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How to Start a Fitness Coaching Business (Step-By-Step Guide)

How to Start a Fitness Coaching Business (Step-By-Step Guide)

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on June 23, 2023 ā€” Updated on November 14, 2023

Learn how to start a successful fitness coaching business with these detailed steps. From certifications to finding clients, we cover it all.

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

Are you a fitness enthusiast with a passion for helping others reach their health and wellness goals? Starting a fitness coaching business is an excellent way to turn your passion into a fulfilling career, and Exercise.com is here to support you on this exciting journey. As the leading provider of the best gym management software, the best personal training software, and even the best business software for fitness influencers, we offer the tools and resources you need to launch and grow your fitness coaching business with confidence.

Starting a fitness coaching business requires expertise, dedication, and a strong support system. Exercise.com provides a comprehensive gym management software solution that empowers you to offer online coaching, track client progress, and provide personalized training programs. Our software makes it easy to connect with clients, deliver high-quality coaching, and start a fitness business to establish yourself as a trusted fitness professional.

Ready to take the leap and start your fitness coaching business? Book a demo with Exercise.com today, and let us show you how our all-in-one gym management software can help you succeed. From client management to program delivery and marketing, we’ve got you covered every step of the way. Don’t wait any longer to pursue your passion for fitness and make a positive impact on the lives of others.

Dean Somerset - Bird Dog
“Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyoneā€™s programs and put a plan together that will get them the best results possible. The simple, effective tools help expand and simplify my coaching process.”
Dean Somerset
Owner, Somerset Fitness

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The Importance of Fitness Coaching

Health and fitness are increasingly becoming priorities for people around the world, and with this trend comes a demand for qualified fitness coaches. Fitness coaching is not just about helping clients achieve their physical goals; it’s also about providing motivation, accountability, and ongoing support.

As a fitness coach, you have the opportunity to positively impact your client’s lives by helping them make sustainable changes to their health and wellbeing. Fitness coaching has become especially relevant in recent times due to the COVID-19 pandemic.

With many people forced to stay at home, there has been a surge in interest in online fitness coaching services. Additionally, with the rise of chronic diseases such as diabetes and heart disease, there is an increasing need for qualified professionals who can provide guidance on nutrition and exercise.

A Brief Overview of the Steps to Starting a Fitness Coaching Business

Starting a fitness coaching business can be challenging, but with the right approach, it can also be incredibly rewarding. Here’s an overview of some of the steps you’ll need to take:

Research and Planning: This involves conducting market research to determine demand for your services in your area. You’ll also need to develop a business plan that includes your goals, target market, pricing strategy, and marketing plan.

Certifications and Training: Obtaining necessary certifications such as NASM or ACE is essential for establishing credibility as a fitness coach. You may also want to consider additional training in specialized areas such as nutrition or injury prevention.

Setting Up Your Business: This includes determining the legal structure of your business (sole proprietorship, LLC), obtaining any necessary licenses or permits required by law and setting up digital platforms like websites/social media accounts that will help promote your services. ; becoming a professional fitness coach takes dedication but offers great reward potential both financially speaking & from professional satisfaction.

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Research and Planning

Conduct Market Research to Determine Demand for Fitness Coaching Services in Your Area

Before starting a fitness coaching business, it’s important to conduct market research to determine the demand for your services in your area. This will help you identify the potential customer base, as well as any competitors that you may face.

You can gather this information through surveys or focus groups to determine what services people are looking for and what they are willing to pay. Additionally, researching local gyms and health clubs can give you a better understanding of the types of services they offer.

Identify areas where they may be lacking or where you could provide unique services that set you apart from competitors. Look at online reviews of these businesses to see what customers like and dislike about their current experiences.

Once you have gathered all of this information, analyze it to determine if there is a demand for your proposed business in your area. Use this data to shape your business plan and determine whether or not it is viable.

Develop a Business Plan That Includes Goals, Target Market, Pricing Strategy, and Marketing Plan

A solid business plan is essential when starting a fitness coaching business. This should include goals that are specific, measurable, achievable, relevant, and time-bound (SMART).

