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How to Sell Gym Memberships Online

How to Sell Gym Memberships Online

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on May 18, 2023 ā€” Updated on November 14, 2023

Becoming a star at learning how to sell gym memberships online will pay dividends in gym revenue for years to come. With the rise of ecommerce and the growth of online health and fitness communities, gyms and fitness centers have been able to sell memberships online more easily than ever before. By following the right strategies and implementing online tools effectively, you can reach new customers and increase your membership numbers quickly and efficiently.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

In this article, we’ll discuss the key elements of selling gym memberships online so that you can drive more sales and grow your business. Then be sure to check out the best gym membership management software platform around for selling gym memberships online via online workout groups, online fitness challenges, custom-branded fitness apps, and much more.

Get a demo now!

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Online Workout Groups

Online Groups

One of the best ways to sell gym memberships online is by selling workouts online and offering online workout groups. Exercise.com makes it easy to create these groups on its platform. These groups can provide a sense of community and accountability that can make fitness routines more engaging. From beginners to seasoned gym-goers, online workout groups offer a convenient, social alternative to solo workouts, encouraging more individuals to sign up for a membership.

Read More: Best Gym Online Group Software

Online Fitness Challenges


Another compelling way to attract potential members is by hosting online fitness challenges. With Exercise.com’s comprehensive platform, you can easily organize fitness challenges that target various fitness levels, goals, and interests. Whether it’s a 30-day yoga challenge or a weight loss competition, these challenges can create a buzz around your gym, attract new prospects, and provide added value for current members.

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Custom-Branded Gym Apps

Custom Branded Apps

Exercise.com provides an excellent platform for launching custom-branded gym apps, another powerful tool for selling gym memberships online. With your own branded app, you can extend the reach of your gym beyond its physical location, offer innovative features such as online booking, workout tracking, and virtual classes, and provide a professional and user-friendly platform that can attract and retain members.

Core Online Mobile Fitness App
“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”
Tony Gentilcore
Founder, Core Online

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Selling Online Workout Plans

Sell Workout Plans

Offering online workout plans for sale is an effective way to promote your gym memberships online. Exercise.com’s platform offers easy-to-use tools for creating and selling personalized workout plans. Potential members get the opportunity to experience the quality of your programs, which can motivate them to upgrade to a full membership. For current members, it provides an additional service that can enhance their workout experience.

Read More: Best Gym Workout Plan Sales Software

Utilizing Fitness Livestreaming


Fitness livestreaming is another innovative feature you can use to sell gym memberships online. With the help of Exercise.com’s robust software, you can host live workout classes, Q&A sessions, or virtual tours of your gym. This real-time interaction not only gives prospective members a taste of what to expect from your gym but also adds a personal touch to your online presence, which can boost membership sales.

Read More: Best Gym Livestreaming Software

Offering Nutrition and Wellness Coaching

Habit Tracking

In addition to workout-focused features, you can also leverage Exercise.com to offer online nutrition and wellness coaching. This holistic approach to health and fitness can make your gym stand out, attracting individuals who are seeking comprehensive support in their fitness journey. By incorporating nutrition and wellness coaching into your memberships, you can provide greater value and attract a wider range of potential members.

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Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

Through these strategies, using Exercise.com’s all-in-one gym management software can greatly enhance your gym’s online offerings and help boost your membership sales.

Get a demo now!

Understanding the Online Gym Membership Market

Are you looking to sell gym memberships online? Before you dive headfirst into the world of online marketing, it’s important to understand your target audience and analyze your competitors’ strategies. This will allow you to identify gaps in the market and ways to differentiate your gym from others.

One way to start is by segmenting your target audience based on demographics, interests, and online behavior. For example, you can analyze the fitness classes they attend, the social media platforms they use, and even their preferred workout times. By doing this, you can tailor your online marketing efforts accordingly and create content that resonates with your audience.

