Home How to Make Money from Fitness
How to Start a Fitness Business with NO Money (33 Ways)

How to Start a Fitness Business with NO Money (33 Ways)

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on June 3, 2023 ā€” Updated on March 29, 2024

You can start a fitness business without money if you are willing to hustle. Putting in some of your own sweat equity can create a fitness business without any money required that will some day turn into a fitness business that makes money for you.

How to Start a Fitness Business with NO Money

Learn how to open a gym with no money, how to get a gym loan, how to start a personal training business with no money, grants for gyms, grants for personal trainers, how to make money selling workouts online (very cheap to get started!), how to make a fitness app, and more. There are lots of ways to make money with fitness so here’s what you need to know to learn how to start a fitness business for cheap.

If you’re passionate about fitness and dream of owning your own business, you might be daunted by the prospect of starting a fitness business with limited funds. However, it is more than possible to launch a thriving fitness venture without a significant upfront investment IF you are willing to work hard, and work smart.

In this article, we will provide you with a step-by-step guide on how to start a fitness business with no money, exploring the industry and learning about the most profitable fitness business models, researching fitness niche ideas so you can get to work identifying your niche and target market, and developing a solid gym business plan for growth and scalability.

Fitness Income Ideas

Once you learn how to start a fitness business without money required and find some cheap ways to grow a fitness business online, then if you want to run an online fitness business with the best online fitness coaching software, best software for personal trainers, the best software for fitness influencers, the best gym software, and more, then you can see why Exercise.com is the best software to run your entire fitness business all in one place. You can sell workout plans online, run online workout groups, start fitness challenges, do online personal training, and more, all from your own custom-branded fitness apps.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Get a demo now!

Read More:

33 Ways to Start a Fitness Business With No Money Required

Starting and growing a fitness business with minimal initial investment can be a daunting task. However, creativity, perseverance, and smart planning can go a long way. Here are 33 creative ways to jumpstart your fitness business with zero or little money:

  1. Offer Free Consultations: Build trust with potential clients by offering free fitness consultations.
  2. Start a Fitness Blog: Share your fitness expertise online. It’s free and can attract potential clients.
  3. Create a YouTube Channel: Share workout tips, healthy recipes, or motivational talks to attract followers and future clients.
  4. Online Classes: Use free video conferencing platforms to offer group fitness classes.
  5. Fitness Challenges: Run a free online fitness challenge to attract and engage clients.
  6. Social Media Presence: Leverage Instagram, Facebook, and TikTok to showcase your expertise and engage with your audience.
  7. Client Referral Program: Encourage satisfied clients to refer others and offer incentives for their referrals.
  8. Guest Blogging: Write for popular fitness blogs to gain exposure and credibility.
  9. Partnerships: Partner with local businesses to cross-promote each other’s services.
  10. Community Classes: Offer free classes at community centers, parks, or schools.
  11. Webinars: Host free webinars on fitness topics.
  12. Podcast: Start a fitness-themed podcast to connect with a wider audience.
  13. Free Ebooks: Write and distribute free ebooks on fitness topics.
  14. Fitness Newsletters: Start a weekly or monthly newsletter to keep in touch with your audience.
  15. Affiliate Marketing: Recommend fitness products you love and earn a commission on sales.
  16. Write for Magazines: Submit articles to fitness magazines for exposure.
  17. Leverage Existing Skills: Offer related services like meal planning or lifestyle coaching.
  18. Create a Fitness App: Utilize platforms like Exercise.com to create a fitness app.
  19. Host a Fitness Boot Camp: Use public spaces to host boot camps.
  20. Start a Fitness Club: Establish a local running, hiking, or cycling club.
  21. Work with Schools: Offer after-school fitness programs or classes.
  22. Rent Out Your Space: If you have a space, rent it out to other fitness professionals when not in use.
  23. Merchandise: Sell branded merchandise like t-shirts or water bottles.
  24. Sponsorship: Secure sponsorship from local businesses or fitness brands.
  25. Bartering: Offer your fitness services in exchange for something you need.
  26. Corporate Wellness Programs: Pitch to local businesses to offer wellness programs for their employees.
  27. Crowdfunding: Use crowdfunding platforms to raise initial funds.
  28. Public Speaking: Speak at local events or schools about fitness and health.
  29. Online Fitness Contests: Engage your audience with online contests.
  30. Start Small: Offer personal training before expanding into a full-fledged gym.
  31. Testimonials: Encourage clients to share their success stories to attract new clients.
  32. Local TV/Radio: Offer to give fitness tips on local TV or radio shows.
  33. Leverage Free Demos of Professional Platforms: Use platforms like Exercise.com during the free demo period to get a professional start.

