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7 Best Gym Email Software in 2024

7 Best Gym Email Software in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on April 26, 2023 — Updated on March 8, 2024

Finding the best gym email software is crucial for fitness business owners looking to engage with their members, promote their services, and increase member retention.

Best Gym Email Software

A reliable and feature-rich fitness email marketing platform can make a significant difference in the success of your gym or fitness studio. In this article, we will compare Exercise.com with other popular email marketing solutions for gyms to help you make an informed decision. Check out our gym email marketing guide, our fitness email ideas, free gym email templates, and our big list of gym marketing ideas and then see why using Exercise.com for gym email marketing automation software can help you get more fitness clients from email, increase gym membership retention, and ultimately increase gym revenue and profit.

Fitness Income Ideas

Exercise.com is the best gym management software platform around, and it has email messaging functionality as well as SMS texting, in-app messaging with push notifications. On top of that, Exercise.com integrates with popular email platforms like Mailchimp, Convertkit, etc. See why the best email software for gyms is Exercise.com.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

Get a demo now!

Compare Email Marketing Software for Gyms and Fitness Clubs

This table compares the main features of each company’s gym email marketing functionality and their additional services, illustrating that Exercise.com offers a comprehensive, integrated solution for gym owners and fitness professionals, including gym management software, workout software, and custom-branded fitness apps.

CompanyEmail MarketingAutomationAnalyticsGym Management SoftwareWorkout SoftwareCustom-Branded Apps
Constant Contact✔️✔️✔️
Zen Planner✔️✔️✔️✔️✔️

Read More:

#1 Exercise.com Gym Email Software

Exercise.com is an all-in-one gym management software that includes a robust email marketing solution. Its user-friendly interface allows you to create, schedule, and send targeted email campaigns to your gym members. With Exercise.com, you can also automate email sequences, track engagement metrics, and integrate email marketing with other gym management tools for a seamless experience.

Exercise.com offers a comprehensive suite of features tailored to the needs of gym owners and fitness professionals. It goes beyond just email marketing to offer robust gym management software, workout software, and even custom-branded fitness apps, making it a holistic solution for your business needs.


  • Fully integrated solution for gym management, workout software, and custom-branded apps
  • Advanced email marketing tools with analytics and automation features
  • Seamlessly integrates with other gym management tools for a holistic approach to business


  • More expensive than standalone email marketing solutions
  • Might offer more features than needed for businesses solely focused on email marketing

While Exercise.com may not be the leading platform if you’re only looking for email newsletter capabilities, its comprehensive range of features makes it an unparalleled choice for gym owners who need a robust, all-in-one solution for running their business.

Key Features

  • All-in-one gym management software
  • Easy-to-use email marketing platform
  • Automation and tracking capabilities
  • Seamless integration with other gym management tools

When it comes to choosing the best gym email software, Exercise.com stands out as an all-in-one gym management solution that includes a powerful email marketing platform. Its user-friendly interface, automation capabilities, and seamless integration with other gym management tools make it the top choice for fitness business owners. By selecting the right email marketing software, you can effectively engage with your gym members, boost retention rates, and grow your fitness business.

Here’s just some of what you can do with the Exercise.com platform:

Engage with members via automations.

Gym Member Engagement

Manage leads with a gym CRM.

Gym CRM Software

Create and send fitness assessments with ease.


Use fitness habit tracking to inspire and motivate gym members and clients.

Habit Tracking

Use fitness progress photos to engage with members.

Progress Photos

Use fitness leaderboards to track event performance and inspire healthy competition.


Create exercise supersets in a snap.


Program exercise rep max progressions with ease.

Rep Max Progressions

Use the exercise demonstration video library or create your own custom exercise demonstration videos.

Exercise Library

Create workout plans for parents and dependents, teams and more.

Workout Plan Creator

Cast gym TV workouts to in-gym TV screens quickly and efficiently.

TV Workouts

Manage multiple gym locations with ease.


Manage gym members with ease.

Client Management

Book appointments for parents and dependents with ease. (Read More: Best Gym Booking Software)


Gym check-in software that makes your life easy. (Read More: Best Gym Check-In Software)


Create classes and fitness groups.

