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How to Market a Gym Online (37+ Ideas)

How to Market a Gym Online (37+ Ideas)

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on December 23, 2022 — Updated on November 14, 2023

Digital marketing for gyms is a crucial part of the fitness business money-making process so learning how to market a gym online is a critical step for all gym owners. In fact, gym digital marketing should be a large part of any gym online marketing plan. To learn more about how to market your gym online and how to use various online gym marketing strategies, check out this in-depth gym online marketing guide (then read our full gym owner guide, our big list of gym marketing ideas, and explore the best gym management software).

Core Online Mobile Fitness App
“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”
Tony Gentilcore
Founder, Core Online

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Get the basics…

  • Knowing your gym target market and appealing to it is a necessary part of digital marketing for gyms.
  • The Call-to-Action is a must in everything you present to the customer in your gym online marketing campaigns.
  • Never stop working to win over your current customers; you must keep them engaged.
  • Learn to leverage the cost-free opportunities that only gym digital marketing provides.

Digital Marketing for Gyms

If you’ve been asking yourself, “How do I attract more members to my gym?” then gym digital marketing campaigns are a key solution. Fitness online marketing and online gym marketing strategies are more vital than ever and is also more within your reach. In this guide, we’ll discuss how to make fitness digital marketing work for your business by using the most effective digital strategies for gyms and tools for increasing gym lead generation efforts.

Digital marketing for gyms is by far the best use of your advertising efforts and with so many opportunities to make an impact, many even free, investing time in learning the basics and developing a strategy for marketing your gym online is a no-brainer. Digital marketing fitness industry trends are revolving more and more around automationsU sing automations to send email, SMS, an in-app notifications is a best-in-class way that fitness businesses are accelerating their marketing ROI.

Push Notifications

Effective online marketing for fitness companies starts with having a service that makes an impact and benefits customers. If you’re a gym owner or personal trainer, then it’s critical your online fitness marketing strategies and fitness center digital marketing campaigns are utilizing the best gym management software to run your business, create and deliver workouts, and sell your workout plans online. Exercise.com is the all-in-one solution for fitness sales, marketing, and service.

Payments

Schedule a demo to learn how our software is helping gym owners grow their businesses and help more clients succeed in fitness.

37 Ways to Market Your Gym Online

We will dive into the specifics of how to market your gym business online down below, but to get started take a look at this list of ways to market a gym online and see if they get your creative juices flowing.

Here is a list of 37 ways to market a gym online:

  1. Create a professional website for your gym. Use the best gym website builder software.
  2. Optimize your gym website for search engines with the best fitness and gym keywords for gym SEO marketing.
  3. Utilize pay-per-click (PPC) advertising campaigns.
  4. Leverage social media platforms to promote your gym.
  5. Engage with your audience through gym social media marketing contests and giveaways.
  6. Develop a strong presence on popular fitness-related social media groups and communities.
  7. Create and share valuable fitness content on your blog or through guest posting.
  8. Utilize gym email marketing and gym text messaging best practices to communicate with potential and existing members.
  9. Offer exclusive online monthly gym promotions and discounts.
  10. Develop a gym influencer marketing program and create partnerships with fitness influencers for brand collaborations.
  11. Create and share engaging video content on platforms like YouTube and Instagram. (Read More: Gym Video Marketing Guide)
  12. Utilize live video streaming for virtual fitness classes or demonstrations. (Read More: Best Gym Livestreaming Software)
  13. Implement a gym referral program to encourage existing members to bring in new customers. (Read More: Best Gym Software with Referral Program Tools)
  14. Run online ads targeting local audiences.
  15. Optimize your online listings on directories and review platforms.
  16. Collaborate with local businesses for cross-promotions and joint offline gym marketing efforts. Double down on what’s working and scale a gym partnership marketing playbook.
  17. Offer online personal training or workout programs. (Read More: Best Gym Online Training Software)
  18. Develop and promote online fitness challenges or fitness programs. (Read More: Best Gym Software with Challenges)
  19. Utilize influencer marketing by partnering with fitness influencers. (Read More: Best Fitness Influencer Apps)
  20. Host webinars or live Q&A sessions to share fitness tips and expertise.
  21. Create and distribute engaging infographics related to fitness and health.
  22. Offer free downloadable fitness resources, such as workout plans or nutrition guides.
  23. Collaborate with local media outlets for press coverage and interviews.
  24. Utilize geotargeting in your online advertising campaigns to reach a specific local audience.
  25. Develop an online community through a dedicated forum or social media group.
  26. Implement customer review and testimonial collection strategies to build social proof.
  27. Offer online class bookings and scheduling through your website or gym management software. (Read More: Best Gym Booking Software)
  28. Create a gym podcast featuring fitness experts or discussions on health and wellness.
  29. Participate in virtual fitness expos or online trade shows.
  30. Develop partnerships with local businesses to offer exclusive discounts or perks to their employees.
  31. Run online fitness competitions, contests, or challenges to engage your audience and generate buzz.
  32. Offer online personal training sessions or consultations.
  33. Utilize search engine marketing (SEM) to increase your online visibility.
  34. Develop and promote a loyalty program for recurring members. (Read More: Best Gym Software with Loyalty Programs and Rewards). Get more gym testimonials and try to increase positive gym word of mouth.
  35. Utilize retargeting ads to reach potential customers who have previously visited your website.
  36. Collaborate with local influencers or bloggers for guest blog posts or social media takeovers.
  37. Monitor and respond to online reviews and engage in reputation management.

