- Learn from hardworking fitness industry pros and business experts on how to start a personal training business.
- Learn how to invest in experience, tell your story, utilize online training, and more!
- Amid the hustle, don’t forget to maintain your own health and well-being.
As of April 2018, via the Bureau of Labor Statistics, the median income for fitness professionals is $38,820. Part of the reason why Exercise.com came into fruition was to help trainers break through these kinds of glass ceilings by having the software available to train anyone, anywhere in the world. Busting your hump in-person is great, but training online opens a whole new world of possibilities.
No matter if you just train in-person, train online, do both, or are considering which options will work best for you, starting a business is hard.
There are no shortcuts; just a lot of hard work and elbow grease. If you’re willing to educate yourself and put in the hours, the fitness industry provides many opportunities. The BLS projects that by 2024, there will be a nearly 20 percent job increase in the fitness industry. This potential increase will only highlight the personal trainers who know their stuff and work towards excellence in their craft.
Grow and manage your business with our All-In-One Fitness Business Management Software. Request a demo today.
We asked some hardworking fitness industry pros and business experts for advice on starting a business as a personal trainer and here’s what they had to say:
Tip #1 – Get Started
Get your business on the map
Proactively list it on Google My Business, Bing, and sites like Manta, Yelp, and perhaps even TripAdvisor, if applicable. A business Facebook page is also crucial, as that is often a great way to attract clients and to get your current clients talking about how you’re helping them.
Make sure to set up your business properly
A fitness business carries, potentially, high liability, so it’s best to form the proper business structure early — whether that’s an LLC, S Corp, or C Corp. (Here’s a 14 step checklist for making sure your business is legit.)
Separate your business and personal finances
This is crucial if you have formed a corporate structure, but even if you haven’t, it’s a good idea to set up a business bank account and to get a business credit card or charge card for purchases. This allows you to keep track of how well the business is doing financially and makes it a lot easier come tax time.
Plus, most business credit cards offer lucrative rewards and don’t report to the owner’s personal credit unless they default. That protects your personal credit if you do have some larger purchases upfront– such as equipment– that you want to pay for over time. (This chart explains how business credit cards report to personal.)
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Tip #2 – Invest in Training, Education, and Experience
Talia Mariani, Owner of Trade Mark Fit in NYC, recommends that trainers invest in their education first:
What I’d first and foremost recommend to anyone wanting to launch a training business is to first invest in your education. . . . If you’re looking to build your own company, make sure you’re an expert in your specialty (i.e., kettlebells, hypertrophy, powerlifting, functional training, rehab, etc).
Rob Jackson, Exercise & Nutrition Coach and founder of minimalfit.co.uk, says,
Robert Eyler, Lifestyle Consultant & Owner of GetFit42, says,
Tip #3 – Create Value and Value Time
Rebecca Rodriguez, ACE Certified Trainer, says,
I also should have been stricter with cancellation policies. It seems small but when you are essentially running your own business, time is absolutely money when you are commission-based. . . . Start smart and work with faithful clients.
Adding to that, Kyle Kranz, Running Coach, says,
I was spending time on forums and social media providing advice. This gave me the potential network I needed to get clients. Even if the people I knew didn’t need a coach, they possibly knew people who did.
#4 – Utilize Online Training
Rob Jackson, Exercise & Nutrition Coach and founder of minimalfit.co.uk, says,
Using an online training app can help you deliver workouts to them without you needing to be there. It also helps to track their progress and holds them accountable as they know you'll be checking if they're checking in for workouts.
Editor: We happen to know a great platform that fits the bill. If you’re a trainer looking to break into the online space, we can help you unleash your potential earnings by training anyone, anywhere in the world. Schedule a demo below.
See for yourself - Meet with the Exercise.com Team today
Train Anyone, Anywhere in the World.
Tip #5 – Tell Your Story
Jamie Logie, a Certified Personal Trainer, Owner of Regained Wellness, and Author of Taking Back Your Health, recommends:
This is what I wish I had known beforehand.
Rob Jackson, Exercise and Nutrition Coach and founder of minimalfit.co.uk, says,
Differentiate yourself. Ask yourself what makes you different from other trainers. There are thousands of good PTs out there, so why would someone want to train with you? Is it your experience? Your qualifications? Your personality?
Tip #6 – Know Business Basics
Kyle Kranz, Running Coach, says,
There are two sides to being a trainer — the athletic knowledge and the business knowledge. I had the athletic know-how but lacked the business background. The Personal Trainer Development Center (PTDC) and Jon Goodman’s books have been essential for me to have made a good amount of income training people on the side.
With the launch of the Online Trainer Academy, I was able to grow my business even further with the knowledge I was provided.