Online Groups

Manage fitness challenges (Read More: 100+ Fitness Challenge Ideas)


Process payments for open gym, classes, and personal training.

Gym Payments

Communicate with gym members, athletes, team members, personal training clients, class members, parents, and dependents via SMS, email, and in-app push notification.


View performance over time, track personal records, and other fitness stats with performance reporting dashboards.

Performance Reporting

And of course, view all of your gym business reports easily too.

Gym Reports

All from your custom-branded fitness apps (Read More: Best Gym Mobile Fitness Apps Software)

Custom Branded Apps
Mike Boyle - Sled Push
“The Exercise.com team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team.”
Mike Boyle
Co-Founder, MBSC

Want to learn how your gym can take it to the next level? Get a demo now!

Read More:

#2 Mailchimp Gym Email Software

Mailchimp Review

Mailchimp is a popular email marketing platform that offers a variety of features for creating and managing email campaigns. While not specifically designed for gyms, Mailchimp can be a viable option for fitness businesses looking for a dedicated email marketing solution.

Mailchimp is well-known for its powerful email marketing solutions but lacks the broader suite of gym management features. It offers strong automation and analytics tools to track the effectiveness of your campaigns.


  • Strong emphasis on email marketing features including automation and analytics
  • User-friendly interface
  • A wide variety of email templates


  • No gym management or workout software features
  • Limited customization capabilities for the fitness industry

Mailchimp excels at email marketing but lacks the additional features to manage a gym or fitness center effectively. If you’re looking for a standalone email marketing tool, this could be a good fit, but it won’t serve broader business needs like Exercise.com.

Key Features

  • Wide range of email marketing features
  • User-friendly interface
  • Analytics and reporting tools
  • Integrations with other platforms

#3 Constant Contact Gym Email Software

Constant Contact Review

Constant Contact is another widely used email marketing platform that can be utilized by gym owners. Its easy-to-use interface, email templates, and automation features make it a strong contender for fitness businesses in search of an email marketing solution.

Constant Contact offers robust email marketing solutions, including automation and analytics, but like Mailchimp, it doesn’t provide gym management features.


  • Easy-to-use drag-and-drop email builder
  • Comprehensive analytics and tracking
  • Good customer support


  • No gym management features
  • Limited template options for the fitness industry

Constant Contact is a strong contender in the email marketing space, but for gym owners who require additional functionalities like member management, it falls short compared to a full-fledged solution like Exercise.com.

Key Features

  • Intuitive interface and templates
  • Automation features
  • Contact management tools
  • Integration with other platforms

#4 SendinBlue Gym Email Software

SendinBlue Review

SendinBlue is an email marketing and marketing automation platform that offers a range of features for creating targeted email campaigns. While not specifically designed for the fitness industry, SendinBlue can be a good option for gym owners looking for a comprehensive email marketing solution.

SendinBlue is another standalone email marketing tool with a focus on automation and analytics but lacks broader gym management features.


  • Strong email marketing features including automation
  • SMS campaign feature
  • Competitive pricing


  • No gym management software or workout software
  • Limited integration options

SendinBlue is a solid choice for businesses solely focused on email and SMS marketing but lacks the comprehensive features required to run a gym effectively, making Exercise.com a more suitable option.

Key Features

  • Marketing automation features
  • Customizable email templates
  • Analytics and reporting tools
  • Integrations with other platforms

#5 AWeber Gym Email Software

Aweber Review

AWeber is an email marketing platform with a solid reputation for delivering professional-looking emails and providing user-friendly tools. Although not specifically tailored to gyms, AWeber can be a useful email marketing solution for fitness businesses that want a straightforward and reliable option.

AWeber offers email marketing solutions with a variety of templates and analytics tools. However, it lacks any gym management features.


  • Robust email marketing tools with automation features
  • A/B Testing capabilities
  • Wide range of templates


  • No gym management or workout software
  • Some features may have a steep learning curve

AWeber has a range of strong features for email marketing, but its lack of gym management and workout software makes it less than ideal for those looking to manage an entire gym operation.

