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8 Best Gym Coupon Code Management Software in 2024

8 Best Gym Coupon Code Management Software in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on April 29, 2023 — Updated on April 27, 2024

Compare the best gym coupon code management software from Exercise.com, Mindbody, Zen Planner, and more.

Best Gym Coupon Code Management Software

The best gym coupon code software makes it easy to offer gym specials, sell fitness products and gym memberships, and offer gym members incentives.

The best coupon management software for gyms and fitness clubs is a key tool for leaning into growth, because we all know that certain customer segments are very incentivized by coupons and special deals. Fitness customers are no different. Offering a gym coupon code for savings on a membership or product can prompt people into action. The best gym promo code software is bundled in with the best personal trainer promo code software and the best health club promo code software for an integrated experience that can help you increase gym revenue and profitability both online and in-person.

See why Exercise.com is the best gym management software platform and read on to compare Exercise.com with other competitors.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

Get a demo now!

Best Gym Coupon Code Management Software Comparison

Using the best fitness club coupon code software is key to increasing your gym membership sales. A versatile solution like this not only provides a strategic edge to your gym business but also enhances the overall customer experience. This article will explore and compare some of the best gym coupon code management software available, including Exercise.com, Mindbody, Zen Planner, Glofox, ClubReady, Pike13, PushPress, Virtuagym, TeamUp, and Zingfit.

Each of these software solutions provides unique features that cater to specific needs of a fitness business. However, it’s crucial to choose one that integrates seamlessly with your existing processes and adds tangible value to your operations. The primary keyword in making the right decision is understanding your requirements and aligning them with the functionalities of these software solutions. Let’s dive deeper into understanding what each of these platforms offers.

SoftwareCoupon Code ManagementGym ManagementWorkout SoftwareFitness AssessmentsCustom-Branded Apps
Zen PlannerYesYesYesNoYes

#1 Exercise.com Gym Coupon Code Management Software

Exercise.com is a comprehensive gym management software that offers robust coupon code management capabilities. In addition to this, Exercise.com offers gym management, workout software, fitness assessments, and custom-branded apps to help streamline all aspects of your fitness business. This all-in-one solution provides gym owners with a powerful toolset for promoting their business and engaging their customers.

Let’s take a look at just what you can do with the Exercise.com platform.

Process payments for open gym, classes, and personal training.

Gym Payments

Create gym landing pages easily.

Landing Pages

Manage fitness challenges (Read More: 100+ Fitness Challenge Ideas)


Offer on-demand fitness content.


Create classes and fitness groups.

Online Groups

Conduct gym livestreaming easily.


Engage with members via automations.

Gym Member Engagement

Manage leads with a gym CRM.

Gym CRM Software

Create and send fitness assessments with ease.


Use fitness habit tracking to inspire and motivate gym members and clients.

Habit Tracking

Use fitness progress photos to engage with members.

Progress Photos

Use fitness leaderboards to track event performance and inspire healthy competition.


Create exercise supersets in a snap.


Program exercise rep max progressions with ease.

Rep Max Progressions

Use the exercise demonstration video library or create your own custom exercise demonstration videos.

Exercise Library

Create workout plans for parents and dependents, teams and more.

Workout Plan Creator

Cast gym TV workouts to in-gym TV screens quickly and efficiently.

TV Workouts

Manage multiple gym locations with ease.


Manage gym members with ease.

Client Management

Book appointments for parents and dependents with ease. (Read More: Best Gym Booking Software)


Gym check-in software that makes your life easy. (Read More: Best Gym Check-In Software)


Communicate with gym members, athletes, team members, personal training clients, class members, parents, and dependents via SMS, email, and in-app push notification.


View performance over time, track personal records, and other fitness stats with performance reporting dashboards.

Performance Reporting

And of course, view all of your gym business reports easily too.

Gym Reports

All from your custom-branded fitness apps (Read More: Best Gym Mobile Fitness Apps Software)

Custom Branded Apps
Mike Boyle - Sled Push
“The Exercise.com team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team.”
Mike Boyle
Co-Founder, MBSC

Want to learn how your gym can take it to the next level? Get a demo now!

