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Do fitness models make money?

Do fitness models make money?

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on February 8, 2024 ā€” Updated on May 7, 2024

Yes, fitness models can make money, and many do quite well in the industry. Fitness modeling income can come from various sources, including modeling contracts, brand endorsements, social media promotions, and personal fitness businesses.

Do fitness models make money?

The key to financial success in learning how to become a fitness model lies in maintaining a high level of physical fitness, networking within the industry, leveraging social media to build a personal brand, choosing a profitable fitness business model, and using a platform like Exercise.com to implement that fitness business model to make money from fitness and start a fitness business that’s a true business, not just yet another brand deal or modeling gig that has a shelf life.

For fitness professionals who aspire to or are currently working as fitness models, Exercise.com offers a powerful platform to manage and grow their fitness business. The software provides tools for scheduling, client management, fitness app creation, online fitness challenges, workout creation, and progress tracking, all of which can enhance a fitness model’s professional services and income streams.

Fitness Income Ideas

Read on to learn about how fitness models can make money and various fitness modeling revenue streams. Then see why Exercise.com is the best choice for fitness business owners who want to take their fitness business to the next level. With the best personal training software, the best software for fitness influencers, the best online fitness coaching software, and the best gym software, Exercise.com offers unparalleled customization, allowing fitness professionals to build their own custom branded fitness apps with the best white label fitness app builder software platform.

From running online fitness challenges, to creating one of the best fitness influencer apps, to selling workout of the day memberships, to learning how to create a fitness app, to much more, there are many ways to make money with fitness, and with the Exercise.com platform you have everything you need.

Use the Exercise.com workout plan creator to create your workout plans.

Workout Plan Creator

Then mark them for sale online so you can sell workout plans online or sell personal training online easily and quickly.

Sell Workout Plans

Publish your custom branded fitness apps so you can offer a premium workout logging experience to your community.

Custom Branded Apps

You can Run online fitness challenges.


You can create and sell fitness memberships, products, and digital offers.

Gym Payments

You can manage, message, and market to your online personal training clients and leads.

Gym Marketing Automations

All from your very own custom branded fitness apps.

Custom Branded Apps
Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

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#1 – Modeling Contracts

  • Magazine Features: Appearing in fitness magazines can provide exposure and income.
  • Fitness Apparel and Equipment Ads: Many companies hire fitness models to promote their products.

Exercise.com’s platform can help fitness models manage their schedules and bookings, ensuring they never miss an opportunity.

#2 – Brand Endorsements and Sponsorships

  • Social Media Influence: Fitness models with a significant social media following often get approached by brands for promotional deals.
  • Product Endorsements: Using and endorsing fitness products can be a lucrative income stream.

The software’s marketing tools can help fitness models enhance their online presence and attractiveness to potential sponsors.

#3 – Online Fitness Coaching

  • Personalized Workout Plans: Offering online training and personalized workout plans can be a significant income source.
  • Virtual Fitness Classes: Conducting online fitness classes allows fitness models to reach a broader audience.

With Exercise.com, fitness models can easily create and distribute workout plans and content, making online coaching a seamless process.

Read More: Best Online Fitness Coaching Software

#4 – Fitness App Development

  • Custom Branded Apps: Fitness models can launch their fitness apps to provide unique workout experiences.
  • Subscription Services: Offering premium content through a subscription model can generate recurring income.

The platform allows fitness models to develop custom-branded fitness apps, providing a direct channel to their audience and a steady revenue stream.

Read More: Best White Label Fitness App Software

#5 – Public Appearances and Speaking Engagements

  • Fitness Expos: Attending and speaking at fitness expos can offer income through appearance fees.
  • Workshops and Seminars: Conducting workshops on fitness and modeling can also be profitable.

Exercise.com’s scheduling features make it easy for fitness models to manage public appearances and events, adding to their income potential.

Certainly, fitness models have numerous avenues to generate income, leveraging their expertise and influence in the fitness industry. Here are five additional ways fitness models can make money, with an emphasis on how the Exercise.com platform can support these endeavors:

#6 – Fitness Memberships

  • Exclusive Content Access: Fitness models can offer memberships that provide exclusive access to workout videos, nutrition plans, and more.
  • Community Engagement: Memberships can include access to a community forum for motivation and support.

Exercise.com’s platform enables fitness models to set up and manage memberships, offering exclusive content and fostering a community around their brand.

#7 – Fitness Challenges

  • Engagement and Motivation: Hosting fitness challenges can encourage participation and engagement among followers.
  • Sponsorships and Prizes: Challenges can attract sponsorships from fitness brands, adding another revenue stream.