Examples could include attracting 10 new clients per month or increasing revenue by 25% within six months. Identify your target market based on the research you conducted earlier on the demand for fitness coaching in your area.

Determine their age range, gender distribution, income level, etc., so that you can tailor your marketing efforts accordingly. Pricing strategy is another important aspect of starting a fitness coaching business.

Research local competitors’ pricing structures and consider offering competitive rates or unique services at higher prices. Develop a marketing plan using social media advertising platforms such as Facebook and Instagram which allow targeting specific demographics.

You can also consider traditional marketing, such as gym flyers or newspaper advertisements, to reach a wider audience. Ensure that your marketing message is consistent with the services and target market you have identified in your business plan.

Read More: High Ticket Fitness Coaching

Certifications and Training

Obtain necessary certifications such as NASM or ACE

One of the most important steps in starting a successful fitness coaching business is obtaining the necessary certifications. Most gyms and fitness centers require their trainers to hold at least one certification, if not more.

The two most widely recognized certifications in the industry are National Academy of Sports Medicine (NASM) and American Council on Exercise (ACE). Each certification has its own unique curriculum, exam, and continuing education requirements.

NASM is known for its focus on corrective exercise techniques and functional movement patterns. The certification process includes a comprehensive digital textbook, online video lectures, practice exams, and a final exam that measures knowledge of anatomy, physiology, assessments, program design, and nutrition.

ACE has a more broad-based approach to fitness training with an emphasis on behavior change coaching. Their curriculum covers exercise science principles as well as program design principles based on client needs.

Consider additional training in specialized areas such as nutrition or injury prevention

While obtaining a basic fitness certification is essential for starting a fitness coaching business, adding additional specialized certifications can give you an edge over your competition. For example, adding a nutrition certification can allow you to provide clients with personalized meal plans based on their individual needs which can help them reach their goals faster. Additionally, offering injury prevention programs can help clients avoid common injuries that could put them out of commission for weeks or even months.

Some other specialized certifications to consider include:

  • Functional Movement Screen (FMS)
  • Certified Strength & Conditioning Specialist (CSCS)
  • Corrective Exercise Specialist (CES)
  • Precision Nutrition Certification
  • National Council on Strength & Fitness (NCSF)

Adding these specialty certifications not only increases your knowledge but also demonstrates your commitment to providing quality services to your clients. It can also increase your credibility in the industry and help attract more clients who are looking for a well-rounded fitness coach.

Setting Up Your Business

Determine the Legal Structure of Your Business

The legal structure of your business is a critical decision that will affect various aspects of your business, including taxes, legal protection, and management. The most common types of business structures are sole proprietorship, partnership, limited liability company (LLC), corporation, and cooperative.

Each has its benefits and drawbacks. Sole proprietorship is the simplest and most popular type for small businesses because it has no formalities or registration requirements.

However, it also has unlimited liability for debts and lawsuits. An LLC is another popular option because it provides limited liability protection to owners while allowing them to enjoy pass-through taxation like partnerships or sole proprietors.

In addition, an LLC offers flexibility in management structure without the formalities required by corporations. However, forming an LLC usually involves filing articles of organization with the state government and paying a fee.

Obtain Any Necessary Licenses or Permits

In addition to choosing a legal structure for your business, you may need certain licenses or permits based on where you operate and what services you provide as a fitness coach. Regulations vary by state and local government jurisdiction. For example, if you plan to operate a gym where clients come to work out with you in person regularly or offer group fitness classes in public spaces like parks or beach areas, you may need permits from local authorities.

Moreover, some states require personal trainers to hold specific certifications from recognized organizations like NASM or ACE before they can start coaching clients formally. To avoid any legal issues in the future that could potentially derail your new fitness coaching business before it even gets off the ground; do research on what licenses are required in your area beforehand.

Set up a Website and Social Media Accounts to Promote Your Services

Once you have chosen a legal structure for your business and obtained any necessary permits, it’s time to set up a website and social media accounts to promote your fitness coaching services. Your website should be professional, easy to navigate, and contain details about your fitness programs and services. You can also use your website as an e-commerce platform to sell digital products such as eBooks or workout plans.

