Vagaro Comparison (Pricing, Features, & Benefits)

Manage and Grow Your Fitness Business Better with Learn more below.

Choose’s All-in-One Fitness Business Management Software. Review our head-to-head Vagaro software comparison and see for yourself. Get a custom web and smartphone app designed for your brand with additional customization available throughout your custom-built software. Grow your business, turn leads into clients, and increase revenue. 

Fitness Software
Dedicated Account Manager
Dedicated Zapier Support
Client Automation
Performance & Measurement Reports
TV Workouts
Offer Online Workout Memberships
Run Workout Challenges
Sell Workout Plans
Group Training
1-1 Training
Custom Exercises
Marketing Integrations
Custom Branded
iOS & Android Apps
Online Training
Sell Products
Payment Processing
Gym / Facility Management
Exercise Library
Client / Class Scheduling
Workout Creator / Logger

Choosing software for your fitness business can be a challenge in the best case. We promise to cover everything you need to know when comparing Vagaro and, so you can make the right call when deciding on an all-in-one software to save you time, manage your business from anywhere, increase revenue, and engage and retain customers.

We’ll cover the features and benefits of both software platforms as well as the company background, pricing, and additional competitors.

If you’re already primed and ready for an all-in-one software for your business, schedule a demo with the now.

Fitness Pros Who Trust

Vagaro Software Review

Vagaro is a cloud-based management solution for salon, spa, and fitness businesses. The software’s key function is to match clients and consumers to salons, spas, and participating fitness spaces. The Vagaro software application is a payment processing tool that enables client payment transactions to be handled during booking or appointment scheduling.

Incorporated in 2009 by Fred Helou out of Dublin, California, Vagaro employs just over 60 individuals and recently received $63 Million in funding for their appointment and booking tools which have helped make business transactions more user-friendly, which means better business.  In terms of revenue, Vagaro sits right in the middle of the competitor revenue earner’s list with $2 Million in their last year.

Vagaro vs

If you’ve been in the fitness or salon and spa industry, then you’ve probably worked with various different types of business software. Some come with ease of functions for making sales, especially if the gym is offering shakes, food, juices, snacks, and swag gear. Others are all about recording data, while others are centered on integrations with social media and other fitness apps.

Vagaro is especially known for its functionality around appointment setting and booking for businesses and clients. Clients are able to search in their local vicinity for businesses that offer the services they are looking for. For each participating business, the customer can complete the booking appointment and sales transaction, making the experience that much easier.

However, Vagaro is not the only software company that offers business owners and clients the ability to easily book classes and appointments. allows for easy booking on custom-made, fully-branded apps.

Imagine if the same software you used to book classes, could also serve as your e-commerce POS, deliver workouts for any training scenario, and automate smart assessments to your onboarding process or to reengage existing clients. does this and more.

No more learning a dozen different softwares to run your business.

No more teaching a bunch of different systems to your staff.

No more confusion and fractured experiences for your clients.

It’s the same unified experience for your staff and clients from web to apps.

Unless otherwise stated, all images and reviews below are of/about’s All-In-One Fitness Business Management software platform.

Fitness Business Management Software

One of the great things about the software is that you can manage all aspects of your business from one place. It can be daunting for fitness businesses to use different software to manage and learn different aspects of their business. This is not the case with is capable of handling membership, personal training, and everything in between.

With areas to schedule, track workouts, make payments, generate reports, and integrate with other programs, you and your employees will be able to easily and efficiently manage your business. Let’s take a more in-depth look.

Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible.
Dean Somerset 
We went live with our Fitness Business Management software at 4 locations. Everything is working great. The import and export are easy and the guys are really liking the look and convenience of the platform. From both my side and the user side the platform has exceeded our expectations.
The simple, effective tools help expand and simplify my coaching process.
Dean Somerset 
Before I came across, the process I used to try and communicate a program with an athlete long distance was extremely cumbersome. Those days are long gone, and I look forward to providing professional, clean, organized, and effective programs to clients for years to come.
Chip Gosewich PMR Performance
The team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team. makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore Founder, Core Online

Client/Class Scheduling

Both and Vagaro allow for client and class scheduling. You are also able to sync Apple and Google calendars with both software.’s software will empower you to track visits, book classes and sessions, engage your clients with recurring appointment reminders via email and text, and provide calendar integration with google and apple for easy management.

With FBM’s calendar, you can also sort by:

  • Trainer
  • Location
  • Service
  • Recurring
  • Time
  • Availability

All in your app, with your branding.

Gym/Facility Management

As a fitness business owner, you need to be sure your business is not only managed well but  is also profitable.