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#2 Mindbody Gym Coupon Code Management Software

Mindbody Review

Mindbody is a popular gym and wellness business management software that also offers coupon code management. While it includes gym management, workout software, and custom-branded apps, it lacks fitness assessment functionality. However, Mindbody remains a strong contender in the fitness industry due to its extensive range of features and integrations.

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#3 Zen Planner Gym Coupon Code Management Software

Zen Planner Review

Zen Planner provides an all-in-one fitness business management solution, including coupon code management. It covers gym management, workout software, and custom-branded apps but does not offer fitness assessment capabilities. Zen Planner is known for its user-friendly interface and focus on member retention.

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#4 Glofox Gym Coupon Code Management Software

GloFox Review

Glofox is another comprehensive gym management software with coupon code management capabilities. With features such as gym management, workout software, and custom-branded apps, Glofox caters to the needs of various fitness businesses. However, like many other competitors, it does not offer fitness assessment functionality.

Read More: Best Glofox Alternative

#5 ClubReady Gym Coupon Code Management Software

ClubReady Review

ClubReady is a fitness business management platform that includes coupon code management. It offers gym management, workout software, and custom-branded apps but lacks fitness assessment features. ClubReady is designed for fitness clubs, studios, and franchises, and offers a range of marketing and member engagement tools.

Read More: Best ClubReady Alternative

#6 Pike13 Gym Coupon Code Management Software

Pike13 Review

Pike13 is a gym management software that provides coupon code management, gym management, workout software, and custom-branded apps. It does not include fitness assessment functionality. Pike13 is known for its scheduling and reporting features and focuses on helping fitness businesses improve client retention.

Read More: Best Pike13 Alternative

#7 PushPress Gym Coupon Code Management Software

PushPress Review

PushPress is a gym management solution with coupon code management capabilities. It offers gym management, workout software, and custom-branded apps but does not provide fitness assessment features. PushPress is designed for simplicity and ease of use, making it a popular choice among gym owners.

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#8 TeamUp Gym Coupon Code Management Software

TeamUp Review

TeamUp is a fitness business management software that offers coupon code management, gym management, workout software, and custom-branded apps. However, it does not include fitness assessment functionality. TeamUp is designed for various types of fitness businesses, including gyms, studios, and personal trainers, and offers a range of tools to help streamline operations and increase member engagement.

Read More: Best TeamUp Alternative

Case Studies: How Gym Owners Utilize Coupon Code Management Software

The right gym coupon code management software can make a significant difference in attracting new members and retaining current ones. It’s a crucial tool for promoting gym services and tracking the effectiveness of various campaigns. Let’s look at some example case studies to illustrate how gym owners and fitness professionals can use this functionality with Exercise.com.

Case Study 1: Boosting Membership Sign-ups with Coupon Codes

Gym XYZ wanted to increase its membership sign-ups during the summer months, a period typically associated with a decrease in gym sign-ups. They decided to use Exercise.com’s coupon code management tool to offer a 20% discount on all new memberships. They promoted the code via their social media channels and in local community groups. The result was a significant uptick in new memberships, exceeding their expectations for the period.

Case Study 2: Encouraging Class Attendance with Discount Codes

Fitness Studio ABC was looking for a way to increase attendance in their early morning classes. They used Exercise.com’s coupon code management to offer a 10% discount for members who attended these classes. Members who attended five early morning classes in a month received a coupon code for the discount on their next month’s membership. This resulted in an increase in early morning class attendance by 35%.

Case Study 3: Rewarding Long-Term Members with Exclusive Discounts

Health Club 123 wanted to reward their long-term members and encourage member loyalty. They used Exercise.com’s coupon code management tool to create exclusive discount codes for members who had been with the gym for more than a year. The codes offered discounts on personal training sessions and merchandise. The response from members was overwhelmingly positive, reinforcing their loyalty to the club.