Implementing these marketing strategies can help increase your gym’s online visibility, attract new members, and retain existing ones. Remember to track and analyze the results of your marketing efforts to optimize your strategies over time.

Additionally, be sure and check out our big list of gym marketing ideas, fitness challenge ideas for your gym, and gym event ideas. Okay, now on to some specific actionable ways you can promote your gym online.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

Want to learn more? Get a demo today!

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Gym Advertising Campaign Ideas

In today’s competitive fitness market, it’s imperative for gyms, personal trainers, and fitness influencers to stand out and engage potential clients. Crafting a compelling advertising campaign can be the difference between a thriving fitness business and a stagnant one. Whether you’re a gym owner or an online fitness coach, it’s essential to find innovative ways to showcase your services and motivate individuals to prioritize their health and well-being. For fitness professionals seeking an all-in-one solution to manage their business, Exercise.com offers a comprehensive, custom branded fitness app tailored to your needs. Now, let’s explore some creative advertising campaign ideas that will elevate your fitness brand:

  1. Transformation Stories: Share before and after photos of members to inspire potential clients.
  2. Virtual Class Teasers: Offer snippets from your online classes to showcase the quality and expertise.
  3. Flash Membership Sales: Limited-time offers to attract new members.
  4. Workout Challenges: Create monthly fitness challenges and promote them on social media.
  5. Guest Pass Campaign: Encourage members to bring a friend for a free trial.
  6. Local Collaboration: Collaborate with local businesses for cross-promotion deals.
  7. Personal Trainer Spotlights: Highlight the expertise and stories of your trainers.
  8. Interactive Quizzes: “Which workout is right for you?” quizzes to engage and guide potential members.
  9. Seasonal Workout Tips: Offer advice tailored to different times of the year.
  10. Member Testimonials: Share positive feedback from satisfied clients.
  11. Free Workshop Weekends: Offer free workshops to showcase your gym’s expertise.
  12. Fitness Retreat Promotions: Organize and promote fitness retreats or weekend camps.
  13. Branded Merchandise: Launch your own line of workout gear or accessories.
  14. Nutrition Tips and Recipes: Share healthy recipes and nutrition advice to engage potential clients.
  15. Behind-the-Scenes Tours: Offer virtual tours of your gym or fitness facility.
  16. Influencer Collaborations: Partner with fitness influencers for broader outreach.
  17. Loyalty Programs: Promote loyalty programs that offer benefits for long-term members.
  18. Specialized Class Launches: Introduce new, unique classes to attract different demographics.
  19. Health and Fitness Webinars: Organize informative sessions on health topics.
  20. Social Media Challenges: Use hashtags to create buzz around a fitness challenge.
  21. Referral Bonuses: Offer rewards for members who bring in new clients.
  22. Pop-up Fitness Events: Organize outdoor workouts or sessions in popular local spots.
  23. Branded Workout Playlists: Create and share workout playlists on platforms like Spotify.
  24. Interactive AR Workouts: Use Augmented Reality to offer a unique workout experience.
  25. Celebrity Endorsements: If possible, collaborate with a local celebrity or athlete for promotion.

