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How to Sell Personal Training Online in 2024

How to Sell Personal Training Online in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on April 18, 2024 — Updated on May 10, 2024

Learn how to sell personal training online with these real-life examples of personal trainers selling workouts plans online, offering fitness programs for sale online, and more.

How to Sell Personal Training Online

You can be like expert personal trainer Paul Fabritz, who makes money selling workout plans online:

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

Or personal trainer and fitness influencer Julie Ledbetter who created a fitness app to sell fitness memberships online:

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

To sell personal training online effectively, it is essential to utilize a robust platform like Exercise.com. The platform is specifically designed to cater to the needs of fitness professionals, enabling them to manage and grow their fitness businesses efficiently. By leveraging Exercise.com, trainers can easily create and market their training programs, manage client interactions, and automate many aspects of their services, ensuring a seamless transition to online personal training.

Read on to learn how to sell online personal training, how to start an online personal training business, find the best apps for selling workout programs online, types of business models to sell personal training online, different niches for online personal training, and more.

Fitness Income Ideas

Exercise.com offers a comprehensive solution for fitness professionals looking to expand their services online. The platform supports various functionalities including scheduling, client management, workout creation, and automatic billing. These features are crucial for personal trainers who want to provide a professional and personalized service to their clients remotely. Additionally, the ability to integrate with other tools and services ensures that trainers can offer a holistic fitness solution that caters to the diverse needs of their clients.

Whenever you are ready to really take your online fitness business to the next level, be sure and check out the best fitness software for influencers, the best personal training software, or the best gym management software to help you sell workout plans, run fitness challenges, create online workout groups, and more — all from your very own custom branded fitness app!

Here are just some of the ways you can learn how to start an online fitness business:

Sell workout plans online or sell personal training online.

Sell Workout Plans

Run online fitness challenges.


Create and sell fitness memberships, products, and digital offers. Find or make the best fitness products to sell online and monetize by directly engaging your fitness followers.

Gym Payments

Manage, message, and market to your leads and followers.

Gym Marketing Automations

All from your very own custom branded fitness apps.

Custom Branded Apps

To start selling personal training online, it’s important to follow several key steps, which will be detailed further. Each of these steps will highlight how Exercise.com can specifically aid in the process, making it the best choice for personal trainers looking to grow their online presence.

Dean Somerset - Bird Dog
“Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible. The simple, effective tools help expand and simplify my coaching process.”
Dean Somerset
Owner, Somerset Fitness

Get a demo now!

Step #1 – Establish Your Online Presence

The first step to selling personal training online is to establish a strong online presence. This involves creating a professional website and active social media profiles.

  • Create a compelling website: Your website is often the first point of contact for potential clients. It should clearly communicate your services, qualifications, and how to sign up for training sessions.
  • Utilize social media: Platforms like Instagram and Facebook are essential for reaching a broader audience. Share client success stories, workout tips, and interactive content.
  • Leverage SEO: Optimize your website and social media content for search engines to increase visibility.

Exercise.com not only helps in setting up an intuitive website but also integrates seamlessly with various social media platforms, enhancing your online visibility and engagement.

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Step #2 – Develop Your Online Training Programs

Developing comprehensive online personal training programs that can be customized to individual client needs is crucial.

  • Offer variety: Create different programs for different fitness levels and goals.
  • Include detailed instructions: Use videos and written descriptions to explain exercises clearly.
  • Provide progress tracking: Help clients see their progress through regular updates and modifications to the program.

With Exercise.com, trainers can easily create and modify workout programs, include multimedia instructions, and track client progress through the platform’s comprehensive dashboard.

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Step #3 – Market Your Services

Effective personal trainer marketing is key to attracting new online personal training clients. Utilize digital marketing strategies to promote your online personal training services.

  • Email marketing: Send newsletters with fitness tips and promotions to keep your audience engaged.
  • Content marketing: Write blogs or create videos about fitness topics to attract more visitors to your website.
  • Ad campaigns: Use paid advertising on social media and search engines to reach a targeted audience.