Key Features

  • Professional email templates
  • Automation features
  • Analytics and reporting tools
  • Integration with other platforms

#6 Mindbody Gym Email Software

Mindbody Review

Mindbody is a well-known gym management software that offers email marketing functionality. Its platform allows gym owners to create and send targeted email campaigns to their members. While it provides valuable email marketing tools, it does not offer the same level of workout tracking functionality as Exercise.com.

Mindbody offers more than just email marketing; it also includes some gym management features and member management.


  • Integrated gym management features
  • Member management and billing
  • Custom-branded apps


  • No workout software
  • Limited email customization options for the fitness industry

Mindbody is a strong option for those looking for more than just email marketing, but its limitations in workout software make Exercise.com the more comprehensive solution for managing your entire gym.

Key Features

  • Email marketing features
  • Online booking and scheduling
  • Member management and billing
  • Limited workout functionality

Read More: Best Mindbody Alternative

#7 Zen Planner Gym Email Software

Zen Planner Review

Zen Planner is a fitness business software that includes email marketing capabilities. It allows gym owners to create, schedule, and send targeted email campaigns to their members. Although it offers useful email marketing tools, it is not specifically designed for gym management and lacks the comprehensive workout creation and logging tools offered by Exercise.com.

Zen Planner includes basic email marketing capabilities along with some gym management features.


  • Integrated gym and member management features
  • Custom-branded apps
  • Billing and invoicing capabilities


  • Limited email marketing customization
  • No workout software

Zen Planner provides an integrated solution for gym owners but falls short in email marketing customization and lacks workout software, making Exercise.com the better all-in-one option for gym management.

Key Features

  • Email marketing features
  • Not specifically designed for gym management
  • Member management and billing
  • Limited workout functionality

Read More: Best Zen Planner Alternative

Gym Email Software Reviews

Read some of these reviews of the best gym email marketing software to see why we believe Exercise.com is the best choice.

Exercise.com Review
Exercise.com Review
Exercise.com Review

Read more Exercise.com reviews

Read More:

The Importance of Choosing the Best Gym Email Software

Selecting the right gym email software is crucial for streamlining communication and marketing operations within the fitness sector. CrossFit automated email software and gym automated email software not only streamline communication but also significantly enhance engagement with members. It’s essential to choose software that provides robust gym email marketing software functionalities, including segmented campaigns, personalized messaging, and performance analytics. Features catering to gym email management and fitness email management are vital for smooth operations and timely communications.

Exercise.com is revered for its comprehensive solutions, standing out as an exemplary choice. It offers advanced gym email automation, pivotal for sending timely and relevant communications to members. The flexibility of Exercise.com’s platform renders it an excellent choice for various fitness settings, including email marketing software for CrossFit gyms and email software for martial arts gyms.

The right fitness email marketing software should integrate seamlessly with your gym management software to automate processes, saving time, and ensuring accuracy. Whether you’re looking into email marketing software for gyms or more specialized solutions, the integration, automation, and management features are key to making an informed decision. By investing in a robust and flexible platform like Exercise.com, gym owners can significantly enhance their email marketing and management, ensuring a better connection with members and prospective clients.

Ways to Use Gym Email Software

Here are some of the specific ways that gyms, fitness clubs, and other fitness business owners utilize email software to run their business.

Increasing Membership Renewals through Targeted Emails

A gym owner can use Exercise.com’s email marketing functionality to create targeted emails, reminding members about upcoming membership renewals and offering exclusive incentives for renewing early. This approach not only encourages member retention but also boosts the gym’s revenue by securing renewals ahead of time.

Promoting Special Events and Workshops

A fitness studio owner can use Exercise.com’s email marketing features to promote special events, workshops, and guest instructors. By sending out targeted email campaigns highlighting these unique offerings, the owner can generate excitement, encourage registrations, and drive additional revenue for the studio.

Read More: Gym Event Ideas

Nurturing Leads and Converting Prospects

A gym owner can use Exercise.com to set up automated email sequences for new leads, offering valuable fitness tips, sharing success stories, and highlighting the gym’s facilities and services. This targeted and personalized approach can nurture leads, build trust, and ultimately convert prospects into paying gym members.

