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10 Best Marketing Software for Personal Trainers in 2024

10 Best Marketing Software for Personal Trainers in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on April 17, 2024 — Updated on May 25, 2024

Compare the best marketing software for personal trainers from Exercise.com, Trainerize, TrueCoach, and more.

Best Marketing Software for Personal Trainers

Discover the best marketing software for personal trainers who want to do personal training marketing online and in-person, send email, SMS, and in-app marketing messages, create marketing automations, create workouts online for clients, offer workout logging to clients, sell workout plans online, run online workout groups, sell personal training online, and more—all from your own custom branded fitness app.

Selecting the best fitness marketing software for personal trainers is essential for those looking to enhance client engagement and streamline their marketing efforts. This type of software can drastically improve how personal trainers manage client communications, automate marketing processes, and track the effectiveness of their promotional strategies. Features like email marketing, SMS and push notifications, and client tracking are critical for keeping current clients engaged and attracting new ones. Additionally, capabilities such as booking, payments, and scheduling integrations are crucial for operational efficiency.

For personal trainers looking for comprehensive solutions, it is beneficial to consider platforms that specialize in fitness-related functionalities. Among these, Exercise.com stands out as the best personal training software, while also being recognized as the best gym software. Exercise.com offers a robust suite of tools that not only supports the marketing needs of personal trainers but also integrates seamlessly with broader gym management functions, making it an all-encompassing choice for fitness professionals.

Fitness Income Ideas

See why the best white label fitness app software and best personal trainer app builder software can help you to make a fitness app full of PT marketing features, all on your own online personal training booking, billing, and client management platform without all of the hassle and expense of creating a fitness app from scratch.

Whether you are just learning how to start a fitness business and just want to learn how to make money from fitness or you are an experienced personal trainer who wants to take your business to the next level, with the most cutting edge personal training marketing, see why the best personal training software and the best fitness influencer software can help personal trainers, fitness influencers, online fitness coaches, and other fitness professionals find the best personal trainer marketing software to get more personal training clients and grow revenue. The best gym management software and the best marketing software for gyms is now the best online marketing software for personal trainers who want a professional grade solution to take their PT business to the next level.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

Get a demo now!

Best Personal Trainer Marketing Software Comparison

SoftwareEmailSMSPush NotificationsAutomationsMobile AppsCustom BrandedBookingPaymentsWaiversInvoicingAssessmentsMessagingReports
Exercise.comYesYesYesYesYesYesYesYesYesYesYesYesYes
TrainerizeYesYesYesYesYesYesYesYesNoYesNoYesYes
TrueCoachYesNoNoYesYesNoNoNoNoNoYesYesYes
My PT HubYesYesNoYesYesYesYesYesYesYesYesYesYes
PT DistinctionYesYesNoYesYesYesNoYesYesYesYesYesYes
MindbodyYesYesYesYesYesNoYesYesYesYesNoYesYes
EverfitYesYesYesYesYesYesNoNoNoNoYesYesYes
TotalCoachingYesNoNoYesYesYesYesYesYesYesYesYesYes
FitSWYesYesYesYesYesYesYesYesYesYesYesYesYes
PTminderYesYesYesYesYesYesYesYesYesYesYesYesYes

#1 Exercise.com

Exercise.com is not just a management tool but also one of the top marketing software solutions for personal trainers. It provides an array of features designed to enhance the marketing strategies of fitness professionals.

Pros

  • Comprehensive automation of marketing tasks.
  • Custom-branded mobile app to reinforce the trainer’s brand.
  • Advanced reporting tools to track marketing campaign success.

Cons

  • The wealth of features can be overwhelming for beginners.
  • Pricing may be higher compared to basic tools.

Exercise.com stands out due to its versatile platform that combines client management, workout creation, and marketing automation, all within a single software. It supports email campaigns, SMS messaging, and push notifications, allowing trainers to maintain constant contact with their clients. Additionally, the software’s ability to handle bookings, payments, and class schedules makes it an all-in-one solution for personal trainers seeking to optimize their operations and increase their market reach.

