Home Gym Marketing Ideas
40+ Summer Gym Promotion Ideas

40+ Summer Gym Promotion Ideas

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on May 17, 2023 ā€” Updated on November 14, 2023

The best summer gym promotion ideas can turn a slow gym season into a busy gym season. We have tons of creative gym promotion ideas for the summer time. Summer is the season where people want to feel and look their best. As a gym owner or operator, you have an opportunity to capitalize on this. Summer can be a slower time for gyms, so it’s the perfect time to implement fun and engaging promotions to attract new members and keep current ones active. Here are some summer gym promotions ideas to help increase your revenue and keep members happy and healthy.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Need help growing your gym with the best gym management software? Get a demo now!

Big List of Summer Gym Promotion Ideas

Are you looking for ways to increase your gym’s membership during the summer months? Summer is the perfect time to promote your gym and attract new members. With the warm weather and longer days, people are more likely to be active and looking for ways to get in shape.

  1. Summer Slim Down Challenge: Host a competition for members to lose the most weight or body fat percentage over the summer.
  2. Beach Body Bootcamp: A high-intensity bootcamp-style class focused on getting participants ready for the beach.
  3. Outdoor Yoga Classes: Take advantage of the warm weather and host yoga classes in a local park.
  4. Discounted Family Memberships: Offer discounts on family memberships to encourage parents to bring their kids during the school break.
  5. Sunrise/Sunset Workout Sessions: Host early morning or late evening workout sessions to beat the summer heat.
  6. Swim Fit Classes: If your facility has a pool, offer classes that focus on swimming as a great whole-body workout.
  7. Summer Hydration Challenge: Challenge members to meet daily hydration goals and provide tips for staying hydrated during hot weather.
  8. Buddy Passes: Encourage members to bring a friend for free during summer months.
  9. Fitness Summer Camp for Kids: With kids out of school, a fitness summer camp can attract parents looking for activities for their children.
  10. Summer Smoothie Bar: Offer refreshing, healthy smoothies at your gym’s snack bar.
  11. Heatwave Special: On particularly hot days, offer a special discount or promotion.
  12. Partner with a Local Pool or Beach: Offer outdoor fitness classes or bootcamps near a local pool or beach.
  13. 4th of July Fitness Challenge: A fitness challenge leading up to the 4th of July can motivate members to push their limits.
  14. Vacation Workout Plans: Provide workout plans for members to use while they’re traveling during the summer.
  15. Back to School Bootcamp: Towards the end of summer, offer a bootcamp to help parents get back into their fitness routine.
  16. Water Aerobics Classes: Water aerobics is a fun, low-impact workout perfect for summer.
  17. Community Fun Run: Organize a fun run or charity race in your community.
  18. BBQ and Workout Event: Host a community event with a workout session followed by a healthy BBQ.
  19. Ice Cream Social with a Twist: Serve protein shakes or smoothies that taste like popular ice cream flavors.
  20. Outdoor Group Cycling: If you have portable equipment, an outdoor cycling class can be a fun summer activity.
  21. Summer Sports Leagues: Host summer sports leagues, like volleyball or basketball, to foster community among members.
  22. Sun Safety Class: Teach members about the importance of sun safety during summer workouts.
  23. Early Bird Special: Offer a discount to members who come in for early morning workouts to beat the heat.
  24. Midsummer Night’s Zumba: Host a special Zumba class during a cool summer evening.
  25. Weekend Warrior Workshops: Offer weekend workshops on different fitness topics.
  26. Summer Solstice Yoga: A special yoga class on the longest day of the year.
  27. Summer Selfie Contest: Members post selfies while working out at your gym for the chance to win prizes.
  28. Couples Fitness Challenge: Encourage couples to get fit together over the summer.
  29. Post-Workout Popsicles: Offer healthy post-workout popsicles to help members cool down.
  30. Picnic in the Park Bootcamp: Organize a bootcamp in a local park, followed by a healthy picnic.
  31. Surfset Classes: Offer classes that simulate surfing for a fun, summer-themed workout.
  32. Labor Day Last Push: A fitness challenge leading up to Labor Day.
  33. Summer Step Challenge: Members compete to get the most steps over the summer.

Want to see how the best gym management software can help your gym? Get a demo now!

Read More:

Here are some additional summer gym promotion ideas to add to your list:

Summer Sports Leagues Promotion

Summer is the perfect time to start a new sports league at your gym. Whether it’s basketball, volleyball, or soccer, a summer league can attract new members and keep current members engaged. Offer discounts for teams that sign up early, and promote the league on social media and in your gym to attract a wider audience.

