Home How to Make Money Selling Workout Plans Online
Best Apps to Sell Workout Programs Online in 2024

Best Apps to Sell Workout Programs Online in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on February 3, 2024 ā€” Updated on February 3, 2024

Compare the best apps to sell workout programs online from Exercise.com, Trainerize, FitPlan, and more.

Best Apps to Sell Workout Programs

Finding the best apps to sell workout programs is crucial for fitness professionals looking to expand their reach and effectively monetize their expertise to make money selling workout plans online. These platforms not only facilitate how to sell online fitness plans but also enhance client engagement through features like custom branding, mobile access, integrated payments, and comprehensive support. With a myriad of options available, it’s essential to choose an app that aligns with your business goals, offers seamless user experiences, and provides robust tools for program creation, client management, and sales optimization.

Fitness Income Ideas

Among the leading contenders, Exercise.com stands out as the best choice for both fitness influencers, gym owners, personal trainers, and online fitness coaches thanks to its comprehensive suite of features tailored to the fitness industry. Recognized as the best personal training software, the best software for fitness influencers, the best online fitness coaching software, and the best gym software, Exercise.com offers unparalleled customization, allowing fitness professionals to build their own custom branded fitness apps with the best white label fitness app builder software platform. This capability ensures that you can sell workout plans, conduct fitness challenges, manage online workout groups, and much more, all under your unique brand identity, without the hassle of developing an app from scratch.

From running online fitness challenges, to creating one of the best fitness influencer apps, to selling workout of the day memberships, to learning how to create a fitness app, to much more, there are many ways to make money with fitness, and with the Exercise.com platform you have everything you need to:

Sell workout plans online.

Sell Workout Plans

Run online fitness challenges.


Create and sell fitness memberships, products, and digital offers.

Gym Payments

Manage, message, and market to your online personal training clients and leads.

Gym Marketing Automations

All from your very own custom branded fitness apps.

Custom Branded Apps
Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Get a demo now!

Best Apps to Sell Workouts Online

Here’s a comparative table highlighting key features of some top apps to sell workouts online in the market:

Custom BrandedYesYesNoYesNo
Mobile AppsYesYesYesYesYes

#1 Exercise.com

Workout App

Exercise.com is not just another app; it’s a comprehensive platform designed to empower fitness professionals and gym owners to sell workout programs effectively. With its robust set of features, Exercise.com stands out as a leader in the industry.


  • Offers a fully custom-branded app experience, enhancing your fitness brand’s visibility.
  • Comprehensive payment processing system integrated within the app for smooth transactions.
  • Advanced client assessment tools to personalize workout plans effectively.
  • Powerful marketing and automation tools to engage and retain clients.


  • The wealth of features might require a learning curve for new users.
  • Pricing might be higher compared to simpler, less feature-rich platforms.

Exercise.com excels in providing fitness professionals with the tools they need to create, market, and sell workout programs under their brand. The platform’s emphasis on custom branding allows for a unique client experience, reinforcing your brand with every interaction. From detailed fitness assessments and personalized workout plans to integrated payment systems and in-depth reporting, Exercise.com covers every aspect of running a successful online fitness business. Its robust marketing and automation features ensure that engaging with clients and scaling your business is as efficient as possible, making it the top choice for those serious about growing their fitness brand.

Use the Exercise.com workout plan creator to create your workout plans.

Workout Plan Creator

Then mark them for sale online so you can sell workout plans easily and quickly.

Sell Workout Plans

Publish your custom branded fitness apps so you can offer a premium workout logging experience to your community.

Custom Branded Apps

Your fitness followers will be able to search your name in the App Store and Google Play Store and then download your fitness app (no more instructing your followers to search for some other company’s nameā€”start building your own fitness brand with your very own custom-branded fitness app!)

Monarch Athletic Club Fitness App - App Store

Your community can open up your fitness app and view their daily journal to log workouts, watch fitness videos, complete their daily habits, and more.

Mobile Fitness App

Create your own exercise demonstration videos or use the Exercise.com exercise video library to create a professional workout logging experience that your community will love and be happy to pay for (no more emailing around cobbled together PDF documents that people will just copy and share). Charge real money for a top notch fitness app that you will feel good about.