Exercise.com supports these marketing efforts by providing tools for email campaign management, content scheduling, and easy integration with advertising platforms.

Read More: Personal Trainer Marketing Ideas

Step #4 – Use Online Booking and Payment Systems

Implementing an efficient online booking and payment system is essential for managing your business and providing convenience to your online PT clients.

  • Simplify bookings: Allow clients to book sessions directly from your website.
  • Offer flexible payment options: Include various payment methods to accommodate all clients.
  • Automate billing: Use automated systems to handle recurring payments and invoicing.

Exercise.com offers a robust booking system and versatile payment solutions, making it easy for clients to engage with your services and for you to maintain a steady cash flow.

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Step #5 – Provide Ongoing Support and Engagement

Maintaining client engagement and providing continuous support are crucial for personal training client retention.

  • Regular feedback: Offer regular reviews and adjustments to training programs based on client feedback.
  • Community building: Create a community platform for your clients to share experiences and motivate each other.
  • Continual learning: Keep updating your training methods and sharing new insights with your clients.

Exercise.com facilitates these interactions through its built-in community features and personalized communication tools, helping you maintain high levels of client satisfaction and loyalty.

By following these steps and utilizing Exercise.com, fitness professionals can effectively sell personal training online, expand their client base, and enhance their service offerings. To see how Exercise.com can transform your fitness business, book a demo today.

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

Get a demo now!

Types of Business Models to Sell Personal Training Online

When it comes to selling personal training online, the opportunities are as varied as the needs and interests of your potential clients. By choosing the most profitable fitness business model for your skillset, fitness professionals can maximize their reach and revenue. Utilizing a platform like Exercise.com, which is designed to support diverse online fitness business models, helps in managing memberships, creating and distributing digital content, scheduling, billing, and providing comprehensive analytics. This flexibility makes it easier to adopt and adapt to different business strategies effectively.

Here are 25 types of business models for selling personal training online, each with unique advantages:

  1. Sell Workout Plans Online: Create tailored workout plans for different fitness levels and goals, and sell them as downloadable content or in a custom branded fitness app.
  2. Run a Fitness Challenge: Organize time-bound fitness challenges that encourage community participation and engagement.
  3. Create a Fitness App: Develop a custom app that offers exclusive workout routines, tracking, and personal training services.
  4. Run a Workout Group: Lead live group workout sessions online, fostering a sense of community and shared goals.
  5. Sell a Fitness Membership: Offer monthly or annual memberships that give access to exclusive content and personal training sessions.
  6. Offer Distance Training: Provide one-on-one coaching remotely, using video calls and digital progress tracking.
  7. Offer a Workout of the Day Membership: Post a daily workout for members, keeping content fresh and engaging.
  8. Subscription Box Service: Combine physical products like supplements or gear with digital workout content in a subscription box format.
  9. Host Live Streaming Workouts: Broadcast live workouts where you interact in real-time with clients.
  10. On-Demand Video Workouts: Create a library of workout videos that clients can access anytime.
  11. Online Fitness Consultations: Offer personalized advice and fitness consultations over video calls.
  12. Nutrition Planning and Tracking: Provide meal plans and nutritional guidance alongside workouts.
  13. Corporate Wellness Programs: Offer personalized training programs to employees of a company as part of their wellness benefits.
  14. Hybrid Training Model: Combine online training with occasional in-person sessions for local clients.
  15. Fitness Blogging: Create and monetize content related to fitness tips, workout routines, and health advice.
  16. Virtual Fitness Events: Organize online events or competitions that clients can participate in remotely.
  17. Partner with Fitness Influencers: Collaborate with influencers to reach a broader audience with co-created content or programs.
  18. Fitness Webinars and Workshops: Conduct educational sessions on fitness topics that also promote your training services.
  19. Affiliate Marketing: Promote fitness-related products and earn commissions while offering personal training.
  20. Mobile Fitness Coaching: Offer a mobile coaching experience that clients can access directly from their smartphones.
  21. Online Group Challenges with Leaderboards: Foster competition and motivation through leaderboard challenges among your clients.
  22. Personalized Video Feedback: Provide personalized feedback on client workouts through video analysis.
  23. Recovery and Injury Prevention Programs: Specialize in programs that focus on recovery techniques and injury prevention.
  24. Yoga and Mindfulness Sessions: Incorporate yoga and mindfulness into your offerings for a holistic fitness approach.
  25. Fitness Podcasts: Start a podcast discussing fitness topics, which can also serve to promote your online training services.

