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How to Sell More Gym Memberships in 2024 (50+ Ways)

How to Sell More Gym Memberships in 2024 (50+ Ways)

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on March 10, 2023 — Updated on January 9, 2024

If you want to sell gym memberships, then learn how to sell more gym memberships with this free guide full of gym membership sales ideas and gym sales tips that can increase gym sales.

How to Sell More Gym Memberships

Even though there are many ways to boost your gym income, learning how to sell more gym memberships online, in-person, and over the phone is a huge part of how you increase gym revenue and profit, provided you also understand how to increase gym membership retention. From gym member win-back campaign ideas to learning how to create a gym referral program to fitness challenge ideas for your gym that will increase gym member engagement and result in more gym membership sales, these gym owner tips will help grow your gym business by selling more gym memberships.

After all, if you want to grow your business, selling gym memberships is a key piece of the puzzle. It may not be the piece you are most interested in, especially if you prefer interacting with members and helping them meet their health and fitness goals the most. But selling more fitness studio memberships will generate revenue and keep the doors to your facility open.

Fitness Income Ideas

Generating new gym memberships is a process that requires multiple steps for success. Here are tips to help successfully sell more gym memberships in your health club, gym, or fitness center, starting with investing in the best gym management software.

Having the right gym software solution is an important part of selling more gym memberships. From booking to gym member management, custom-branded gym apps, selling workout plans, gym CRM software, and online training—we’ve got you covered with all the tools you need to grow.

APEC
Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

Get a demo now!

50 Ways to Sell More Gym Memberships

Browse through this big list of gym membership sales ideas to see if they can give you some inspiration for your next gym membership sales campaign. Here is a list of 50 ideas for selling more gym memberships:

  1. Create a gym membership referral program that offers discounts or freebies for current members who refer new ones.
  2. Run a social media campaign that highlights success stories of current members, showcasing their before-and-after transformations.
  3. Offer free trial gym memberships to attract potential customers who are interested in trying out the gym before committing.
  4. Organize group fitness classes that cater to different interests, such as yoga, HIIT, dance, and Pilates.
  5. Collaborate with local businesses to offer discounts or promotions to their employees who sign up for gym memberships.
  6. Host gym challenges or competitions that motivate members to reach their fitness goals and win prizes.
  7. Partner with fitness influencers or celebrities to promote the gym and attract their followers.
  8. Introduce personal training packages that offer personalized workout plans and one-on-one support from certified trainers.
  9. Host nutrition and wellness workshops that educate members on healthy eating habits and lifestyle choices.
  10. Offer flexible membership plans that allow members to freeze or cancel their memberships without any penalty.
  11. Create a loyalty program that rewards members for their consistent attendance and engagement with the gym.
  12. Host open house events that allow potential customers to tour the gym and meet with staff members.
  13. Offer discounts or promotions for signing up for longer-term memberships, such as six or twelve months.
  14. Invest in top-of-the-line gym equipment and technology, such as virtual reality workouts or smart fitness trackers.
  15. Host special events or classes for holidays or special occasions, such as Valentine’s Day or New Year’s Eve. (Read More: Gym Event Ideas)
  16. Create a welcoming and inclusive gym environment that caters to people of all ages, genders, and fitness levels.
  17. Partner with local sports teams or organizations to offer discounted memberships to their members.
  18. Host charity events or fundraisers that promote fitness and health while giving back to the community.
  19. Offer childcare services for parents who want to work out but have young children.
  20. Provide online workout classes or tutorials for members who are unable to attend the gym in person.
  21. Collaborate with local schools or universities to offer student discounts on gym memberships.
  22. Host outdoor workouts or classes during the summer months, such as outdoor yoga or boot camps.
  23. Offer personalized workout apparel or gear that members can purchase at the gym.
  24. Create a gym rewards program that allows members to earn points or rewards for attending classes or reaching fitness milestones.
  25. Host corporate wellness programs that offer fitness and wellness resources for local businesses and their employees. Write a corporate wellness proposal pitch to get more business.
  26. Create a mobile app that allows members to track their progress, schedule classes, and connect with other gym members.
  27. Host wellness retreats or weekend getaways that offer a more immersive fitness experience for members.
  28. Partner with local restaurants or meal delivery services to offer healthy meal options for members.
  29. Offer workshops or seminars on stress management and mental health in addition to physical fitness.
  30. Host themed workout classes, such as disco-themed dance workouts or 80s-inspired aerobics classes. Coordinate the classes with a gym theme party.
  31. Provide regular updates and communications to members about upcoming classes, promotions, and events.
  32. Host fitness challenges that engage members in friendly competition, such as step challenges or fitness bingo.
  33. Offer discounted rates for group memberships or corporate partnerships to incentivize group sign-ups.
  34. Host boot camps or other fitness events in partnership with local businesses, such as a sponsored 5K race or a charity workout challenge. Create a fitness bootcamp business that adds supplemental income to your gym.
  35. Create an online fitness community for members to connect, share tips, and support each other on their fitness journeys.
  36. Offer incentives for members who achieve certain fitness goals, such as a free month of membership or a gym-branded water bottle.
  37. Partner with local health professionals, such as nutritionists or physical therapists, to offer workshops or consultations for members.
  38. Offer a range of amenities beyond just workout equipment, such as sauna or steam rooms, massage chairs, or a juice bar.
  39. Collaborate with local hotels or vacation rentals to offer discounts for gym members who are traveling.
  40. Create a rewards program for members who bring in new customers, such as a free personal training session or discounted membership rates.
  41. Host workshops or classes focused on injury prevention and recovery, such as foam rolling or stretching.
  42. Offer mobile fitness training services for members who prefer to work out in the comfort of their own homes or offices.
  43. Create a community garden or host cooking classes to promote healthy eating and sustainability.
  44. Host workshops or classes focused on mindfulness and meditation practices, such as yoga or tai chi.
  45. Partner with local schools to offer physical education classes or after-school programs for children.
  46. Host regular fitness challenges that encourage members to try new workouts or exercise routines.
  47. Offer discounts or promotions for members who sign up for multiple classes or personal training sessions.
  48. Create a mobile fitness business with a van that can visit different neighborhoods or communities to offer free classes or workout sessions.
  49. Host wellness retreats or weekend getaways focused on specific fitness goals or activities, such as hiking or surfing.
  50. Offer classes or workshops for members with special needs or disabilities, such as adaptive yoga or wheelchair basketball.

Ready to supercharge your gym membership sales strategy with best-in-class gym software? Schedule a demo today.

AMPD Golf Performance
“Working with Exercise.com and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend Exercise.com to grow your business!”
Andrew Banner
Co-Founder, AMPD Golf Performance

Get a demo now!

Top 10 Gym Membership Sales Tips

As a gym owner, sales manager, or personal trainer, understanding effective gym membership sales strategies is key to the success of your fitness center. In the competitive landscape of fitness businesses, using targeted gym sales tips and fitness center sales strategies can make a significant difference in attracting and retaining members. Here are the top 10 gym membership sales tips, with a special emphasis on how Exercise.com, as a comprehensive gym software, can enhance these efforts.