Mobile Fitness App Guided Logger

You can send messages to your community with email, SMS, and in-app messaging right inside of your own custom branded fitness apps, and you can even set up powerful fitness marketing automations to send messages automatically based on key triggers.

Gym Marketing Automations

You can easily run your own virtual fitness challenges.


And create online workout groups, do distance training, sell workout plans online, time-release workouts in your apps, offer habit tracking, deliver nutrition guides, and much, much more, all right within your own fitness apps, and branded under your own fitness brand.

Online Groups
Dean Somerset - Bird Dog
“Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyoneā€™s programs and put a plan together that will get them the best results possible. The simple, effective tools help expand and simplify my coaching process.”
Dean Somerset
Owner, Somerset Fitness

Ready to get started? Get a demo now!

Read More:

#2 Trainerize


Trainerize is a popular platform that empowers personal trainers and fitness businesses to extend their reach beyond the gym walls, offering a blend of workout programming, client management, and engagement tools.


  • User-friendly interface that simplifies workout program creation and client tracking.
  • Integration with popular fitness tracking devices and apps enhances the user experience.
  • Offers some degree of customization to align with your fitness brand.


  • Custom branding options are limited compared to fully customizable platforms like Exercise.com.
  • Some advanced features like comprehensive marketing tools and automation may be lacking.

Trainerize stands out for its ease of use and compatibility with various fitness tracking apps and devices, making it an excellent choice for personal trainers looking to manage their clients remotely. While it offers some customization, Trainerize might not provide the same level of brand integration as Exercise.com. However, its strengths in client engagement, program delivery, and progress tracking make it a strong contender for fitness professionals seeking a straightforward and effective solution to sell workout programs online.

Read More: Trainerize

#3 FitPlan


FitPlan is designed for fitness enthusiasts and trainers looking to share workout plans with a broader audience. The app focuses on providing a wide range of pre-designed workout programs from various fitness influencers and trainers.


  • Access to a library of workouts created by popular fitness personalities.
  • User-friendly interface for easy navigation and workout selection.
  • Social features that allow users to connect and share their fitness journeys.


  • Limited options for custom branding and personalization for individual trainers.
  • Revenue sharing model means trainers may earn less per sale compared to selling directly through their platform.

FitPlan offers a unique opportunity for users to train with celebrity trainers and fitness influencers, making it appealing to a wide audience. However, for fitness professionals looking to build and promote their brand, the platform’s focus on pre-designed programs and limited customization may not align with their business goals. While it’s an excellent tool for discovery and inspiration, it may not offer the same business growth potential as more customizable platforms.

#4 Playbook


Playbook is a platform that connects fitness influencers and trainers with users looking for workout inspiration and guidance. It emphasizes high-quality video content and social engagement.


  • High emphasis on quality video content, providing a visually engaging user experience.
  • Social-driven platform that encourages interaction and community building among users.
  • Some level of branding for trainers and influencers to maintain their identity.


  • Customization and branding options are less extensive than fully branded solutions.
  • The platform’s revenue model may not be as favorable for trainers looking for maximum profitability.

Playbook stands out for its strong focus on video content and social features, making workouts more engaging and interactive. It’s particularly suited for trainers with a significant social following looking to leverage their online presence. However, for those seeking full control over their branding and a more extensive suite of business tools, Playbook might fall short compared to more comprehensive platforms like Exercise.com.

Read More: Playbook

#5 TrainHeroic


TrainHeroic caters to strength and conditioning coaches, offering robust programming capabilities, performance tracking, and a community-driven environment.


  • Tailored for strength and conditioning, with detailed programming and tracking tools.
  • Community features that foster a sense of camaraderie and competition among athletes.
  • Real-time messaging and feedback capabilities enhance coach-athlete interaction.


  • Primarily focused on strength and conditioning, which may limit its appeal to broader fitness markets.
  • Custom branding options are limited, restricting the ability to fully integrate personal or gym branding.