Social media, especially Facebook and Instagram, are great platforms for building an online presence in the fitness industry. A strong social media presence will help you attract new clients while also allowing you to engage with existing clients better.

Make sure you post high-quality content regularly, including workout tips, motivational quotes, client testimonials, and pictures of yourself training or participating in fitness activities. Also consider paid advertising options on these platforms if it fits within your budget.

Setting up a fitness coaching business requires careful planning in terms of legal structure determination; obtaining any necessary licenses or permits; and establishing a strong online presence through websites and social media accounts. These steps are essential for laying the foundation of a successful business that can attract new clients and help establish credibility with current ones.

Finding Clients

Network with Local Gyms and Health Clubs to Offer Your Services

One of the best ways to find clients as a fitness coach is by networking with local gyms and health clubs. Many gym-goers are looking for personalized fitness coaching services, and partnering with these establishments can help you tap into that market.

Consider offering your services at these locations or even holding group classes or workshops to attract potential clients. When approaching gyms and health clubs, it’s important to have a clear pitch that highlights the benefits of working with a personal coach.

Emphasize your expertise in creating personalized workout plans, providing nutritional guidance, and offering ongoing motivation and accountability. Be sure to also discuss how you can work together with the gym or health club staff to create a comprehensive fitness program for their members.

Utilize Social Media Advertising and Targeted Marketing Campaigns

In addition to networking in person, social media can be an incredibly effective tool for finding new clients as a fitness coach. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer targeted advertising options that allow you to reach potential clients based on their interests, demographics, location, and more. To get started with social media advertising as a fitness coach, consider creating eye-catching graphics or videos that showcase your services.

Highlight the benefits of working with a personal coach versus trying to navigate fitness on one’s own. Set up campaigns targeting users who have shown interest in topics like weight loss or muscle building.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Offer Free Trials or Discounts to Attract New Clients

Offering free trials or discounts can be an effective way of attracting new clients as a fitness coach. This strategy allows potential clients to experience your services without committing financially upfront.

Consider offering one free session or week-long trial before asking them if they would like to continue working together. Discounts are another way to incentivize potential clients to try your services.

Consider offering a percentage off their first month of coaching or a discount for referring a friend. These offers may bring in new clients who are hesitant about committing to higher-priced fitness coaching services.

Providing Services

Develop Personalized Workout Plans for Each Client Based on Their Goals and Abilities

One of the most important aspects of fitness coaching is creating a customized workout plan for each client that is tailored to their goals and abilities. This means that before starting any training sessions, you should conduct an initial consultation to understand what your client wants to achieve, any health concerns they may have, and their fitness level. After conducting the initial consultation, you can then create a personalized workout plan that includes exercises and routines that are specifically designed to help your client achieve their goals while keeping their abilities in mind.

The workout plan should be challenging enough to produce results but not so difficult that it leads to injury or discouragement. It’s important to remember that one size does not fit all when it comes to fitness coaching.

Each person has unique needs and abilities which must be taken into account when creating a personalized workout plan. By doing this, you can help improve your clients’ overall health and well-being while also building trust and loyalty with them.

Offer Nutritional Guidance and Support

Nutrition plays a crucial role in overall health and fitness. As such, as a fitness coach, you should also offer nutritional guidance and support as part of your services.

This means educating your clients about healthy eating habits, providing meal plans, and offering advice on supplements or other dietary needs they may have. To provide effective nutritional guidance, it’s important first to understand your clients’ individual dietary preferences, restrictions or allergies.

From there you can develop an appropriate meal plan based on their goals – whether it’s weight loss or muscle gain- while ensuring they are receiving the necessary nutrients for optimal performance. By offering this service alongside physical training sessions will enable your clients not only feel better but also perform better during workouts leading them closer to achieving their end goal faster than before.