With’s software, you can generate reports to see anything from total purchases to gross revenue which can be important for analyzing business growth. Additionally, you can manage staff roles, availability, and assess clients on various gym metrics within the dashboard.

With Vagaro you are able to manage staff roles, availability, and generate reports similarily, however, you are not able to generate assessments for clients.

Client Automation and Vagaro both offer automation features. However, other than automation with basic areas such as messaging, notifications, and payment, Vagaro does not offer flexible automation options. is able to automate basic areas aforementioned as well as being able to:

  • Automatic Emails and Texts/Other Automatic Features
  • Highlight
  • Automate Workout Delivery
  • Automate Resource Delivery
  • Automate Assessment Delivery
  • Automate Reminders/Alerts via app, text, and email

Dedicated Zapier Support

Integrations can be important for your business which is why has partnered with Zapier. Zapier’s dedicated customer support and access to over 2,000 apps provides your company’s website and apps with user-friendly features and efficiency.

Dedicated Account Manager provides a dedicated account manager to all clients. From website redesigns to e-commerce store setups, you can be sure your dedicated account manager will get it done with the help of our world-class development team.

Customized Software

Having customized software can be important for showcasing your brand. Both Vagaro and allow you to have custom branded apps and websites.

All my clients are required to use my online training. When training with me personally face-to-face, they have my app. They train with me—let’s say two days—and then they have the app for one. So they’re constantly working out on their own or required to utilize the app logging so that I can now check on them
Ashton Roberts AR Performance Training
For a while now, we have been looking for a great way to provide an all-encompassing experience for basketball players. The customization features of the web platform and custom-branded apps have allowed us to do that, creating the perfect marriage between our expert content and all of the really cool features that help separate us from the rest of the competition.
Kyle Ohman Basketball HQ has brought a whole new element to my programming. I am super jealous of my brand and make quite a few demands, um, suggestions for the app. They are always eager to work with me and go above and beyond to deliver. Truly a gold medal team!
Kellie Davis Fit Thrive
Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible.
Dean Somerset has allowed a lot of flexibility with integration, so I can better connect with my customers. They developed a way to integrate with my CMR so I can send email sequences after purchasing, and they also created an upsell option on the sales page that offers exclusive products to customers.
Kellie Davis 
The team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team.


Vagaro features a branded app. However, they only customize your app by having you send them your brand’s logo, color scheme, and additional design elements.’s custom software is fully customized so that your company is front and center exactly the way you want it.

iOS & Android Apps and Vagaro apps can be used on iOS and Android – but, only provides apps that are fully customized and are not just built around basic customizations.


Vagaro offers a customizable website in which you can book appointments and set up sections for e-commerce. offers the same features equipping you with a responsive and SEO-driven website with customizability. Input a blog for posts, have access to unlimited theme changes, or design your website with custom graphic work — the choice is yours.

Security Features

On Vagaro’s website, they claim to take reasonable measures and utilize safeguards to protect your information. However, they do not specify the systems or compliances used. With you can be sure to know how you’re being protected with security features that include:

  • SSL Security
  • Privacy Shield Framework
  • Google Cloud

Marketing Integrations

Vagaro software only integrates with less than 25% of the most popular apps.

Vagaro Software Integrations, however, has built-in integrations and provides endless possibilities with custom-branded solutions for retention, client and lead follow-ups, marketing, advertising, along with other features intended for faster, easier, and more automated business growth.

Some of our more popular integrations include:

  • MailChimp
  • ConstantContact
  • ConvertKit
  • Zapier
  • Google Analytics
  • Facebook Pixel

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Workout Software

Being able to create, update, send, and track workouts and client progression can be a defining factor for your fitness business.

Workout Creator/Logger

Vagaro’s software has no function for workout creation templates, a client and trainer workout logging app, exercise library creation, workout progress, or high-level automated workout progress engagement.

Our workout creator/logger through the business app provides users with endless possibilities for delivering workouts, tips, and encouragement to clients in any scenario, including:

1-1 Training

By utilizing’s workout software, personal trainers can customize their one-on-one training sessions the way they want to.

Group Training

Our workout software also allows for customized seamless group training sessions and is the perfect way to get new members in the door who may feel more comfortable working out with a friend.

Online Training

With the digital lifestyle more apparent than ever, online training has become more popular and widely used in recent years. The workout software allows you to send workouts to anyone, at any time, anywhere.

Exercise Library

There are many fitness software companies that offer pre-built workout libraries to their users but lack the ability to customize those libraries. With, video libraries and exercises can be customized to your liking.