Ready to get started?

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

Get a demo now!

7 Steps to Start a Fitness Business With No Money

Okay, let’s get even more practical. Here are the exact steps to start a fitness business without any money.

Starting a fitness business with no money may seem challenging, but it is possible with the right approach. Here are seven steps to get your fitness business up and running:

Step 1: Identify Your Fitness Niche

Identify the unique fitness service you are passionate about and capable of providing. This could range from personal training, online coaching, group classes, yoga, pilates, or more. Focus on what sets you apart from other fitness businesses.

Read More: Fitness Niche Ideas

Step 2: Create a Business Plan

A business plan lays the foundation for your fitness business. This should include your business goals, target audience, marketing strategies, and projected finances. This does not require money, but time and research.

Read More: How to Create a Gym Business Plan

Step 3: Leverage Free Online Platforms

Use free platforms like YouTube, Instagram, TikTok, or Facebook to start sharing fitness content and establish your online presence. These platforms can serve as a great place to attract and interact with potential clients.

Read More: How to Get Fitness Clients Online

Step 4: Offer Free Classes or Consultations

Start by offering free classes or consultations. This helps build a clientele, gain exposure, and collect testimonials for marketing purposes.

Step 5: Network and Partner

Establish partnerships with other fitness professionals or related businesses. This could involve hosting joint fitness events or cross-promoting each other’s services, helping you reach a broader audience without spending any money.

Step 6: Build a Referral Program

Referrals are a powerful tool in the fitness industry. Encourage your existing clients to refer friends or family members by offering incentives like free sessions or discounts on future purchases.

Step 7: Utilize Low-Cost Tools to Monetize

When ready to monetize, consider affordable platforms like Exercise.com that can help manage your business. With Exercise.com, you can create a custom-branded fitness app, sell workout plans, run fitness challenges, manage memberships, and more. By using a platform like this, you can run your entire online fitness business from one place, and not have to pay for multiple software platforms.

Remember, starting a business with no money means investing your time, creativity, and effort. As your business grows, you can start investing money into other areas like equipment, studio space, or marketing campaigns.

Starting a Fitness Business Without Money

Starting a fitness business with no money requires careful planning, research, and a strong determination to succeed. You need to identify your niche, create a solid plan, and utilize cost-effective resources. Building a strong online presence is essential for success, and you need to be creative, resourceful, and persistent in your approach to overcome challenges and achieve your goals. Follow these tips, and you’ll be on your way to creating a thriving fitness business with limited funds.

Want to get seeing how Exercise.com can help you get started taking your fitness business to the next level with affordable software?

Read More:

Des B Fit
I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer

Get a demo now!

How do I open a gym with no money?

Opening a gym with no money presents significant challenges, but with creativity and strategic planning, it’s possible to start small and grow over time. How to open a gym with no money involves leveraging your network, finding investors or partners, and considering alternative funding methods such as crowdfunding. Initially, you might focus on starting a fitness business from home or offering outdoor boot camps to minimize overhead costs. Utilizing social media and online platforms can also help in starting a personal training business with no money, allowing you to build a client base and brand presence without the upfront costs of a physical location.