Case Study 4: Driving Sales for New Fitness Programs

Gym PQR was launching a new fitness program and needed a way to drive sales. They created a promotional code offering a 15% discount on the new program using Exercise.com’s coupon code management tool. The code was sent via email to their member list and shared on their social media channels. The promotion resulted in a significant number of sign-ups for the new program, far exceeding the gym’s goals.

Case Study 5: Increasing Engagement with a Refer-a-Friend Program

Fitness Center DEF wanted to increase member engagement and attract new members through a refer-a-friend program. They used Exercise.com’s coupon code management tool to generate unique discount codes for members who referred a friend who subsequently signed up. This not only increased member engagement but also led to a considerable increase in new memberships.

These case studies demonstrate how Exercise.com’s coupon code management feature can be used to achieve various business goals. Whether it’s driving new sign-ups, increasing class attendance, rewarding loyalty, launching new programs, or boosting member engagement, this feature provides a powerful tool for gym owners and fitness professionals.

Read More:

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

How Can I Use Coupon Codes to Boost My Gym Membership?

Coupon codes can be a powerful tool for boosting gym membership. You can offer discounts on sign-ups, give exclusive codes to loyal members, or use them as incentives in a referral program. They can be promoted via email, social media, or even print materials, depending on your audience.

Read More: How to Increase Gym Memberships

What are the Benefits of Using a Gym Coupon Code Management Software?

Using a gym coupon code management software like Exercise.com simplifies the process of creating, distributing, and tracking coupon codes. It can help you measure the effectiveness of your promotional campaigns and adjust your strategy based on data. Additionally, it can improve the customer experience by making it easy to apply discounts.

Can I Limit the Use of Coupon Codes in My Gym?

Yes, with Exercise.com’s coupon code management tool, you can set rules for how and when coupon codes can be used. This might include limits on the number of times a code can be used, a minimum purchase requirement, or a specific expiry date.

How Can Coupon Codes Enhance Customer Loyalty?

Coupon codes can be used to reward loyal customers, encouraging them to stay with your gym. For example, you could offer exclusive discounts to members who have been with your gym for a certain period, enhancing their sense of value and belonging.

Can I Use Coupon Codes to Promote Specific Gym Services?

Absolutely! Coupon codes can be a great way to promote new services or classes, or to increase attendance at less popular times. By offering a discount code for these specific services or times, you can incentivize members to try something new.

How Do I Track the Success of My Coupon Code Campaigns?

With a gym coupon code management software like Exercise.com, you can easily track the usage of your coupon codes. This will give you insight into the effectiveness of your campaigns and can help you make data-driven decisions for future promotions.

Can Coupon Codes be Used for Online Purchases Like Workout Plans or Merchandise?

Yes, coupon codes can be applied to any purchase made through your gym’s online portal. This includes workout plans, merchandise, classes, and more. This can be a great way to encourage members to make use of your online offerings.

Read More: Best Gym Workout Plan Sales Software

How Can I Distribute Coupon Codes to My Gym Members?

You can distribute coupon codes in various ways, depending on what works best for your audience. This might include email campaigns, social media posts, or even printed materials like flyers or postcards. With Exercise.com, you can easily distribute coupon codes digitally to your members.

The Ultimate Gym Management Tool: Exercise.com

As a gym owner, your mission is to create a fitness community that empowers your members to reach their health and wellness goals. But managing a gym involves a lot more than just providing a space for workouts—it’s about delivering a seamless, integrated experience that keeps members engaged, satisfied, and loyal.

Exercise.com is the comprehensive software solution that elevates your gym to new heights. With its robust coupon code management system, you can incentivize memberships, retain existing clients, and track the success of your promotional efforts with ease. But the benefits don’t stop there.

Exercise.com offers an all-in-one platform with features like workout software, fitness assessments, and account balance tracking, all designed to streamline your operations and enhance your members’ experiences. The custom-branded apps and website create a professional, cohesive image for your gym, setting you apart from the competition.

Why settle for standalone software solutions when you can have a comprehensive, integrated platform that caters to every aspect of your gym operations? Book a demo with Exercise.com today, and discover how we can help take your gym to the next level.

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

Get a demo now!

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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