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12 Best Gym Landing Page Software in 2024

12 Best Gym Landing Page Software in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on April 28, 2023 — Updated on April 27, 2024

Compare the best gym landing page software from Exercise.com, Leadpages, ClickFunnels, and more.

Best Gym Landing Page Software

Choosing the best gym landing page software is crucial for gyms who want to bolster their online presence and convert online browsers into gym members. With many gyms offering a hybrid business model of in-person and online gym revenue, selecting the best landing page software for gyms can result in very real impact to a gym’s bottom line.

See why Exercise.com is the best gym management software platform around because you can run your entire gym business in one place—including creating gym landing pages just as easily as checking gym members in at your front desk or booking, billing, and scheduling in-person gym members. Increase your gym’s digital presence with the best fitness landing page software solution for gyms, fitness studios, and fitness businesses.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

Get a demo now!

Best Gym Landing Page Software Comparison

In the fiercely competitive fitness industry, a powerful online presence is vital for attracting and converting prospects into members. This makes selecting the “Best Gym Landing Page Software” a critical decision for gym owners. Landing pages are your digital storefront, influencing the first impressions of potential customers. Well-designed landing pages can significantly enhance lead generation, conversions, and overall member engagement. This article will compare several top gym landing page software options, giving you an informed perspective to make the best choice for your gym.

SoftwareCustomizable TemplatesA/B TestingIntegrationsReporting and AnalyticsGym Management SoftwareFitness AssessmentsCustom-Branded AppsPricing
Exercise.comYesNoYesYesYesYesYesContact for pricing
LeadpagesYesYesYesYesNoNoNoStarting at $27/month
ClickFunnelsYesYesYesYesNoNoNoStarting at $97/month
UnbounceYesYesYesYesNoNoNoStarting at $80/month
WixYesNoYesYesNoNoNoStarting at $14/month
InstapageYesYesYesYesNoNoNoStarting at $199/month
KartraYesYesYesYesNoNoNoStarting at $99/month
MindbodyLimitedNoYesYesYesNoYesStarting at $129/month
Zen PlannerLimitedNoYesYesYesNoYesStarting at $117/month
GlofoxLimitedNoYesYesYesNoYesContact for pricing
Pike13LimitedNoYesYesYesNoYesStarting at $129/month
PushPressLimitedNoYesYesYesNoYesStarting at $139/month

(Note: Pricing information is as of the time of writing and may vary. Please check each software provider’s website for the most current information.)

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

#1 Exercise.com Gym Landing Page Software

Exercise.com is a comprehensive gym management software offering more than just landing page design capabilities. Alongside its robust features for workout creation, delivery, and tracking, it provides fully customizable, SEO-optimized landing pages that are designed to convert. With Exercise.com, you can create unlimited landing pages for various campaigns, classes, or membership deals, all under your brand.

Here’s just some of what you can do with the Exercise.com platform:

Create gym landing pages easily.

Landing Pages

Manage fitness challenges (Read More: 100+ Fitness Challenge Ideas)


Offer on-demand fitness content.


Create classes and fitness groups.

Online Groups

Conduct gym livestreaming easily.


Engage with members via automations.

Gym Member Engagement

Manage leads with a gym CRM.

Gym CRM Software

Create and send fitness assessments with ease.


Use fitness habit tracking to inspire and motivate gym members and clients.

Habit Tracking

Use fitness progress photos to engage with members.

Progress Photos

Use fitness leaderboards to track event performance and inspire healthy competition.


Create exercise supersets in a snap.


Program exercise rep max progressions with ease.

Rep Max Progressions

Use the exercise demonstration video library or create your own custom exercise demonstration videos.

Exercise Library

Create workout plans for parents and dependents, teams and more.

Workout Plan Creator

Cast gym TV workouts to in-gym TV screens quickly and efficiently.

TV Workouts

Manage multiple gym locations with ease.


Manage gym members with ease.

Client Management

Book appointments for parents and dependents with ease. (Read More: Best Gym Booking Software)


Gym check-in software that makes your life easy. (Read More: Best Gym Check-In Software)


Process payments for open gym, classes, and personal training.

Gym Payments

Communicate with gym members, athletes, team members, personal training clients, class members, parents, and dependents via SMS, email, and in-app push notification.


View performance over time, track personal records, and other fitness stats with performance reporting dashboards.

Performance Reporting

And of course, view all of your gym business reports easily too.

Gym Reports

All from your custom-branded fitness apps (Read More: Best Gym Mobile Fitness Apps Software). Showcase your fitness app with a fitness app landing page.

Custom Branded Apps
Mike Boyle - Sled Push
“The Exercise.com team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team.”
Mike Boyle
Co-Founder, MBSC

Want to learn how your gym can take it to the next level? Get a demo now!

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#2 Leadpages Gym Landing Page Software

Leadpages Review

Leadpages is a dedicated landing page builder known for its ease of use and extensive template library. It’s an ideal choice for gym owners without a background in web design, offering drag-and-drop functionality and a range of integrations with popular email marketing and payment platforms.

