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50+ Fitness Trends in 2024 to Grow a Fitness Business

50+ Fitness Trends in 2024 to Grow a Fitness Business

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on November 10, 2023 ā€” Updated on February 9, 2024

Learn the top fitness trends that can impact your fitness business: from home workout trends to group fitness trends, boutique fitness gym trends, and more.

Fitness Trends

The top fitness trends are constantly evolving, reflecting changes in technology, society’s approach to health, and consumer preferences.

Fitness Income Ideas

In recent years, there’s been a significant shift towards more accessible, personalized, and tech-driven fitness solutions. These fitness trends not only cater to individual fitness goals but also open up new avenues for fitness professionals and businesses to expand their offerings with the best online fitness coaching software and reach a broader audience. Check out our other article on gym membership statistics and fitness app statistics, and then use the fitness trend information below to put the best gym management software, the best personal training software, and the best fitness software for influencers to work growing your business.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

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Top 10 Fitness Trends

  1. Wearable Technology: Fitness trackers, smartwatches, and heart rate monitors continue to be popular for tracking physical activity and health metrics. These devices provide valuable data that helps users tailor their fitness routines.
  2. Home Workout Solutions: The demand for home workout solutions has surged, with more people seeking convenient ways to exercise at home. This includes online fitness classes, apps, and home gym equipment.
  3. High-Intensity Interval Training (HIIT): HIIT remains a favorite due to its efficiency in burning calories and improving cardiovascular health in short, intense bursts of activity.
  4. Mindfulness and Yoga: There’s a growing emphasis on the mind-body connection in fitness, with yoga and mindfulness practices becoming increasingly popular for their mental and physical benefits.
  5. Personalized Workout Regimens: Customized fitness plans based on individual goals, abilities, and preferences are becoming more common, facilitated by advanced software and apps.
  6. Virtual and Online Training: The rise of virtual training allows individuals to connect with trainers and attend classes online, a trend accelerated by the COVID-19 pandemic.
  7. Functional Fitness Training: This trend focuses on exercises that prepare the body for real-life movements and activities, emphasizing strength, balance, and flexibility.
  8. Nutrition and Healthy Eating: There’s an increased focus on the role of nutrition in fitness, with more people seeking advice on how to complement their exercise regime with a balanced diet.
  9. Group Training: Group exercise classes for more than five people are popular for their motivational and social aspects, ranging from indoor cycling to boot camps.
  10. Outdoor Activities: Activities like hiking, biking, and running have seen a resurgence, as people seek to combine fitness with outdoor experiences.

Exercise.com’s platform supports many of these trends, offering tools for wearable device integration, online training, the best apps for group fitness instructors, and personalized workout and nutrition planning.

Core Online Mobile Fitness App
“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”
Tony Gentilcore
Founder, Core Online

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Top Fitness Trend Opportunities for Fitness Business Owners

  1. Virtual Fitness Services: Offering online classes and training sessions can tap into the growing market of people seeking fitness from the comfort of their homes.
  2. Wellness and Recovery Services: Incorporating wellness services like yoga and mindfulness into your offerings can attract a broader clientele.
  3. Nutrition Coaching: Adding nutrition advice and planning services can provide a holistic fitness solution, appealing to health-conscious clients.
  4. Outdoor Fitness Programs: Organizing outdoor group activities can cater to those looking for fitness experiences in nature.
  5. Technology Integration: Utilizing fitness apps and wearable tech can enhance client engagement and provide detailed tracking of progress.

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Fitness Trends for Men

  1. Strength Training and Bodybuilding: Popular for muscle building and strength.
  2. Functional Training: Focuses on exercises that improve daily movement skills.
  3. High-Intensity Interval Training (HIIT): Preferred for its effectiveness and time efficiency.
  4. Sports-Specific Training: Tailored training for specific sports performance improvement.
  5. Technology-Driven Workouts: Using apps and wearables for tracking and motivation.

Fitness Trends for Women

  1. Yoga and Pilates: Popular for flexibility, strength, and stress relief.
  2. Low-Impact Cardio: Such as cycling and swimming, favored for overall fitness without strain.
  3. Group Fitness Classes: Preferred for their community aspect and diverse offerings.
  4. Body Weight Training: Gaining popularity for its convenience and minimal equipment needs.
  5. Wellness and Mind-Body Classes: Focused on holistic health and well-being.

Fitness Trends for Gyms

  1. Hybrid Fitness Models: Combining in-person and online training options.
  2. Boutique Fitness Studios: Offering specialized classes like barre, spin, or yoga.
  3. Functional Fitness Areas: Spaces equipped for functional and flexibility training.
  4. High-Tech Equipment: Incorporating the latest in fitness technology.
  5. Community-Building Events: Hosting events to foster a sense of community among members.

