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88 Personal Training Lead Generation Ideas

88 Personal Training Lead Generation Ideas

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on July 14, 2023 — Updated on November 14, 2023

Read our big list of free personal training lead generation ideas to learn how to generate personal training leads that will turn into revenue. One of the cornerstones of personal training marketing is an effective personal trainer lead generation strategy. Lead generation is a critical aspect of running a successful personal training business.

Fitness Income Ideas

Just like every gym needs a solid gym lead generation strategy as part of their gym marketing plan, in today’s competitive market, it is not enough to simply offer great services – you need to actively attract and convert potential clients into paying customers. In this article, we will dive deep into various lead generation strategies and techniques specifically tailored for personal trainers. By understanding and implementing these PT lead generation ideas, you can boost your client base and grow your business. So let’s get started!

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Owner, Ledbetter Fitness

Looking for effective lead generation ideas for your personal training business? This article provides valuable insights and strategies to help you attract and convert more leads. You can promote your personal training business and get more personal training leads if you follow these lead generation strategies for personal trainers and incorporate them into your daily routine. From learning how to get more personal training referrals to learning how to get fitness clients on social media, let’s get started learning how to get more leads for a personal training business. Then you can learn how to start a fitness business or open a gym and then with the Exercise.com platform easily run your entire fitness business with your own custom branded fitness apps. Be sure to check out the best gym management software and the best personal training software and pick up some personal training marketing ideas to learn how to make money from fitness, and much more.

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“Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible. The simple, effective tools help expand and simplify my coaching process.”
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Owner, Somerset Fitness

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List of Personal Trainer Lead Generation Ideas

The key to a successful personal training business lies not just in retaining existing clients but in continually attracting new ones. Lead generation is a crucial aspect of this, allowing you to expand your client base and increase revenue. Here are 88 creative and effective ways to generate leads for your personal training business, each with a brief description to guide implementation.

Social Media Tactics

  1. Facebook Ads: Use targeted Facebook advertising to reach potential clients based on location, age, interests, and more.
  2. Instagram Challenges: Host a 30-day fitness challenge on Instagram to engage followers and showcase your expertise.
  3. LinkedIn Networking: Connect with professionals who might be interested in personal training as a way to improve their work-life balance.
  4. Twitter Polls: Use Twitter polls to engage your audience and gather data on what potential clients are looking for.
  5. Pinterest Boards: Create Pinterest boards with workout plans, nutrition tips, and other fitness-related content to attract a broader audience.

Content Marketing

  1. Blog Posts: Write informative blog posts on fitness topics to establish yourself as an expert and improve SEO.
  2. YouTube Tutorials: Create workout tutorials or fitness advice videos to reach a wider audience.
  3. Ebooks: Offer free ebooks on fitness topics as a lead magnet.
  4. Webinars: Host educational webinars on fitness topics and offer a special package or discount to attendees.
  5. Podcasts: Start a fitness podcast and invite industry experts to broaden your reach and credibility.

Email Marketing

  1. Newsletter Sign-Up: Offer a valuable freebie in exchange for email sign-ups on your website.
  2. Drip Campaigns: Use automated email campaigns to nurture leads over time.
  3. Client Testimonials: Send out emails featuring testimonials from satisfied clients to build trust.
  4. Seasonal Offers: Use holidays and seasons as an opportunity to send out special offers via email.
  5. Referral Incentives: Encourage existing clients to refer new leads by offering them a bonus or discount via email.

Local Partnerships

  1. Gym Partnerships: Partner with local gyms to offer guest training sessions or workshops.
  2. Local Businesses: Team up with local businesses to offer mutual promotions or bundled packages.
  3. Community Events: Host or sponsor local community events to get your name out there.
  4. School Collaborations: Offer special programs or workshops in local schools.
  5. Health Fairs: Participate in local health fairs to showcase your services and gain leads.


  1. Fitness Expos: Exhibit at fitness expos to demonstrate your expertise and gather leads.
  2. Speaking Engagements: Offer to speak at industry events or local meetups to establish authority and gather leads.
  3. Alumni Networks: Leverage your college or other alumni networks for potential leads.
  4. Client Referrals: Encourage satisfied clients to refer friends and family.
  5. Professional Networks: Partner with physiotherapists, nutritionists, and other professionals for cross-referrals.