Identifying Your Target Audience

Another way to identify your target audience is to use online analytics tools to track user behavior on your website and social media platforms. You can use demographic data such as age, gender, and location, as well as information about their fitness goals and interests. This data can help you create targeted marketing campaigns that speak directly to your audience’s needs and wants.

But don’t stop there! You can also survey your existing members to learn more about their motivations, challenges, and preferences. By getting to know your members, you can create personalized content that meets their needs and attracts new members more effectively. This can be done through email surveys, social media polls, or even in-person conversations. Utilize a gym membership sales script to help improve your sales ability and train your team.

Analyzing Competitors’ Strategies

Once you’ve identified your target audience, it’s time to analyze your competitors’ strategies. You can use tools like SEMRush or Ahrefs to conduct competitive research and find out how other gyms are marketing themselves online. Look at their website design, price points, and messaging to determine how you can differentiate yourself and offer a better value proposition to your target audience.

But don’t just copy your competitors’ strategies! Use their tactics as inspiration and find ways to make them your own. For example, if you notice that a competitor is offering a discount on their online membership, consider offering a free trial instead. This will help you stand out from the crowd and attract new members who are looking for something different.

Market Trends and Opportunities

Staying up to date with market trends and opportunities is crucial for any business, and the fitness industry is no exception. By reading industry publications and attending fitness conferences and events, you can stay on top of the latest trends and innovations. Some of the emerging trends in the fitness industry include personalized training, wearable technology, and online fitness communities.

But don’t just follow the trends blindly! Make sure that any new strategies or technologies you adopt align with your gym’s values and goals. For example, if you’re a boutique gym that prides itself on personalized training, investing in wearable technology might not be the best fit for your brand.

By understanding your target audience, analyzing your competitors’ strategies, and staying up to date with market trends, you can create a successful online marketing strategy for your gym. So what are you waiting for? Get started today!

Creating an Attractive Gym Membership Offer

Once you’ve identified your target audience and analyzed the competition, it’s time to create an attractive gym membership offer that stands out from the crowd.

Defining Membership Tiers and Pricing

Start by defining your membership tiers and pricing. You should offer a few different membership options, such as monthly, quarterly, and annual plans. Make sure the plans are priced competitively, but also offer enough value to justify the price. Consider offering additional benefits, such as access to personal trainers, customized workout plans, or online classes to increase the value of your memberships.

When defining your membership tiers, take into consideration the different demographics and fitness levels of your target audience. For example, you could offer a basic membership plan for beginners and a more advanced plan for experienced gym-goers. This will allow you to cater to a wider range of customers and increase your membership sales.

Highlighting Unique Selling Points

To make your gym stand out from the competition, highlight your unique selling points. This could include state-of-the-art gym equipment, specialized fitness classes, or a convenient location. Use your website and social media platforms to showcase the benefits of joining your gym.

For example, if you have a wide range of cardio equipment, highlight the benefits of cardiovascular exercise and how it can improve overall health and fitness levels. If you offer specialized classes such as yoga or Pilates, emphasize the benefits of these classes and how they can improve flexibility, balance, and overall well-being.

Offering Incentives and Promotions

Offering incentives and promotions is a great way to generate interest in your gym memberships. You can offer a free trial period, a discounted price for new members, or create a gym member referral program to encourage existing members to bring in their friends and family. Make sure to promote your incentives and promotions through your website and social media to attract new members.

In addition to these promotions, consider offering seasonal promotions such as discounts during the summer months or holiday specials. This will keep your members engaged and excited about their gym membership throughout the year.

Overall, creating an attractive gym membership offer requires careful planning and consideration of your target audience and competition. By defining your membership tiers and pricing, highlighting your unique selling points, and offering incentives and promotions, you can create a gym membership offer that stands out from the crowd and attracts new members to your gym.

