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What is the fastest growing fitness market?

What is the fastest growing fitness market?

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on February 9, 2024 — Updated on May 7, 2024

The fastest growing fitness market today is undoubtedly the online and digital fitness market. Read on to learn digital fitness growth statistics and how you can succeed in digital fitness.

What is the fastest growing fitness market?

With the online fitness industry growth rate estimated to be as high 30% CAGR, recent fitness industry trends, fitness statistics, and gym membership statistics highlight the exponential growth of this market, especially in the wake of global shifts towards remote and home-based fitness solutions. The digital fitness market, encompassing things that fitness professionals can use to grow their business like learning how to sell online personal training, making fitness apps, offering virtual classes, running online fitness challenges, and offering wellness platforms, have all seen unprecedented growth rates, with projections suggesting continued expansion.

The table below includes online fitness growth projections for the next three years, illustrating the growth trajectory of the online and digital fitness sector:

YearGlobal Market Size ($ Billion)Annual Growth RateKey Drivers
20196.0Increasing awareness of health and fitness
202010.473%COVID-19 pandemic accelerates shift to digital
202122.5116%Rise in adoption of wearable technology
202233.951%Expansion of online fitness services and platforms
202359.275%Continued innovation and personalized fitness experiences
2024 (Projected)80.536%Integration of AI and ML for personalized fitness
2025 (Projected)109.836%Expansion of immersive fitness experiences (VR/AR)
2026 (Projected)149.736%Growth in health and wellness app integration

These digital fitness growth projections highlight the expected sustained growth in the online fitness market, driven by technological advancements such as AI and ML for personalized fitness experiences, the expansion of immersive fitness through virtual and augmented reality, and the integration of health and wellness apps.

For fitness professionals looking to tap into this booming market and make money from fitness by exploring fitness income ideas in digital fitness, Exercise.com offers a comprehensive platform that is uniquely positioned to capitalize on the growing demand for online fitness services. The platform provides all the tools needed to create, market, and deliver online fitness programs, make a fitness app, utilize the best online fitness coaching software, and more, making it an indispensable asset for anyone in the fitness industry.

Fitness Income Ideas

With the best personal training software, the best software for fitness influencers, the best online fitness coaching software, and the best gym management software, Exercise.com offers unparalleled customization, allowing fitness professionals to build their own custom branded fitness apps with the best white label fitness app builder software platform.

From running online fitness challenges, to creating one of the best fitness influencer apps, to selling workout of the day memberships, to learning how to create a fitness app, to much more, there are many ways to make money with fitness, and with the Exercise.com platform you have everything you need.

Use the Exercise.com workout plan creator to create your workout plans.

Workout Plan Creator

Then mark them for sale online so you can sell workout plans online easily and quickly.

Sell Workout Plans

Publish your custom branded fitness apps so you can offer a premium workout logging experience to your community.

Custom Branded Apps

You can Run online fitness challenges.


You can create and sell fitness memberships, products, and digital offers.

Gym Payments

You can manage, message, and market to your online personal training clients and leads.

Gym Marketing Automations

All from your very own custom branded fitness apps.

Custom Branded Apps
Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

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Online Fitness Growth Statistics

  • Market Expansion: The global digital fitness market is expected to reach significant valuations, with some reports projecting it to grow at a CAGR of over 30% in the coming years.
  • User Adoption: The number of users subscribing to online fitness services has skyrocketed, with millions of people worldwide turning to digital platforms for their fitness needs.

These online fitness growth trends underline the vast potential within the online fitness market, presenting lucrative opportunities for fitness professionals. This evolving landscape presents significant opportunities for fitness professionals, especially when utilizing a platform like Exercise.com. With its comprehensive suite of tools for digital fitness management, Exercise.com is ideally positioned to help professionals capitalize on these trends and succeed in the rapidly expanding online fitness market.