  1. Personalized Engagement: Tailoring your approach to individual needs is one of the most effective personal training sales tips. Understand each prospect’s unique fitness goals and preferences.
  2. Free Trials and Demos: Offering free trials is a classic fitness center sales tip. It allows potential members to experience your services firsthand, increasing the likelihood of them signing up.
  3. Highlight Unique Amenities: Differentiate your gym by focusing on unique features or programs that are not commonly found in other fitness centers. This could be specialized equipment, unique class offerings, or wellness services.
  4. Utilize Testimonials: Showcase success stories and member testimonials. This form of social proof is a powerful tool in gym membership sales strategies.
  5. Effective Communication Skills: Train your staff in effective sales communication, ensuring they can clearly articulate the benefits of joining your gym.
  6. Innovative Marketing Techniques: Embrace digital marketing, an essential part of modern fitness center sales strategies. Utilize social media, email marketing, and content marketing to reach a wider audience.
  7. Referral Programs: Implement a referral program as part of your gym sales tips. Offer incentives to members who refer friends and family.
  8. Flexible Membership Plans: One of the key fitness center sales tips is to offer a variety of membership plans to cater to different needs and budgets.
  9. Regular Follow-Ups: Keep in touch with leads and prospects through regular follow-ups. This could involve phone calls, emails, or even personalized offers.
  10. Track and Analyze Sales Data: Use software like Exercise.com to track sales performance and member behavior. This data can inform your gym membership sales strategies, helping you to refine your approach.

Incorporating these gym membership sales tips into your strategy can significantly improve your ability to attract and retain members. Exercise.com’s software offers a range of features that align perfectly with these strategies, from managing customer relationships to automating marketing efforts. By leveraging these tools, you can ensure your gym stands out in a crowded market.

Remember, the key to successful gym membership sales lies in understanding your market, offering personalized experiences, and utilizing the right tools and strategies to streamline your efforts. With Exercise.com, you can take your gym’s sales performance to new heights.

Get the Basics

  • Selling gym memberships is a key factor in growing your fitness business and increasing gym revenue.
  • Customer service, staff training, marketing, referrals, and sales are all important factors in selling more gym memberships.
  • All staff, including the front desk, membership sales staff, personal trainers, and management all play a role in growing the membership base.

#1 – Invest in Gym Management Software (Especially CRM)

Gym CRM Software

Gym business software like the best CRM software for gyms provides an effective way for you to manage clients, payments, and scheduling/calendars, while also helping you market to new gym leads, make gym reach outs, and manage your gym sales pipeline. And from the gym member perspective, they can easily book classes with a mobile app, view workout summaries, and set up automatic payments or pay easily through the mobile app.

Fitness business software does require an investment of time and money but offers much more in terms of the return on investment. Less paperwork, better client management, ease for members to book classes and set up reminders, payment processing, e-commerce, membership sales, and tools for personal trainers in an all-in-one fitness software option.

Imagine your fitness business software working 24/7 to increase revenue and automate many features. The software ensures that clients will have a better experience with your fitness business, thus adding new members to your client base.

Use marketing automations to trigger email, SMS, and in-app messages.

Automations

Read More:

#2 – Find Your Niche

Determine what is unique or special about your gym. Think about what a potential member would get excited about or would come just to your facility to try or experience. Highlight these unique features or classes as your niche in order to find your gym target market.

For example, do you offer specialized equipment to improve functional fitness such as TRX training, BOSU training, or use the Functional Movement Screening as a baseline screening? Do your trainers have a variety of specializations to use with various special populations such as youth fitness or older adult fitness? Do you offer trending and popular group exercise classes?

Your niche will set you apart in a saturated fitness industry. If you do not have a niche, sit down with your staff to see where you might expand or specialize or complete a need analysis of your health club or gym.

Read the article on fitness niche ideas and gym marketing ideas to learn more about finding your niche, plus other helpful fitness business marketing tips.

Read More: How to Increase Gym Memberships

#3 – Personalize the Pitch

Front desk staff and membership sales staff should be friendly, enthusiastic, and enjoyable to speak with via phone, text, email, or in-person. The initial contact may occur in person, but may also occur via phone, email, or text, so train your staff to have effective interaction with all current and prospective members.

This discussion should be personalized for the prospective member once your staff has spoken with them and asked some general questions such as their goals, what they enjoy about working out, and any previous gym experiences. This should not be a one-size-fits-all approach for everyone that walks in the door or contacts your fitness facility.