Custom Exercises

Showing instructional exercise videos featuring people that your clients know or have worked with personally can resonate with your clients more. Your clients are unique and so is your business. With, you will be able to give your clients the best experience possible by using videos filmed at your business, featuring you or your staff members.

TV Workouts

Gyms can also use the exercise library to cast exercise demos onto gym television screens during group classes or one-on-one training sessions. This can provide clients with a unique way of staying engaged and learning during sessions.

E-Commerce Software

Signing on as a business with Vagaro gives options for equipment and processing of transactions in-house.

While you will notice that none of Vagaro’s systems include a tablet or computer, keep in mind that most low-end salon, spa, and fitness point of sale computer hardware/software systems start around $1,100 with maintenance software costs around $30 a month. High-end computer systems in the same category can get pricier than $2,000, with those systems requiring as much as $50 a month for software costs.

With’s software, you’ll have your very own custom-built software POS that can be used anywhere with almost any device.

My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.
Tony Gentilcore has enabled our company to expand in ways we couldn’t imagine possible. As a Strength Coach that also manages the business this platform has made it much easier to get our programming out to not only our local clientele but also new clientele throughout the world as well as our professional athletes in different cities.
Eric Mahanke Carr Elite
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community.

Payment Processing

Vagaro Merchant Services gives clients the ability to pay recurring invoices online at their convenience with a credit card.

Using Stripe,’s software can accept one-time payments for products or services, send recurring monthly membership invoices, sell packages for personal training or group classes, or combine all accrued payables into one monthly bill for customers.

Sell Products

Both Vagaro and provide users with e-commerce capabilities to sell products online. However, Vagaro is not capable of selling pre-built customized workout plans or workout memberships like

Sell Workout Plans

With’s e-commerce software, trainers are able to sell pre-built and custom-made workout plans. These are great for clients who want a structured workout routine to follow without the time commitment that one-on-one training requires.

Offer Online Workout Memberships

In addition to offering online workout memberships, can also provide automated programming delivery. Workouts can be created in advance and be set to be automatically delivered to the client at whatever time you deem fit. Then, they are able to do these workouts in their own time at their location of choice. You can even sell specific workout challenges to add a personal touch and keep clients engaged.

Sell Workout Challenges

Who doesn’t love a challenge? provides trainers with the ability to create, promote, and sell workout challenges that their gym members or online members across the globe can do together.

Performance Health Software

Having a baseline for your clients along with the ability to constantly change that baseline can help optimize your clients’ health goals tremendously.

Our Performance Health Software allows you to:

  • Turn leads into clients
  • Engage clients through assessments
  • Track measurement data, injuries, etc.
  • Optimize the delivery of personalized workouts and nutrition
Working with and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend to grow your business!
APMD Performance 


Your business and your clients can benefit greatly from assessments. From a business standpoint, this is a service you can charge for, and the information you receive can be used to make recommendations regarding other services you offer. This information received can help form a baseline to track the progress of your clients. This can be an important feature that Vagaro lacks the capability for.

Performance & Measurement Reports

With you can keep clients engaged with your business by automating your interactions with them.’s performance health software allows you to deliver recurring assessments, progress photos, and measurements. Not only does this make life simpler for you but it also helps the retention of clients as they are able to see how and why they are progressing.


Vagaro’s software does not provide you with nutritional content or features. As performance and nutrition can go hand in hand it is important that the software you use offers nutritional features and options. With, your clients can track their daily intake and you can see what they’re eating and whether they prioritize pre and/or post-workout meals.

Vagaro Software Pricing

Vagaro salon and fitness software starts at $25/month with additional fees for extra users ( doesn’t charge per user, so it’s built to grow with you, not against you). More than seven users will cost a business $85/month. Along with the $10/month business support fee and possible customization costs, the startup fees with the Vagaro system could cost close to $1,000 when factoring in a possible complete point of sale system and subsequent computer for the system.

Vagaro Software Competitors

CompetitorMin. Starting PriceMax Price
G-GMS*na, contact
10to8$12/month$50/month then customized pricing
VirtuaGym*n/a, contact
ClubExpressMin. $20/month Membership-based $20=50 members$.40/member up to 100 then discounts for groups
EZFacility*n/a, contactFree Trial then Subscription
Teamsnap$9.99/month or $69.99/year$17.99/month or $129.99/year
ZenPlanner$99(software only)$396-948(software, website, marketing)

The software application is built to be able to not only make scheduling easier but to make connecting with your clients easier as well, leading to better retention for your business. With performance assessments, workout challenges, automated services, complete customization, and support, not to mention the ability to create your own exercise library and fitness workout plans for clients, is one of Vagaro’s top competitors.