Traditional Advertising

  1. Flyers: Distribute flyers in strategic locations like coffee shops, community centers, and grocery stores.
  2. Radio Ads: Use local radio advertising to reach a broader local audience.
  3. Local Newspapers: Place ads or write guest columns in local newspapers to establish credibility.
  4. Billboards: If budget allows, a strategically placed billboard can generate a lot of leads.
  5. Direct Mail: Send out promotional materials or special offers via direct mail to targeted neighborhoods.

Online Platforms

  1. Google Ads: Utilize Google’s advertising platform to target specific search queries related to personal training.
  2. SEO: Optimize your website for search engines to draw in organic traffic.
  3. Landing Pages: Create dedicated landing pages for different services or offers to capture leads more effectively.
  4. Online Directories: List your services on online directories like Yelp or Google My Business.
  5. Quora & Reddit: Answer fitness-related questions on platforms like Quora and Reddit to showcase your expertise and direct traffic to your website.

Customer Experience

  1. Free Trials: Offer a free trial session to let potential clients experience your services.
  2. Satisfaction Guarantees: Offer a satisfaction guarantee to reduce the perceived risk of trying your services.
  3. Follow-Up Calls: Make follow-up calls after free trials to convert leads into clients.
  4. Personalized Plans: Offer personalized workout and nutrition plans as a bonus to new clients.
  5. Loyalty Programs: Implement a gym loyalty program with gym loyalty program software to encourage repeat business and referrals.

Special Offers

  1. Early Bird Discounts: Offer discounts for clients who book a certain number of sessions in advance.
  2. Bundled Packages: Offer bundled packages that include various services at a discounted rate.
  3. Gift Certificates: Sell gift certificates for your services, especially during the holiday season.
  4. Last-Minute Deals: Offer last-minute booking discounts to fill any gaps in your schedule.


  1. Virtual Consultations: Offer free virtual consultations as a low-barrier entry point for potential clients.
  2. Fitness Quizzes: Use online quizzes to engage potential clients and recommend services based on their needs. Check out our list of fitness quiz ideas to get started creating a fitness quiz to get more fitness leads.
  3. Text Message Campaigns: Use text message marketing to send special offers or fitness tips to leads.
  4. Holiday Specials: Offer special packages or discounts for holidays and special events like New Year, Valentine’s Day, etc.
  5. Social Proof: Showcase before-and-after photos, testimonials, and success stories on your website and social media.
  6. Retargeting Ads: Use retargeting ads to re-engage visitors who have interacted with your website but haven’t converted.
  7. Influencer Collaborations: Partner with influencers to showcase your services to a new audience.
  8. Friends & Family Discounts: Offer special rates for friends and family of current clients.
  9. Corporate Programs: Offer corporate wellness programs and use them as a lead generation tool.
  10. Workshop Series: Conduct a series of workshops on specialized topics and offer a package deal for attending all sessions.
  11. Weekly Challenges: Host weekly fitness challenges with small prizes to engage your community.
  12. Affiliate Programs: Start an affiliate program where others can earn a commission for referring new clients to you.
  13. Contests & Giveaways: Run contests and giveaways on social media to engage followers and gather leads.
  14. Celebrity Endorsements: If possible, get a local celebrity to endorse your services.
  15. Public Relations: Use press releases or other PR strategies to get media coverage.
  16. Sponsorships: Sponsor local events or sports teams to get your brand in front of a new audience.
  17. Door-to-Door: Though old-fashioned, door-to-door marketing can still be effective for local businesses.
  18. QR Codes: Use QR codes on your marketing materials to make it easier for people to find you online.
  19. Networking Events: Attend local business networking events to meet potential clients and referral partners.
  20. Industry Associations: Join industry associations to network and gain credibility.
  21. Job Fairs: Attend job fairs and similar events to offer your services to a broad audience.
  22. Open Houses: Host an open house at your training facility to attract local residents.
  1. Instagram Live Q&A: Host a live Q&A session on Instagram to engage with your audience and answer their questions.
  2. Fitness Apps: Use fitness apps to offer your services to a broader audience.
  3. Collaborative Content: Collaborate with other businesses to create content that appeals to both your audiences.
  4. Client Reviews: Encourage happy clients to leave positive reviews on Google, Yelp, and other platforms.
  5. Public Challenges: Host a public fitness challenge in a park or other public space.
  6. Teaser Classes: Offer teaser classes at a discounted rate to attract new clients.
  7. Multi-Session Discounts: Offer discounts for clients who book multiple sessions in advance.
  8. Exit Surveys: Use exit surveys for clients who decide not to continue and learn what you could improve.
  9. Instagram Reels: Use Instagram Reels to showcase quick fitness tips and workouts.
  10. Local Celebrities: Partner with local celebrities to offer their followers a special discount.
  11. Cross-Promotions: Use cross-promotions with complementary businesses to reach new audiences.
  12. Geofencing: Use geofencing ads to target people in a specific location.
  13. Local SEO: Optimize your website for local search terms to attract nearby clients.
  14. Online Challenges: Run an online fitness challenge to attract people who can’t attend in person.
  15. Guest Blogging: Write guest posts for reputable fitness websites to reach a new audience and build backlinks.
  16. SMS Campaigns: Use SMS campaigns to send timely offers to leads.
  17. Frequent Flyer Programs: Offer a frequent flyer-like program where clients can earn points for sessions and referrals.
  18. Facebook Groups: Create or join Facebook Groups where your target audience hangs out.
  19. Data-Driven Marketing: Use data and analytics to refine your marketing strategies over time.
  20. Post-Workout Surveys: Use post-workout surveys to gather feedback and testimonials.
  21. Personalized Follow-Ups: Send personalized follow-up emails or texts after initial consultations or trials.
  22. Community Outreach: Engage in community service and outreach to build goodwill and brand recognition.