Another approach is to look for gym financing options, such as business loans for gyms or grants for fitness businesses, which can provide the necessary capital to get started. While traditional cost to open a gym can be high, starting with a more focused and service-oriented business model like personal training can reduce initial expenses. How to start your own personal training business with minimal investment involves offering online sessions or in-home training, which significantly cuts down on the need for a physical space and equipment.

For those interested in a specific niche, how to open a boxing gym with no money follows a similar strategy of starting small, perhaps offering classes in rented community spaces or partnering with existing facilities to host your boxing program. As your business grows, reinvesting profits back into the business can help in gradually building towards your own space.

Remember, while the dream of how to open your own gym with no money is challenging, it’s not impossible. It requires patience, hard work, and a willingness to start small and scale up over time.

How do I start a personal training business with no money?

Starting a personal training business with no money requires leveraging your skills and network to minimize initial costs. Focus on how to start a personal training business by offering in-home training sessions or outdoor workouts in public spaces like parks, which eliminates the need for a physical studio. Utilize free marketing channels such as social media, word-of-mouth, and community bulletin boards to promote your services. Consider starting a personal training business from home by converting a space in your home into a small workout area for one-on-one sessions, further reducing overhead costs.

Read More: How to Start a Personal Training Business

How do I start an online personal training business with no money?

To start a personal training business online without any initial investment, utilize digital platforms and tools that are either free or offer free tiers. Platforms like YouTube, Instagram, and Facebook can be powerful mediums to share workout videos, fitness tips, and client testimonials. How to start personal training online involves creating engaging content that showcases your expertise and personality, helping to attract and retain clients. You can conduct training sessions through video calls using free software like Zoom or Skype, allowing you to reach clients globally without a physical location.

Read More: How to Start an Online Personal Training Business

How do I open a fitness studio with no money?

How to open a fitness studio with no money involves creative strategies to bypass the substantial upfront costs associated with leasing or purchasing property. Consider a partnership with an existing business that has unused space, such as a community center, church, or even another gym. Offer to share a percentage of your revenue in exchange for using their space during off-peak hours. Another approach is to start with outdoor fitness classes or small group training in public spaces, building a client base and brand presence before transitioning to a physical studio. Crowdfunding platforms can also be a way to raise funds, appealing to your community’s support to help finance the opening of your studio.

How do I open a boxing gym with no money?

How to open a boxing gym with no money requires a creative approach to minimize initial expenses. Start by offering boxing classes in public or shared spaces to avoid the high costs of leasing a facility. This strategy allows you to start a fitness business with minimal upfront investment. Consider starting a fitness business from home or in partnership with community centers or parks, where you can hold classes for a small fee or a share of the revenue. As your reputation and client base grow, you can explore more permanent space options or seek partnerships for shared space usage.

How do I get a gym loan?

Getting a gym loan involves preparing a solid business plan that outlines your vision, market analysis, financial projections, and how you plan to repay the loan. Research various gym financing options, including traditional bank loans, SBA loans, and alternative lenders that specialize in business loans for gyms. Be ready to present your business plan, financial records, and possibly a personal financial statement to lenders. It’s also beneficial to explore grants for fitness businesses, which can provide additional funding without the need to repay.

Read More:

Are there grants for gyms or grants for fitness businesses available?

Yes, there are grants for fitness businesses available, which can provide financial support without the need for repayment. These grants can come from government bodies, private organizations, or industry associations dedicated to promoting health and wellness. To find grants for gyms, it’s essential to regularly check local and national grant listings, as well as industry-specific resources. Applying for these grants often requires a detailed business plan, a clear outline of how the funds will be used, and evidence of the positive impact your gym or fitness business will have on the community.

Read More:

Can you be a personal trainer without certification?

While it is possible to be a personal trainer without certification, having a personal trainer certification is highly recommended. Certification provides credibility, ensures a standard level of knowledge and competence, and is often required by reputable gyms and fitness centers. Personal training certification also equips you with the necessary skills to provide effective, safe workouts, and advice to your clients, reducing the risk of injury and enhancing your professional reputation.