To truly stand out in the fitness industry, integrate your campaign with a professional platform like Exercise.com. Not only will it streamline your operations, but it will also provide a seamless experience for your clients.

Book a demo now!

Universal Strategies of Digital Marketing

How Can I Promote My Gym Online? Identify Your Target Market

One of the first steps in starting any business venture is identifying potential customers for your product or service; what common thread connects people that are most likely to be attracted to your offering and have the means to purchase it.

If you got your training business off the ground without this consideration, don’t worry; it’s not too late and you’ll actually already have some valuable information from anyone you already train.

Consider who you want to work with, who your service is most suited to, and whether this segment of people is adequate to support growth in your business.

One of the best online fitness marketing strategies is to lay out the characteristics of your ideal customer based on who you’re already training or envision working with. Identifying your target audience  is the first step to making your advertising the most effective; this information will help you determine how to present your business in every form of media.

Provide Value First, Sell Second

Many trainers and gyms mistakenly push one fitness promotion after another from cutting price to giving extras, but get little or no response. The issue is a failure to tell the audience about you/your business before jumping to the sale.

Thinking specifically about premium, high-value services, and put yourself in the customer’s shoes. Wouldn’t you want to know that the service matches your needs and the provider is credible before committing your time and money?

You must establish a desire to train at your gym before the customer cares what it costs to train at your gym. You do so by providing some information free-of-cost. This can be a video with nutrition tips or a free seminar, anything that presents you and your gym as the solution to what the customer needs.

Once you’ve hooked the customer and got them wanting what you offer, you’re ideally positioned to present the buying proposition and be successful.

As a general rule, the higher the price of your service, the more you need to provide before the sale to convince a prospective customer the investment will be worthwhile.

Always Have a Call-to-Action (CTA)

Ever have a conversation that ends awkwardly with, “well ok…see you later I guess…”?

When you have no call-to-action, that’s what it’s like with the customer.

A CTA is an instruction to the customer to take a specific step bringing them closer to making a purchase; examples of which can be seen in the video above. The action you want the customer to take is not necessarily closing the sale, sometimes its just moving one step forward in the process which funnels them toward an eventual purpose.

Sample CTAs:
“Sign up now”
“Learn more about ____”
“Contact us to ____”

The CTA should make it clear what the customer should do and how; the easier and more natural you can make it, the more likely they are to take the desired action.

For example, if you have used a call-to-action like, “Contact me now to schedule a consultation,” you shouldn’t make the customer hunt down the method for contacting you or wonder what they should say when they do. Instead, link the CTA directly to what you’ve referenced – a purpose-built form that collects their contact info and allows them to request an appointment time.

Here is an example of a fitness upsell with a clear CTA that one Exercise.com customer launched that increased their AOV 7.93%!

Keep Marketing to Current Clients

A common blanket question is, “How do gym advertise?” Unfortunately, despite an array of gym promotion ideas and gym promotional messages, some gyms get an impressive number of new member sign-ups each month but still can’t grow due to too many members leaving. What many would describe as a revolving door phenomenon points to a problem with client retention.

It is not enough to convince someone to pay for your service if soon after they will be gone and you’ll need to replace them. You’re much better off investing more in member retention so that you keep them committed and excited to be part of your gym.

You can utilize a gym digital marketing strategy to keep members engaged and to provide additional value on top of your day-to-day services at the gym. Here are some of the best methods that have proven to be useful in keeping clients interested and excited about being part of your gym:

  • Create a members-only Facebook group to encourage interaction and share funny or inspiring fitness content.
  • Feature member accomplishments on social media and your website. This also draws prospective clients.
  • Send a monthly email newsletter with links to original content and updates on events.

It’s most likely not your facility or equipment that keeps members around, it’s the feeling that they are part of a community and that people care about their goals and want to help. By engaging members continuously, you can build and maintain loyalty that lasts for years.

Read More: Best Gym Member Engagement Software

Automate as Much as Possible

Many gym owners, especially those operating small facilities with few other staff, have to serve many functions personally in their business. Coaching clients, managing finances, cleaning, and advertising may all fall on your plate. That’s why utilizing automation in your gym online marketing is such a life-saver.