With these 88 personal training lead generation ideas, you’ll be well-equipped to expand your client base and grow your business. Whether it’s leveraging social media, crafting compelling content, or forging local partnerships, each strategy offers its own unique advantages.

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Why Lead Generation is Important for Personal Trainers

Before delving into the nitty-gritty of lead generation strategies, it’s crucial to understand why it is essential for personal trainers. The fitness industry is highly saturated, with countless trainers competing for clients. Without an effective lead generation plan, you risk getting lost in the sea of fitness professionals.

Lead generation is all about identifying potential clients, turning them into leads, and ultimately converting them into paying customers. By proactively reaching out to your target audience and showcasing your expertise, you can differentiate yourself from your competition and secure a steady stream of new clients.

Understanding the Basics of Lead Generation

Lead generation is a multi-faceted process that involves various strategies and techniques. At its core, it revolves around capturing the interest and contact information of potential clients. This can be done through various channels such as social media, your website, events, and more.

Once you have obtained leads, it is essential to nurture them and build a relationship. This involves providing valuable content, addressing their pain points, and showcasing your expertise. By demonstrating your value and building trust, you increase the likelihood of converting leads into clients.

Developing a Lead Generation Strategy for Personal Trainers

When it comes to lead generation, having a well-defined strategy is key. It is essential to identify your target audience, understand their needs and preferences, and tailor your approach accordingly.

Start by creating buyer personas – fictional representations of your ideal clients. This will help you understand their demographic information, goals, challenges, and motivations. With this knowledge, you can craft targeted and personalized lead generation campaigns that resonate with your audience.

Moreover, your strategy should focus on creating a seamless customer journey. This means providing a smooth and cohesive experience across all touchpoints – from the moment a potential client first interacts with your brand to the point of purchase and beyond.

Targeting Your Ideal Audience for Lead Generation

The success of your lead generation efforts heavily relies on targeting the right audience. While it may be tempting to cast a wide net and try to attract as many leads as possible, this approach can be counterproductive. Instead, focus on targeting those individuals who are most likely to become your clients.

Refine your gym target audience by considering factors such as age, gender, location, fitness goals, and interests. By honing in on a specific niche, you can tailor your marketing messages and offer personalized solutions that resonate with your audience’s unique needs and desires. This targeted approach will yield higher-quality leads that are more likely to convert.