Booking a demo with Exercise.com is an excellent way to discover how it can support your business’s growth in this booming sector.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

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Leveraging Exercise.com in the Digital Fitness Market

#1 – Custom Branded Apps

  • Brand Visibility: Exercise.com enables the creation of custom-branded fitness apps, enhancing brand visibility and user engagement.
  • Personalized Experience: These apps provide a personalized fitness experience to users, fostering loyalty and retention.
Des B Fit
I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer

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#2 – Online Training and Classes

  • Wide Reach: The platform supports the delivery of online training sessions and virtual classes, allowing professionals to reach a global audience.
  • Engagement Tools: Interactive features like live workouts, on-demand videos, and real-time feedback keep users engaged and motivated.

#3 – Membership and Subscription Management

  • Recurring Revenue: Exercise.com’s robust membership management features enable the implementation of subscription models, ensuring steady monthly revenue.
  • Exclusive Content: Professionals can offer exclusive content to members, adding value and encouraging sign-ups.

#4 – E-commerce and Product Sales

  • Additional Revenue: The platform supports e-commerce, allowing professionals to sell fitness products, gear, and nutritional supplements directly through their apps.
  • Seamless Integration: Integrated payment and order management systems make the selling process smooth for both the seller and the buyer.
PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

Get a demo now!

#5 – Client and Program Management

  • Efficient Operations: Exercise.com provides comprehensive tools for managing clients, programs, and schedules, streamlining operations and improving service quality.
  • Data-Driven Insights: Analytics and reporting tools offer insights into client progress and business performance, aiding in informed decision-making.

The digital fitness market’s rapid growth is reshaping the fitness industry, and tapping into this market requires the right tools and strategies. Exercise.com stands out as the best choice for fitness professionals aiming to expand their online presence, offering a suite of features tailored to the needs of the digital fitness market. By leveraging Exercise.com, fitness professionals can not only participate in the fastest-growing fitness market but also thrive within it. To explore how Exercise.com can help you capitalize on the opportunities in digital fitness, consider booking a demo today.

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

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What is the largest fitness industry?

The largest sector within the fitness industry is often considered to be health and fitness clubs, encompassing gyms, fitness centers, and health clubs. This sector generates significant revenue through memberships, personal training services, group classes, and ancillary services like spas and cafes.

Read More: Gym Membership Statistics

What is the next big fitness trend?

The next big fitness trend is likely to be a continued expansion of digital and at-home fitness solutions, such as live-streamed classes, fitness apps, and wearable technology that allows for personalized, data-driven workouts. Hybrid models combining online and in-person fitness experiences are also gaining traction.

Read More:

What is the new fitness craze?

The latest fitness craze includes high-intensity interval training (HIIT) combined with functional fitness, emphasizing workouts that improve everyday activity performance. Additionally, holistic health approaches integrating mental and physical wellness practices, like mindfulness and yoga, are becoming increasingly popular.

What is the biggest fitness trend in recent years?

One of the biggest fitness trends in recent years has been the rise of wearable technology and fitness tracking devices, allowing individuals to monitor their physical activity, heart rate, and other health metrics, leading to more personalized and data-driven fitness regimens.

Read More: Fitness Trends

What are the newest fitness trends that fitness entrepreneurs can use to “ride the wave” around the world?

The fitness industry is continually evolving, with several new trends emerging that entrepreneurs can leverage to attract customers and grow their businesses. Interactive fitness market solutions such as virtual and augmented reality workouts are gaining traction, offering immersive experiences that captivate users. High-intensity interval training (HIIT) continues to be popular for its efficiency and effectiveness, appealing to busy consumers who want quick but impactful workouts. Additionally, the rise of fitness tech company innovations is shaping fitness industry growth UK and globally, with wearable tech and smart gym equipment that track performance and health metrics becoming commonplace.

Another significant trend is the personalized nutrition and wellness plans integrated with physical fitness regimes, aligning with the increasing demand for holistic health solutions. This trend is supported by data from fitness industry statistics Australia and other regions, showing a growing consumer interest in comprehensive health management. Entrepreneurs should also pay attention to the fitness market size in India and other emerging markets, where rapid urbanization and increasing health awareness are driving fitness industry market size in India growth.