TrainHeroic is an excellent choice for coaches in the strength and conditioning realm, offering specialized tools to enhance training and performance. While it excels in its niche, the platform’s focus might not suit all fitness professionals, especially those looking for a broader range of workout styles or more comprehensive branding capabilities.

Read More: TrainHeroic

AMPD Golf Performance
“Working with Exercise.com and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend Exercise.com to grow your business!”
Andrew Banner
Co-Founder, AMPD Golf Performance

Get a demo now!

How to Choose the Best Apps to Sell Workout Programs

Choosing the right app to sell your workout programs is a crucial decision that impacts your ability to reach clients, deliver quality content, and grow your fitness business.

Step #1 – Identify Your Target Audience

Understanding your target audience’s preferences, fitness goals, and technology usage is crucial. Select an app that resonates with your audience’s needs, whether they’re beginners looking for guidance or seasoned athletes seeking advanced training.

Step #2 – Assess Your Branding Needs

Your chosen platform should offer extensive customization options to ensure that every aspect of the app reflects your fitness brand. Custom branding is more than just adding a logo; it involves tailoring the app’s look, feel, and user experience to resonate with your brand identity. This seamless integration strengthens brand loyalty and enhances client engagement.

Step #3 – Evaluate Feature Requirements

Consider the specific features you need to effectively create, manage, and sell your workout programs. Essential features might include versatile workout plan creation tools, client management systems, integrated payment processing, and communication channels. Additionally, look for advanced capabilities like client assessments, progress tracking, and automation to streamline operations and deliver personalized experiences.

Step #4 – Consider Your Content Delivery Style

Your chosen platform should align with your preferred method of content delivery. Whether you specialize in video tutorials, written programs, or interactive coaching, ensure the app supports your content format effectively and allows for engaging client interactions.

Step #5 – Consider Client Engagement Tools

Engaging with your clients is key to retention and growth. Choose an app that offers robust communication tools, interactive features, and community-building functionalities. Features like in-app messaging, progress sharing, and social integrations can significantly enhance the client experience, fostering a sense of community and motivation.

Step #6 – Analyze Monetization Options

Evaluate the monetization features each platform offers, including subscription models, one-time purchases, and additional revenue opportunities like merchandise sales or affiliate programs. Opt for a platform that provides flexibility and maximizes your earnings potential.

When evaluating the best apps to sell workout plans, Exercise.com stands out for its comprehensive feature set, extensive customization, and robust business tools. Unlike other platforms, Exercise.com allows fitness professionals to create their own custom-branded fitness apps, enabling them to sell workout plans, run fitness challenges, and manage online groups under their brand. This approach not only enhances brand visibility but also ensures greater control over content, client interactions, and revenue streams. For those serious about establishing a strong online presence and maximizing their business potential, Exercise.com offers an unmatched solution that goes beyond basic workout program sales to encompass a full suite of services designed for fitness business growth.

Core Online Mobile Fitness App
“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”
Tony Gentilcore
Founder, Core Online

Get a demo now!

Where can I sell a workout program?

You can sell workout programs on a variety of platforms, including your own custom-branded website and app, fitness marketplaces, and social media channels. However, utilizing a comprehensive platform like Exercise.com, which allows for the creation of custom-branded apps and websites, is the most effective way to maintain control over your brand and client experience. Exercise.com not only provides the tools to sell workout programs but also integrates key business functions like payment processing, client management, and marketing to help you grow your fitness business efficiently.

How to start selling fitness programs?

To start selling fitness programs, first, identify your target audience and niche. Then, create high-quality, tailored workout programs that meet their needs. Utilize a platform like Exercise.com that offers custom branding, allowing you to sell these programs under your brand. Exercise.com also provides comprehensive tools for payment processing, client tracking, and program delivery, making it easier to manage your business and scale effectively.

How to sell a personal training program?

Selling a personal training program effectively requires a combination of quality program design, strategic marketing, and excellent client management. Platforms like Exercise.com are ideal as they offer custom branding, marketing tools, and client engagement features such as progress tracking and in-app messaging. By leveraging such a platform, you can provide personalized training experiences that stand out in the competitive fitness market.