Utilizing Social Media Platforms for Lead Generation

Social media platforms have become powerful tools for lead generation in recent years. They provide you with the ability to reach a wide audience, engage with potential clients, and establish your brand as a trusted authority in the fitness industry.

Start by creating compelling and informative content that positions you as an expert. Share workout tips, nutrition advice, success stories, and motivational content that your target audience will find valuable. By consistently providing high-quality content, you can attract followers and convert them into leads.

Additionally, leverage the power of social media ads to target specific demographics and interests. Platforms like Facebook and Instagram offer sophisticated targeting options that allow you to home in on your ideal audience. Combine compelling ad copy with eye-catching visuals to capture attention and entice potential clients to click through to your website or landing page.

Read More: Gym Social Media Marketing

Creating Engaging Content to Generate Leads

Content marketing is a highly effective lead generation strategy for personal trainers. By creating and sharing valuable content, you can attract potential clients and position yourself as an industry expert.

Start by identifying the questions and pain points your target audience has. What are their fitness goals? What obstacles are they facing? Use this knowledge to create content that addresses these challenges and provides practical solutions. This can come in the form of blog posts, videos, podcasts, or infographics.

Make sure your content is easily consumable and engaging. Use storytelling techniques, incorporate visuals, and keep your tone conversational. By creating content that resonates with your target audience, you can establish yourself as a go-to resource and generate leads organically.

Building a Strong Online Presence to Attract Leads

Having a strong online presence is essential in today’s digital world. It not only helps potential clients find you but also establishes credibility and trust.

Start by creating a professional website that showcases your expertise, services, and success stories. Make sure your website is mobile-friendly, user-friendly, and optimized for search engines. Having a blog section on your website is also a great way to consistently generate new content and improve your SEO.

In addition to your website, make sure to claim and optimize your profiles on various online directories, review platforms, and social media channels. This will help potential clients find you when they are searching for personal trainers in their area.

Leveraging Email Marketing for Lead Generation

Email marketing is a powerful tool for lead generation and nurturing. It allows you to directly reach your audience and build a relationship over time.

Start by collecting email addresses from your website visitors, social media followers, and any other touchpoints. Offer something of value in exchange for their email, such as a free workout guide, recipe book, or consultation.

Once you have a list of email subscribers, develop an email marketing strategy that includes regular newsletters, exclusive offers, and relevant content. Personalize your emails based on your subscribers’ interests and preferences, and always provide value. By consistently nurturing your email list, you can generate qualified leads and turn them into loyal clients.

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Using Landing Pages and Opt-In Forms to Capture Leads

Landing pages and opt-in forms are powerful lead generation tools that allow you to capture potential clients’ contact information.

Create landing pages that are specifically designed to convert leads. Keep the design clean and focused, with a clear call-to-action and compelling copy that highlights the benefits of your services or free offer. Optimize your landing pages for conversions by testing different elements and tracking the results.

In addition to landing pages, strategically place opt-in forms throughout your website, blog posts, and other digital touchpoints. Offering valuable content upgrades or exclusive offers can incentivize visitors to provide their contact information and become leads.

Remember to keep your opt-in forms simple and easy to fill out. The more friction you introduce, the higher the likelihood that potential leads will abandon the process.

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Harnessing the Power of SEO for Personal Training Lead Generation

Search engine optimization (SEO) is a crucial aspect of lead generation for personal trainers. By optimizing your website and content for relevant keywords, you can improve your visibility in search engine results and attract organic traffic.

Start by conducting keyword research to identify the search terms your target audience is using. Incorporate these keywords naturally throughout your website, blog posts, and other content. Make sure your website structure is well-organized, your URLs are descriptive, and your meta tags are optimized.

Additionally, focus on creating high-quality backlinks from reputable fitness websites, social media platforms, and directories. These backlinks not only improve your SEO but also increase your credibility and help generate leads through referral traffic.

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Collaborating with Influencers and Partnerships for Lead Generation

Building relationships with influencers and strategic partnerships can significantly amplify your lead generation efforts.

Identify influencers in the fitness industry who align with your brand and values. Reach out to them, offering collaboration opportunities such as joint promotions, guest blogging, or social media takeovers. By piggybacking on their audience, you can reach a broader and highly targeted group of potential clients.