Provide Ongoing Motivation and Accountability

Offering ongoing motivation and accountability is critical to the success of your client’s fitness journey. The journey can be challenging at times, and as a coach, you must provide the extra push needed to keep them motivated and on track. This is where accountability comes in – you should hold regular check-ins with your clients to ensure they are following through with their workout plans and nutritional guidance.

This can be done through weekly or bi-weekly meetings or even phone calls or messages. Moreover, providing reassurance and support when clients face setbacks is crucial in keeping them motivated throughout their fitness journey.

Celebrating milestones reached along the way also goes a long way in reinforcing positive habits that will lead to long-term success. By providing ongoing motivation and accountability alongside personalized workout plans and nutritional guidance, you can offer an all-inclusive service that will not only help your clients achieve their fitness goals but also create a strong sense of trust between them leading to referrals for more potential clients.

Growing Your Business

Continuously Evaluate Client Satisfaction and Adjust Services Accordingly

One of the keys to growing a successful fitness coaching business is to continuously evaluate client satisfaction and adjust services accordingly. This means actively seeking feedback from clients on their experience with your coaching, including the effectiveness of your workouts, your communication and motivation skills, and overall customer service. Take their feedback seriously and use it to identify areas where you can improve or make changes that will help you better meet their needs.

In addition to soliciting feedback, it’s important to regularly check in with clients throughout their fitness journey. This not only helps you monitor progress and adjust workouts as needed, but also provides an opportunity to build rapport and strengthen relationships with clients.

Consider sending occasional emails or messages asking how they’re doing, following up after a particularly challenging workout, or offering words of encouragement during times of stress or uncertainty. By keeping close tabs on client satisfaction and making changes as needed, you’ll be able to maintain a strong reputation in the fitness community while building a loyal customer base that trusts you as a coach.

Consider Expanding into Group Fitness Classes or Online Coaching Programs

As your fitness coaching business grows, consider expanding into other areas such as group fitness classes or online coaching programs. Group classes can be an effective way to reach more people at once while also providing a sense of community for participants.

You can offer classes at local gyms or even outdoors in public spaces like parks. Online coaching programs are another option for expanding your reach beyond your local area.

This allows you to work with clients from anywhere in the world using video conferencing software and other online tools. You can offer personalized workout plans, nutritional guidance, motivation, and accountability just as you would with in-person coaching sessions.

Before expanding into new areas like group classes or online coaching programs, make sure you have the necessary certifications and training to provide safe and effective services. You’ll also need to invest in marketing and advertising to promote your new services and reach a wider audience.

Overall, expanding into new areas can be a great way to grow your business and reach more people with your fitness coaching expertise. Just be sure to do your research, plan carefully, and stay committed to providing top-notch service every step of the way.

How to start an online fitness coach business?

Starting an online fitness coach business involves several key steps: First, ensure that you have the appropriate certifications and a solid understanding of fitness and health. Second, decide on your niche based on your knowledge and interests. Third, create a business plan that outlines your services, target audience, pricing strategy, and marketing tactics. Fourth, establish an online presence through a website and social media. Finally, use a platform like Exercise.com to streamline client communication, programming, and progress tracking.

How do I start a fitness instructor business?

To start a fitness instructor business, first, acquire the necessary certifications in your chosen fitness field. Secondly, determine your target market and the specific fitness services you will provide. Thirdly, develop a business plan that covers operational, marketing, and financial aspects. Fourthly, find a suitable location if offering in-person classes or set up an online platform for virtual sessions. Lastly, promote your business using various marketing strategies and tools.

How to start a fitness consulting business?

Starting a fitness consulting business involves gaining experience and expertise in the fitness industry, as well as obtaining any necessary certifications. Once these are in place, define your niche, create a detailed business plan, set up your business legally, and then market your services to your target audience. You could also use platforms like Exercise.com to help manage and grow your business.

Do online fitness coaches make money?

Yes, online fitness coaches can make money with fitness. The amount depends on various factors, including their experience level, the number of clients they manage, the specific services they offer, and their pricing structure. Some coaches may charge per session, while others might offer packages or subscription services.

How do I price my online fitness coaching?