With Exercise.com, fitness models can organize and run fitness challenges, track participant progress, and manage rewards, enhancing engagement and income.

Read More:

#8 – Online Workout Groups

  • Group Training Sessions: Fitness models can lead online workout groups, offering live or pre-recorded sessions.
  • Subscription-Based Access: Access to these groups can be monetized through subscriptions or one-time fees.

The platform supports the creation and management of online workout groups, allowing fitness models to connect with their audience and monetize their expertise.

#9 – Digital Products and E-Books

  • Fitness Guides: Fitness models can create and sell e-books or guides on workout routines, nutrition, and wellness.
  • Workout Plans: Customized workout plans for different fitness levels and goals can also be a lucrative product.

Exercise.com’s e-commerce capabilities enable fitness models to sell digital products directly through their platform, streamlining the sales process.

Read More: How to Make Money Selling Workout Plans Online

#10 – Personalized Nutrition Plans

  • Customized Advice: Offering personalized nutrition plans can cater to clients’ specific dietary needs and fitness goals.
  • Consultation Services: Fitness models can also provide one-on-one nutrition consultations.

The platform allows for the easy creation and distribution of personalized nutrition plans, adding a valuable service to a fitness model’s offerings.

By diversifying their income sources, fitness models can not only enhance their financial stability but also extend their reach and influence in the fitness industry. Fitness modeling can be a rewarding career, both in terms of personal fulfillment and financial gain. By leveraging their physical fitness, industry connections, and online platforms, fitness models can explore various income opportunities. Exercise.com provides the necessary tools to efficiently manage these diverse fitness modeling revenue streams, from selling memberships and hosting challenges to offering personalized services.

Des B Fit
I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer

Get a demo now!

What is the average fitness model pay?

The average fitness model pay varies significantly based on several factors including experience, the type of modeling job, and the brand they are working for. Generally, fitness models can expect to earn from how much do fitness models make which ranges typically between $250 to $1,000 per day for smaller shoots and promotional events. For larger campaigns or international brands, fitness model salary can soar from $2,000 to $5,000 per project. Fitness models actively engaged in fitness modeling jobs often supplement their income through related activities such as personal training or social media promotions, which can significantly affect their overall earnings.

To navigate this competitive field, understanding how to become a fitness model involves more than just physical fitness; it requires networking, a professional portfolio, and often an agent from a fitness model agency to secure high-paying gigs. Aspiring models should focus on building their reputation and visibility through various platforms to enhance their opportunities in fitness model jobs.

How much do fitness models get paid per photoshoot?

The compensation for fitness models per photoshoot can vary greatly depending on the client and the scope of the work. Typically, how much do fit models make per photoshoot ranges from $500 for smaller brands to over $5,000 for high-profile advertisements or extensive campaign shoots. Fitness model salary adjustments often reflect the model’s experience, the client’s budget, and specific demands of the shoot, such as travel or special skills required.

What are some different types of athletic modeling jobs?

There are several different types of athletic modeling jobs available for fitness models, which include magazine spreads, sports equipment advertising, workout videos, and fitness app content. Athletic modeling also covers promotional appearances, sponsorships, and fitness competitions. Models may also find opportunities in fitness model casting calls for television or online ads, where their athletic skills and physique can be showcased. Gaining exposure in these areas often starts with how to become an athletic model, which entails building a solid portfolio and connecting with reputable fitness model agencies.

Does bodybuilding modeling pay well?

Yes, bodybuilding modeling can pay well, particularly for those at the top of their field. Models who compete and rank highly in men’s fitness model competition or women’s events often attract lucrative sponsorships and endorsements. The male fitness model salary and its female counterpart can vary, with top competitors earning substantial sums for magazine covers, specialized fitness equipment advertising, and guest appearances at fitness expos. Success in this niche depends significantly on maintaining peak physical condition and a high profile in the bodybuilding community.

How do I win a fitness figure competition?

Winning a fitness figure competition requires rigorous training, precise nutrition, and strategic preparation. To succeed, competitors must excel in categories such as muscularity, symmetry, and stage presence. How to be a fitness model in the competitive scene also involves understanding the specific rules and scoring criteria of the competition you are entering. Most competitors start their journey by becoming a fitness model through local competitions and gradually working up to larger, national events. Effective coaching and guidance from experienced professionals in the fitness model competition circuit can significantly enhance your chances of success.

How much does a fitness model salary pay for men vs women (i.e. fitness model male salary vs fitness model female salary)?

The fitness model male salary and fitness model female salary can vary widely based on the market, the model’s experience, and the type of modeling performed. Generally, there is parity in pay within the fitness industry; however, earnings can differ due to the frequency of jobs, the prestige of the brand, and individual negotiation skills. Top male and female fitness models can earn from a few hundred to thousands of dollars per job, with additional income from sponsorships, endorsements, and personal training.

