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Best Locations for Gyms in 2023

Best Locations for Gyms in 2023

What are the best locations for gyms? If you are a gym owner looking to start a new gym, you know how important it is to choose a great location for a gym. The good news is that there are plenty of great options available, with cities across the United States offering communities in need of gyms and fitness centers.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

Selecting the ideal location for your new gym can be a game-changer in your business’s success. From assessing population density to understanding local fitness trends, several factors influence this critical decision. But, even the best gym location won’t maximize your potential without the right management tools. Exercise.com, the best gym management software, can provide the robust solutions you need to scale your operations, manage memberships, deliver stellar customer experiences, and more. Why not book a demo with Exercise.com today and take the first step towards empowering your gym for growth?

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Choosing the Ideal Location for Your New Gym

You don’t want to just find a good location for a gym, you want to find a great location for a gym! Read on to learn all of the factors that go into choosing a new location for a gym.

Understanding Your Market

When it comes to launching a new gym, location plays a crucial role. Understanding your market is the first step towards selecting the right place. Ask yourself, who is your ideal customer? Is it a busy professional, a college student, a stay-at-home parent, or a senior citizen? By understanding your target demographic, you can pick a location that aligns with their needs.

Accessibility and Convenience

For most people, convenience is a major factor when choosing a gym. Generally, people prefer a gym that’s close to their home, work, or on their daily commuting route. Therefore, consider setting up your gym in residential areas, near offices, or along major roads. Easy accessibility and ample parking space are other factors to consider.

Population Density

The larger the population, the greater the potential for gym members. Areas with high population density often have a larger number of potential customers. Urban areas are usually more populated than suburban or rural areas, but the competition can be fiercer.

Local Competition

Researching local competition can provide insights into what works and what doesn’t in a particular location. Areas with fewer gyms can be a great opportunity, but a lack of gyms could also signal a lack of demand. Conversely, while a lot of gyms in an area might indicate a saturated market, it could also reflect a high demand for fitness services.


Consider the cost of rent or purchase in your desired location. You need a space large enough to accommodate gym equipment, locker rooms, and possibly group fitness classes. It must be affordable to maintain profitability.

Safety and Appeal

People are more likely to join a gym in a safe and appealing neighborhood. A gym in a well-lit, busy area may attract more members than one in a secluded or poorly lit area.

Future Growth

Look at the growth potential of the area. Are businesses thriving? Are new housing or commercial developments underway? A region with growth potential can attract more members over time.

Community Fitness Trends

Examine the fitness trends prevalent in the community. If yoga and Pilates classes are popular, a traditional weightlifting gym may not fare well, and vice versa.

Legal Requirements

Each location will have specific zoning laws, building codes, and regulations. Make sure your gym complies with these.

Leveraging Technology

Use a platform like Exercise.com to manage your gym effectively, regardless of location. With features like workout plan creation, ecommerce, performance health assessments, and more, Exercise.com can help ensure the success of your new gym.

Overhead Squat FMS
“We went live with our Fitness Business Management software at four locations. Everything is working great. The import and export are easy and the guys are really liking the look and convenience of the platform. From both my side and the user side the platform has exceeded our expectations.”
Mike Contreras
Founder & CEO, FMS HS

What makes a good gym location?

A good gym location is one that’s easily accessible, visible, and located near your target demographic. High traffic areas, close proximity to residential areas or business districts, and availability of parking can contribute to the attractiveness of a gym location.

What is the best state to open a gym?

The best state to open a gym would depend on various factors like population health consciousness, competition, and economic conditions. States like California, Texas, and Florida have a reputation for fitness, but thorough market research should be done to identify the most promising opportunities.

What is the best city to open a gym?

Again, this is highly dependent on market conditions, demographics, and competition. Major cities with a large, active population—like Los Angeles, New York City, or Miami—may offer excellent opportunities, but also present intense competition.

What is the ideal space for a gym?

The ideal space for a gym should be spacious enough to accommodate workout equipment, locker rooms, a reception area, and perhaps a small shop or cafe. High ceilings, good ventilation, natural light, and accessibility features like ramps or elevators are also beneficial.

What state uses the gym the most?

According to various studies, states such as Colorado, California, and Utah often rank high for gym usage due to their populations’ interest in health and fitness.

What are some things to avoid in a potential gym location?

Avoid locations that are difficult to access, lack visibility, or have insufficient parking. Locations in areas with little to no demand for fitness services or in neighborhoods that don’t align with your target demographic should also be avoided. Lastly, consider the state of the building itself; a space with significant repair needs might lead to unforeseen costs.

What should I consider when choosing a location for my gym?

When choosing a location for your gym, consider factors like the local population, competition, accessibility, parking availability, and the size and layout of the potential space. Also, ensure the location aligns with your target demographic.

How important is the location in the success of a gym?

Location is highly critical to the success of a gym. A good location can increase visibility, attract more potential members, and provide convenience for customers, thereby increasing their likelihood to maintain memberships and engage in services.

What’s the best way to research potential locations for a gym?

Start by defining your target market, then research areas where those individuals live or work. Look at factors like population density, average income, and local competition. Visiting locations at different times of day can also provide insight into traffic patterns and potential customer flow.

How does Exercise.com help in managing gyms across multiple locations?

Exercise.com’s gym management software provides robust tools for managing multiple gym locations. It offers features for scheduling, membership management, staff assignments, financial tracking, and data analytics, all of which can be customized and segmented for each location.

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What is the average cost to rent or buy a space for a gym?

The cost to rent or buy a space for a gym varies greatly depending on location, size, and whether the space is already fitted for a gym. It’s best to work with a commercial real estate agent in your desired area to get accurate estimates.

Can I start a gym in a residential area?

Whether you can start a gym in a residential area depends on local zoning laws and regulations. You’ll need to check with your local city or county planning department. Consideration of noise and traffic impact on the neighborhood is also crucial.

How can demographic data influence the location decision for my gym?

Demographic data can provide valuable insights about the characteristics, behaviors, and needs of potential members in a given area. Knowing the age range, income levels, fitness preferences, and other demographic details can help you select a location that best aligns with your target audience.

AMPD Golf Performance
“Working with Exercise.com and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend Exercise.com to grow your business!”
Andrew Banner
Co-Founder, AMPD Golf Performance

Choose the Best New Gym Location

While starting a new gym can be daunting, choosing the right location doesn’t have to be. By understanding your target market, assessing the competition, and making use of technology, you can set your gym up for success.

Let us help you grow and scale your gym business.

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