Automation is a broad description of any process you can set up to operate on its own without further input from you. For example, when a client enters their contact information in an interest form on your website, they should be automatically added as a contact in your email marketing platform (like with the Exercise.com MailChimp integration—you can automatically add custom tags to trigger automations and more).

Automations

Operating your business with a full-featured gym management software solution is the best way to make use of automation in your business. Exercise.com software features great automations you can set up to improve your service and ensure retention:

  • Automatically send workout reminders and summaries via email, text, and push notifications so clients never miss a workout.
  • Ensure your clients are engaged even when they’re not with you and that they never miss a class or appointment with automated email and text reminders.
  • Send new workouts, challenges, and fitness assessments without lifting a finger. Even have the client’s program automatically update based on performance!

When you utilize automation to market and operate your business, you’ll save a tremendous amount of time that you can spend instead on growth and business development.

Read More: Best Gym Software with Automation Marketing

APEC
Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

Always Opt for Video

Year after year, research shows that the use of video in your digital marketing is superior to photos and far surpasses text alone.

Video is so effective online for natural reasons; like the tendency of users to remain on a web page longer to watch a video and by design of major online powers like Google and Facebook which preferentially display video content over anything else. According to the marketing firm Video Explainers, web pages that include video are 53 times more likely to appear as a first-page result on Google.

A crucial element to why video is so effective for gyms and trainers is that it puts the personality and feel of the gym on display in a way prospective clients can much more easily connect with compared to reading written material. Video is the best way to let customers get to know your personality and make a connection before coming into the gym.

Create videos showing members’ progress, demonstrating techniques, or giving motivating advice and use them across all marketing channels.

More Isn’t Always Better

One of the best online fitness marketing strategies is to prioritize quality over quantity. When marketing your gym, there are myriad ways to spend your advertising dollar and many companies who have a vested interest in getting you to spend it on their particular channel. Offers will roll in incessantly to advertise in various places, to sponsor events, to have your brand featured in one place or another.

Most of the advertising opportunities presented to you will not be right for your business and it’s up to you to discern the duds from the silver bullets.

If you operate a premium service or serve a specific niche, it’s not always volume that counts. Advertising companies that utilize mass media such as TV, radio, and billboards will present statistics of total viewers in order to wow you with the sheer quantity of people who could potentially see your business name but be wary of this sales tactic.

It’s not just how many people you can reach, it’s whether those people are potential customers. 

For instance, a billboard on the highway has a huge audience, however, this is a medium with very little targeting. Consider what proportion of people driving that road are your potential customer based on your predetermined target audience? Of the thousands of cars that will drive by the billboard, only 1-5% may fit your ideal customer profile depending on how specific your niche is.

When it comes to digital marketing on social media, for example, it is not necessarily better to have an ad display to every person in your city. Your advertising dollars will go further and get you more quality leads if you spend them on getting your message in front of the particular audience it is most likely to appeal to.

How to Use the Top Fitness Marketing Tools

Social Media

With very valuable free and paid services, the social media platforms Facebook and Instagram are a business owner’s best friends. See the video above for a look at how to engage with your followers on these platforms.

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Free Features

The most obvious use, which most gyms are doing already, is creating and updating a business profile featuring information, pictures, video, and events. With this being completely free, there’s no excuse not to take the opportunity to create content and work on spreading it organically by way of likes and shares.

Content shared on social media builds brand awareness and allows you to express your company’s character and inform consumers of why they should come to you with their fitness goals.

On Facebook in particular, one of the best practices is to create a private members-only group for your gym members or smaller categories like a weightlifting competition club you operate within your program. In this group, you can post extra content with less stringent guidelines than what you might post on the official company page.

The objective is building a sense of community so maybe you’re sharing a motivating quote, maybe you’re keeping people engaged in a running joke about something that happened in a workout; whatever keeps them thinking about your gym community and makes them glad they’re a member.

With the Exercise.com platform you can run online workout groups, run fitness challenges, sell workout memberships, and much more.

Paid Advertising for Fitness

While on the surface and to the typical consumer these sites are for networking and staying in touch with friends, marketers and business owners know the real genius of social platforms lies in getting people to self-identify their hobbies, interests, demographics, and buying behaviors and providing that information to advertisers at an enormous profit.

Running paid ads on Facebook and Instagram is one of the most accessible forms of advertising available to gym owners because you can do it all yourself, from creating the content, setting the budget, and targetting your audience. That’s not to say that you’ll be as effective as a professional digital media company at running your ads, but it lets you get started even if you have a tight budget.