Read More:

Can you be an online personal trainer without certification?

Being an online personal trainer without certification is technically possible, but obtaining a personal trainer certification is advisable to ensure credibility and trust with your clients. Certification demonstrates your commitment to professional development and adherence to industry standards. It can also provide you with the necessary skills to design effective, personalized online training programs, making your services more attractive to potential clients.

Read More:

How much money do you need to start a gym?

The cost to open a gym can vary widely depending on factors such as location, size, type of gym, and the level of equipment and amenities you plan to offer. On average, the how much to open a gym figure can range from a few thousand dollars for a small, boutique studio with minimal equipment to several hundred thousand dollars for a large, full-service fitness center. It’s crucial to conduct a thorough financial analysis as part of your how to start a gym business with no money plan to understand the initial investment, ongoing operational costs, and potential revenue streams. Starting a gym business requires careful financial planning and consideration of various funding options, including savings, loans, and investments, to ensure the long-term sustainability of the business.

Read More:

Can I start a fitness business with no money?

Absolutely, starting a fitness business with no initial financial investment is possible by leveraging creativity, passion, and available resources. Utilizing free online platforms and social media can help you build a presence and offer value to potential clients without upfront costs. For instance, starting a personal training business from home or starting a fitness business online can significantly reduce initial expenses.

How can I promote my fitness business with no money?

Promoting your fitness business with no money can be effectively achieved through social media and word-of-mouth marketing. Regularly posting valuable content, engaging with your audience, and leveraging hashtags can significantly increase your visibility. Additionally, encouraging satisfied clients to refer others to your services can be a powerful and cost-free promotional strategy.

Can I run fitness classes online with no money?

Yes, running fitness classes online can be done with no money by utilizing free platforms like Instagram Live, Facebook Live, and YouTube. These platforms allow you to reach and engage with a wide audience without any financial investment. As your online presence grows, platforms like Exercise.com can offer more structured and monetizable ways to expand your online fitness classes, providing tools for workout creation, client management, and payment processing.

What can I offer as a free service in my fitness business?

Offering free services such as trial classes, fitness consultations, or basic workout plans can attract potential customers to your fitness business. These complimentary offerings allow individuals to experience the value you provide, making them more likely to invest in your premium services later on.

Can I use a fitness platform with little or no money?

Yes, fitness platforms like Exercise.com offer cost-effective solutions that cater to fitness professionals with varying budgets. Exercise.com provides an array of features, including workout creation, client management, and payment processing, making it an affordable and valuable tool for running and growing your fitness business, even with limited financial resources.

How can I generate revenue in my fitness business with no money?

Generating revenue in your fitness business with no initial investment involves starting with free offerings to build a client base and then gradually introducing paid services such as personal training sessions, premium workout plans, or specialized fitness challenges. As your business and reputation grow, additional revenue streams like sponsorships, affiliate marketing, or selling branded merchandise can become viable options to further enhance your business’s profitability.

Read More:

Can I create a fitness app with no money?

You can make a fitness app for cheap, but making a free fitness app will be difficult. Developing a custom fitness app from scratch can be expensive. However, platforms like Exercise.com allow you to create a custom-branded fitness app without the high fitness app development costs. This way, you can offer a professional and personalized experience to your clients.

Read More:

AMPD Golf Performance
“Working with Exercise.com and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend Exercise.com to grow your business!”
Andrew Banner
Co-Founder, AMPD Golf Performance

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
We make fitness businesses happy and successful. We are a next-generation software platform dedicated to making it easy for fitness professionals to manage their entire fitness business in one place.
FollowĀ us:
Start Here
Copyright Ā© 2024 Exercise.com
Made with ā¤ļø at 15310 Amberly Dr, Suite 250, Tampa, FL 33647 & world-wide
Privacy Policy
Terms of Service