes as demand grows, providing flexibility in how they grow their online presence.

#9: Effective Motivation Tools

Motivation is key in keeping participants committed to their fitness goals.

  • Challenges and Rewards: Exercise.com includes features for setting up challenges and rewards, boosting motivation.
  • Community Competitions: The platform allows for community-driven competitions and leaderboards.

Exercise.comā€™s motivation tools help keep participants engaged and striving towards their fitness goals, making each workout more meaningful.

#10: Health and Wellness Integration

Comprehensive health and wellness integration addresses more than just physical fitness.

  • Holistic Approach: Exercise.com supports a holistic approach to health, including mental wellness and nutrition.
  • Wellness Resources: The platform offers resources beyond exercise, such as nutritional guides and mindfulness exercises.

By integrating various aspects of health and wellness, Exercise.com ensures that participants receive a well-rounded fitness experience, catering to all aspects of their health.

Exercise.com: The Ideal Online Fitness Solution

The success of online fitness classes hinges on their ability to meet these essential needs. Exercise.com’s comprehensive platform addresses each of these key areas, making it an ideal solution for both instructors and participants. By offering convenience, variety, quality instruction, and a sense of community, Exercise.com stands out as a leading choice for anyone looking to enhance their online fitness experience.

Whether you’re an instructor looking to deliver diverse and engaging classes or a participant seeking a flexible and comprehensive fitness solution, Exercise.com provides the tools and features necessary to meet these demands. With its user-friendly interface, extensive class library, and community-building capabilities, Exercise.com ensures that every online fitness class is an opportunity for growth, engagement, and achieving personal fitness goals.

Here’s just some of what you can do on the Exercise.com platform to run online fitness classes and more:


Process payments for open gym, classes, and personal training.

Gym Payments

Landing Pages

Create gym landing pages easily.

Landing Pages

Fitness Challenges

Manage fitness challenges (Read More: 100+ Fitness Challenge Ideas)


On-Demand Fitness Content

Offer on-demand fitness content.


Fitness Classes and Groups

Create classes and fitness groups.

Online Groups

Fitness Livestreaming

Conduct gym livestreaming easily.



Engage with clients via automations.

Gym Member Engagement


Manage leads with a gym CRM.

Gym CRM Software

Fitness Assessments

Create and send fitness assessments with ease.


Habit Tracking

Use fitness habit tracking to inspire and motivate gym members and clients.

Habit Tracking

Progress Photos

Use fitness progress photos to engage with members.

Progress Photos


Use fitness leaderboards to track event performance and inspire healthy competition.



Create exercise supersets in a snap.


Rep Max Progressions

Program exercise rep max progressions with ease.

Rep Max Progressions

Exercise Library

Use the exercise demonstration video library or create your own custom exercise demonstration videos.

Exercise Library

Workout Plan Creator

Create workout plans for parents and dependents, teams and more.

Workout Plan Creator

TV Workouts

Cast gym TV workouts to in-gym TV screens quickly and efficiently.

TV Workouts

Group and Location Management

Manage multiple groups and locations with ease.


Client Management

Manage clients and gym members with ease. An online training software comparison for personal trainers makes it easy to see why Exercise.com offers the best client management functionality for in-person and online personal training. The best personal fitness trainer software should work for you on the go, just like in the gym.

Client Management

Appointment Booking

Book appointments for parents and dependents with ease. (Read More: Best Gym Booking Software)


Gym Check-In

Gym check-in software that makes your life easy. (Read More: Best Gym Check-In Software)



Communicate with gym members, athletes, team members, personal training clients, class members, parents, and dependents via SMS, email, and in-app push notification.


Performance Tracking

View performance over time, track personal records, and other fitness stats with performance reporting dashboards. The best fitness software for personal trainers offers exercise tracking, habit tracking, workout tracking, and more.

Performance Reporting

Business Dashboards

And of course, view all of your gym business reports easily too.

Gym Reports

Custom Branded Fitness Apps

All from your custom-branded fitness apps (Read More: Best Gym Mobile Fitness Apps Software)

Custom Branded Apps
Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Get a demo now!

How do you attract people to fitness classes?