In addition to influencers, consider partnering with complementary businesses such as nutritionists, gym equipment manufacturers, or wellness retreats. Cross-promote each other’s services, offer exclusive discounts or package deals, and share resources. By leveraging each other’s networks, you can generate leads and strengthen your brand presence.

Offering Freebies and Incentives to Generate Leads

Everybody loves freebies and incentives, and personal trainers can use them to their advantage for lead generation.

Offer valuable freebies such as workout guides, meal plans, or video tutorials in exchange for contact information. These freebies not only help you capture leads but also provide a taste of your expertise and value, increasing the likelihood of conversion.

In addition to freebies, incentive-based lead generation can be highly effective. Offer new clients a discounted trial session, a bonus month of training, or a referral reward. By providing these incentives, you not only generate new leads but also encourage word-of-mouth marketing.

Hosting Webinars and Workshops to Attract Potential Clients

Webinars and workshops are excellent opportunities to showcase your expertise, build credibility, and attract potential clients.

Create informative and engaging presentations that address common fitness challenges or provide valuable insight into achieving specific goals. Promote your webinars and workshops through your website, social media, and email marketing. By offering valuable content for free, you can capture the interest and contact information of potential leads.

During the events, make sure to provide actionable tips, answer questions, and engage with your audience. This will not only position you as an expert but also foster trust and rapport with potential clients, increasing the chances of conversion.

Networking and Building Relationships to Generate Leads

Networking and building relationships are crucial for lead generation in the personal training industry. By connecting with like-minded professionals and potential clients, you can expand your reach and generate valuable leads.

Attend industry events, fitness conferences, and local meetups to meet fellow fitness professionals, potential clients, and industry influencers. Engage in meaningful conversations, exchange business cards, and follow up afterward to nurture the relationship.

Add value to your connections by sharing resources, offering collaboration opportunities, or referring clients to each other. By actively networking and building relationships, you can gain exposure, establish yourself as a trusted professional, and generate high-quality leads.

Optimizing Your Website for Lead Generation Conversion Rates

Your website plays a crucial role in lead generation, and optimizing it for conversion rates is essential.

Create clear and compelling calls-to-action (CTAs) that guide visitors towards taking the desired action. Whether it’s signing up for a free consultation, downloading a guide, or contacting you directly, your CTAs should be prominent, visually appealing, and clearly communicate the value proposition.

Design your website to be user-friendly, with a clean layout, intuitive navigation, and fast load times. Ensure that your contact information and lead generation forms are easily accessible on every page.

Test different elements of your website, such as headlines, colors, layout, and CTAs, to optimize your conversion rate. Use tools like A/B testing to experiment with different variations and track the results. Continuously analyze and tweak your website to improve its lead generation potential.

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Tracking and Analyzing Your Lead Generation Efforts

Tracking and analyzing your lead generation efforts is crucial for identifying what works and what doesn’t.

Set up tracking tools such as Google Analytics to monitor website traffic, lead sources, and user behavior. Use UTM parameters to track the effectiveness of your various marketing campaigns and channels.

Regularly review your analytics data and generate reports to identify trends, opportunities for improvement, and areas that require attention. This data-driven approach will help you refine your lead generation strategies and allocate your resources more effectively.

Implementing Referral Programs to Boost Personal Training Leads

Referral programs are a powerful and cost-effective lead generation strategy for personal trainers.

Encourage your current clients to refer their friends, family, or colleagues to your services. Incentivize referrals with discounts, free sessions, or exclusive rewards. By leveraging the trust and relationships you have built with your existing clients, you can tap into their networks and generate high-quality leads.

Make it easy for clients to refer others by providing them with referral cards, personalized discount codes, or an online referral system. Regularly communicate the benefits of your referral program and express gratitude for the referrals you receive.

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Incorporating Video Marketing Strategies into Your Lead Generation Plan

Video marketing is a highly engaging and persuasive medium that personal trainers can leverage for lead generation.

Create informative and visually appealing videos that showcase your expertise, provide workout demonstrations, or offer tips and advice. Share these videos on your website, social media channels, and video-sharing platforms like YouTube.

