What content should a fitness trainer post online? (75+ Ideas)

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on June 3, 2023 — Updated on November 14, 2023

If you need help figuring out what content a fitness trainer should post online then read this guide. Read this big list of fitness trainer online content ideas to start posting and bringing in more business. Sometimes the hardest part of deciding what content a personal trainer should post online is just getting momentum going, so don’t just read the list of ideas and then not post anything! Put them into action and start learning how to find clients online.

Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!

Tony Gentilcore

Founder, Core Online

Fitness trainers play a crucial role in helping people achieve their fitness goals. Whether it’s losing weight, building muscle, or simply leading a healthier lifestyle, a good fitness trainer can provide invaluable guidance and support. However, with the rise of social media and online platforms, it’s become equally important for fitness trainers to have a strong online presence. In this article, we’ll explore what content a fitness trainer should post online to grow their business and build a loyal following.

Once you learn some personal trainer social media content posting ideas, then if you want to run an online fitness business with the best software for personal trainers and the best software for fitness influencers, then see why Exercise.com is the best software to run your entire fitness business all in one place. You can sell workout plans online, run online workout groups, start fitness challenges, do online personal training, and more, all from your own custom-branded fitness apps.

Want to get started? Get a demo now!

Big List of Fitness Trainer Social Media Content Posting Ideas

Need some ideas on what content a fitness trainer should post on social media? Here you go! Feel free to use, tweak, and re-purpose as needed.

Workout demonstrations
Form correction videos
Nutrition tips and recipes
Progress shots of clients (with their permission)
Fitness challenge announcements
Testimonials from satisfied clients
A “day in the life” of a personal trainer post
Your own workout routine
Stretching and recovery techniques
Motivational quotes
Health and wellness book recommendations
FAQ posts to answer common fitness questions
New fitness product reviews
Personal achievements in fitness
Seasonal workout routines
Health benefits of various exercises
Posts on maintaining a healthy mindset
Personal stories related to fitness
Live Q&A sessions
Posts about balancing fitness with other life commitments
Myth-busting fitness misconceptions
Tips for setting and achieving fitness goals
Exercise safety tips
Cardio workout ideas
Strength training routines
Posts debunking diet fads
Yoga and mindfulness posts
Information on supplements and their benefits
Tips for staying motivated
Posts promoting the benefits of hiring a personal trainer
Tips for working out at home
Quick workouts for busy days
Behind the scenes at your gym or workout space
Information on how to use gym equipment properly
Tips for pre and post-workout meals
Information on rest and recovery days
Posts about the importance of hydration
Tips for getting a good night’s sleep
Updates on fitness industry trends
Outdoor workout ideas
Advice for dealing with workout-related injuries
Tips for avoiding common workout mistakes
How to stay fit while traveling
Features on other fitness professionals or clients
Workout playlists
Tips for running and other endurance exercises
Bodyweight workout routines
Information on the importance of warm-ups and cool-downs
Healthy grocery shopping tips
Tips for staying fit on a budget
Exercises for specific muscle groups
Tips for maintaining good posture
Advice for dealing with gym intimidation
Information about different types of workouts (HIIT, Pilates, etc.)
Posts about your fitness philosophy
Tips for staying fit as you age
Posts about maintaining fitness during pregnancy
Features on different types of athletic shoes and their purposes
Information about local fitness events
Posts about the benefits of different types of diets (vegan, paleo, etc.)
How to perform a self-assessment for fitness progress
Information about different forms of cardio (swimming, cycling, etc.)
Posts about the psychology of fitness and motivation
Tips for working out with a partner or group
Advice for maintaining a workout routine during the holidays
Tips for dealing with muscle soreness
Posts about the impact of stress on fitness and health
Information on different types of yoga and their benefits
Posts about the importance of body positivity in fitness
Information about the impact of alcohol on fitness goals
Tips for managing cravings for unhealthy foods
Posts about fitness apps and how they can aid in workouts
Information on how to take your fitness to the next level
Tips for recovering from common sports injuries
Information about different types of fitness certifications and their benefits

Understanding your target audience

The first step in creating effective online content is understanding your target audience. Who are you trying to reach? What are their fitness goals and preferences? By answering these questions, you can create content that resonates with your audience and helps you establish a strong connection with them.

It’s important to remember that your target audience may not be a one-size-fits-all group. You may have different segments of your audience that have different fitness goals, preferences, and needs. For example, you may have an audience that is primarily interested in weight loss, while another segment of your audience is focused on strength training. By understanding these different segments, you can create content that speaks directly to their needs and interests.