What are the key benefits the top fitness modeling agencies can provide?

Top fitness modeling agencies offer numerous advantages, including access to exclusive fitness modeling jobs and connections within the industry. These agencies can help models secure more lucrative contracts, provide professional development, and manage logistical aspects of job assignments. Fitness model agency representation ensures that models are marketed appropriately and their careers are strategically developed to maximize opportunities and earnings. These agencies also handle negotiations, ensuring that their clients receive fair compensation and contracts align with their career goals.

What do the best fitness modeling agencies charge?

The best fitness modeling agencies typically charge a commission on the earnings of the models they represent, ranging from 10% to 20% depending on the agency’s prestige and the services provided. These fees are for the agency’s role in securing fitness model jobs, handling fitness model casting, and providing career management. The investment can be worthwhile for models as these agencies have the expertise and connections to secure higher-paying opportunities and guide models through how to become a fitness model effectively.

What does a fit model do to make money with social media?

A fit model can leverage social media to enhance their visibility and attract lucrative opportunities. Models often engage in how to make money with fitness on Instagram, where they can showcase their fitness routines, daily nutrition, and behind-the-scenes of their modeling jobs. Successful how to become fitness model strategies on social media involve consistent posting, high-quality content, and active engagement with followers. Monetization strategies include sponsored posts, affiliate marketing, and creating personal fitness programs for sale.

How do I make money with fitness on Instagram?

To make money with fitness on Instagram, start by building a substantial and engaged following. Share high-quality content that provides value, such as workout tips, nutritional advice, and motivational posts. Utilize how to start fitness Instagram strategies like using relevant hashtags, collaborating with other fitness influencers, and participating in trending challenges to boost visibility. Monetize your Instagram by securing sponsorships, using affiliate links, selling personal training sessions, or offering exclusive content through Instagram’s monetization features.

Read More:

How do fitness influencers make money?

Fitness influencers make money through various channels. The most common include sponsorships and partnerships with fitness and wellness brands, where they earn from promoting products or services. They also generate revenue through affiliate marketing, paid advertisements, and by offering their own products or services like workout plans or merchandise. Many leverage their following by launching fitness apps or membership sites, providing a steady income stream from subscriptions.

Read More: How do fitness influencers make money?

How much do fitness influencers make?

The earnings of fitness influencers can range dramatically based on their follower count, engagement rates, and the types of deals they secure. Minor influencers might make a few hundred dollars per post, while top influencers can earn thousands or even tens of thousands for a single campaign. How to make money as a fitness influencer involves strategically using one’s online presence to attract and maintain lucrative partnerships and continually expanding one’s audience.

Read More: How much do fitness influencers make?

How can fitness models make money while avoiding sexualized content?

Fitness models can make money by focusing on wellness and athleticism rather than sexualized content. Models should seek endorsements and partnerships with brands that align with health-oriented values, such as athletic wear, fitness equipment, and healthy eating products. Engaging in fitness model jobs that emphasize skill and training, like instructional videos or fitness modeling jobs that showcase their athletic prowess, can also help maintain a professional image.

How do I make a fitness app?

Creating a fitness app involves identifying your niche, defining key features, and understanding your target audience’s needs. Consider features that facilitate workout planning, progress tracking, and nutritional logging. Utilize platforms like Exercise.com, which offers the best software for fitness influencers, providing the necessary tools to build custom branded fitness app solutions that integrate seamlessly with fitness coaching services. This software allows for extensive customization, making it ideal for how to become a fitness model who also offers personalized training programs.

Read More:

What are some creative ways to make money with fitness?

Ways to make money in fitness include more than personal training and group classes. Fitness professionals can expand into digital content creation, such as producing fitness videos or writing health blogs. Starting a fitness model agency or creating a niche fitness model competition can also provide revenue streams. Additionally, how to make money with fitness on Instagram involves leveraging social media for brand partnerships and affiliate marketing. Utilizing Exercise.com for backend management can streamline operations, allowing you to focus on creative and profitable endeavors.

Read More: Ways to Make Money with Fitness

What is the best software for fitness influencers?

The best software for fitness influencers is designed to support their unique needs in content management, client engagement, and service monetization. Exercise.com stands out as a top choice, providing comprehensive tools for scheduling, client management, workout creation, and business analytics. This platform supports how to become a fitness model and grow your personal brand by providing a professional framework to manage and expand your online fitness business efficiently. Whether you are becoming a fitness model or looking to scale up, Exercise.com offers the versatility and robust functionality that modern fitness professionals need.

Des B Fit
I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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