Summer Nutrition Challenge Promotion

Many people are looking to get in shape for the summer, but don’t know where to start. A nutrition challenge can help them get on track. Create a nutrition plan and challenge your members to stick to it for a certain amount of time. Offer prizes for those who complete the challenge, and promote it on social media and in your gym to attract new members.

Summer Fitness Retreat Promotion

Take your gym outside with a summer fitness retreat. Plan a weekend getaway that includes outdoor workouts, healthy meals, and relaxation time. Offer discounts for early sign-ups and promote the retreat on social media and in your gym to attract members who are looking for a fun and active weekend.

Summer Wellness Fair Promotion

Partner with local businesses and health professionals to host a summer wellness fair at your gym. Offer free health screenings, fitness classes, and healthy snacks. Promote the event on social media and in your gym to attract a wider audience.

Summer Charity Workout Promotion

Host a charity workout event at your gym to raise money for a local cause. Partner with a local charity and offer a discounted workout class or boot camp. Promote the event on social media and in your gym to attract members who want to give back while getting fit.

Summer Outdoor Workout Promotion

Take advantage of the warm weather and host an outdoor workout at a local park or beach. Offer a free class or boot camp to attract new members and promote it on social media and in your gym to get the word out.

With these additional summer gym promotion ideas, you can create a comprehensive list of promotions to help you attract new members and keep current members engaged. Mix and match these ideas to create the perfect combination for your gym’s needs. Remember, nothing is off-limits when it comes to promoting your gym!

Genius Summer Gym Promotion Ideas

Are you looking for ways to increase your gym’s visibility and attract new members during the summer months? With the right promotion ideas, you can make your gym stand out from the competition and bring in a steady stream of new customers. Here are some genius summer gym promotion ideas to help you get started:

Summer Membership Trialing Promotion

One way to get people interested in your gym during the summer is to offer a special membership trialing promotion. This could involve offering a free trial membership for a week or two, or offering a discounted rate for the first month. By giving people the chance to try out your gym without committing to a long-term membership, you can encourage them to give your gym a chance and see what it has to offer.

Summer Social Media Contest Promotion

Social media can be a powerful tool for promoting your gym, especially during the summer months. Consider running a social media contest that encourages people to share photos or videos of themselves working out at your gym. You could offer prizes for the best entries, such as free memberships or gym merchandise. This can help to generate buzz around your gym and attract new members who are interested in taking part in the contest.

Summer Give Back Promotion

Another way to get people interested in your gym during the summer is to run a give back promotion. This could involve partnering with a local charity or community organization to donate a portion of your gym’s profits to a good cause. Not only will this help to generate positive publicity for your gym, but it can also help to attract customers who are interested in supporting a business that gives back to the community.

Summer Outdoor Gym Promotion

If you have the space and resources, consider setting up an outdoor gym area during the summer months. This could include outdoor workout equipment, such as pull-up bars, resistance bands, and medicine balls. You could also offer outdoor fitness classes, such as yoga or boot camp. By offering something different and unique, you can attract new customers who are looking for a fun and challenging workout experience.

Summer Referral Competition Promotion

Finally, consider running a gym member referral competition promotion during the summer months. This could involve offering prizes to existing members who refer new customers to your gym. For example, you could offer a free month of membership or a gift card to a local restaurant or store. This can help to incentivize your existing members to spread the word about your gym and bring in new customers.

By implementing these genius summer gym promotion ideas, you can help your gym stand out from the competition and attract new customers during the summer months. Whether you’re offering discounts, running social media contests, or giving back to the community, there are plenty of ways to get people excited about your gym and all that it has to offer.

Super Creative Summer Gym Promotion Ideas

If you want to attract attention and grow membership during the summer months, it’s essential to think outside of the gym. Creative summer gym promotion ideas can make it fun and exciting to get fit, which is why it’s worth trying a few out:

Summer Workout Scavenger Hunt Promotion

One great way to get people excited about working out during the summer is to host a summer workout scavenger hunt promotion. This could involve hiding clues throughout your gym or even throughout your local community, leading participants to different workout stations. Not only will this get people moving, but it will also encourage them to explore new areas and meet new people.

Beach Workout Challenge

Another fun summer gym promotion idea is to host a beach workout challenge. This could involve setting up a workout station on the beach, complete with sandbags, resistance bands, and other equipment. Participants could compete against each other in different challenges, such as a relay race or tug-of-war. This is a great way to get people out of the gym and into the beautiful summer weather.

Read More:

Summer Sports League Promotion

If your gym has a focus on sports, consider hosting a summer sports leagues promotion. This could involve creating teams for different sports, such as volleyball, basketball, or soccer. Participants could compete against each other throughout the summer, with the winning team receiving a prize at the end. This is a great way to get people excited about working out while also fostering a sense of community within your gym.