Identifying your niche in the fitness industry

One of the most important ways to differentiate yourself as a fitness trainer is by identifying your niche in the industry. This could be anything from strength training to yoga to marathon running. By focusing on a specific area of fitness, you can position yourself as an expert and cater to a specific audience that’s looking for your particular expertise.

For example, if you specialize in strength training, you can create content that focuses on exercises that build muscle and increase strength. You can also provide tips on proper form, nutrition, and recovery for people who are interested in strength training. By establishing yourself as a strength training expert, you can attract a loyal following of people who are passionate about this type of fitness.

Catering to different fitness levels and goals

Another important consideration is catering to different fitness levels and goals. Your content should be tailored to different levels of fitness, from beginners to advanced athletes. You should also provide content for people with different fitness goals, such as weight loss, muscle gain, or general fitness.

For beginners, you can provide content that focuses on basic exercises and tips for getting started with a fitness routine. For advanced athletes, you can provide more complex exercises and training techniques that help them reach their peak performance. You can also create content that addresses common challenges that people face when trying to achieve their fitness goals, such as overcoming plateaus and staying motivated.

By catering to different fitness levels and goals, you can attract a wider audience and establish yourself as a fitness expert who can help people at any stage of their fitness journey.

Creating engaging and informative content

Once you’ve identified your target audience and niche, the next step is creating content that engages and informs them. This can include workout routines, exercise demonstrations, nutrition advice, and more.

Sharing workout routines and exercises

One of the most effective ways to engage your audience is by sharing workout routines and exercises. These can range from full-body workouts to targeted exercises for specific muscle groups. By providing a variety of workout routines, you can cater to different fitness goals and preferences.

For example, if your target audience is beginners, you can create a workout routine that focuses on basic exercises such as squats, lunges, and push-ups. On the other hand, if your target audience is advanced fitness enthusiasts, you can create a more challenging routine that includes exercises such as burpees, pull-ups, and kettlebell swings.

Demonstrating proper form and technique

When sharing exercises, it’s important to demonstrate proper form and technique. This helps ensure that your audience can get the most out of their workouts and avoid injury. You can use photos or videos to demonstrate proper form, and provide tips and cues to help your audience understand the correct way to perform each exercise.

For instance, if you’re demonstrating a squat, you can provide cues such as “keep your chest up” and “sit back into your heels” to help your audience maintain proper form. You can also provide modifications for exercises to make them easier or more challenging, depending on your audience’s fitness level.

Offering nutrition and meal planning advice

In addition to workouts, nutrition is a key component of fitness. As a fitness trainer, you can offer valuable advice on meal planning, healthy eating, and supplements. You can create meal plans, share healthy recipes, and provide tips on how to optimize your diet for your fitness goals.

For example, you can provide information on macronutrients such as protein, carbohydrates, and fats, and how to balance them in your diet. You can also provide information on micronutrients such as vitamins and minerals, and how to get them from whole foods and supplements. Additionally, you can share tips on how to meal prep and plan ahead to make healthy eating more convenient.

By providing engaging and informative content, you can establish yourself as a trusted authority in the fitness industry and attract a loyal following of clients and fans.

Showcasing your expertise and personality

While sharing workout routines and nutrition advice is important, it’s equally important to showcase your expertise and personality. This helps you establish your brand and connect with your audience on a personal level.

As a fitness coach, you have a wealth of knowledge and experience that can benefit your clients. You can share this expertise in a variety of ways, such as through blog posts, videos, or social media updates. By providing valuable information and insights, you can position yourself as a trusted authority in the industry.

Sharing client success stories and testimonials

One effective way to showcase your expertise is by sharing client success stories and testimonials. By highlighting the progress and achievements of your clients, you can demonstrate the effectiveness of your coaching and build social proof.

For example, you could share a story about a client who was struggling to lose weight, but with your guidance and support, was able to achieve their goals and transform their body. By sharing these success stories, you can inspire others to take action and work towards their own fitness goals.

Offering insights into your personal fitness journey

In addition to sharing client success stories, you can also offer insights into your personal fitness journey. This can include your own fitness goals, challenges, and experiences. By sharing your personal story, you can create a deeper connection with your audience and inspire them to pursue their own fitness goals.

For example, you could share a post about how you overcame a fitness plateau or injury, and the strategies you used to get back on track. This not only shows your expertise, but also your vulnerability and authenticity as a coach.

Highlighting your qualifications and certifications

Finally, it’s important to highlight your qualifications and certifications. This helps establish your credibility and expertise in the industry. You can list your certifications on your website or social media profiles, and provide links to additional information that showcases your knowledge and experience.