Read More: Best Gym Lead Management Software

Sharing Member Success Stories and Testimonials

A fitness professional can leverage Exercise.com’s email marketing features to share member success stories and testimonials. By highlighting the achievements of their clients, the fitness professional can showcase the effectiveness of their training programs, inspire current members, and attract new clients to their services.

Re-engaging Inactive Members with Special Offers

A gym owner can use Exercise.com to identify inactive members and send them targeted email campaigns, offering special promotions, discounts, or free trials for personal training sessions. These tailored offers can re-engage inactive members, motivating them to return to the gym and renew their commitment to their fitness goals.

Read More: Best Gym Member Engagement Software

Keeping Members Informed about Schedule Changes and Updates

A fitness studio owner can use Exercise.com’s email marketing features to keep members informed about schedule changes, class cancellations, or updates to the gym’s operating hours. By maintaining open communication with members, the owner can minimize confusion, ensure members stay informed, and create a positive experience for their clients.

Offering Personalized Fitness Tips and Advice

A personal trainer can use Exercise.com to send personalized fitness tips and advice to their clients based on their goals, progress, and individual needs. By providing this tailored content, the trainer can strengthen their relationship with clients, encourage ongoing engagement, and help clients achieve better results.

AMPD Golf Performance
“Working with Exercise.com and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend Exercise.com to grow your business!”
Andrew Banner
Co-Founder, AMPD Golf Performance

Get a demo now!

What are some ways to do email marketing for fitness for cheap?

To engage in cost-effective email marketing for fitness, consider utilizing platforms that offer fitness mail services with affordable plans or free tiers for a certain number of subscribers or emails per month. Tools like fitness automated email software can help streamline campaigns with pre-designed templates and automation features, reducing the need for expensive custom designs. Additionally, leveraging gym marketing automation within your gym marketing software can help personalize communications at scale, enhancing member engagement without significantly increasing costs.

How can I do email marketing for gyms without spending too much time?

Efficient email marketing for gyms can be achieved by implementing gym marketing software that includes gym marketing automation functionalities. This allows for the creation of gym mail campaigns that automatically send based on specific triggers or member actions, such as a gym review message email after a visit. Utilizing gym contact management systems within this software helps segment audiences for targeted campaigns, making your email marketing efforts more effective and time-efficient.

What is the best email marketing software for martial arts gyms?

The best email marketing software for martial arts gyms is one that offers tailored features for the fitness industry, such as health club email marketing tools and physical exercise email templates that resonate with martial arts enthusiasts. Software that includes gym marketing tool functionalities specific to class schedules, event promotions, and member achievements can significantly enhance engagement. Platforms that integrate these features with fitness mail capabilities provide a comprehensive solution for martial arts gyms looking to strengthen their email marketing strategies.

How does Exercise.com’s email marketing functionality benefit gym owners specifically?

Exercise.com’s email marketing functionality is designed to meet the unique needs of gym owners, offering features such as targeted email campaigns, automated sequences, and engagement tracking. By using Exercise.com, gym owners can effectively communicate with their members, promote events and classes, and boost member retention rates.

Can I import my existing email list into Exercise.com?

Yes, Exercise.com allows you to import your existing email list easily. This seamless process ensures you can quickly start using the platform’s email marketing features without losing valuable contacts or experiencing any disruption in your communication with gym members.

How can I use Exercise.com’s email marketing features to retain gym members?

Exercise.com’s email marketing features can be used to send targeted emails to your gym members, sharing personalized fitness tips, class updates, and special offers. By maintaining regular communication and providing valuable content, you can strengthen your relationship with members, encourage their ongoing engagement, and improve retention rates.

Can I track the performance of my email campaigns with Exercise.com?

Yes, Exercise.com offers tracking and analytics features that allow you to monitor the performance of your email campaigns. You can track key metrics such as open rates, click-through rates, and conversions to gain insights into your campaigns’ effectiveness and make data-driven decisions to improve your email marketing strategy.

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Does Exercise.com integrate with other email marketing platforms like Mailchimp and ConvertKit?

Yes, Exercise.com integrates with popular email marketing platforms such as Mailchimp and ConvertKit. This integration ensures that gym owners who are already using these platforms can continue to do so while benefiting from Exercise.com’s all-in-one gym management software solution.