#4 – Ask Questions

  • What are your fitness and health goals?
  • What is your experience with exercise or working out?
  • What are your favorite physical activities?
  • What equipment, facilities, or amenities do you see yourself using the most?
  • Do you enjoy working solo, with a partner, or with a group?
  • How often do you see yourself exercising? How long for each session?

These questions can give you a wealth of valuable information to make recommendations, set up a personalized tour, and follow up via phone, text, or email.

#5 – Listen

This goes along with asking questions, but staff should be trained to listen effectively. Sometimes as soon as a prospective member mentions their goals or the activities they enjoy, staff may want to jump in and make a suggestion. By doing this, it’s easy to interrupt them or interrupt their thought and miss something else important.

For example, you are chatting with a prospective member at a health expo and they mention they really enjoy Zumba classes and you jump in to hand them a schedule of group exercise classes. But what you didn’t realize is they were going to say they really enjoy Zumba classes but would like to start working with a personal trainer to develop better strength and flexibility.

#6 – Needs Analysis

This goes hand in hand with asking questions. But now, you should take the questions that were asked of the prospective member and address how the facility meets those needs.

If a prospective member is looking to improve overall fitness, maybe personal training sessions will help them meet their fitness goals. If they love group exercise classes, maybe you suggest the most popular Zumba and Bootcamp classes.

#7- Make the Tour Count

Use the tour of the facility to point out specific equipment, classes, or features that would appeal to that prospective member. Consider their goals, personal interests, and what questions they asked before the tour.

Showcase areas or facilities you are especially proud of, too. If you have recently renovated your locker rooms based on requests from members, show this during the tour. If you include personal hygiene products (deodorant, shampoo, soap) in the locker rooms so members can use them when they get ready for work, make sure to point this out on the tour.

Let’s say you have a really popular TRX training class that might fit in with the prospective member’s fitness goals; point this out to them. If they love group fitness classes, make sure to have them come in during one of your most popular group exercise classes. If they want to work out with a trainer, introduce them or have your most charismatic trainer give the tour.

#8 – Attend Health Fairs, Expos, or Other Local Events

Local events such as health fairs, fitness expos, or other related events are a great marketing opportunity for your gym, health club, or fitness center. Have a table with marketing materials, group exercise class schedules, business cards for personal trainers, or other relevant information.

Consider having a fun activity at your table that might bring attention. If possible and if room permits, offer 5-10 minute “preview” classes to show what a Zumba or BootCamp class might look like. Bring resistance bands and show attendees a few simple exercises they could do.

If you use social media, post information about these events as well. Current members might also stop by and bring friends or family (who are potential new members) along with them. Read more about the best gym referral management software to make this a process in your gym.

#9 – Know Your Competition

What is your competition doing really well to attract, manage, and keep members? Are they interacting with members via social media in a way that creates excitement and enthusiasm? Is their customer service top-notch?

Keeping up with your competition can give you insight into what you can implement to retain and grow your membership.

#10 – Offer a Free Trial Session or Period

Prospective members want a trial period to try out a new facility, classes, or equipment to see if it meets their needs. They may want to check out equipment or classes. This is also a trial opportunity for your staff to shine so the potential member has a desire to sign up for a membership.

You may also choose to give members a certain number of guest passes per year. This could help grow your membership with new client referrals. Maybe you give all members two guest passes a year to have a friend or family member join them or come in on their own.

Read More: Fitness Upsells

#11 – Hire Quality Personal Trainers

It’s up to your management to determine the required qualifications for hiring personal trainers as well as pay ranges for those new hires. Lower pay, fewer hours, and a lack of a benefits package will not attract quality personal trainers. You must offer competitive pay and benefits to attract the best personal trainers.

At a minimum, personal trainers should have a reputable fitness certification (ACE, ACSM, NASM, and NCSA are the top four) and some personal training experience. You should determine how important an educational background is for new hires.