The biggest strength of advertising on social media is the specificity of information you can use to target specific groups who are your most likely customers. Age, gender, and zip code are enough to beat traditional advertising but it doesn’t stop there. Facebook tracks a ton of data about what people view, buy, and how they respond to advertising.

Learn to use their marketing tools effectively and you can achieve an excellent return on investment and utilize your ads’ statistics to improve from one marketing campaign to the next.

Fitness Websites

An informative and visually appealing website is the centerpiece of your digital presence. Regardless of how the visitor learned about your brand, your site will likely be the source of their initial feeling about your business’s quality and credibility.

Having a gym website is important, make sure your site follows these principles:

  • The site should be created with your target audience in mind. This plays a role in how you present yourself and the business, what videos and pictures you select.
  • Make it easy for users to find what they’re looking for. Don’t lose potential clients over difficulty navigating your website, make it simple with no hoops to jump through. This includes providing price information.
  • Control the narrative created by your site content. Clearly describe what you provide, who you’re service is best suited to, and your goals as a company. Don’t leave any blanks for the customer to fill in themselves or they may come away with an inaccurate understanding.

Read More: Best Gym Website Builder Software

Gym Search Engine Optimization (SEO)

SEO refers to strategies website owners use to rank higher in search results and therefore generate more traffic to their site.

There are many factors that engines like Google use to determine whether your site will be recommended to users and if so, how high in comparison to competitors. Your chief considerations when designing or maintaining a fitness site should be:

  • Information Accuracy – If Google detects discrepancies in information like your address and phone number, your page rank will likely be lowered.
  • Content Quality –  Search engines try to serve users the best content in their results and use calculations like how long users stay on a page to judge whether the content is worthy of ranking highly.
  • Relevant Keywords – Words and phrases you want to appear for in search results must be present in the text on your page and in the alt text for any photos you use.
  • References – When other sites which have been indexed by Google refer to your site, this backlink is noted by the search engine as a vote of sorts, adding to the credibility of your page.
  • Mobile Compatibility – With greater than 60% of searches originating on mobile devices, Google prioritizes sites that are optimized for mobile rather than displaying a desktop-size webpage on-screen.

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Gym Email Marketing

Fitness email marketing can be very effective while costing little or nothing. At a minimum, you should be sending a monthly newsletter about events, promotions, member success stories, etc. This helps keep current clientele engaged and shows non-member subscribers that you run an active community where people are achieving things in fitness.

Email

An additional step beyond newsletters is creating content for multiple audiences broken down by categories like members, prospects, group fitness interest, weight training interest, and so on. This is where a tool like Mailchimp comes in very handy as it lets you easily apply custom tags that classify subscribers so they receive the content most relevant to them.

On top of managing all your contacts, Mailchimp is where you can build each newsletter or sales campaign within a visual editor that helps you add the text and media you want to include in an organized. professional template. Mailchimp is one of several valuable integrations offered with our Exercise.com software to save time for gym owners.

There are two important characteristics of email marketing that distinguish it from other forms:

  1. You have total control over your message and delivery. Unlike search engines and social media sites that continuously change policies and filter your content through their algorithms, email is a more direct line between you and the recipient and allows you to distribute content in your preferred way.
  2. Email is the most direct way to communicate with a user; you’re sending information to them individually rather than putting it out there to see who bites. As such, you must have permission to contact them via email. This can be a statement agreed to in a waiver form at the gym or an opt-in form on your website.

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AMPD Golf Performance
“Working with Exercise.com and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend Exercise.com to grow your business!”
Andrew Banner
Co-Founder, AMPD Golf Performance

Gym Blogging

If you have a talent for writing and a desire to share your perspective, starting a fitness blog can be enjoyable and beef up your fitness content marketing. Utilizing a professional digital fitness marketer can pay dividends, but the nice thing about fitness blogging is that every fitness professional has something authentic they can share. A big trend in health club digital marketing is for fitness professionals to create fitness content online, even if they may not have a fitness content creator background. Well, surprise, you can now become a fitness content creator—today! Digital marketing for fitness studios now requires that owners think like content creators.

Your blog, ideally hosted on your business website to drive traffic there, is your place to provide deeper content than the short, quick-hit social media post. When you write original, high-quality content, it can show up in search results and bring more users to your site, exposing them to your business.