Focusing on these areas not only provides a solid business strategy based on latest fitness news but also aligns with current consumer expectations and the broad fitness industry statistics trends shaping the future of fitness.

Read More:

What is retro fitness?

Retro Fitness is a gym franchise that combines the nostalgic feel of 1980s and 1990s aesthetics with modern exercise equipment and fitness practices. The brand is known for its vibrant, old-school decor and affordable membership prices, making fitness accessible while creating a fun, engaging workout environment. This approach taps into the trend of revitalizing past trends to appeal to both nostalgic older adults and trendy younger members, capitalizing on the ongoing appeal of retro culture in the fitness industry.

What specific exercise trends should gym owners consider supporting in their fitness facilities?

Gym owners should consider incorporating several trending exercises to stay competitive and meet evolving consumer preferences. One significant trend is the integration of fitness niche activities such as boutique boxing studios or yoga classes with unique themes like goat yoga or high-tech yoga with immersive environments. Functional fitness, focusing on strength and conditioning with real-life benefits, continues to grow in popularity, encouraging facilities to invest in versatile equipment and spaces. Another trend is group training, which has been shown by fitness industry statistics to improve retention due to its community-building effects. Offering these diverse and trendy options can attract a wider range of clients and boost overall business growth.

Are more people working out now than 20 years ago?

Yes, more people are engaging in regular exercise now than they were 20 years ago. This increase is largely due to greater awareness of health and fitness benefits, more accessible fitness resources, and a surge in digital fitness solutions. Fitness industry news often highlights how technological advancements, such as fitness apps and online workout platforms, have made fitness more accessible to a broader audience worldwide. Additionally, social media has played a crucial role in promoting fitness lifestyles, thus contributing to the rise in the number of people maintaining an active lifestyle. Fitness industry statistics also show an increased participation in organized fitness classes and activities, further underscoring the growing trend of health consciousness.

What are some of the best fitness marketing campaigns that resonate with today’s consumer?

Some of the best fitness marketing campaigns today focus on inclusivity, community building, and personal empowerment. Campaigns that feature real people achieving real results tend to resonate more deeply with today’s consumers, reflecting a broader shift towards authenticity and relatability in marketing. Successful campaigns also leverage social media to create interactive challenges or competitions, tapping into the viral potential of platforms like Instagram and TikTok. This approach aligns well with how to make money in the fitness industry online, as it not only drives engagement but also converts followers into customers.

What are the best selling fitness products of all time vs today, and what can fitness entrepreneurs learn from current fitness trends?

Historically, some of the best-selling fitness products include treadmills, stationary bikes, and home gym kits. Today, however, there is a shift towards high-tech wearable devices and smart fitness equipment that can track performance metrics and integrate with personal health apps. This shift reflects the growing fitness tech company market’s influence and the increasing consumer interest in data-driven fitness and health monitoring. Fitness entrepreneurs can capitalize on this trend by incorporating technology into their offerings, providing customers with personalized data to enhance their fitness journey. Understanding these shifts helps in how to get into the fitness industry successfully by meeting modern consumer demands.

Are boutique fitness studios trendy?

Yes, boutique fitness studios continue to be highly trendy, offering specialized classes in settings that focus on community and personalized experiences. These studios typically cater to niche fitness interests like barre, pilates, spin classes, or high-intensity interval training (HIIT), and they often foster a strong sense of loyalty and community among attendees. This trend is significant in the fitness industry market size in India and globally as more people seek personalized, engaging, and varied workout experiences. Boutique studios can charge premium prices due to the specialized nature of their classes and the high level of customer service, contributing effectively to how to make money in the fitness industry through high customer retention and word-of-mouth marketing.

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What are some careers in fitness that pay well and can take advantage of the latest fitness trends?

Lucrative careers in the fitness industry that capitalize on current trends include wellness coaches, who integrate holistic health approaches, and fitness data analysts, who leverage technology to enhance workout personalization and effectiveness. Another growing field is virtual fitness coaching, which utilizes digital platforms to reach clients globally, fitting well within the interactive fitness market. Additionally, roles in corporate wellness are expanding, reflecting increased investment in employee health by businesses, which aligns with broader fitness industry statistics.

