Fitness Influencer Content Ideas

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on February 10, 2023 — Updated on November 14, 2023

Finding the best fitness influencer content ideas can be hard, but creating good fitness influencer content is one of the most popular and profitable niches in the digital world. As the interest in health and wellness continues to rise, fitness influencers are becoming increasingly sought after for their expertise and inspiration. However, coming up with new and engaging fitness content can be a challenge.

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Owner, Ledbetter Fitness

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Krissy Cela Fitness Content — Source: Krissy Cela

Types of Fitness Content for Social Media

Here are some content ideas to help fitness influencers keep their followers engaged and entertained.

Workout Routines: Share your favorite workout routines and exercises, along with how to perform them correctly and safely. Offer tips on how to progress and make them more challenging over time. Sell workout plans to your audience.
Healthy Recipes: Share healthy and delicious recipes that are easy to make and great for pre- or post-workout fuel. Offer tips on how to make quick and healthy meals for busy days.
At-Home Workouts: With many people still working from home, share ideas for effective and fun at-home workouts that don’t require any equipment.
Progress Updates: Document your own fitness journey and share your progress with your followers. Offer encouragement and support to those who are just starting their own journey.
Motivation and Inspiration: Share motivational fitness quotes, stories, and tips to help your followers stay motivated and on track with their fitness goals.
Workout Challenges: Create fun and challenging workout challenges for your followers to participate in. Offer prizes or recognition to those who complete the challenge. Run an online fitness challenge to monetize your fitness followers.
Q&A Sessions: Host Q&A sessions on your social media platforms where your followers can ask you fitness-related questions. This is a great way to engage with your audience and provide them with valuable information.
Product Reviews: Share your honest opinions on fitness products, such as workout gear, supplements, and healthy snacks. Offer your followers recommendations and insights on what has worked for you.
Behind-the-Scenes: Share behind-the-scenes glimpses of your life as a fitness influencer. This can include your workout routines, healthy meals, and even your travels.
Collaborations: Collaborate with other fitness influencers or brands to create unique and exciting content for your followers.

These are just a few ideas to help fitness influencers create engaging and entertaining content for their followers. The key is to stay true to your brand, be authentic, and always provide value to your audience. By doing so, you’ll not only build a strong community but also establish yourself as a trusted and respected fitness influencer.

Exercise.com is amazing! Positively surprised by the efficiency at responding and helping out!

Erica Nangle

Owner, Erica Nangle Fitness

How do you come up with fitness content ideas?

Coming up with new and engaging fitness content can be a challenge, but there are several strategies you can use to generate ideas. Here are some tips to help you get started:

Know Your Audience: Understanding your target audience and what they are interested in will help you come up with content that resonates with them. Consider conducting surveys or polls to get a better understanding of what your followers want to see.
Stay Up to Date with Industry Trends: Keep an eye on the latest trends in the fitness industry and look for ways to incorporate them into your content. This can include new workout routines, healthy recipes, or fitness technologies.
Experiment with Different Formats: Try out different content formats, such as videos, blog posts, or live streams, to see what resonates with your audience. This will help you find what works best for you and your followers.
Collaborate with Others: Collaborating with other fitness influencers or brands can help you generate new and unique content ideas. This can also help you reach new audiences and build relationships with other industry professionals.
Repurpose Old Content: Look for ways to repurpose old content, such as updating and reposting old blog posts or creating new videos based on previous content. This can help you keep your content fresh and relevant without having to start from scratch.
Ask for Feedback: Encourage your followers to provide feedback on your content, and take their suggestions into consideration when coming up with new ideas. This can help you create content that your audience truly wants to see.
Look to Other Fitness Influencers: Keep an eye on what other successful fitness influencers are doing, and look for ways to adapt their ideas and make them your own. However, make sure to always stay true to your brand and not simply copy others.

By using these strategies, you’ll be able to generate a steady stream of fitness content ideas that will keep your followers engaged and entertained. The key is to stay creative and always be open to trying new things.

What should I post on social media for fitness?

Workout routines and exercises, healthy recipes, progress updates, motivational quotes and tips, and behind-the-scenes glimpses of your life. You can also host Q&A sessions, share product reviews, and collaborate with other fitness influencers or brands. It’s important to remember to provide value to your followers and always be authentic and true to your brand. By doing so, you’ll be able to build a strong and engaged community and establish yourself as a trusted and respected fitness influencer.