To attract people to fitness classes, it’s essential to create a unique and engaging experience. Offer a variety of classes to cater to different interests and fitness levels. Utilize social media and digital marketing to reach a wider audience. Providing a welcoming and supportive environment, along with introductory offers or referral incentives, can also draw in new participants. Highlighting the benefits and unique aspects of your classes in your marketing efforts will make them more appealing to potential clients.

What should an online fitness class include?

An online fitness class should include clear instructions, a structured workout plan, and live or recorded demonstrations of exercises. It’s important to provide modifications for different fitness levels and to interact with participants to keep them engaged. Including a mix of cardiovascular, strength, and flexibility exercises

can cater to a comprehensive fitness routine. Also, integrating a Q&A session or feedback time can enhance the participant’s experience, making the class more interactive and personalized.

How do I get people into my online fitness class?

To get people into your online fitness class, leverage social media and digital marketing to promote your classes. Offering a free trial class or discounted rates for first-time participants can be effective. Engage with your audience through fitness challenges or by sharing valuable fitness content. Networking with other fitness professionals and encouraging word-of-mouth referrals can also help increase your class attendance.

What are people looking for in an online fitness instructor?

People looking for an online fitness instructor typically seek someone knowledgeable, motivational, and engaging. They appreciate instructors who provide clear instructions, varied and effective workouts, and personalized feedback. Being approachable and having a strong online presence where you share fitness tips, success stories, and interact with your audience can also be appealing qualities.

How can I make my online fitness class more fun?

To make your online fitness class more fun, incorporate a variety of exercises and music that keeps the energy high. Introduce themed workouts, challenges, and interactive elements like polls or quizzes. Encouraging participant interaction through social media shoutouts or live chat during the class can also add an enjoyable social element.

How to sell more online fitness classes?

To sell more online fitness classes, focus on building a strong online presence through engaging content and active social media marketing. Offer a range of classes to appeal to different demographics and fitness levels. Utilizing testimonials and success stories can also be persuasive. Consider partnering with influencers or other businesses to reach a wider audience.

How do I make my fitness website successful?

A successful fitness website should be user-friendly, visually appealing, and informative. Include clear information about your services, class schedules, and pricing. Regularly updating your site with engaging content like blog posts, workout tips, and success stories can drive more traffic. Integrating SEO strategies and ensuring your website is mobile-friendly are also crucial for success.

How can I demonstrate that online fitness classes are effective?

To demonstrate the effectiveness of online fitness classes, showcase client testimonials and success stories. Providing measurable results, like before-and-after pictures or fitness tracking data, can be compelling evidence. Offering free trial classes or short-term challenges with measurable outcomes can also help prove their effectiveness.

Can I make money with online fitness classes?

Yes, you can make money with online fitness classes. By offering a range of classes, personal training sessions, or subscription-based access to your content, you can generate income. Additionally, selling related products or services, such as workout plans or nutrition guides, can provide additional revenue streams.

Read More: How to Make Money with Fitness

How do I become a fitness influencer?

To become a fitness influencer, build a strong and authentic online presence. Regularly post engaging content, share your fitness journey, and interact with your audience. Being consistent, relatable, and providing value through your content are key. Collaborating with brands and other influencers can also help expand your reach and influence.

Read More: How to Become a Fitness Influencer

How can Exercise.com help me run online fitness classes as a fitness influencer, gym owner, or fitness instructor?

Exercise.com can be an invaluable tool for running online fitness classes, especially for fitness influencers, gym owners, and fitness instructors. The platform offers a range of features that can help:

  1. Workout Software: Easily create and share workout plans, video demonstrations, and fitness challenges.
  2. Client and Class Management: Manage class schedules, bookings, and client information efficiently.
  3. E-Commerce Integration: Facilitate the sale of online classes, memberships, and additional fitness products or services.
  4. Performance Health Software: Track and report client progress, which is essential for demonstrating the effectiveness of your classes.
  5. Marketing Tools: Utilize built-in marketing features to promote classes, engage with clients, and expand your reach.
  6. Custom Branding: Personalize the platform to match your brand, enhancing the professional appearance of your online fitness services.

By leveraging these features, Exercise.com can help streamline the management of online fitness classes, allowing you to focus more on delivering high-quality training and engaging with your audience.

Erica Nangle Fitness
Exercise.com is amazing! Positively surprised by the efficiency at responding and helping out!
Erica Nangle
Owner, Erica Nangle Fitness

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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