Consider hosting live training sessions or Q&A sessions via video streaming platforms to connect directly with potential clients. This live interaction not only helps build trust and credibility but also allows you to address specific questions or concerns potential clients may have.

Remember to optimize your videos for search engines by using relevant keywords in titles, descriptions, and tags. Encourage viewers to subscribe to your channel or join your email list for more valuable content, thus capturing their contact information and turning them into leads.

Read More: Gym Video Marketing

Using Testimonials and Case Studies as Social Proof to Attract Leads

Social proof is a powerful psychological phenomenon that can significantly boost your lead generation efforts. Testimonials and case studies are excellent tools for showcasing your success and credibility.

Reach out to your satisfied clients and ask them to provide testimonials highlighting their positive experiences and results. Include these testimonials on your website, landing pages, and marketing materials to demonstrate the value and effectiveness of your services.

In addition to testimonials, consider creating case studies that detail specific client success stories. Describe the challenges they faced, the strategies and solutions you implemented, and the measurable results they achieved.

How do I get new clients for personal training?

Getting new clients for personal training involves a mix of networking, marketing, and word-of-mouth. Utilizing social media, offering free sessions or workshops, and partnering with local businesses or healthcare providers can all be effective strategies. You should also have an online booking system to make it easy for potential clients to schedule sessions.

How do I promote my personal training business?

Promotion can be done through a variety of channels. Social media advertising, SEO-optimized blogs, and email newsletters are all powerful digital strategies. Traditional methods such as fliers, business cards, and local partnerships can also be effective.

What are the best PT lead generation ideas?

Some of the best lead generation ideas for personal trainers include offering free initial assessments, hosting fitness seminars or webinars, running social media advertising targeted at your ideal demographic, and creating referral programs for current clients.

What makes a personal trainer stand out?

Specialization, certification, personal branding, and client testimonials can all help a personal trainer stand out. Providing exceptional customer service and tailoring programs to individual client needs will also set you apart.

What are some creative lead generation ideas for personal trainers?

Creative lead generation ideas include hosting fitness challenges, collaborating with influencers, creating viral fitness content, or even writing an eBook or comprehensive guide related to fitness that potential clients can download after providing their contact information.

How much should I charge clients for personal training?

The rate you should charge can vary based on your location, experience, and specialization. Research what other trainers in your area are charging and consider your own expenses and desired income when setting your rates.

What are the 4 L’s of a personal trainer lead generation strategy?

The 4 L’s generally refer to Lead creation, Lead capture, Lead nurture, and Lead conversion. These stages encompass finding potential clients, obtaining their contact information, building a relationship with them, and finally, converting them into paying clients.

What are the 3 approaches of PT lead generation?

The three primary approaches are inbound marketing (attracting clients to you), outbound marketing (actively seeking out clients), and network-based strategies (getting referrals and forming partnerships).

What is an example of a personal trainer lead generation goal?

An example goal could be to “Acquire 30 new leads each month through Facebook advertising, with a conversion rate of at least 10%.”

How do I get more leads for online personal training?

To get more online leads, make use of online marketing channels like social media advertising, SEO, and email marketing. Also, consider offering online-specific deals or packages.

How do I sell leads on buying my personal training services?

Effective selling usually involves understanding the lead’s needs and pain points and then demonstrating how your services can solve them. Testimonials, before-and-after pictures, and free tasters can also be persuasive.

How do I get higher quality personal training leads?

To get higher-quality leads, target your marketing more precisely. Use client personas, specialized content, and targeted advertising to reach people who are more likely to be interested in, and able to afford, your services.

How can Exercise.com help me run my personal training business?

Exercise.com provides an all-in-one software solution tailored for fitness professionals like personal trainers. With features for business management, online booking, payment processing, and more, it streamlines many aspects of running your business. You can also host exercise videos, sell workout plans, and even offer online coaching through a custom-branded app. This enables you to expand your reach and offer more to your clients, thus potentially increasing your income. Book a demo to find out more.

Lani Hudgins
Excellent choice for my business! I tried nearly all the “major” platforms and found Exercise.com to be the most intuitive.
Lani Hudgins
Certified Personal Trainer & Nutrition Coach

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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