An established personal trainer may add to your membership base by bringing clients from another health club, gym, or fitness center. They may also get referrals from new clients who will then sign up for a new gym membership.

Prospective members may be interested in purchasing a personal training session package when they join, so having good quality personal trainers that can help them meet their goals is important for retention.

Read More:

#12 – Reward Referrals

Referrals are one of the best ways to add to your membership base. Members who enjoy their experience, see the benefits of their hard work, and those that have a great experience will pass that along to their friends, colleagues, family, and neighbors.

It depends on your membership structure, but you may consider offering a one-time discount on membership ($10 off the monthly membership for one month) or a reoccurring discount on a membership ($60 off a year, which amounts to $5 a month).

You could also do a monthly contest for referrals. For each new referral, the member could earn a raffle ticket for a nice prize at the end of the month like a massage, a gift card for new workout shoes, or a bag full of items with your logo on them. If the referral leads to a new membership, then maybe they get 3 raffle tickets for the prize.

Whatever option you choose, make sure you communicate the referral rewards to all members. The video below from ACE Fitness describes some tips on having a referral network and retaining current clients. It’s more focused on personal trainers but has some great tips for anyone.

Read More:

#13 – Reward Excellent Customer Service

The front desk staff, group exercise instructors, membership sales staff, personal trainers, and anyone else who interacts with members should have customer service training. A good customer service experience will retain current members, who will then tell others about their experience.

Excellent customer service can be recognized in various ways. You may want to have an employee of the month recognition, award gift cards or small monetary incentives, or provide some other type of reward for employees who go above and beyond.

#14 – Follow-Up With Prospective Members

Front desk staff or membership sales staff should always follow up with potential members after their first communication or after their tour. This follow-up should help answer any questions the prospective member may have, offer them a free trial (if they did not have one already), and encourage the prospective member to join.

It is a delicate balance between annoying the prospective member yet engaging them to keep their interest level high to sign up for a membership.

Read More:

#15 – Create Partnerships in the Local Community

Fitness and nutrition usually go hand-in-hand. If you can create a partnership with at least one local registered dietician nutritionist (RDN), it’s a win-win for both of you. You can refer your members to meet with the registered dietician for one-on-one counseling and suggestions to improve their eating habits. The registered dietician can refer their clients to use your fitness facility to meet their fitness goals.

The same goes for physical therapists, chiropractors, local running stores, fitness apparel stores, or healthy meal delivery services. Those partnerships can be mutually beneficial.

#16 – Use Social Media to Engage With Current or Prospective Clients

Most of your clients are using at least one type of social media, such as Facebook, Instagram, or Twitter. Using social media effectively is a great way to not only engage with current members but also cultivate relationships with potential members.

Members can interact with your facility and staff by using Facebook check-ins or tagging your facility in their Instagram posts or stories. You can use your social media pages to interact with current clients or find new prospective clients in numerous ways. Some options include:

  • Post referral rewards for the month so all members are aware of these rewards.
  • Repost the members’ posts for those that tag your facility.
  • Have a social media contest (a giveaway or gift card) to get more interaction and followers.
  • Personal trainers can post a workout video.
  • And more!

Read More:

#17 – Wait to Discuss Prices

Sometimes the first question a potential member wants to ask is about prices. Train your staff to ask questions, get information about the client and their goals, and what equipment, classes, and facilities they will use. Then you can discuss the various prices for membership fees.

#18 – There Is Always Room for Improvement

Your staff will always be improving on techniques for selling gym memberships. This is an ongoing process and requires continual training and professional development. Set aside time for new staff to rehearse, role-play, and practice.

Ask for feedback from members or customers who are discontinuing their membership. They may provide valuable feedback that could be implemented to improve your business, marketing, or sales for the future.

AMPD Golf Performance
“Working with Exercise.com and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend Exercise.com to grow your business!”
Andrew Banner
Co-Founder, AMPD Golf Performance

Get a demo now!