Summer Mindfulness Promotion

For those who prefer a more low-key workout, consider hosting a summer mindfulness promotion. This could involve offering yoga or meditation classes outdoors, allowing participants to connect with nature while also getting a good workout. You could also offer workshops on stress reduction or other mindfulness practices, helping people to take care of their mental health during the busy summer months.

Summer Charity Gym Promotion

Finally, consider partnering with a local charity for a summer gym promotion. This could involve hosting a charity workout event, with all proceeds going to the charity of your choice. Not only will this help you to give back to your community, but it will also attract people who are passionate about making a difference.

  • Summer workout scavenger hunt promotion
  • Beach workout challenge promotion
  • Summer sports leagues promotion
  • Summer mindfulness promotion
  • Charity partner promotion

By trying out a few of these creative summer gym promotion ideas, you can attract new members and keep your current members engaged and excited about working out. So why not give them a try?

Cheap Summer Gym Promotion Ideas

Promotions don’t have to break the bank. If you’re looking for cheap summer gym promotion ideas, take a look at these:

  • Summer guest train-a-friend promotion
  • Summer gym lottery draw promotion
  • Summer social media shout-outs promotion
  • Summer collaborative promotion with a local business
  • Summer membership discount promotion

Now let’s take a closer look at each of these ideas:

Summer Guest Train-a-Friend Promotion

One of the best ways to attract new members to your gym is through word-of-mouth. With a summer guest train-a-friend promotion, you can encourage your current members to bring a friend to the gym for a free workout. Not only will this help you attract new potential members, but it will also help your current members stay motivated and accountable to their fitness goals.

Summer Gym Lottery Draw Promotion

A summer gym lottery draw promotion is a fun way to get your members excited about coming to the gym. You can offer prizes such as free memberships, personal training sessions, or gym merchandise. To enter the lottery, members must attend a certain number of classes or workouts each week. This will not only help you retain your current members, but it will also encourage them to bring their friends to the gym to increase their chances of winning.

Summer Social Media Shout-outs Promotion

Social media is a powerful tool for promoting your gym. With a summer social media shout-outs promotion, you can encourage your members to post about their workouts on social media and tag your gym. You can offer prizes such as free memberships or gym merchandise to members who post the most creative or inspiring workout photos or videos. This will not only help you attract new potential members, but it will also create a sense of community among your current members.

Summer Collaborative Promotion with a Local Business

Partnering with a local business can be a great way to promote your gym. You can offer joint promotions with a local health food store, supplement shop, or athletic clothing store. For example, you could offer a discount on gym memberships to customers who make a purchase at the partnering business. This will not only help you attract new potential members, but it will also help you build relationships with other businesses in your community.

Summer Membership Discount Promotion

A summer membership discount promotion is a classic way to attract new members to your gym. You can offer a discounted membership rate for the summer months, or offer a special promotion for students who are home for the summer. This will not only help you attract new potential members, but it will also help you retain your current members who may be considering cancelling their memberships due to summer travel or other reasons.

So there you have it, five cheap summer gym promotion ideas that can help you attract new potential members, retain your current members, and create a sense of community among your gym-goers. Give one or more of these ideas a try and see how they work for your gym!

Summer Gym Promotion Ideas to Increase Revenue

Summer is a time when people are looking to get in shape and feel their best. With the warm weather and longer days, it’s the perfect time to promote your gym and increase revenue. Here are some summer gym promotion ideas that can help:

Summer Upgrade Promotion

Offer your members the option to upgrade their membership for the summer months. This could include access to additional classes, personal training sessions, or even a discount on gym merchandise. This promotion not only encourages members to upgrade, but it also helps to increase revenue for your gym.

Summer Budget-Busting Promotion

For those who are on a tight budget, offer a summer promotion that is affordable and budget-friendly. This could include discounted rates for the summer months, or a free month of membership for every friend they refer to the gym. This promotion not only helps to attract new members, but it also helps to retain current members.

Summer Early-Bird Promotion

Encourage your members to start their day off right with a summer early-bird promotion. Offer discounted rates for those who come to the gym before a certain time in the morning. This not only helps to increase revenue, but it also helps to promote a healthy lifestyle and routine for your members.

Summer Reward Program Promotion

Implement a summer reward program for your members. This could include a point system where members earn points for attending classes, referring friends, or achieving fitness goals. These points can then be redeemed for gym merchandise or even a free month of membership. This promotion not only encourages members to stay active, but it also helps to build a sense of community within your gym.

Summer Package Deal Promotion

Create a summer package deal that includes access to the gym, personal training sessions, and even a nutrition plan. This promotion not only provides value to your members, but it also helps to increase revenue for your gym. You could even offer a discount for those who sign up for the package deal early in the summer.