#3 ClickFunnels Gym Landing Page Software

ClickFunnels Review

ClickFunnels is a popular choice for creating sales funnels, including effective landing pages. Its gym-specific templates and simple customization tools make it easy to create high-converting landing pages. ClickFunnels also integrates with various email marketing platforms for seamless lead follow-up.

#4 Unbounce Gym Landing Page Software

Unbounce Review

Unbounce is a dedicated landing page software that offers exceptional customization capabilities. It’s best known for its A/B testing features, allowing gym owners to optimize landing pages for the highest conversion rates.

#5 Wix Gym Landing Page Software

Wix Review

Wix is a website builder that also allows for the creation of effective landing pages. It provides a range of gym-specific templates and an intuitive drag-and-drop editor. Wix may be a good choice for those who wish to manage their website and landing pages in one place.

#6 Instapage Gym Landing Page Software

Instapage Review

Instapage is a powerful landing page platform that focuses on maximizing conversions. It offers a range of features, including heatmaps, A/B testing, and conversion analytics. Its customizable templates and easy-to-use editor make it a strong contender in the landing page space.

#7 Kartra Gym Landing Page Software

Katra Review

Kartra is an all-in-one online business platform that includes a robust landing page builder. It comes with professionally designed templates and offers features such as A/B split testing, comprehensive analytics, and a wide range of integrations.

#8 Mindbody Gym Landing Page Software

Mindbody Review

Mindbody is a comprehensive software solution for gym and fitness studio management. While it’s not a dedicated landing page builder, it does provide customizable web pages for online class booking and membership sales, which can function similarly to landing pages.

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#9 Zen Planner Gym Landing Page Software

Zen Planner Review

Zen Planner offers a suite of tools for fitness businesses, including website templates and integrated landing pages. These landing pages are optimized for lead capture and are designed to integrate seamlessly with the rest of the Zen Planner software suite.

Read More: Best Zen Planner Alternative

#10 Glofox Gym Landing Page Software

GloFox Review

Glofox is a gym and studio management software that provides custom-branded web pages for booking classes, selling memberships, and more. These can be used as landing pages to drive conversions and boost member engagement.

Read More:

#11 Pike13 Gym Landing Page Software

Pike13 Review

Pike13 offers customizable web pages for class schedules and bookings, along with lead capture forms. These tools can be used to create effective landing pages as part of your overall marketing strategy.

Read More: Best Pike13 Alternative

#12 PushPress Gym Landing Page Software

PushPress Review

PushPress is a gym management platform that includes custom-branded web pages. While not a dedicated landing page builder, these web pages can function as landing pages for capturing leads and driving conversions.

Read More:

Real-Life Applications of Gym Landing Page Software

In the fitness industry, a compelling health club landing page can be the make-or-break factor that determines whether a visitor converts into a member. Here are some real-world examples that demonstrate how gym owners and fitness business owners can leverage the power of fitness club landing page software to boost their conversion rates and drive growth. In each of these cases, the gym or fitness business owner utilized landing page software to effectively target their audience, communicate a specific offer, and guide visitors toward a desired action. The tangible results speak to the power of this software as a tool for growth in the fitness industry.

Case Study 1: Increasing Class Sign-Ups

A local gym was struggling to fill their new high-intensity interval training (HIIT) classes. By using a landing page software, they created an engaging page specifically for the HIIT class, highlighting the benefits, trainer expertise, and offering a free first class. The page included high-quality images, testimonials, and a simple signup form. This targeted approach led to a 60% increase in class sign-ups in just one month.

Read More: How to Sell More Gym Memberships

Case Study 2: Promoting a Special Event

A yoga studio planned a weekend-long wellness retreat and used a landing page to advertise the event. The page provided detailed information about the retreat, including the schedule, instructors, and pricing options. A convenient booking system was integrated into the landing page. As a result, the studio sold out the retreat, with over 70% of sales attributed to the landing page.

Read More: Gym Event Ideas

Case Study 3: Launching a New Membership Plan

A boutique gym launched a new premium membership plan that included personalized training, diet advice, and other benefits. They used a landing page to promote the new plan and highlight its unique value propositions. With the help of A/B testing, they optimized the page’s design and messaging for maximum conversions. Within three months, the gym saw a 50% increase in premium memberships.

Case Study 4: Selling Fitness Products Online

A fitness coach decided to expand their revenue streams by selling custom workout and meal plans online. They set up an attractive landing page featuring clear descriptions, images, and customer reviews of their digital products. With a streamlined checkout process integrated into the page, they were able to drive significant online sales, substantially increasing their income.

Read More: Best Gym Digital Product Software

Case Study 5: Capturing Leads for Personal Training

A personal trainer used a landing page as a lead capture tool, offering a free fitness consultation in exchange for visitors’ contact information. The page emphasized the trainer’s qualifications, success stories, and the benefits of personalized training. This strategy resulted in a steady influx of new leads, many of which converted into long-term clients.