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Top Gym Trends for Gym Owners to Grow Their Gym

The fitness industry is continuously evolving, and staying ahead of the trends is crucial for gym owners looking to grow their business. Here are some of the top gym trends, along with actionable insights on each, and how Exercise.com can be a valuable asset in leveraging these trends.

  1. Hybrid Gym Models: Combining in-person training with virtual offerings is becoming increasingly popular. Actionable Insight: Develop online workout programs and live streaming classes for members who prefer working out at home or are traveling. Exercise.com’s platform allows gym owners to seamlessly integrate virtual training into their service offerings, expanding their reach beyond the physical location.
  2. Personalized Fitness Experiences: Tailoring fitness programs to individual needs and goals is key. Actionable Insight: Use data-driven approaches to create personalized workout plans. Exercise.com’s software provides comprehensive client management tools that enable gyms to track progress, customize workouts, and adjust plans based on individual performance and feedback.
  3. Group Training Programs: Group classes, especially those that are niche or specialized, continue to be a draw. Actionable Insight: Offer a variety of group classes that cater to different interests and fitness levels. Utilize Exercise.com to manage class schedules, bookings, and member communications efficiently.
  4. Wellness and Recovery Services: Incorporating wellness into your gym, such as yoga classes, meditation sessions, and recovery services like massage therapy, can attract a broader clientele. Actionable Insight: Expand your gym’s offerings to include wellness services. Exercise.com can help manage these additional services through its versatile scheduling and membership management features.
  5. Technology Integration: Leveraging technology for a better member experience is essential. Actionable Insight: Implement fitness tracking and wearable integration for members to monitor their progress. Exercise.com’s platform supports wearable integration, allowing members to sync their devices and track their workouts and health metrics.
  6. Nutrition and Health Coaching: Offering nutrition advice and coaching can complement your gym’s fitness services. Actionable Insight: Provide members with access to nutrition guides and personalized meal plans. Exercise.com includes features for nutrition tracking and meal planning, enabling gyms to offer a more holistic approach to health and fitness.
  7. Community Building: Fostering a sense of community can significantly boost member retention. Actionable Insight: Organize gym events, challenges, and social gatherings. Exercise.com’s platform can assist in managing events, promoting them to members, and tracking participation.
  8. Eco-Friendly Practices: Implementing sustainable and eco-friendly practices can appeal to environmentally conscious consumers. Actionable Insight: Adopt green initiatives in your gym operations and communicate these efforts to your members. While Exercise.com is a digital platform, it supports the reduction of paper use through digital waivers, forms, and workout plans.
  9. Retail and Merchandising: Selling gym-branded merchandise or fitness-related products can be an additional revenue stream. Actionable Insight: Set up a retail section in your gym or an online store. Exercise.com’s e-commerce capabilities allow gym owners to sell products and services directly through the app.
  10. Flexible Membership Options: Offering a range of membership plans can cater to different customer preferences. Actionable Insight: Create multiple membership tiers and flexible pricing options. Exercise.com’s software provides robust membership management features that make it easy to customize and manage various membership options.

By staying on top of these trends and implementing them effectively, gym owners can not only grow their business but also enhance the overall member experience. Exercise.com’s all-in-one fitness business management software is designed to help gym owners capitalize on these trends, offering the tools needed to manage, expand, and streamline their operations. To explore how Exercise.com can help your gym stay ahead of the curve, book a demo today.

AMPD Golf Performance
“Working with Exercise.com and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend Exercise.com to grow your business!”
Andrew Banner
Co-Founder, AMPD Golf Performance

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Read More:

Group Fitness Trends

  1. Virtual Group Classes: Online classes that people can join remotely.
  2. Outdoor Bootcamps: Group training sessions held outdoors.
  3. Dance-Based Fitness: Classes like Zumba and hip-hop fitness.
  4. Circuit Training: High-intensity workouts that combine cardio and strength.
  5. Mindfulness and Stretching Classes: Focusing on mental health and flexibility.

Read More:

Most Popular Fitness Trends Over the Years (Looking Back)

  1. Aerobics in the 1980s: Popularized by Jane Fonda, aerobics became a fitness sensation.
  2. Step Aerobics in the 1990s: Combining cardio and strength training.
  3. Pilates in the Early 2000s: Gained popularity for core strengthening and flexibility.
  4. CrossFit in the 2010s: A high-intensity fitness program incorporating elements from several sports and types of exercise.
  5. Wearable Tech in the Late 2010s: The rise of fitness trackers and smartwatches.