What do you say in a fitness post?

To make your fitness post stand out, you can try incorporating the following elements:

Personal Anecdotes: Share personal stories or experiences that relate to the topic of your post. This can help to make your content more relatable and engaging for your followers.
Interactive Elements: Consider incorporating interactive elements into your post, such as polls or quizzes. This can help to engage your followers and encourage them to interact with your content.
Behind-the-Scenes Insights: Offer a behind-the-scenes look at your fitness journey and share insights and tips that your followers may not have heard before. For example, you could share your favorite pre- or post-workout snacks, or tips for staying motivated when you don’t feel like working out.
Visuals: Use high-quality visuals, such as images or videos, to enhance your content and make it more eye-catching. For example, you could create a workout video that showcases your form and demonstrates how to perform each exercise.

By incorporating these elements into your fitness posts, you can create content that is not only informative but also unique and engaging for your followers. Remember to always stay true to your brand and provide value to your audience, and your posts are sure to be a hit.

What should I write in my fitness bio?

Here is a brief explanation on how to write a good fitness bio:

Be Clear and Concise: Your fitness bio should clearly convey who you are and what you stand for. Use concise language and avoid overly complex sentences.
Showcase Your Expertise: Highlight your background, experience, and qualifications in the fitness industry. This will help establish you as a trusted and knowledgeable source of information.
Be authentic: Your fitness bio should reflect your personality and voice. Be yourself and let your passion for fitness shine through in your writing. By being authentic, you’ll be able to connect with your followers and build a strong community around your brand.

Here are three example fitness bio sentences that you could include in your fitness bio:

“Passionate about helping others achieve their fitness goals, I strive to inspire and motivate through my own journey.”
“With a focus on healthy living and functional fitness, I share workouts, healthy recipes, and motivational tips to help my followers reach their full potential.”
“Join me on my journey as I share my love for fitness, wellness, and the power of a healthy lifestyle. Let’s work together to achieve our best selves.”

These sentences showcase your passion for fitness and your desire to help others, while also highlighting your focus on healthy living and functional fitness. By including a clear message in your bio, you can help your followers understand what they can expect from your content and why they should follow you.

(Read more here: Best Fitness Influencer Bio Ideas)

Fitness Content Ideas for Beginners

Here are a few unique pieces of advice for creating fitness content for beginners:

Keep it Simple: Remember that as a beginner, your audience is just starting their fitness journey. Offer simple and straightforward workout routines that are easy to follow, and avoid using complicated terminology or exercises that may be intimidating.
Emphasize Form: Good form is key to preventing injury and getting the most out of your workouts. When demonstrating exercises, be sure to emphasize the importance of proper form and offer tips on how to perform each exercise correctly.
Encourage Consistency: Consistency is key when starting a fitness journey. Encourage your beginners to start small and make fitness a part of their daily routine. Offer tips on how to stay motivated and make fitness a sustainable part of their life.
Offer Modifications: Not all exercises will be accessible to all beginners. Offer modifications and alternatives to help make the workouts accessible to a wider range of people.
Celebrate Progress: Celebrating progress, no matter how small, is important for building confidence and maintaining motivation. Encourage your beginners to track their progress and celebrate their achievements, no matter how big or small.

By following these tips, you can create content that is accessible, effective, and motivating for beginners. By emphasizing consistency, proper form, and progress, you can help your beginner followers build a strong foundation for a healthy and sustainable fitness journey.

What fitness content should I post on Instagram?