Gym Upsell Ideas

Upselling in a gym is a critical strategy for gym owners and sales managers aiming to maximize revenue. By effectively implementing gym upsell ideas, you can enhance member satisfaction and increase profitability. This guide provides actionable tips for selling gym memberships and introduces innovative fitness club upsell ideas, with a focus on how Exercise.com’s gym software can support these efforts.

Tips for Selling Gym Memberships

  1. Bundle Personal Training Sessions: Offer packages that combine gym memberships with personal training sessions. This not only provides value to members but also introduces them to additional services.
  2. Promote Premium Classes: Highlight exclusive classes or advanced workshops that are not included in the standard membership. Members interested in specialized training may be willing to pay extra.
  3. Introduce Tiered Membership Levels: Create different levels of memberships, with each tier offering more amenities and services. This encourages members to upgrade for better benefits.
  4. Wellness Program Add-Ons: Offer wellness services like nutrition counseling or health assessments as an upsell to the basic gym membership.
  5. Merchandise and Equipment Sales: Sell gym-branded merchandise or special equipment like yoga mats or resistance bands. Members often appreciate the convenience of purchasing these items directly at the gym.

Best Fitness Club Upsell Ideas

  1. Special Event Access: Offer members the first chance to sign up for special events or workshops, potentially at a discounted rate before opening it to the general public.
  2. Corporate Membership Deals: Partner with local businesses to offer their employees a discounted rate, encouraging them to upgrade for additional benefits.
  3. Reward Program for Referrals: Implement a rewards program where members can earn perks or discounts by referring new members.
  4. Exclusive Online Content: Provide access to online resources such as workout videos or diet plans as an add-on to the standard membership.
  5. Spa and Recovery Services: Upsell services like massage therapy, sauna access, or other recovery and relaxation services.

Leveraging Exercise.com for Effective Gym Upselling

Exercise.com’s gym software plays a crucial role in implementing these fitness center upsell strategies effectively. The software’s features enable easy management of membership tiers, tracking of member preferences for personalized health club upselling, and with the best gym marketing software and the best automation software for gyms, using automation of gym marketing campaigns to promote new services and products. By using Exercise.com, gym owners can streamline their upsell strategies, ensuring they’re targeting the right members with the right offers at the right time.

Upselling in a gym environment requires creativity and understanding of your members’ needs. By implementing these gym upsell ideas and utilizing Exercise.com’s comprehensive software, you can enhance your gym’s value proposition and increase revenue while improving member satisfaction. Remember, successful upselling is about offering real value to your members, not just selling for the sake of selling. With thoughtful strategies and the right tools, you can create a win-win situation for your gym and its members.

How to Sell Gym Memberships

For gym owners, sales managers, and salespeople, mastering how to sell gym memberships is a crucial skill. This guide not only covers how to sell a gym membership effectively but also how to boost gym membership sales using strategic approaches and advanced tools like Exercise.com’s gym software.

Step #1 – Understand Your Market and Offer

To improve gym sales and develop compelling gym membership offers, a deep understanding of the market is essential.

Understand the Needs of Potential Gym Members

Knowing your market is key to how to get new gym members and how to improve gym membership sales. It involves:

  • Conducting market research to tailor gym membership offers.
  • Analyzing competitors to develop unique gym membership promotions.
  • Utilizing Exercise.com’s gym software for insights and how to win back gym members.

Read More:

Leverage Gym Membership Offers and Promotions

Creating attractive gym membership offers is fundamental in how to increase gym membership sales. Effective strategies might include:

  • Seasonal or event-based promotions.
  • Referral programs as part of your gym membership marketing ideas.

Read More: Gym Promotion Ideas

Step #2 – Develop a Robust Gym Sales Strategy

A strong sales strategy is vital for health and fitness club sales and can significantly improve gym sales.