Each of these online personal training business models can be effectively managed and scaled using Exercise.com. The platform’s comprehensive features support everything from video content delivery and live streaming to client communication, billing, and scheduling. This makes it an invaluable tool for anyone looking to diversify their online personal training services and reach a broader market.

Choosing the best online personal training business model depends largely on your target audience, your personal strengths as a trainer, and the resources you have available. With Exercise.com, you have the flexibility to experiment with multiple models, ensuring you can find and succeed with the approach that best fits your business vision. To explore how Exercise.com can help you set up and manage these business models with the best apps for selling workout plans, online booking software to work with personal training clients online, and much more, consider booking a demo today.

Core Online Mobile Fitness App
“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”
Tony Gentilcore
Founder, Core Online

Get a demo now!

Choosing a Niche for Selling Online Personal Training

Selecting a fitness niche is crucial when selling online personal training as it helps differentiate your services in a crowded market and attract specific client segments. A well-defined niche allows you to tailor your marketing strategies and training programs to meet the unique needs of a focused audience, enhancing client satisfaction and loyalty. Using Exercise.com, you can easily customize your training programs, communication, and marketing efforts to suit your chosen niche, making it simpler to target and engage your ideal customer base effectively.

Here are 25 online personal training niche ideas:

  1. Weight Loss for Beginners: Focus on individuals just starting their weight loss journey.
  2. Bodybuilding for Competitors: Tailor programs for those preparing for bodybuilding competitions.
  3. Postnatal Fitness: Help new mothers safely return to fitness post-pregnancy.
  4. Senior Fitness: Develop low-impact workouts that cater to older adults.
  5. Youth Athletic Training: Specialize in strength and conditioning programs for young athletes.
  6. Busy Professionals: Create short, effective workouts for people with limited time.
  7. Fitness for Remote Workers: Target professionals working from home who may have sedentary lifestyles.
  8. Bridal Fitness: Offer programs for brides-to-be looking to get in shape before their wedding day.
  9. Recovery and Rehabilitation: Focus on helping people recover from injuries or surgeries.
  10. Military Fitness Preparation: Prepare clients for military fitness tests and challenges.
  11. Yoga and Mindfulness: Specialize in holistic wellness with a focus on mental health.
  12. Obstacle Course Racing Training: Train clients for specific events like Spartan races or Tough Mudder.
  13. Dance Fitness: Combine dance routines with fitness training for a fun workout.
  14. Adventure Sports Conditioning: Prepare clients for sports like rock climbing, hiking, or skiing.
  15. Vegan Fitness: Tailor workouts and nutrition plans for vegan clients.
  16. Strength Training for Women: Focus on empowering women through strength training.
  17. Fitness for Couples: Design workouts that couples can do together.
  18. Corporate Wellness Programs: Offer personalized plans for companies to improve employee health.
  19. Fitness for Travelers: Create programs that can be done on the road with minimal equipment.
  20. Triathlon Training: Provide specialized training for swimming, cycling, and running.
  21. Golf Fitness: Enhance performance on the golf course through targeted exercises.
  22. Pilates Instructor: Specialize in Pilates to improve core strength and flexibility.
  23. Fitness for Mental Health: Use exercise as a tool to help improve mental health conditions.
  24. Celebrity Fitness Styling: Train individuals aspiring to achieve the fitness levels of their favorite celebrities.
  25. Extreme Fitness Challenges: Prepare clients for extreme fitness challenges like ultramarathons or ironman races.

By selecting one of these personal training niches, you can use Exercise.com to its fullest potential, creating tailored workouts, managing client progress, and effectively marketing your specialized services. This targeted approach not only helps in building a distinctive brand but also ensures better client retention and satisfaction. Whether you’re just starting out or looking to refine your online personal training business, focusing on a niche can guide your strategies and decisions, leading to greater success.