What careers in the digital fitness industry are worth exploring?

The digital fitness industry offers a range of promising careers, particularly for app developers focused on creating user-friendly fitness applications and virtual reality workout experiences. Online personal trainers and fitness influencers also stand out, especially those who effectively use social media platforms to engage their audience, demonstrating how to make money in the fitness industry online. Additionally, roles in digital content creation and fitness app content management are expanding rapidly, propelled by fitness tech company innovations and changing consumer preferences.

Read More: Highest Paying Fitness Careers

What are the fastest growing fitness companies?

Companies like Peloton and Mirror are among the fastest-growing in the fitness sector, largely due to their innovative integration of technology with traditional workout methods. These companies have successfully tapped into new consumer behaviors, particularly the demand for home-based fitness solutions that offer flexibility and personalization. Their growth reflects significant trends in fitness industry statistics Australia and other developed markets, where there is a strong shift towards high-tech fitness solutions. This shift is indicative of broader changes in the fitness industry growth UK and global markets, where digital and interactive solutions continue to gain traction.

How do I make a fitness app?

To make a fitness app, start by identifying a niche that addresses specific user needs—whether it’s yoga, weightlifting, or cardio workouts. Design an intuitive user interface and include features such as video tutorials, progress tracking, and social sharing capabilities. Hiring a skilled development team to build the app is crucial. Additionally, incorporate user feedback mechanisms to improve the app post-launch. Promoting the app through fitness industry news channels and leveraging fitness topics that resonate with your target audience can boost visibility and downloads.

Read More: How to Make a Fitness App

What are the most effective fitness campaigns for gyms?

The most effective fitness campaigns for gyms often involve community challenges or transformation contests that encourage member participation and word-of-mouth sharing. Utilizing social proof through testimonials and before-and-after photos can significantly resonate with potential customers. Additionally, leveraging local fitness industry news and engaging with online fitness communities can enhance campaign reach. Partnerships with popular health brands or local businesses can also provide mutual promotional benefits, tapping into established customer bases.

How does the overall fitness industry growth compare with fitness industry growth in India, UK, Australia, and the US?

Fitness industry growth UK, Australia, and the US has been robust, driven by rising health awareness and the popularity of boutique fitness studios and high-intensity interval training (HIIT). However, the fitness industry market size in India is expanding at an even faster rate due to increasing disposable income and urbanization, coupled with a growing middle class adopting more health-conscious lifestyles. This rapid growth in India presents unique opportunities for local and international fitness businesses to invest in a burgeoning market.

What is the fitness industry market size in India today compared to 20 years ago?

The fitness industry market size in India has grown exponentially over the last 20 years. Previously, the market was nascent with limited consumer exposure to organized gym facilities and professional fitness services. Today, increased health awareness, rising obesity rates, and greater disposable incomes have significantly expanded the market. The proliferation of local and international gym chains and the surge in fitness-related startups are indicative of this dynamic expansion.

Read More: Best Gym Management Software in India

How much is the fitness industry worth?

Globally, the fitness industry is worth over $100 billion, with the US, Europe, and increasingly Asia, making up the largest shares. This valuation reflects the widespread appeal of health and fitness as essential components of a modern lifestyle, bolstered by technological advancements in fitness equipment and digital fitness platforms.

How big is the fitness industry?

The fitness industry is massive, encompassing everything from gym and club memberships to fitness-related equipment and apparel, digital fitness apps, and nutritional supplements. This broad sector continues to grow, driven by increasing global health consciousness and technological innovations that make fitness more accessible.

What is the future of gyms with all the latest fitness trends and latest workout trends?

The future of gyms looks promising but will require adaptations to integrate the latest fitness and workout trends. Gyms will likely embrace more technology, offering virtual reality workouts and AI-driven personal training. The rise of boutique fitness and specialized classes continues to shape the industry, suggesting that gyms will increasingly cater to niche markets. The evolution towards holistic health services, integrating mental health and wellness alongside physical fitness, will also play a crucial role in the future gym experience.