Whether you want personal trainer Instagram post ideas or just content to provide fitness inspiration to your Instagram followers, providing something visually appealing is the key ingredient for Instagram success. Here are some fitness content ideas that take advantage of Instagram’s visual platform:

Fitness Transformations: Showcase the power of fitness by sharing before-and-after photos or videos of your own journey or your followers’. Use eye-catching visuals to highlight the impact of a healthy lifestyle.
Healthy Meal Inspiration: Take advantage of Instagram’s visual nature by sharing beautiful and appetizing photos of healthy meals and snacks. Offer easy-to-follow recipes and tips on how to make quick and healthy meals for busy days.
Workout Gear and Equipment: Show off your favorite workout gear and equipment through visually stunning photos or videos. Offer insights and recommendations on what has worked best for you, and inspire your followers to invest in their own gear.
Fitness Fashion: Highlight your favorite fitness fashion items through visually appealing photos and videos. Offer tips on how to style them for a workout, and show how to stay fashionable and comfortable during your workouts.
Workout Locations: Share breathtaking photos and videos of your favorite workout locations, whether it’s a local park or a gym. Offer tips on how to find great workout spots and how to make the most of them.

By leveraging Instagram’s visual platform, you can create eye-catching and inspiring fitness content that will keep your followers engaged and motivated.

What fitness content should I post on TikTok?

There are loads of fitness content ideas for TikTok. Mix it up. Have some fun with it. While Instagram fitness content ideas may need to be more thought out and considered, the unique part of creating fitness content for TikTok is that it is more ephemeral, dynamic, and real-time. Find music that is trending and ride the wave by using that music while working out. Film an exercise routine, show off a new workout variation—these are all great types of TikTok fitness content ideas. Bonus is that you can start to create your own exercise library and sell workout plans to your TikTok followers if you create your own branded fitness apps.

I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!

Paul Fabritz

Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

Here are some TikTok fitness content ideas:

Workout Challenges: Create short and fun workout challenges that your followers can participate in. Use TikTok’s dynamic video format to make your challenges engaging and shareable.
Fitness Tutorials: Share short, bite-sized fitness tutorials that are easy to follow and understand. Use TikTok’s unique features, such as transitions and effects, to make your tutorials visually appealing and memorable.
Workout Transformations: Showcase your own fitness journey or your followers’ transformations through quick and inspiring videos. Use TikTok’s ephemeral video format to highlight the impact of a healthy lifestyle in a dynamic and memorable way.
Dance Workouts: Take advantage of TikTok’s music-driven format by sharing dance workouts that are both fun and effective. Offer tutorials on how to perform each dance, and encourage your followers to join in and share their own videos.
Time-Lapse Workouts: Share time-lapse videos of your workouts to show the progress and effort that goes into each session. Use TikTok’s quick video format to create visually appealing and engaging content that highlights the benefits of a consistent fitness routine.

By leveraging TikTok’s quick and ephemeral video format, you can create engaging and dynamic fitness content that will keep your followers entertained and motivated.

What fitness content should I post on YouTube?

Source: Jeff Cavaliere, ATHLEAN-X

Some of the best fitness content ideas for YouTube include ideas that take advantage of the longer form video capabilities of YouTube. Here are some fitness content ideas that take advantage of YouTube’s longer form video format:

Workout Routines: Share in-depth workout routines that are easy to follow and understand. Use YouTube’s longer video format to provide clear instructions and demonstrations, and offer tips and modifications to make the routines accessible to a wide range of people.
Fitness Challenges: Create longer form fitness challenges that your followers can participate in. Use YouTube’s video format to provide clear instructions and demonstrations, and encourage your followers to share their own progress and results.
Healthy Living: Share longer form videos about healthy living, including topics such as nutrition, mindfulness, and stress management. Use YouTube’s video format to provide in-depth information and practical tips that your followers can apply to their own lives.
Behind-the-Scenes: Share behind-the-scenes glimpses of your life, including your workouts, healthy meals, and daily routines. Use YouTube’s longer video format to offer a more in-depth look at your life and to give your followers a deeper understanding of who you are and what you stand for.
Workout Documentaries: Create longer form documentaries that showcase your fitness journey, including your progress, setbacks, and achievements. Use YouTube’s video format to provide an in-depth and inspiring look at what it takes to build a healthy and sustainable fitness routine.

By leveraging YouTube’s longer form video format, you can create in-depth and informative fitness content that will provide value and inspiration to your followers.

With Exercise.com, I’m able to reach people around the world with the programs that I design, implement, and push out. You don’t have that opportunity working in a local gym. So that’s been huge.

Kellie Davis

Founder/Trainer, Fit Thrive

To grow and monetize your fitness followers—and yes, run a real fitness business online—get a demo today.

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.

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