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Building a User-Friendly Website

Your gym’s website is the central hub for your online marketing efforts, so it’s essential that it’s user-friendly and provides potential members with all the information they need to make an informed decision. In this article, we will explore some tips and tricks to help you build a website that is both visually appealing and easy to navigate.

Designing an Engaging Homepage

Your homepage is the first thing that potential members will see when they visit your website, so it’s important to make a good first impression. Your homepage should be visually engaging and easy to navigate. Use high-quality images and graphics to showcase your gym’s facilities and equipment. Make sure that your homepage is easy to navigate, with clear links to important pages such as membership plans and class schedules.

In addition to showcasing your gym’s facilities, your homepage should also highlight your gym’s unique selling points. What sets your gym apart from the competition? Do you offer state-of-the-art equipment? Personalized training plans? A wide variety of classes? Make sure that these selling points are prominently displayed on your homepage.

Finally, make it easy for users to sign up for memberships or schedule a visit to your gym. Include clear calls-to-action on your homepage, such as “Join Now” or “Schedule a Visit.”

Providing Clear Membership Information

Once potential members are interested in your gym, they’ll want to know more about your membership plans, pricing, and benefits. Make sure to provide clear and concise information about your membership plans, including what’s included in each plan and how much it costs.

Use engaging content such as videos and testimonials to showcase the benefits of joining your gym. For example, you could include a video of a member who has achieved their fitness goals at your gym, or a testimonial from a satisfied customer.

It’s also a good idea to provide information about any special promotions or discounts that you’re currently offering. This could include a discount for signing up for a longer membership, or a free trial period for new members.

Implementing a Seamless Sign-Up Process

Your sign-up process should be streamlined and user-friendly. Offer multiple sign-up options, including online, in-person, and phone, and make sure the process is easy to complete.

Make sure that your sign-up form is easy to fill out, with clear instructions and fields for all necessary information. You could also consider offering a “save and continue later” option, so that users can complete the form at their own pace.

Finally, make sure that your website is optimized for mobile devices. Many people will be browsing your website on their smartphones or tablets, so it’s important that your website is easy to navigate on smaller screens.

By following these tips, you can build a website that is both user-friendly and effective at attracting new members to your gym.

Read More: Best Gym Website Builder Software

Utilizing Social Media for Promotion

Social media platforms offer gyms and fitness centers an excellent opportunity to reach new audiences, engage existing members, and promote their membership offers. In today’s digital age, social media has become a crucial part of any marketing strategy, and the fitness industry is no exception. By utilizing social media, gyms and fitness centers can create a strong online presence, increase brand awareness, and attract new members.

Creating Engaging Content

One of the best ways to engage your audience on social media is by creating engaging content. This can include fitness tips, workout videos, and inspirational stories. By providing valuable content, you can establish yourself as an expert in the fitness industry and build trust with your audience. Use social media platforms like Instagram and Facebook to share your content, and encourage your followers to share it with their friends and family.

Remember, social media is all about being social. Respond to comments and messages from your followers, and engage with other fitness professionals in your industry. By building relationships with your audience, you can create a loyal following that will help you grow your business.

Running Targeted Ads

Another way to utilize social media for promotion is by running targeted ads. Social media platforms like Facebook and Instagram allow you to target specific audiences based on demographics, interests, and behaviors. This means that you can ensure that your ads are shown to the right people, increasing the chances of converting them into paying members.

When creating your ads, make sure that they are visually appealing and include a clear call-to-action. Whether you want your audience to sign up for a free trial or visit your website, make sure that the next steps are clearly outlined in your ad.

Encouraging User-Generated Content

One of the best ways to showcase the community aspect of your gym is by encouraging user-generated content. Create a branded hashtag and encourage your members to share their workout experiences on social media using the hashtag. By doing this, you can showcase the success stories of your members and create a sense of community among your followers.

Make sure to repost your members’ content on your gym’s social media platforms. This not only showcases the community aspect of your gym but also helps to attract new members. Potential members are more likely to join a gym with a strong community and positive atmosphere.