For example, you could create a page on your website that outlines your education, certifications, and professional experience. This can include information about any specialized training you’ve received, such as in nutrition or injury prevention. By highlighting your qualifications, you can demonstrate to potential clients that you have the expertise and skills to help them achieve their fitness goals.

Utilizing various content formats

Keeping your audience engaged and interested is crucial when it comes to building a strong brand as a fitness trainer. One of the best ways to do this is by utilizing various content formats. Not only does this keep your content fresh and interesting, but it also allows you to reach a wider audience through different channels. Here are some of the most effective content formats for fitness trainers:

Writing blog posts and articles

Blog posts and articles are a great way to provide in-depth information on specific topics. By sharing your expertise on a range of fitness-related topics, from nutrition to exercise science, you can establish yourself as a thought leader in the industry. However, it’s important to ensure that your writing is engaging and easy to read. Use bullet points, subheadings, and images to break up the text and make it more visually appealing.

Additionally, consider the types of topics that your audience is interested in. Are they looking for advice on how to build muscle? Do they want to learn more about the benefits of yoga? By understanding your audience’s needs, you can create content that is both informative and relevant.

Creating video content for YouTube or Instagram

Video content is another important format for fitness trainers. By creating visually engaging content, you can grab the attention of your audience and keep them coming back for more. Consider creating workout videos, exercise demonstrations, and nutrition advice videos for platforms like YouTube and Instagram.

When creating video content, it’s important to keep your audience in mind. What types of workouts are they interested in? Do they prefer high-intensity interval training (HIIT) or yoga? By tailoring your content to your audience’s preferences, you can ensure that your videos are well-received.

Hosting live workout sessions and Q&A sessions

Finally, hosting live workout sessions and Q&A sessions is a great way to connect with your audience in real-time. By using platforms like Facebook Live and Instagram Live, you can stream workouts and answer questions from your audience. This creates an interactive and engaging experience that can help build a strong community around your brand.

Consider hosting regular live sessions, such as a weekly Q&A or a monthly workout challenge. This can help keep your audience engaged and create a sense of excitement around your brand. Additionally, be sure to promote your live sessions ahead of time to ensure that your audience knows when to tune in.

By utilizing a variety of content formats, you can keep your audience engaged and interested in your brand. Whether you’re writing blog posts, creating videos, or hosting live sessions, be sure to tailor your content to your audience’s needs and preferences. By doing so, you can establish yourself as a trusted source of information in the fitness industry.

What kind of content engages the most audience for fitness trainers?

The best kind of content for fitness trainers to post usually involves a combination of workout demonstrations, nutrition tips, personal fitness journeys, success stories from clients, live Q&A sessions, and motivation boosting posts. These types of content not only provide value to your audience but also show your expertise and commitment to their health and fitness journey.

What is the best social media platform for a fitness trainer to post content?

Instagram, YouTube, and Facebook are among the most popular platforms for fitness trainers. Instagram is great for short videos, images, and stories; YouTube is best for longer, more in-depth workout videos or vlogs; and Facebook is useful for creating a community around your brand, where you can share tips, updates, and promote engagement through discussions.

How often should a fitness trainer post content online?

The frequency of posting depends on the platform and your audience’s preferences. As a general rule, aim to post on Instagram and Facebook at least once a day, while on YouTube, a weekly upload might be sufficient. Consistency is key to keep your audience engaged and coming back for more.

What should be the balance between promotional and informational content for a fitness trainer?

The balance between promotional and informational content would ideally lean more towards informational content. A common rule of thumb is the 80/20 rule, where 80% of the content is informational, educational, or entertaining, and 20% is promotional. This approach helps build trust with your audience and establishes you as an expert in your field, which in turn makes promotional content more effective.

How can a fitness trainer create content that stands out in the crowded online fitness space?

To create standout content, a fitness trainer should strive to show their unique perspective and personality, provide high-value information, engage with their audience, and keep up with current trends. Incorporating personal stories, showcasing transformations, providing unique insights, and being responsive to audience questions and comments can also make a significant difference. The use of professional-quality photos and videos, as well as consistent branding, can also elevate your content.

Excellent choice for my business! I tried nearly all the “major” platforms and found Exercise.com to be the most intuitive.

Lani Hudgins

Certified Personal Trainer & Nutrition Coach

Getting Started

There are many different types of content that a fitness trainer can post online to grow their business and build a loyal following. By understanding your target audience and niche, creating engaging and informative content, showcasing your expertise and personality, and utilizing various content formats, you can establish yourself as a leader in the fitness industry and help people achieve their fitness goals.

Want to get seeing how Exercise.com can help you get started taking your personal training business to the next level with software? Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.

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