Read More: How to Start an Online Personal Training Business

Can you make money selling workout plans?

Yes, you can make significant money selling workout plans, especially if you leverage the right tools and platforms to reach and engage your target audience. Utilizing a platform like Exercise.com allows you to sell customized workout plans at scale, manage clients efficiently, and automate key business processes, increasing your revenue potential while maintaining high-quality service.

Read More: How to Make Money Selling Workout Plans Online

Can you sell workout programs on Etsy?

While Etsy is known for handmade and vintage items, it’s also possible to sell digital products like workout programs. However, platforms specialized in fitness like Exercise.com offer more tailored features for selling workout programs, such as custom branding, fitness-specific payment processing, and client engagement tools, providing a more professional and effective way to grow your fitness business.

How much should I charge for a workout program?

The price for a workout program can vary widely based on factors such as program length, complexity, personalization, and your expertise. Prices can range from $30 for a basic, one-time downloadable plan to several hundred dollars for a comprehensive, multi-week program with personalized coaching. Using a platform like Exercise.com allows you to easily manage different pricing tiers and provides the flexibility to offer packages that align with your business strategy.

Read More: How much should I charge for a workout program?

Can you sell fitness programs without being certified?

While it’s possible to sell fitness programs without formal certification, having a certification can enhance your credibility and trustworthiness in the eyes of potential clients. Platforms like Exercise.com are designed to support both certified professionals and fitness enthusiasts, providing the tools needed to create, market, and sell effective workout programs regardless of certification status.

Read More: Can you sell fitness programs without being certified?

Do you have to be a personal trainer to sell workout programs?

No, you do not have to be a personal trainer to sell workout programs, but possessing a certification or extensive knowledge in fitness can lend credibility and authority to your offerings. Regardless of your certification status, using a platform like Exercise.com can help you professionally package, market, and sell your workout programs, ensuring a high-quality client experience.

How do I create a workout program to sell online?

To create a workout program to sell online, start by identifying your target audience and their fitness goals. Design a comprehensive, easy-to-follow program that addresses these goals. Utilize a platform like Exercise.com, which offers features like program design tools, video libraries, and custom branding, to create professional and engaging content that can be easily marketed and sold online.

Read More: How to Make Money Selling Workout Plans Online

How much should I charge clients for personal training?

Charging clients for personal training depends on various factors, including your experience, location, and the type of training offered. Rates can range from $30 to $100 per hour or more. Platforms like Exercise.com provide flexible pricing structures and billing systems, allowing you to tailor your pricing to your services and client base effectively.

Read More: How much should I charge clients for personal training?

How profitable is online personal training?

Online personal training can be highly profitable, especially with lower overhead costs compared to in-person training. By leveraging platforms like Exercise.com, which offers comprehensive tools for program creation, client management, and marketing, trainers can efficiently scale their businesses and increase profitability.

Can I sell workout programs on Shopify?

Yes, you can sell workout programs on Shopify by setting up a digital storefront. However, platforms like Exercise.com are specifically designed for fitness professionals, offering tailored features such as workout program creation, client management, and custom branding that Shopify does not provide, making it a more suitable option for selling workout programs.

Are workout apps profitable?

Workout apps can be highly profitable, particularly if they offer unique, high-quality content and a great user experience. By using Exercise.com to create a custom-branded workout app, you can tap into this profitability by offering subscription-based access, selling individual workout programs, and providing additional services like personal training or group classes.

Read More: Are workout apps profitable?

Are workout programs copyrighted?

Workout programs can be copyrighted as they are considered original works of authorship. This protects the program’s content and format, preventing unauthorized use. When selling workout programs, especially through a custom-branded platform like Exercise.com, it’s important to ensure your content is original and protected to maintain its unique value.

How can Exercise.com help me sell workout programs?

Exercise.com is specifically designed to help fitness professionals sell workout programs effectively. With features like custom branding, comprehensive program design tools, integrated payment processing, and robust client management, Exercise.com provides everything you need to create, market, and sell workout programs under your brand. This not only enhances your professional image but also allows for greater control over your business, making Exercise.com the best choice for selling workout programs online.

Des B Fit
I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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