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25+ Gym Win-Back Campaign Ideas in 2024

25+ Gym Win-Back Campaign Ideas in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on January 2, 2024 — Updated on January 2, 2024

Use this big list of gym win-back campaign ideas to learn how to win back gym members who have left your gym.

Gym Win-Back Campaign Ideas

Learning how to increase gym membership retention is critical for any gym, but sometimes gym members just leave, and hey, it happens to all gyms! Well, just because a gym member has churned, doesn’t mean they are gone forever.

So, you are saying there’s a chance…?

Yes! Here’s where one of the most important gym marketing ideas and one of the best gym email marketing campaigns comes into play: the gym member win-back campaign. Read on for the best gym member win-back campaign ideas.

Fitness Income Ideas

Then, if you want an easy to use platform with the best gym email software baked right in that can start sending out gym email, SMS text messages, and even in-app notifications to your very own custom branded gym fitness apps, then see why see why Exercise.com is the best gym management software platform to grow and manage your gym.

You can use custom fitness automations that send gym email marketing templates automatically for you. This means you can automate your gym win-back campaigns so that you never have to remember to send the gym win-back emails or text messages—they just happen automatically in the Exercise.com software platform.


In addition to gym win-back email templates, you can trigger fitness email templates to send out based on triggers you specify. Send gym appointment reminder emails, gym happy birthday emails, fitness upsell emails, workout logged emails, you name it.

Gym Marketing Automations

Transform your gym’s software experience to delight your members and your staff, and win back gym members with polite but persistent and powerful software—the very best gym email marketing software and the best gym SMS text messaging software that is part of the unified all-in-one best software for managing a gym business: Exercise.com.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

Get a demo now!

Gym Win-Back Campaign Ideas

In the competitive fitness industry, winning back former gym members is as important as acquiring new ones. A multifaceted approach, utilizing email, SMS, direct mail, and social media, can be highly effective in re-engaging past members. Exercise.com’s comprehensive software provides the ideal platform to manage and execute these campaigns efficiently. Here are some of the best gym win-back campaign ideas, incorporating a variety of communication channels to appeal to former members.

  1. Personalized Email Re-engagement Series: Create a series of personalized emails that reflect on their achievements while they were members and encourage them to restart their fitness journey.
  2. SMS Flash Deals: Send a time-sensitive offer via SMS, creating urgency for them to rejoin with an exclusive deal. Read more in our gym SMS marketing guide.
  3. Direct Mail with Free Day Passes: Mail out free day passes or week-long trials to entice former members back into the gym.
  4. Social Media Targeted Ads: Use targeted ads on platforms like Facebook and Instagram, focusing on members who have interacted with your gym’s social media in the past. Read more in our gym social media guide.
  5. “We’ve Improved” Newsletter: Send out a newsletter detailing recent improvements, new equipment, or services that have been introduced since they left.
  6. Member Success Story Features: Share success stories of current members on social media and via email, highlighting the community and results-driven environment.
  7. Engaging Rejoin Challenges: Launch a fitness challenge exclusive to past members, promoting it through email and social media.
  8. Interactive Surveys with Incentives: Send out a survey asking for feedback on their experience and offer an incentive for completing it, like a discount on rejoining.
  9. Birthday Special Offer Campaign: On their birthday, reach out with a special offer to rejoin, adding a personal touch to your campaign.
  10. Referral Program Announcement: Inform former members about a new or improved referral program that benefits them if they rejoin and bring in new members.
  11. Video Testimonials and Tours: Create videos showcasing happy members and gym facilities, and distribute these through email and social media.
  12. Holiday-Themed Promotions: Use holidays as an opportunity to offer special themed promotions for rejoining, like a New Year’s resolution discount.
  13. Anniversary of Joining Reminder: Remind them of the anniversary of their gym signup with an email celebrating their past progress and encouraging them to return.
  14. Customized Direct Mail Packages: Send out personalized direct mail packages with gym branded merchandise as a reminder of the positive gym experience.
  15. Personal Trainer Outreach: Have personal trainers reach out directly to their former clients with personalized offers or fitness check-ins.
  16. ‘Guess What’s New’ Email Series: Keep former members intrigued with updates on new classes, equipment, or facilities through a series of emails.
  17. Community Event Invitations: Invite past members to community events or open houses, giving them a chance to reconnect with the gym community.
  18. Seasonal Rejoin Offers: Tailor special rejoining offers around seasons or weather changes, like a ‘Summer Shape Up’ or ‘Winter Wellness’ campaign.
  19. Social Media Contests: Run contests on social media where former members can win prizes or membership discounts for rejoining.
  20. Loyalty Program Relaunch: Notify past members of an updated loyalty program that offers more benefits or rewards.
  21. Exclusive Online Content Access: Offer former members temporary access to exclusive online content, like virtual classes or webinars, to reignite their interest.
  22. Limited Time Upgrade Offers: Propose a limited-time offer to rejoin at a premium membership level for the price of a standard membership.
  23. Feedback and Follow-Up Campaign: Use their feedback to make improvements and follow up with an email or direct mail campaign showing how their input has shaped changes.
  24. Wellness Workshop Invites: Send invitations to wellness workshops or seminars, focusing on holistic health and fitness.
  25. ‘We Value Your Opinion’ Campaigns: Engage former members in decisions about new classes or services and offer them a special rejoin offer as a thank you for their input.