Staying abreast of these fitness trends is crucial for fitness professionals and business owners. Exercise.com provides a versatile platform that supports many of these trends, helping you to adapt and grow your business in this ever-evolving industry. To see how Exercise.com can help you capitalize on these trends, book a demo today.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

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What are the top fitness trends?

The top fitness trends often include high-intensity interval training (HIIT), wearable fitness technology, home workouts, online fitness coaching, functional fitness training, mindfulness and yoga, and personalized nutrition and fitness plans.

What are the new fitness trends for 2023?

New fitness trends for 2023 include virtual and augmented reality workouts, increased focus on mental health and wellness, outdoor workouts, shorter but more intense workout sessions, and a rise in community-based fitness activities.

What are the new fitness trends for 2024?

Predicting new fitness trends for 2024, we may see further integration of technology in fitness, such as AI-driven personalized workouts, more emphasis on holistic health approaches, and innovative fitness equipment and methods catering to evolving consumer needs.

What exercises are trending right now?

Currently trending exercises include home-based workouts, outdoor activities like cycling and hiking, yoga and Pilates, strength training with body weight or minimal equipment, and interactive online fitness classes.

What are 3 trends opportunities in health and fitness?

Three key trend opportunities in health and fitness are the growing demand for online and virtual fitness programs, increased interest in mental wellness combined with physical fitness, and personalized fitness and nutrition plans using AI and data analytics.

What is the new workout craze?

The new workout craze often focuses on innovative, enjoyable, and accessible ways to exercise, such as virtual reality fitness games, outdoor boot camps, and functional fitness programs that mimic everyday activities.

What’s the next big thing in fitness?

The next big thing in fitness could involve more immersive and tech-driven workout experiences, like augmented reality workouts, further blending of mental and physical wellness practices, and increased personalization in fitness programming.

What are the gym trends for Gen Z?

Gym trends for Gen Z include a strong preference for fitness classes like yoga and Pilates, a focus on social and environmental responsibility in fitness spaces, the use of technology and apps in workouts, and an interest in short, high-intensity workouts.

What are the top fitness trends on TikTok?

The top fitness trends on TikTok include quick and effective workout routines, dance-based exercises, fitness challenges, motivational fitness journeys, and creative, fun workouts that can be done at home.

What is the biggest fitness trend of 2023?

The biggest fitness trend of 2023 could be the integration of fitness and wellness into everyday life, with a focus on accessibility, mental health, and the use of technology to tailor fitness experiences to individual needs.

Is fitness a growing trend?

Yes, fitness is a growing trend, particularly in the realm of personalized workouts, online fitness coaching, and the integration of wellness and mindfulness practices into fitness routines.

Are gyms becoming more popular?

Gyms are evolving to become more popular by offering diverse services, including virtual classes, personalized training, and wellness-focused programs, appealing to a wider range of fitness enthusiasts.

What is Metaverse fitness?

Metaverse fitness refers to immersive fitness experiences in virtual reality environments, where users can engage in various workouts and activities in a digitally created world.

What is the number 1 workout?

The number 1 workout varies based on individual preferences and goals but often includes forms of HIIT, strength training, and yoga, known for their effectiveness and adaptability.

What is the mini workout trend?

The mini workout trend involves short, intense bursts of exercise, typically lasting around 10-15 minutes, designed to fit into busy schedules while still providing significant fitness benefits.

What is the gym creeps trend on TikTok?

The gym creeps trend on TikTok highlights the issue of inappropriate behavior or harassment in gym settings, often through sharing personal stories or calling for respectful conduct in fitness spaces.

What is the big 3 in fitness?

The big 3 in fitness typically refers to the three major compound exercises: the squat, the bench press, and the deadlift, known for their effectiveness in building strength and muscle.

What are the big 5 exercises?

The big 5 exercises include the squat, deadlift, bench press, overhead press, and bent-over row. These compound movements are foundational in strength training, targeting major muscle groups.

What is the new exercise trend on TikTok?

The new exercise trend on TikTok often involves creative, fun, and accessible workouts, including dance routines, fitness challenges, and quick, effective home workouts that require minimal equipment.

How can Exercise.com help fitness businesses capitalize on fitness trend opportunities?

Exercise.com can help fitness businesses capitalize on fitness trend opportunities by providing a platform to create and offer online training programs, virtual classes, and personalized workout plans. Its software facilitates keeping up with trends like home workouts, personalized fitness, and the integration of technology, enabling businesses to adapt and thrive in a dynamic fitness landscape.

Erica Nangle Fitness
Exercise.com is amazing! Positively surprised by the efficiency at responding and helping out!
Erica Nangle
Owner, Erica Nangle Fitness

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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