In conclusion, social media is an excellent tool for promoting your gym or fitness center. By creating engaging content, running targeted ads, and encouraging user-generated content, you can increase brand awareness, attract new members, and establish yourself as a leader in the fitness industry.

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How Can I Effectively Sell Gym Memberships Online?

Selling gym memberships online can be made effective through several strategies. Offering online workout groups and fitness challenges can attract a wide range of prospects. Selling personalized workout plans and providing livestream fitness classes can give individuals a taste of your gym’s quality offerings. A comprehensive platform like Exercise.com can help you implement these strategies easily and professionally.

What Are Online Workout Groups and How Can They Help Sell Gym Memberships?

Online workout groups are virtual spaces where members can participate in shared fitness routines. These groups create a sense of community and provide an engaging alternative to solo workouts. By offering such groups, you can extend the reach of your gym beyond its physical location and attract potential members who value convenience and social interaction in their fitness journey. Platforms like Exercise.com provide easy-to-use tools for creating and managing these groups.

How Can I Use Fitness Challenges to Sell Gym Memberships Online?

Fitness challenges, such as a 30-day yoga challenge or a weight loss competition, can create excitement and interest in your gym. By hosting these fitness challenges online, you can attract a wider audience and encourage them to engage with your gym’s offerings. Winners could be offered discounts on memberships, motivating participants to sign up. Exercise.com allows you to easily set up and manage online fitness challenges.

Why Should I Consider a Custom-Branded Gym App for Selling Memberships Online?

A custom-branded gym app can extend the reach of your gym, offer a professional user experience, and provide features like online booking, workout tracking, and virtual classes. By providing this innovative platform, you can attract tech-savvy individuals and make it easier for potential members to join your gym. Platforms like Exercise.com offer robust tools for creating your own custom-branded gym app.

What is the Role of Fitness Livestreaming in Selling Gym Memberships Online?

Fitness livestreaming allows you to host live workout classes, Q&A sessions, or virtual tours of your gym, providing real-time interaction with potential members. This can give them a better idea of what your gym offers, add a personal touch to your online presence, and encourage sign-ups. Exercise.com’s software provides a seamless platform for hosting livestreams, making it an excellent tool for this purpose.

Can Offering Nutrition and Wellness Coaching Online Boost Gym Membership Sales?

Yes, offering nutrition and wellness coaching online can attract individuals seeking a holistic approach to health and fitness. By providing these services, you can offer greater value and distinguish your gym from others. Integrating such offerings into your memberships can help boost sales. Platforms like Exercise.com can facilitate this integration by offering comprehensive tools for online coaching.

The Bottom Line

Are you struggling to sell gym memberships online? Don’t worry, you’re not alone. Many gym owners face this challenge. But with the right strategies, you can effectively attract new members and increase your revenue.

The first step is to analyze your target audience. Who are they? What are their interests? What are their pain points? By understanding your target audience, you can tailor your marketing efforts to resonate with them.

Next, it’s important to differentiate your gym from competitors. What makes your gym unique? Is it your state-of-the-art equipment? Your experienced trainers? Your convenient location? Highlight these unique selling points in your marketing materials to stand out from the crowd.

But attracting new members is just the beginning. To keep them coming back, you need to provide valuable content. This could be anything from workout tips and nutrition advice to inspirational success stories from other members. By engaging and retaining your members, you’ll build a loyal customer base that will help grow your business.

PMR Performance
“Before I came across Exercise.com, the process I used to try and communicate a program with an athlete long distance was extremely cumbersome. Those days are long gone, and I look forward to providing professional, clean, organized, and effective programs to clients for years to come.”
Chip Gosewich
CSCS & Founder, PMR Performance

So, there you have it. By analyzing your target audience, differentiating your gym, and providing valuable content, you can effectively sell gym memberships online and increase your revenue. Give these strategies a try and see the results for yourself!

Want some help? Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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