Consider the following when choosing topics for your blog posts:

  • What real-life questions do you encounter with clients?
  • What specialty knowledge do you have that is not broadly known across the web?
  • What values represent you/your brand the most?

As always, consider the ideal customer you wish to attract with your content. If, for example, you want members who lean toward training for athletics, focus entries on performance as opposed to health and wellness. Conversely, if you specialize in helping clients lose weight and get healthy, stay away from topics like improving the vertical jump test!

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How to Get More Online Gym Reviews

https://www.youtube.com/watch?v=0W5q1X42y44

Far more people will research your gym online than will walk in your door to ask for information. It is highly likely that they will form an opinion of your business based on what they find when searching the web, particularly reviews left by current and former members.

Your best form of advertising is the success of your current clients. When it comes down to it, the ability to show prospects proof of results is more meaningful than your promises. They are much more likely to trust your clients’ words than your own.

Encourage positive reviews on social media, Yelp, and your Google Business listing so that when searching prospective customers can see the experiences of real people associated with your business and develop trust in your credibility and ethics.

When a great review is added, or a customer gives excellent feedback in person, consider making them the subject of an in-depth testimonial you can feature on your site or post on social media. As mentioned earlier, video is optimal to catch the visitor’s eye and hold their attention.

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What are the key elements of an effective online marketing strategy for gyms?

An effective online marketing strategy for gyms includes a well-designed website, active social media presence, content marketing, email marketing, online advertising, search engine optimization (SEO), and leveraging online reviews and testimonials.

How can I use social media platforms to promote my gym?

Use social media platforms like Facebook, Instagram, and Twitter to share engaging content such as fitness tips, success stories, gym events, and promotions. Encourage interaction with your audience, respond to comments and messages, and create a sense of community among your followers.

Read More: Gym Social Media Marketing

What role does content marketing play in marketing a gym online?

Content marketing involves creating valuable and informative content, such as blog posts, articles, videos, and infographics, to attract and engage your target audience. By providing helpful and relevant content, you can position your gym as an authority in the fitness industry and build trust with potential members.

How can I leverage email marketing to engage with potential and existing gym members?

Use email marketing to send targeted campaigns, such as promotional offers, event invitations, or fitness tips, to potential and existing members. Create segmented email lists based on factors like membership status and interests to ensure your content is relevant to each recipient.

Read More: Gym Email Marketing Guide

What are some effective online advertising options for gyms?

Consider using online advertising platforms like Google Ads, Facebook Ads, and Instagram Ads to reach a larger audience and attract new members. Use targeting options to ensure your ads are shown to your ideal demographic and geographic audience, and track the performance of your campaigns to optimize your ad spend.

How can search engine optimization (SEO) benefit my gym’s online marketing efforts?

SEO involves optimizing your gym’s website and content to rank higher in search engine results, making it easier for potential members to find your gym online. Use relevant keywords, optimize meta tags, and ensure your site is mobile-friendly to improve your SEO performance.

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What strategies can I use to encourage online reviews and testimonials for my gym?

Encourage satisfied members to leave reviews on platforms like Google My Business, Yelp, and Facebook. Share positive testimonials on your website and social media channels, and consider offering incentives, such as discounts or referral bonuses, to motivate members to share their experiences.

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How can I use analytics and data to measure and improve my gym’s online marketing performance?

Use tools like Google Analytics, social media insights, and email marketing reports to track the performance of your online marketing efforts. Analyze data on engagement, conversions, and user behavior to identify areas for improvement and adjust your strategies accordingly.

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Can I utilize influencer marketing to promote my gym online?

Influencer marketing involves partnering with individuals who have a strong online presence and influence within the fitness community. Collaborate with influencers to create content, host events, or offer promotions that showcase your gym and attract new members.

Read More: Influencer Marketing for Gyms

What are some creative online marketing ideas to help my gym stand out from the competition?

To stand out, consider hosting virtual events, offering online fitness challenges, collaborating with local businesses and other prominent and influential local community members.

Read More: Gym Marketing Ideas

What are the 7 P’s of marketing for a gym?