The Bottom Line: Pros and Cons

Business management software that works for fully online fitness programs and for brick-and-mortar businesses is a necessity in this day and age. In fact, choosing the right software to run your business can mean the difference between success and failure. To achieve success, will always be the better choice.

Vagaro Cons

Unlike, which also includes the ability to perform Performance Health Assessments, Vagaro doesn’t give businesses the option to create engagement with clients through essential training features, like health assessments, workout and nutrition plans, or build a library of various exercises for your workout plans.

That lack of customization and its shortcomings when it comes to its workout creation features are the reasons why fitness businesses should choose software that is focused on their niche and not salons and spas. Pros

All-in-one fitness business management software that will allow you to grow and manage your business with ease is hard to come by.

All-in-one fitness business management software that works well is even harder to find, until now.’s world-class development team has ensured that your brand comes first. We don’t use cookie-cutter software. It’s your app, your software, and your brand front and center.

Hopefully, you see the benefit of not waiting to have a system and software in place that allows you to manage and grow your business for years to come.

What features are most important for your business?

If you’re ready to grow and manage your business with a software that can be customized to your wants and needs, book a demo with


Who are you guys, anyway?

The team at solves a major problem — how to grow your business without wasting time and losing money. We work with the real, confident decision makers — the best of the best — like James Harrison (Steelers great), Don Saladino, D1 Training, Fairchild Sports Performance, and Freestyle Connection — and offer our all-in-one fitness business software to simplify managing your business. The team at solves a major problem — how to grow your business without wasting time and losing money. We work with the real, confident decision makers — the best of the best — like Steelers great James Harrison, Don Saladino, D1 Training, Fairchild Sports Performance, and Freestyle Connection — and offer our all-in-one fitness business software to simplify managing your business.


What sets you apart from your competitors?

We turbocharge your business with our all-in-one fitness business software that’s custom branded for your business.• Efficiently schedule, view, and manage all appointments and classes — including by trainer, location, and service — with easy options for scheduling recurring events and availability.• Save time creating workouts with our simple workout plan creator and exercise manager and built-in integrations, tools, and more.• Sell your training three ways – group subscriptions, individualized training, and single workout plans – to increase revenue inside and outside your training walls.• Take clients through your custom assessments to automatically deliver personalized workouts based on the data important to their success.

Why not pay for custom development?

So many things could go wrong when building custom-branded apps. It's also expensive, takes years to develop, and requires trust with your developers. We have a proven track record delivering apps for top trainers around the world and remove the risks present when doing it on your own.

What if I'm not technical?

You don't need to be. Our dev team will build your custom-branded apps and take care of all the technical stuff so you can focus on what you do best.

What if I don't have a following?

Engaging the followers you have is paramount because you can instantly convert engaged followers into paying clients with your all-in-one fitness business software.

Is it hard to set up?

No, it's very easy. All you need to do is follow our success team’s proven process. We will deliver your custom-branded, all-in-one fitness business software, and you can do what you do best!

What if I wait to implement this solution?

If you wait, you will leave a lot of opportunity on the table to save time as you scale and manage your business with all-in-one software to engage and retain your clients. Whether you’re looking to bill customers on a recurring basis, single session, or package basis, do it all with a fully integrated, secure platform that can support in-person and online payments. This is a high-quality problem to solve. You shouldn’t wait to solve it.

What exactly do I get?

You get all-in-one fitness business software that does everything you need. No more having one software solution for doing personal training, another for booking and scheduling, something else for client assessments, and yet another pricey subscription for marketing and client communication. And then there are custom-branded iOS & Android apps. If you're tired of paying too much for too many moving parts, stop the hacks and demo the all-in-one fitness business software today. This all-in-one fitness business software will save you time running your business, handle everything in one place, provide endless opportunities to engage and retain your clients, and allow you to sell workout plans.

Will this really work for me?

Yes. We have a proven track record with fitness professionals like Ashley Borden, Just-Train, PJF Performance, Madeline Moves, and Fit Thrive. Our all-in-one fitness business software will allow you to grow your business as much as you want.

What are the next steps?

The next step is simple. Click “Get a Price” anywhere on this page and schedule a call with one of our team members.

Will this integrate with my other software?

Our software integrates with a variety of other software including Zapier, Stripe, YouTube, Vimeo, MailChimp, MyFitnessPal, ConvertKit, and more.

What if I don't have the budget?

This is an all-in-one fitness business software that allows you to grow your business as much as you'd like. You should strike while the iron is hot by investing in a workout platform that will help you scale your business, earn more revenue, retain and engage your clients, and save you time running your business.