As of 2018, the worldwide fitness industry saw $94.30 billion in revenue and has been projected to reach $147.11 billion by 2024, based on 2019 data from the Global Health and Fitness Club Market Forecast.
As the fitness market continues to expand into this virtual space, it’s easier than ever for yoga instructors, personal trainers, athletic coaches, and group workout professionals to monetize their skills and generate income online.
If you want to make the most of this opportunity to earn more money with the skills you already have, find the best platform for you and start changing lives worldwide.
If you want to find out more about how Exercise.com can help you sell your expertise online, schedule a demo below.
#1 – Produce Video Classes or Tutorials
There’s a demand for online classes in nearly every fitness niche, from boot camp and Tabata to pilates and yoga. Use your expertise to develop a series of videos, from actual workouts to educational videos that include how-to’s and tutorials.
Once created, you can sell your videos on your own website, using an e-commerce platform like Exercise.com. Conversely, you can produce and promote your series on websites like SkillShare or Udemy, both of which puts your videos in front of millions of potential users who are looking to learn from people just like you.
To make the most of this opportunity, find your niche and tailor content to them. With a strong brand and clear audience, you’re more likely to attract customers.
#2 – Offer Packages for Online Coaching
If you want to build an intensive fitness program that extends beyond video tutorials, offer customized support with online coaching.
This can include one-on-one communication through email, phone or Skype, access to private social media groups, and custom exercise routines and nutrition plans designed for each client. It also allows you to build close client relationships, which is often what makes fitness such a rewarding career.
Because this approach requires you to develop and manage a lot of moving parts, determine how you want to structure and format your coaching first and foremost.
Let the team at Exercise.com show you how to grow and manage your fitness business better!
The guide, How to Sell Coaching Online, suggests creating clarity around what your program will look like with the following details:
- Do you intend to consult with your participants weekly, bi-weekly or monthly?
- Will you choose to make yourself available for email, phone or text support?
- How do you plan for the sessions to progress, deepen or intensify over time?
- Will you format each session around a certain theme or focal point? (This is mostly applicable for packages that extend to three months or longer.)
With this figured out, you’ll know what resources you need to create and how to market the program to the right audience. Don’t forget to ask for feedback so you can continually improve the program beyond your initial assumptions.
#3 – Create Workout Plans for Download
If you don’t have the time or bandwidth for coaching, but want to be a resource for those looking to start a program or stay on track, narrow your focus. Instead of working one-on-one, create digital workout plans that clients can purchase and download straight from your website.
Using this format, you can use the full breadth of your expertise to create workout or nutrition programs for every type of client.
For example, you may provide a beginners weight lifting program along with a progressive HIIT plan and fat-burning cardio workout series. In this way, you not only reach more people but potentially drive more revenue, all while doing less. Once the initial work is done you just need to focus on the marketing.
If you also want to do coaching, consider using this as a supplement source of income. If you’re already creating programs for clients, half the work is done. All you have to do is update them to appeal to a specific type of client or niche and add to your site for purchase.
Editor: Exercise.com for Business allows fitness trainers to build workout plans once and automate delivery within their custom-branded apps (see legendary strength and conditioning coach Mike Boyle’s app above).
#4 – Develop Your Own Mobile Fitness App
This is an ambitious—and often initially expensive—pursuit, but if you want to capitalize on the success of today’s mobile fitness trend, it’s a great option for you. Developing your own fitness app sounds daunting, but you don’t need to be technological literacy to create an app.
If you can’t afford to hire an app developer to create it for you, the American Council on Exercise recommends using PumpOne, a framework you can subscribe to for $19.99 per month or $199.99 per year.
The platform allows you to customize a suite of tools, tailored to serve your audience. You can design workouts, track clients’ performance and view real-time data of their exercise logs, making online training easier for you and your clients.
Editor: The Exercise.com team has a proven track record delivering custom-branded apps (see above) with fitness business in every niche. Schedule a demo below to find out how you could customize your web and smartphone app.
Use your passion for wellness and knowledge of fitness to impact and improve the quality of life for people all across the nation—or even the globe—starting today.
She is a Certified Personal Trainer, Certified Fitness Nutrition Specialist and mental health advocate.