Each of these ideas can be seamlessly executed using Exercise.com’s gym management software, which facilitates personalized, targeted, and efficient communication. By combining these creative strategies with a genuine effort to understand and meet the needs of former members, gyms can effectively increase their win-back rates and foster long-term gym member loyalty.

How to Win Back Gym Members

Winning back former gym members is a crucial strategy for maintaining a stable and thriving gym business. It involves understanding why members left and addressing those issues effectively. Using a comprehensive platform like Exercise.com enhances your ability to reconnect with past members through targeted communication and personalized offerings. Here’s a step-by-step guide on how to win back gym members effectively.

Step #1 – Understand Why Members Left

Gaining insight into why members left your gym is the first step towards winning them back. Collecting and analyzing this data helps in tailoring your win-back strategies to address specific concerns.

  • Conduct Exit Surveys: Gather feedback from members when they cancel their memberships.
  • Analyze Membership Data: Look for patterns or common reasons in the cancellation data.
  • Engage in Direct Conversations: Reach out to a few former members for more in-depth feedback.
  • Monitor Social Media and Online Reviews: Check what members are saying about your gym online.

With Exercise.com’s software, you can easily track and analyze member data and feedback, providing valuable insights into why members are leaving. Understanding these reasons is critical in developing targeted strategies to address member concerns and improve your gym’s overall experience.

Read More:

Step #2 – Develop Targeted Re-engagement Campaigns

Once you understand why members left, create targeted campaigns to re-engage them. Tailored messages that address their specific reasons for leaving can make them feel heard and valued.

  • Create Personalized Email Campaigns: Use members’ names and reference their previous activities or achievements at the gym.
  • Offer Special Comeback Deals: Provide exclusive offers, such as discounted memberships or free personal training sessions.
  • Highlight Improvements and New Features: If changes have been made since they left, emphasize these in your communications.
  • Use Multiple Channels: Utilize email, SMS, direct mail, and social media for a comprehensive approach.

Exercise.com’s versatile marketing tools allow for personalized, multi-channel communication campaigns, increasing the chances of reconnecting with former members effectively.

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Step #3 – Enhance the Member Experience

Improving the overall member experience is essential in not only winning back former members but also in retaining current ones. Focus on areas that received negative feedback and showcase these improvements in your win-back campaigns.

  • Upgrade Facilities and Equipment: Invest in modern, high-quality equipment and facilities.
  • Improve Customer Service: Train staff in customer service excellence.
  • Expand Class and Service Offerings: Diversify your class schedules and services to appeal to a wider audience.
  • Implement Member Feedback: Show that you value member input by making changes based on their suggestions.

With Exercise.com, you can manage new class schedules, track equipment maintenance, and receive member feedback all in one platform, ensuring a continuous improvement in the member experience.

Step #4 – Foster a Community Atmosphere

Creating a sense of community can be a powerful motivator for members to return. People are more likely to rejoin if they feel part of a supportive and engaging community.

  • Host Special Events and Workshops: Organize events that bring members together.
  • Create Member Success Stories: Share stories of member achievements on social media and in your gym.
  • Develop a Gym Referral Program: Encourage current members to bring friends, enhancing the community feel.
  • Utilize Social Media to Build Relationships: Engage with members and create a sense of belonging online.

Exercise.com helps in building this community through social media integration, event management, and communication tools, making it easier to engage with and foster a strong gym community.

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Step #5 – Continuously Monitor and Adapt

The fitness industry is ever-changing, and so are the needs and preferences of gym members. Continuously monitoring member satisfaction and adapting your strategies accordingly is key to long-term success.

  • Regularly Collect Member Feedback: Use surveys and direct communication to gauge member satisfaction.
  • Stay Informed on Industry Trends: Keep up with fitness industry trends and adjust your offerings.
  • Analyze Membership Data Regularly: Use software to track member engagement and retention rates.
  • Be Open to Change and Innovation: Always look for ways to improve and innovate your gym offerings.