What kind of email automation features does Exercise.com offer?

Exercise.com offers email automation features that allow you to create and schedule automated email sequences for specific triggers or events, such as new member sign-ups, class reminders, or membership renewals. These automated sequences help you maintain consistent communication with your gym members while saving time and effort.

Read More: Best Gym Software with Automation Marketing

How can I personalize emails to my gym members using Exercise.com?

Exercise.com enables you to personalize your emails by including member-specific information, such as their name, fitness goals, or recent achievements. This level of personalization helps you create more targeted and engaging email content, fostering stronger connections with your gym members and improving overall member satisfaction.

What email software do fitness centers use?

Fitness centers often use popular email marketing platforms like Mailchimp, Constant Contact, and ActiveCampaign. These platforms cater to various businesses, including the fitness industry, by offering customizable templates and automation tools.

What is the best email software for small gyms?

For small gyms, platforms like Mailchimp, SendinBlue, or ConvertKit are great choices. They offer user-friendly interfaces, scalable features, and budget-friendly plans suitable for smaller businesses.

How do I get results from gyms with email marketing?

  1. Segmentation: Divide your email list based on member behavior or preferences to send targeted messages.
  2. Personalization: Use the recipient’s name and tailor content to their interests or workout preferences.
  3. Engaging Content: Share success stories, workout tips, and gym updates to keep members engaged.
  4. Promotions: Offer special discounts or deals exclusive to email subscribers.
  5. Automation: Set up automated sequences for new members, lapsed members, or special occasions.
  6. Analytics: Use the email platform’s analytics to track open rates, click-through rates, and conversions to refine your strategy.

What is the best gym email automation system?

Platforms like ActiveCampaign, Mailchimp, and HubSpot are known for their robust email automation capabilities. They allow gyms to set up triggered campaigns based on member behavior, preferences, or milestones. However, Exercise.com is the best gym email automation system because it’s specifically tailored for gyms.

Do gyms need email marketing?

Yes, email marketing is a valuable tool for gyms. It offers a direct line of communication with members, helps in retention, promotes offers or events, and builds a sense of community.

Read More: Gym Email Marketing Guide

How can I promote my gym with email?

  1. Newsletters: Regularly update members about gym events, new equipment, or success stories.
  2. Exclusive Offers: Provide special discounts or promotional offers to email subscribers.
  3. Fitness Tips: Share workout routines, nutritional advice, or health articles.
  4. Member Spotlights: Highlight member achievements or testimonials.
  5. Event Invitations: Promote upcoming classes, workshops, or challenges.

What is a gym management software?

Gym management software is a digital solution designed to streamline the operations of a fitness center. It typically includes features like member management, billing and payment processing, class scheduling, and reporting.

Read More: Best Gym Management Software

What is gym CRM software?

Gym CRM (Customer Relationship Management) software focuses on managing interactions with current and potential gym members. It helps track member information, communication history, preferences, and can be used for targeted marketing campaigns.

Read More:

What is fitness management software?

Fitness management software encompasses tools to oversee all aspects of a fitness-related business, from member management and class scheduling to financial tracking and marketing. It helps automate tasks, optimize resources, and enhance the member experience.

How can Exercise.com help me with gym email marketing software?

Exercise.com offers an all-inclusive fitness business management platform, which includes robust email marketing tools. With Exercise.com, you can segment your email list, create and send targeted campaigns, set up automated email sequences, and track performance analytics. The platform integrates seamlessly with other gym management features, ensuring you have all the tools in one place to engage members, drive retention, and grow your fitness business.

Choose the Best Gym Email Software for Your Fitness Business

Exercise.com stands out as the best gym email software for fitness businesses due to its comprehensive features, seamless integration with gym management tools, workout software, and custom-branded apps. By choosing Exercise.com, you’ll have the all-in-one solution to manage your gym efficiently, engage and retain members, and grow your business. Don’t miss out on the opportunity to streamline your fitness business operations and deliver exceptional experiences to your members.

Request a demo today and discover the powerful capabilities of Exercise.com’s platform.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

Get a demo now!

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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