Pricing for online fitness coaching should take into account your experience, the demand for your services, your operating costs, and the prices set by competitors. It’s crucial to strike a balance between setting a price that accurately reflects the value of your services while also remaining affordable for your target demographic.

How to start a personal training business with no money?

Starting a personal training business with no money can be challenging but possible. You can begin by offering online training or in-home training, which requires little to no startup costs. Another strategy is to leverage social media platforms to market your services and gain clients. Collaborating with other trainers or businesses can also help you gain visibility and attract clients.

What qualifications do you need to be a fitness instructor?

To become a fitness instructor, you need a high school diploma or equivalent and a certification in your chosen area of fitness. Some of the most recognized certifying organizations include the American Council on Exercise (ACE), the National Academy of Sports Medicine (NASM), and the International Sports Sciences Association (ISSA). In addition, CPR and AED certification are usually required.

How do I find my fitness niche?

Finding your fitness niche involves considering your interests, expertise, and the needs of potential clients. Think about which types of clients you want to work with, what fitness areas you’re passionate about, and where you can offer unique value. Researching the market can also help you identify underserved areas that you can target.

Is a fitness business profitable?

A fitness business can be profitable, but it depends on various factors, including the type of fitness services you provide, your fitness business model, your overhead costs, and your ability to attract and retain clients. Both brick-and-mortar fitness centers and online fitness businesses have the potential to be profitable, especially with the right marketing and operational strategies.

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What is the difference between a fitness consultant and a personal trainer?

A fitness consultant typically provides advice and strategies to individuals or organizations on fitness program development, health and wellness, and business-related matters, while a personal trainer works one-on-one or in small groups with clients to develop and implement fitness training programs based on the client’s individual goals and needs.

Can you sell workout plans without being certified?

While it’s technically possible to sell workout plans without being certified, it’s not advisable or ethical. Certification ensures you have the necessary knowledge and skills to create safe and effective workout plans. Selling plans without certification could lead to ineffective workouts or potentially injure clients, which can lead to legal repercussions.

Read More: Can you sell workout plans without being certified?

How do you make passive income in fitness?

Passive income in fitness can be made through several methods: selling digital products like workout plans or eBooks, offering online courses, creating a fitness app, affiliate marketing of fitness products, or monetizing a fitness blog or YouTube channel. These methods require an initial investment of time and effort but can generate income over time with minimal upkeep.

What insurance do I need as a fitness instructor?

As a fitness instructor, you should have liability insurance to protect against claims of bodily injury or property damage during training sessions. You might also consider professional liability insurance, which covers claims related to the services you provide, such as a client getting injured due to an exercise you recommended.

Read More: Best Personal Training Insurance

How long does it take to qualify as a gym instructor?

The time it takes to qualify as a gym instructor depends on the certification program. Most certification programs, such as those offered by the American Council on Exercise (ACE), the National Academy of Sports Medicine (NASM), or the International Sports Sciences Association (ISSA), can be completed in a few months.

What does a fitness coach do?

A fitness coach guides clients toward their health and fitness goals. They develop personalized workout plans based on clients’ abilities and goals, provide instruction on exercises and routines, track clients’ progress, and provide motivation and accountability. They may also provide advice on nutrition and lifestyle changes to complement the fitness program.

What is the first step to becoming a successful fitness coach?

The first step to becoming a successful fitness coach is gaining the necessary knowledge and qualifications. This typically involves getting a certification in personal training or a related fitness field from a recognized organization. It’s also beneficial to gain experience in the fitness industry, either by working in a gym or other fitness setting or by training individuals.

What should be the skills of a professional fitness coach?

A professional fitness coach should have a deep understanding of fitness and human physiology, as well as the ability to design and implement effective workout programs. They should also have strong communication skills to clearly instruct and motivate clients. Other important skills include active listening, adaptability, patience, and the ability to assess and monitor progress.

How do online fitness coaches get clients?

Online fitness coaches can get clients through various methods, including social media marketing, content marketing (such as blogs or YouTube videos), email marketing, referrals from current clients, partnerships with other businesses or influencers, and paid advertising. Providing free resources or introductory offers can also attract potential clients.