Crafting an Effective Gym Sales Pitch

Developing a compelling gym sales pitch is a key technique in how to market gym memberships and how to sell fitness memberships. Your pitch should:

  • Highlight the unique benefits of your gym.
  • Address common objections with effective solutions.

Implement a Structured Gym Sales Process

Implementing a structured gym sales process is crucial for how to increase gym sales:

  • Training your team in effective gym sales techniques.
  • Using Exercise.com’s software for lead management and sales tracking.

Step #3 – Maximize Gym Membership Marketing and Promotions

Effective marketing is crucial for ideas to increase gym membership and gaining more members.

Utilize Digital Marketing Channels

Digital marketing is essential in how to get more gym memberships and how to sell memberships for a gym:

  • Engaging potential and existing members through targeted online campaigns.
  • SEO strategies to enhance your gym’s online presence.

Read More: Gym SEO Guide

Host Engaging Gym Events and Challenges

Hosting gym events can be an effective method in ways to increase gym memberships:

  • Organizing fitness challenges and community events.
  • Leveraging Exercise.com for event promotion and management.

Read More:

Get Started Increasing Gym Membership Sales

To effectively increase gym sales and memberships, a comprehensive approach is key. This includes understanding the market, developing strategic sales processes, and implementing dynamic marketing efforts. Utilizing Exercise.com’s advanced gym software can be transformative, enabling you to effectively manage, market, and grow your gym business. By implementing these strategies, you can find ways to improve gym sales and profitability this year and see a significant increase in gym memberships and personal training sales.

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

Get a demo now!

How can I increase my gym membership sales?

To increase gym membership sales, focus on targeted marketing, compelling offers, and efficient sales strategies. Utilize gym promotion ideas like discounts or referral bonuses, and engage potential members through social media and community events. Train your team in fitness sales techniques, emphasizing the benefits and value of joining your gym. Implement a gym sales software like Exercise.com to track progress and manage leads effectively. Remember, personalizing your approach and understanding customer needs are key to improving gym sales.

Which tips will work best for my health club/fitness facility?

It depends on which areas you are doing well in already and which areas could use some improvement. You might conduct a needs analysis with members and staff to determine which strategies will work best for you.

What is a good price range to charge for a gym membership?

That varies greatly depending on geographic location, amenities and classes offered, and your niche. Gym memberships can be as inexpensive as $10 a month and can exceed $200 a month.

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How do cheap gyms make money?

Cheap gyms make money through volume sales, minimal staffing, and additional revenue streams like vending machines or branded merchandise. They focus on attracting a large member base with low-cost memberships and often automate many aspects of their operations.

Read More: Planet Fitness Business Model Breakdown

I have a small budget for marketing, so how important is this?

Marketing is embedded in many of the tips above. If your budget for marketing is minimal, use as many free resources as you can. Social media marketing, developing partnerships in the community, and gathering input from staff on marketing ideas are free or inexpensive options.

The staff at my health club are not well-trained in sales, how can I address this?

Many professional fitness organizations have free webinars, guides, and YouTube videos on how to improve sales techniques for fitness staff. Consider using those resources for training materials for new staff or provide in-service training for current staff.

Should I offer membership discounts to new members?

While a trial period is fine, try not to offer discounts that extend beyond a discounted month. If you offer three-month, six-month, one-year, etc., deals to new members, that may leave a bad taste in the mouth of current, loyal members that did not receive such a discount when they joined your gym.

Remember, you want to keep your loyal members happy. Anyone can commit to a one-month membership; if someone has given you their hard-earned money for months on end, they should not be forgotten about. If you plan on offering long-term discounts, these discounts should apply to all gym members. Consider offering discounts to loyal members after being at your gym for a certain amount of time (e.g. “After 12 months of membership, members receive a free massage, free training session, etc.”).

How do you increase personal training sales?