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Case Study 6: Fundraising for a Fitness Charity Event

A gym organized a charity run and used a landing page to facilitate sign-ups and donations. The page included an inspiring description of the charity’s mission, details about the event, and a simple form for participants to sign up or donate. The campaign was a huge success, with the gym surpassing its fundraising goal by 40%.

Read More:

Erica Nangle Fitness
Exercise.com is amazing! Positively surprised by the efficiency at responding and helping out!
Erica Nangle
Owner, Erica Nangle Fitness

What is the purpose of a landing page in gym marketing?

The purpose of a landing page in gym marketing is to serve as a focused platform designed to convert visitors into leads or customers by encouraging them to take a specific action. This could include signing up for a trial class, joining a fitness program, or downloading a health guide. The effectiveness of a landing page gym strategy lies in its ability to provide a clear, concise message and a compelling call-to-action (CTA) that resonates with the target audience, thus enhancing health club member conversion rates.

How can gym landing page software improve my conversion rates?

Gym landing page software can significantly improve conversion rates by providing the tools needed to create engaging and optimized pages that resonate with potential gym members. Features like A/B testing, analytics, and gym landing page templates enable gym owners to fine-tune their messaging and design, ensuring that each landing page gym campaign is tailored to meet the specific needs and preferences of their target audience. This targeted approach to gym marketing can lead to higher engagement and more effective lead capture, ultimately boosting conversions.

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Can I integrate gym landing page software with my other tools?

Yes, integrating gym landing page software with other tools, such as email marketing platforms and gym management systems, can streamline your marketing efforts and create a more cohesive user experience. This integration allows for seamless data flow, enabling actions taken on your gym landing page to trigger automated emails, member sign-ups, or even direct bookings, which can contribute to a more efficient lead management process and higher conversion rates.

What should I include on my gym’s landing page?

Your gym’s landing page should include elements that clearly communicate the value of your offer and motivate visitors to take action. A compelling headline, engaging visuals (fitness landing page design), a concise description of the offer, social proof (like testimonials or reviews), and a strong CTA are all critical components. For a gym landing page template, incorporating elements that reflect your brand and speak directly to your target audience’s needs and desires is essential for maximizing conversions.

How can I drive traffic to my gym’s landing page?

Driving traffic to your gym’s landing page can be achieved through various digital marketing strategies, including SEO, PPC advertising, social media marketing, and email campaigns. Utilizing fitness squeeze pages as part of your strategy can also be effective in capturing leads. Each method has its strengths, and using a combination can help ensure a broad and targeted reach, driving more potential customers to your landing page.

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How do I measure the success of my gym’s landing page?

Measuring the success of your gym’s landing page involves tracking key performance indicators (KPIs) such as conversion rate, total number of conversions, bounce rate, and if applicable, cost per conversion. Utilizing the analytics tools provided by your gym landing page software can offer insights into how visitors interact with your page, enabling you to make data-driven decisions to optimize performance and improve results over time.

Can gym landing page software help with member retention?

Gym landing page software can play a role in member retention by facilitating the promotion of members-only offers, events, or content, thereby adding value to the membership experience. By engaging existing members with relevant and exclusive opportunities, you reinforce the benefits of staying connected with your gym, which can contribute to higher retention rates.

What are the best gym landing page templates?

The best gym landing page templates are those that are not only visually appealing but also optimized for conversion, featuring a clear layout, compelling CTAs, and space for social proof. Templates that allow for customization to fit your brand’s aesthetic and messaging are particularly valuable, enabling you to create landing pages that resonate with your target audience and reflect the unique value of your gym.

Read More: Best Gym Landing Page Templates

Is it easy to do gym landing page design?

With the right tools, gym landing page design can be straightforward, even for those without extensive technical or design skills. Many gym landing page software platforms offer drag-and-drop editors and a selection of customizable gym landing page templates, making it easier to create professional-looking pages that align with your marketing objectives and brand identity.

How much does gym landing page design cost?

The cost of gym landing page design can vary widely depending on whether you opt to use a software platform with pre-designed templates or hire a professional designer for a custom solution. Utilizing templates from gym landing page software can be a cost-effective option, providing a balance between customization and affordability, while hiring a designer for a bespoke page may involve a higher investment but offer greater differentiation.

Read More:

Choose the Best Gym Landing Page Software Today

In the digital age, gym owners can no longer rely solely on word-of-mouth or physical marketing methods. The world has shifted online, and your gym must as well. The best gym landing page software can play a crucial role in your marketing strategy, attracting prospective members and converting them into loyal clients.

Creating a compelling landing page doesn’t have to be daunting. Tools like Exercise.com not only provide you with the necessary features to build and optimize landing pages, but they also integrate with a host of other functionalities, such as gym management, fitness assessments, and custom-branded apps, to provide a comprehensive solution for your business.

Are you ready to elevate your gym’s online presence and boost your conversion rates? Don’t wait any longer. Book a demo with Exercise.com today and explore the endless possibilities that an effective landing page software can bring to your fitness business.

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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