Read More:

AMPD Golf Performance
“Working with Exercise.com and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend Exercise.com to grow your business!”
Andrew Banner
Co-Founder, AMPD Golf Performance

Get a demo now!

How do I sell my personal training?

To sell your personal training services effectively, establish a strong online presence through a professional website and active social media profiles. Utilize client testimonials, before-and-after photos, and detailed descriptions of your training programs. Offer free trials or workshops to attract new clients and use targeted ads to reach potential customers.

How profitable is online personal training?

Online personal training can be highly profitable, with profitability depending on factors such as your pricing, the number of clients you manage, and your overhead costs. With lower operational costs compared to traditional gyms, online trainers can achieve significant margins, especially when leveraging scalable resources like digital content and group training sessions.

How to sell fitness training programs online?

Sell fitness training programs online by creating comprehensive, customizable programs that cater to different fitness levels and goals. Use a reliable platform to host your programs, incorporate secure payment options, and market extensively through social media, email newsletters, and SEO tactics. Offering tiered pricing and bundles can also attract a broader range of clients.

Read More: How to sell fitness training programs online?

How do I make a fitness app?

To make a fitness app, start by defining your target audience and the app’s core features, such as workout guides, tracking functionalities, or nutrition planning. Partner with experienced app developers or use app development platforms. Ensure your app is user-friendly and includes interactive elements to keep users engaged.

Read More: How to Make a Fitness App

How do I become a fitness influencer?

Becoming a fitness influencer involves building a significant following by consistently posting valuable and engaging content related to fitness, health, and wellness. Focus on a specific niche, be authentic, and engage regularly with your audience. Collaborations with fitness brands and participation in social media challenges can also boost your visibility.

Read More: How to Become a Fitness Influencer

How much should I charge a month for online personal training?

Charging for online personal training varies widely, typically ranging from $100 to $500 per month depending on the level of personalization, the frequency of interactions, and included resources. Assess your target market and competitors to set a competitive yet profitable price.

How much should I charge for an online workout program?

For an online workout program, prices can range from $20 to $100 or more per program. Factors like the program’s duration, complexity, and exclusivity play crucial roles in pricing. Offering different price points for different program levels can cater to a wider range of clients.

Read More: How much should I charge for an online workout program?

How do I start an online personal training business?

Starting an online personal training business involves defining your niche, obtaining necessary certifications, setting up a professional website, and choosing the right technology to deliver training and communicate with clients. Focus on building a strong online presence and use digital marketing strategies to attract and retain clients.

Read More: How to Start an Online Personal Training Business

How do I find clients for personal training online?

Find clients for personal training online by leveraging social media platforms, optimizing your website for search engines, and engaging in online fitness communities. Paid advertising and partnerships with fitness influencers can also drive significant traffic to your services. Offering initial consultations or free trial sessions can convert prospects into clients.

What do personal training clients want?

Personal training clients typically want to achieve specific fitness goals, such as weight loss, muscle gain, or improved athletic performance. They seek personalized attention, expertise in training, motivational support, and flexible, accessible training schedules that fit their lifestyles.

Read More: What do personal training clients want?

Where can I advertise myself as a personal trainer?

Advertise yourself as a personal trainer on social media platforms like Instagram, Facebook, and LinkedIn, which allow for targeted ads and direct engagement with potential clients. Fitness forums, local community boards, and fitness apps are also effective places to advertise your services.

How much do most personal trainers charge?

Most personal trainers charge between $30 and $100 per hour, depending on their experience, location, and the specifics of their services. Rates may vary significantly based on whether the training is in-person or online.

Read More: How much do most personal trainers charge?

What is the best personal training software?

The best personal training software is one that offers comprehensive tools for managing client data, scheduling sessions, tracking progress, and processing payments. Exercise.com is highly recommended for its all-encompassing features that cater specifically to the needs of personal trainers, making it an excellent choice for both managing and scaling your business.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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