The 7 P’s of marketing, when applied to a gym, are as follows:

  1. Product: This refers to the services and facilities the gym offers. This could be the workout equipment, group classes, personal training sessions, or even ancillary services like a spa or cafe.
  2. Price: It’s essential to determine a pricing strategy that aligns with the gym’s target market, whether it’s premium memberships, discounted annual contracts, or monthly rolling subscriptions.
  3. Place: This pertains to the gym’s location and how accessible it is to members. It also includes the ambiance and layout of the gym.
  4. Promotion: How you market your gym, including advertising, special offers, social media campaigns, and other promotional activities.
  5. People: The staff, personal trainers, and even the members play a role in marketing. Quality service and creating a community can be a significant selling point.
  6. Process: The customer journey, from signing up to attending classes or sessions, should be streamlined and user-friendly.
  7. Physical Evidence: The tangible elements that customers experience – from the cleanliness of the gym to the quality of the equipment.

How do I promote my gym?

Promoting a gym involves a combination of traditional marketing, digital marketing, and word-of-mouth referrals. Consider offering promotions or discounts for new members, hosting open days or free workshops, engaging in local community events, partnering with local businesses, leveraging social media, and collecting positive testimonials and reviews.

Read More: Gym Promotion Ideas

How much does it cost to advertise a gym?

The cost of advertising a gym varies based on factors like location, advertising medium, and duration of the campaign. Digital advertising might cost between $1 to $3 per click, while a local newspaper ad could range from $250 to $1500 depending on the paper’s circulation. Running promotions, offering free trials, and hosting events can also be added to the budget.

What are the 4Ps of a fitness center?

The 4Ps for a fitness center are a subset of the 7Ps:

  1. Product: The services the fitness center offers.
  2. Price: The membership or service fees.
  3. Place: The location and ambiance of the fitness center.
  4. Promotion: The marketing and advertising activities of the fitness center.

What attracts customers to a gym?

Customers are attracted to gyms that offer value for money, a range of equipment and classes, experienced trainers, a sense of community, cleanliness, and convenience in terms of location and operating hours.

What makes a gym appealing?

An appealing gym offers modern equipment, diverse classes, a positive atmosphere, cleanliness, and additional amenities like showers, lockers, and perhaps a juice bar or cafe.

How do I grow my gym social media?

To grow your gym’s social media presence:

  1. Share engaging content regularly.
  2. Showcase member testimonials and success stories.
  3. Post workout tips, nutrition advice, and behind-the-scenes content.
  4. Engage with followers through polls, Q&A sessions, or challenges.
  5. Collaborate with fitness influencers or host giveaways.

Read More: Gym Social Media Marketing

How much does Planet Fitness spend on advertising?

According to the Planet Fitness Annual Report, Planet Fitness spends approximately $240 million dollars annually in advertising the Planet Fitness brand.

Do gyms need marketing?

Absolutely. In the competitive fitness industry, marketing helps gyms attract new members, retain existing ones, and build their brand presence.

How can Exercise.com help me run my gym?

Exercise.com is an all-in-one software solution for fitness professionals and gyms. It assists in managing your business, accepting payments, online booking, hosting exercise videos, and selling workout plans. With a custom-branded fitness app, Exercise.com streamlines operations, enhances the member experience, and provides powerful tools for marketing and growth. Booking a demo with Exercise.com can offer more insights into its comprehensive features tailored for gym management.

Fitness Business Management Software

An all-in-one fitness business management software is a key tool you can leverage for further growth. Here are a few features of Exercise.com Fitness Business Management software that will help you step up your online gym marketing game:

  • Stand out with a custom-branded fitness app that unifies every aspect of the user’s experience, builds brand credibility, and keeps your brand front-and-center.
  • Integrate with some of the best marketing tools on the web like Zapier, MailChimp, ConvertKit, ConstantContact, Refersion, and more.
  • Sell digital fitness products like training and nutrition plans online so your business can gain customers anywhere in the world.

Using technology like that provided by Exercise.com is one of the single biggest improvements you can make to grow your business and manage it better in the digital age.

Dean Somerset - Bird Dog
“Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible. The simple, effective tools help expand and simplify my coaching process.”
Dean Somerset
Owner, Somerset Fitness

Schedule a demo to learn how we can immediately upgrade your marketing, sales, and service.

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
We make fitness businesses happy and successful. We are a next-generation software platform dedicated to making it easy for fitness professionals to manage their entire fitness business in one place.
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