Read More:

Is Gymshark still popular?

Yes, Gymshark remains highly popular, particularly among the younger demographic, due to its savvy marketing strategies and strong community engagement through social media and brand ambassadors. The brand has successfully capitalized on the athleisure trend and continues to expand its product line and global presence.

Is the fitness industry saturated?

While the fitness industry is highly competitive, it is not necessarily saturated. There is still room for innovation and growth, especially in underserved markets or through the introduction of unique services and products that meet changing consumer demands.

Is the gym industry growing?

Yes, the gym industry is growing, with an increasing number of people seeking out gym memberships and fitness services as part of a healthy lifestyle. This growth is supported by fitness industry statistics and the emergence of new gym models, including micro-gyms and boutique studios that offer specialized classes in a more personalized setting.

Read More: Gym Membership Statistics

How do I make money in the fitness industry online?

How to make money in the fitness industry online involves leveraging digital platforms to reach a broader audience. This can be achieved through online coaching services, virtual classes, or by creating and selling digital fitness content such as workout plans or nutritional guides. Establishing a strong online presence, utilizing fitness marketing strategies, and engaging actively with your audience can significantly increase your online revenue streams.

Who is the richest person in the fitness industry?

The richest individuals in the fitness industry are often the founders and CEOs of major fitness chains and brands, as well as successful fitness product companies. Names like Mark Mastrov, founder of 24 Hour Fitness, and Phillip Mills of Les Mills International stand out, although exact net worths can vary and change over time.

Read More: Richest Fitness Industry Billionaires

Is the fitness industry growing?

Yes, the fitness industry is experiencing significant growth, driven by increasing health consciousness, technological advancements in fitness equipment and wearables, and the rising popularity of personalized and online fitness solutions.

What is the outlook for the fitness industry?

The outlook for the fitness industry is positive, with expected continued growth in digital fitness solutions, personalized training, and an increased emphasis on holistic health. Hybrid models that combine the convenience of online platforms with the community aspect of traditional gyms are also anticipated to flourish.

What does the future of the fitness industry look like?

The future of the fitness industry is likely to be characterized by increased integration of technology, a greater emphasis on mental and holistic health, and the proliferation of hybrid fitness models that offer both online and in-person experiences to cater to diverse consumer preferences.

What is the fitness industry market size?

The global fitness industry market size is estimated to be worth over $100 billion, with significant contributions from gym memberships, fitness equipment sales, and an expanding online fitness market.

Read More: Gym Membership Statistics

Why is the fitness industry booming?

The fitness industry is booming due to rising health awareness, technological advancements in fitness and health tracking, and the diversification of fitness offerings that cater to a wide range of preferences and lifestyles, including the surge in online and at-home fitness solutions.

Read More: Why is the fitness industry booming?

What is the future of the online fitness industry?

The future of the online fitness industry is expected to see continued growth with innovations in virtual reality workouts, AI-driven personalized fitness programs, and increased interactivity in online fitness platforms, making at-home workouts more engaging and effective.

Who are the most successful gyms in America?

The most successful gyms in America include major chains like Planet Fitness, LA Fitness, and Anytime Fitness, known for their extensive networks, diverse service offerings, and ability to adapt to changing fitness trends and consumer demands.

Read More: Who are the most successful gyms in America?

How can Exercise.com help me run a fitness business that is successful online?

Exercise.com can help you run a successful online fitness business by providing a comprehensive platform that includes custom-branded websites and apps, workout software to create and deliver personalized training plans, fitness business management software for scheduling and member management, and e-commerce solutions for selling digital products and services. This all-in-one platform enables you to efficiently manage and grow your online fitness business while delivering high-quality, personalized fitness experiences to your clients.

Erica Nangle Fitness
Exercise.com is amazing! Positively surprised by the efficiency at responding and helping out!
Erica Nangle
Owner, Erica Nangle Fitness

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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