Exercise.com’s comprehensive analytics and reporting features enable gym owners to stay informed on member engagement trends, making it easier to adapt and refine strategies over time.

By following these steps and utilizing the robust features of Exercise.com, gym owners can effectively win back former members and foster a loyal, satisfied membership base.

Lani Hudgins
Excellent choice for my business! I tried nearly all the “major” platforms and found Exercise.com to be the most intuitive.
Lani Hudgins
Certified Personal Trainer & Nutrition Coach

Get a demo now!

How do you create a gym member win-back campaign?

Creating a gym member win-back campaign involves identifying former members, crafting a compelling offer or message to entice them back, and communicating this through targeted channels like email. The campaign should highlight improvements, new services, or special offers that address the reasons they might have left.

How do I get clients back into the gym?

To get clients back into the gym, reach out with personalized communications that address their specific needs or reasons for leaving. Offer incentives such as discounted memberships, free personal training sessions, or access to new classes or facilities.

How do I attract new customers to my gym?

Attract new customers to your gym by:

  1. Offering Introductory Deals: Entice potential members with trial memberships or discounts.
  2. Hosting Open House Events: Showcase your gym’s facilities and services.
  3. Leveraging Social Media: Use engaging content to draw attention.
  4. Community Involvement: Participate in local events and offer community classes.

What is a win-back program for a gym?

A win-back program for a gym is a marketing strategy aimed at re-engaging former members. It typically includes special offers, updates about the gym, or personalized messages to encourage them to reconsider their membership.

What is an example of a gym member win-back strategy?

An example of a gym member win-back strategy is sending a personalized email offering a former member a reduced membership rate or a complimentary service like a personal training session if they rejoin within a certain period.

How effective are gym member winback campaigns?

Gym member winback campaigns can be highly effective, especially if they are personalized and address the specific reasons why members left. They can help regain lost revenue and rebuild member loyalty.

How can you use technology to automate gym member re-engagement campaigns?

Technology like Exercise.com’s platform can automate gym member re-engagement campaigns through targeted email marketing tools. These systems can segment past members based on their activity and send automated, personalized messages or offers.

Read More: Best Marketing Software for Gyms

How do you keep fitness clients for personal training?

To keep fitness clients for personal training, provide personalized attention, regularly update their workout plans, celebrate their progress, and maintain consistent communication to keep them engaged and motivated.

What do gym customers want?

Gym customers typically want quality equipment, a variety of classes, clean facilities, flexible hours, a supportive environment, and a sense of community. Personalized attention and excellent customer service are also key.

What are some personal training client win-back campaign ideas?

Personal training client win-back campaign ideas include offering a complimentary session or assessment, sharing success stories of other clients, and updating them on new training methods or equipment that might interest them.

How do gym owners motivate people to join their gym?

Gym owners can motivate people to join their gym by creating an inviting atmosphere, offering diverse and exciting fitness classes, providing membership discounts or incentives, and showcasing member success stories.

How do you invite former gym members back in a persistent but polite and professional way?

Invite former gym members back by sending them thoughtful, personalized messages acknowledging their absence, updating them on new developments at the gym, and offering them special incentives to return, all while respecting their decision to leave.

Read More:

How do I know if I’m being too pushy trying to win back gym members?

You might be too pushy if you’re contacting former members too frequently or not respecting their initial decision to leave. Balanced communication is key, with a focus on their needs and preferences.

What is a good gym member retention strategy?

A good gym member retention strategy involves offering excellent customer service, regularly updating equipment and classes, providing loyalty rewards, and creating a community through events and social engagements.

Read More: Gym Member Retention

What is the customer back approach?

The customer back approach focuses on understanding and meeting the needs and preferences of customers. In a gym context, this means tailoring services and communications based on member feedback and behavior.

How do you write a gym member winback email?

A gym member winback email should be personalized, empathetic, and engaging. Highlight what’s new or improved at the gym, offer a special deal, and express genuine interest in the member’s return.

How do you run a gym member win-back campaign using Exercise.com?

Using Exercise.com, you can run a gym member win-back campaign by leveraging its robust email marketing tools. The platform allows for targeted and personalized email campaigns, automated messaging based on member behavior, and tracking the effectiveness of your win-back efforts.

How can Exercise.com help me run my gym business?

Exercise.com can help run your gym business by providing a comprehensive management platform that includes membership management, scheduling, billing, workout creation, and performance tracking. Their all-in-one software streamlines gym operations, enhances member engagement, and supports business growth, making it an invaluable tool for gym owners.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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