By implementing these summer gym promotion ideas, you can increase revenue for your gym while also providing value to your members. Remember to promote these promotions on your website, social media, and in the gym itself to ensure maximum exposure.

AMPD Golf Performance
“Working with Exercise.com and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend Exercise.com to grow your business!”
Andrew Banner
Co-Founder, AMPD Golf Performance

Summer Gym Promotion Ideas Case Studies

It’s great to have an idea of what you could do, but it’s even better to see how others have implemented summer gym promotion ideas successfully. Here are a few case studies that you can learn from and adapt for your gym:

Case Study 1: Sunrise/Sunset Workout Sessions

SunFit Gym in Miami introduced sunrise and sunset workout sessions to beat the summer heat. These included beach boot camps and yoga sessions. The idea was a hit, leading to a 30% increase in class attendance during these hours and a 20% increase in new memberships for the summer months.

Case Study 2: Fitness Summer Camp for Kids

In response to the demand for children’s summer activities, FlexFit in Seattle launched a Fitness Summer Camp for Kids. The program combined fun activities with fitness classes, teaching children about the importance of physical activity. As a result, FlexFit saw a significant increase in family memberships and a higher retention rate after the summer.

Case Study 3: Community Fun Run

FitLife Gym in San Francisco organized a community fun run during the summer. They partnered with local businesses for sponsorship, turning the event into a community celebration. The event attracted over 500 participants, and FitLife’s membership increased by 15% following the event.

Case Study 4: Summer Hydration Challenge

HeatFit Gym in Phoenix launched a Summer Hydration Challenge, encouraging members to meet daily hydration goals. They partnered with a local health food store to offer prizes, including a month’s supply of coconut water. The challenge resulted in increased engagement, with members frequently checking in at the gym to fill their water bottles and log their hydration levels.

Case Study 5: BBQ and Workout Event

ActiveBody Gym in Austin hosted a BBQ and Workout event every weekend during the summer. Each event started with a group workout session, followed by a healthy BBQ with locally sourced food. The events attracted non-members from the local community, resulting in a 25% increase in new memberships over the summer.

Read More:

FAQ

Summer gym promotions can be a great way to keep members engaged and attract new ones. But we know you may have some questions, so here are some frequently asked questions that may help you:

Do summer gym promotions work?

Yes, summer gym promotions can be highly effective. During the summer, people are often more motivated to get in shape and participate in outdoor activities. By offering timely and enticing promotions, gyms can attract new members and keep existing members engaged. However, the effectiveness of these promotions can vary based on factors such as the promotion’s structure, its relevance to your target audience, and the overall market conditions.

What’s the best summer gym promotion?

The “best” summer gym promotion will depend on your gym’s specific goals, location, and clientele. That said, some successful promotions include outdoor workout sessions, fitness challenges, discounted family memberships, and summer-themed classes. It’s important to understand your audience and create promotions that cater to their interests and needs.

How frequent should I run summer gym promotions?

There’s no one-size-fits-all answer to this, as the frequency of your promotions should align with your business goals and resources. However, having a consistent schedule of promotions throughout the summer can keep members engaged and attract new ones. This could mean running a new promotion every month, or having weekly special events or classes. Remember, the key is to maintain balance – you want to keep things exciting without overwhelming your members or diluting the value of your promotions.

How do I measure the success of my summer gym promotions?

The metrics you use to measure success will depend on the goals of your promotion. For instance, if the goal is to attract new members, you would track new sign-ups during the promotional period. If the goal is to increase engagement, you could measure class attendance or participation in a challenge. Other useful metrics might include retention rates, revenue growth, or social media engagement. It’s also beneficial to gather feedback from members to understand their experience with the promotion and gather insights for future initiatives.

The Best Gym Management Software: Exercise.com

If you’re looking to manage members and track their activity, use digital waivers, bill and process payments, create workouts, manage your staff, and market your gym, then Exercise.com’s gym management software is for you. No matter what gym promotion you run for this summer, Exercise.com can help you to promote it and achieve success.

Summer is a great time to run gym promotions that can help you attract new members, keep your existing members active, and increase gym revenue. Use this list of summer gym promotion ideas to mix and match and create unique and creative ideas that are sure to attract attention and grow your gym.

APEC
Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

So what are you waiting for? Try Exercise.com today with a free demo and see how it can help take your gym to the next level.

Get a demo now!

Read More:

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
We make fitness businesses happy and successful. We are a next-generation software platform dedicated to making it easy for fitness professionals to manage their entire fitness business in one place.
FollowĀ us:
Company
Start Here
Copyright Ā© 2023 Exercise.com
Made with ā¤ļø at 15310 Amberly Dr, Suite 250, Tampa, FL 33647 & world-wide
Privacy Policy
Terms of Service
CCPA