Increasing personal training sales involves creating tailored fitness programs, offering trial sessions, and showcasing success stories. Develop a sales strategy that highlights the unique benefits of personal training at your gym. Use personal training sales techniques like demonstrating the value of customized workouts and the long-term health benefits. Engage current gym members with special offers and incorporate fitness membership sales strategies to bundle personal training with gym memberships.

How to upsell gym memberships?

To upsell gym memberships, identify members’ needs and offer services that enhance their gym experience. Introduce premium memberships with additional benefits like specialized classes or access to exclusive areas. Communicate these offers through gym membership marketing strategies and during interactions like fitness assessments.

Read More: Gym Upsells

How would you sell a gym membership effectively?

Selling a gym membership effectively involves understanding the prospects’ fitness goals and aligning them with what your gym offers. Use gym sales pitch examples that resonate with their interests, and highlight unique features like state-of-the-art equipment or diverse classes. Implement gym membership offers and promotions that provide added value.

How do gyms get customers?

Gyms get customers through targeted marketing campaigns, community engagement, and referrals. Implement gym membership marketing ideas like hosting open house events or fitness workshops. Use social media to showcase your gym’s culture and services, and encourage existing members to refer friends through incentives.

Read More: Gym Marketing Ideas

How many memberships does a gym need to be profitable?

The number of memberships needed for a gym to be profitable varies based on the gym’s size, operating costs, and pricing structure. Conduct a financial analysis considering factors like rent, staff salaries, and maintenance costs against your membership fees to determine a profitable membership base.

Read More: How many members does the average gym have?

How do you attract new gym memberships without spending a lot of money?

Attract new gym memberships cost-effectively by leveraging social media, word-of-mouth referrals, and community partnerships. Offer free trial periods or classes, and create engaging content that promotes the gym’s community and success stories. Utilize existing members as brand ambassadors to spread the word.

What is a gym membership growth strategy?

A gym membership growth strategy includes marketing campaigns, referral programs, and enhancing the gym experience. Focus on gym membership promotions, strategic partnerships with local businesses, and offering unique fitness programs. Analyze member feedback to continuously improve and adapt your offerings.

How do you pitch a gym membership?

Pitch a gym membership by first understanding the potential member’s fitness goals and preferences. Tailor your pitch to highlight how your gym’s facilities, services, and community can help them achieve their goals. Use gym membership sales techniques that emphasize the value and benefits of joining your gym.

How do I sell my gym membership over the phone?

Selling gym memberships over the phone requires clear communication of your gym’s unique selling points. Be enthusiastic and listen to the potential member’s needs. Offer them a compelling deal and invite them for a tour or trial session to experience the gym firsthand.

Read More: How to Sell Gym Memberships Over the Phone

How do I start a successful gym business?

To start a successful gym business, develop a clear business plan including market analysis, financial planning, and a unique selling proposition. Invest in quality equipment, hire qualified staff, and create a welcoming gym environment. Implement effective gym sales and marketing strategies to attract and retain members.

Read More: How to Open a Gym

What does a gym membership salesperson do?

A gym membership salesperson is responsible for selling gym memberships, providing tours of the facility, explaining services and benefits, and following up with leads. They play a crucial role in increasing gym sales and member retention.

How profitable is a gym business?

The profitability of a gym business varies based on factors like location, membership fees, operational efficiency, and additional revenue streams. Successful gyms can achieve good profit margins by maintaining high membership rates and offering diverse fitness services.

Read More: How profitable is a gym business?

How can I make my gym business successful?

Make your gym business successful by offering high-quality services, maintaining a clean and welcoming environment, and employing skilled staff. Focus on effective marketing and sales strategies, provide exceptional customer service, and keep up with industry trends to stay competitive.

Read More: How to Have a Successful Gym Business

How can Exercise.com help my gym sell more gym memberships?

Exercise.com can help sell more gym memberships through its comprehensive gym management software. It offers tools for effective marketing, lead tracking, member management, and analytics, enabling gyms to optimize their sales process, understand customer needs, and create targeted membership campaigns.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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