[But] my next step is to hire a business coach. I wish I would have gotten a mentor earlier on. The free content at the PTDC was a good start, the entire Online Trainer Academy was incredibly helpful, however, I have little doubt a business mentor would have been the absolute best decision I could have made earlier on.
Rachael Novello, ACE Certified Personal Trainer and Owner of Rachael Novello Fitness, recommends:
One of the first things I did when I started to look for space was to create a budget. I looked at what my current revenue was, based on clientele, and I used that as my starting point.
Dave Dreas, Owner of Arizona Training Lab and Creator of DaveDreas.com, says,
Tip #7 – Have a Web Presence
Robert Eyler, Lifestyle Consultant & Owner of GetFit42, says,
I dabbled in social media, attended various networking events, and tried to expand my business through word of mouth and with people I met during travel, however, nothing truly compares to having a professional, well-established website where people can view your mission, background, strengths, and core services.
Rob Jackson, Exercise & Nutrition Coach and founder of minimalfit.co.uk, says,
Editor: Exercise.com is the perfect platform for all of your custom website needs. Our dev team will create a fully customized website that features your brand, your services, and anything else you’d like to feature.
See for yourself - Meet with the Exercise.com Team today
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Tip #8 – Be Organized
Lesley Logan, Fitness Business Coach, PMA Certified Pilates Teacher, and Lead Teacher Trainer for Equinox, notes:
Use a scheduling platform from the beginning! Have a set schedule and let people know you have “this time ___ or this time___” don’t let them just pick whatever they want. For example, “I’m free all day Thursday. What time works best for you?” People like a busy restaurant. Have a clear cancellation policy and stick to it. I know you don’t want to lose a client but you also don’t want a client that doesn’t value you.
Robert Eyler, Lifestyle Consultant & Owner of GetFit42, says,
I set reminders on my phone for meetings or training sessions, I add notes in my phone when I come across an interesting fact, a workout I can use during a PT session, or inspirational quote. We must approach this business with an open mind, willing to absorb the vast amount of knowledge out in the world that we do not yet know!
Tip #9 – Never Stop Hustling
Nick Mitchell CEO of Ultimate Performance has built a global personal training business believes:
To be successful in any endeavor is not about "life balance" — it is about doing what is necessary and prioritizing your goals above all of your own desires.
You can probably do it for a day or three, just like most people can follow a diet. Can you look inside yourself and say you can do it for decades? I've been doing it for 10 years and I am shattered — the really successful people I know have been doing it for at least double that.
Talia Mariani, Owner of Trade Mark Fit in NYC, encourages trainers:
Word of mouth and referrals are always your best resource, and again, this is where continuing education comes in handy. Committing yourself to valuable certifications gets you in the room with other like-minded individuals/trainers. It builds your network of people who can refer new clients to you and vice versa.
Robert Eyler, Lifestyle Consultant & Owner of GetFit42, says,
But I continued onward and became a much better entrepreneur and human being because of it. That is the best advice I could give. Don't listen to the negativity that our world is so used to spewing out and absorbing. Focus on the positives, constructive criticism, and bettering yourself as (1) an individual and (2) an entrepreneur!
Rachael Novello, ACE Certified Personal Trainer and Owner, Rachael Novello Fitness, recommends:
I knew I had something amazing, I knew I wanted to share it with people, so I dug in my heels and kept moving forward.
When I opened my doors on January 1, 2017, I was elated. All my hard work had come to fruition! Looking back, I wish someone had told me how hard it was going to be and how many sleepless nights I would have. . . .
When you put your heart and soul into something, and you believe in what you’re doing there really are no limitations to what you can accomplish!
Tip #10 – Know Your Market and Be the Expert
Rob Lagana, Owner of Lagana Fitness, Certified Personal Trainer with NASM, and nutritionist, recommends,
Trust me, women over 40 have unique physiological systems. There is no catch-all program or generic program for them as each is very individualized.
Dunte Hector, Certified Personal Trainer and Director of Education for Primal 7, says
How specific would the profile be? I finally grew my business as a trainer when I identified married, professional women in their early forties who had a favorite exercise hobby (attorneys and company directors and business owners who loved surfing, tennis, yoga, cycling, etc.) and focused all of my writing, social media posts, and conversations on their issues.
The best business advice I ever received was from a software company founder in Lubbock in 2010: When you don’t have any money, spend all of your time building relationships. That statement captures how training one or two of those women for free and delivering on my promises earned me dozens of referrals and built a sustainable business.
Lesley Logan, Fitness Business Coach, PMA Certified Pilates Teacher, and Lead Teacher Trainer for Equinox, says,
Tip #11 – Take Care of Yourself
Dave Dreas, Owner of Arizona Training Lab and Creator of DaveDreas.com, says,
Grow and manage your business better with our All-In-One Fitness Business Management Software. Request a demo today.
Editor’s Note: These answers have been edited for clarity.