How many clients can an online fitness coach have?

The number of clients an online fitness coach can handle effectively depends on the complexity of the services provided and the coach’s organizational skills. Some online fitness coaches may manage dozens of clients simultaneously, especially if they offer self-guided resources. However, if they provide more personalized and hands-on coaching, they might work with fewer clients.

What does an online fitness coach do?

An online fitness coach provides fitness coaching services remotely, typically through digital platforms. They design personalized workout plans for clients, offer instruction and advice, monitor clients’ progress, and provide motivation and support. Online fitness coaches can communicate with clients through various channels, including email, video calls, messaging apps, and fitness apps.

What platform do online coaches use?

Online coaches use various platforms, depending on their needs and the services they offer. These can include video conferencing platforms like Zoom for live workouts, social media platforms for marketing and community building, and specialized fitness platforms like Exercise.com (with full Zoom integration for running online fitness classes) for managing workouts, tracking progress, and communicating with clients. Learn all about how to run your entire online fitness coaching business in one place by getting a demo!

How do I get my first online fitness client?

Getting your first online fitness client can be achieved through a combination of marketing strategies, including social media promotion, content marketing, networking, and word-of-mouth referrals. Offering introductory specials or free resources can also help attract your first clients. It’s important to clearly communicate the value of your services and how you can help potential clients achieve their fitness goals.

How much can you charge as an online fitness coach?

The amount you can charge as an online fitness coach depends on factors such as your experience, the services you offer, and the prices set by competitors in your market. On average, online fitness coaches may charge anywhere from $50 to $500 per month. Some coaches also offer tiered pricing or packages to accommodate different budgets and needs.

How big is the online fitness coaching industry?

The online fitness coaching industry has seen substantial growth in recent years. The rise of digital technology, combined with changes in consumer behavior towards home workouts and personalized fitness due to the COVID-19 pandemic, have likely contributed to continued growth in the sector.

What is the difference between a fitness trainer and a fitness coach?

The terms “fitness trainer” and “fitness coach” are often used interchangeably, but there can be a slight difference. A fitness trainer typically refers to someone who instructs individuals or groups in physical exercise activities, while a fitness coach might have a more holistic approach, offering guidance in areas like nutrition, mindset, and lifestyle in addition to fitness training.

What makes a good fitness coach?

A good fitness coach has a solid understanding of fitness and health, the ability to design personalized workout plans, and the skills to motivate and inspire clients. They should also be good listeners, understanding each client’s goals, preferences, and concerns. Dependability, professionalism, and a commitment to ongoing education are also key traits of a successful fitness coach.


After following the steps outlined in this article, you should be well on your way to starting a successful fitness coaching business. Remember that it takes hard work and dedication to build and grow a business, but with a solid plan and commitment to your clients’ success, you can make it happen.

Recap of Key Points in Starting a Successful Fitness Coaching Business

First and foremost, research and planning are crucial to the success of your fitness coaching business. Understanding the demand for your services in your area, developing a comprehensive business plan, and obtaining necessary certifications will set you up for success.

Setting up your business is another important step. This includes determining the legal structure of your business, obtaining any necessary licenses or permits, and setting up an online presence through a website and social media accounts.

Finding clients is essential for growing your fitness coaching business. Networking with local gyms and health clubs, utilizing social media advertising, offering free trials or discounts for new clients are all great ways to attract new customers.

Providing top-notch services focused on personalized workout plans based on each client’s goals and abilities along with nutritional guidance will ensure client satisfaction. Ongoing motivation and accountability will keep them coming back for more.

Continuous evaluation of client satisfaction is crucial in growing your fitness coaching business. It’s important to adjust services accordingly based on feedback from clients.

Consider expanding into group fitness classes or online programs as ways to expand your customer base even further. Starting a successful fitness coaching business takes hard work but it is possible.

Follow these key points outlined in this article as guidelines for building a thriving enterprise that provides valuable service while also bringing personal fulfillment both financially as well as emotionally by helping people achieve their health goals. Good luck!

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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