The platform’s custom branding options are particularly beneficial for trainers who want to establish a strong brand identity. This feature, coupled with the software’s robust analytics, helps trainers measure the effectiveness of their marketing efforts and adjust strategies accordingly. As a result, Exercise.com is often regarded as the optimal marketing software for personal trainers, providing solutions that cover every aspect of PT marketing, from client acquisition to retention.

Here’s just some of what you can do on the Exercise.com platform:

Payments

Process payments for open gym, classes, and personal training.

Gym Payments

Landing Pages

Create gym landing pages easily.

Landing Pages

Fitness Challenges

Manage fitness challenges (Read More: 100+ Fitness Challenge Ideas)

Challenges

On-Demand Fitness Content

Offer on-demand fitness content.

On-Demand

Fitness Classes and Groups

Create classes and fitness groups.

Online Groups

Fitness Livestreaming

Conduct gym livestreaming easily.

Livestreaming

Automations

Engage with clients via automations.

Gym Member Engagement

CRM

Manage leads with a gym CRM.

Gym CRM Software

Fitness Assessments

Create and send fitness assessments with ease.

Assessments

Habit Tracking

Use fitness habit tracking to inspire and motivate gym members and clients.

Habit Tracking

Progress Photos

Use fitness progress photos to engage with members.

Progress Photos

Leaderboards

Use fitness leaderboards to track event performance and inspire healthy competition.

Leaderboards

Supersets

Create exercise supersets in a snap.

Supersets

Rep Max Progressions

Program exercise rep max progressions with ease.

Rep Max Progressions

Exercise Library

Use the exercise demonstration video library or create your own custom exercise demonstration videos.

Exercise Library

Workout Plan Creator

Create workout plans for parents and dependents, teams and more.

Workout Plan Creator

TV Workouts

Cast gym TV workouts to in-gym TV screens quickly and efficiently.

TV Workouts

Group and Location Management

Manage multiple groups and locations with ease.

Multi-Location

Client Management

Manage clients and gym members with ease. An online training software comparison for personal trainers makes it easy to see why Exercise.com offers the best client management functionality for in-person and online personal training. The best personal fitness trainer software should work for you on the go, just like in the gym.

Client Management

Appointment Booking

Book appointments for parents and dependents with ease. (Read More: Best Gym Booking Software)

Booking

Gym Check-In

Gym check-in software that makes your life easy. (Read More: Best Gym Check-In Software)

Check-Ins

Messaging

Communicate with gym members, athletes, team members, personal training clients, class members, parents, and dependents via SMS, email, and in-app push notification.

SMS

Performance Tracking

View performance over time, track personal records, and other fitness stats with performance reporting dashboards. The best fitness software for personal trainers offers exercise tracking, habit tracking, workout tracking, and more.

Performance Reporting

Business Dashboards

And of course, view all of your gym business reports easily too.

Gym Reports

Custom Branded Fitness Apps

All from your custom-branded fitness apps (Read More: Best Gym Mobile Fitness Apps Software)

Custom Branded Apps
Dean Somerset - Bird Dog
“Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible. The simple, effective tools help expand and simplify my coaching process.”
Dean Somerset
Owner, Somerset Fitness

Want to learn how your fitness business can grow to the next level with the best online software for personal trainers and fitness businesses?

Get a demo now!

#2 Trainerize

Trainerize

Trainerize is a widely recognized platform that specializes in personal trainer marketing software, offering comprehensive features to help trainers expand their client base and increase engagement.

Pros

  • Integrated tools for email and SMS that facilitate effective client communication.
  • Supports both individual and group training sessions through its booking system.
  • Mobile app customization to align with personal branding.

Cons

  • Limited customization options for more advanced user needs.
  • Does not support direct invoicing within the platform.

Trainerize excels in providing marketing solutions for personal trainers, with a strong emphasis on client engagement and retention. It allows trainers to send targeted communications via email and SMS, making it easier to promote new services or updates directly to clients’ mobile devices. The software’s integration with social media platforms further enhances its marketing capabilities, enabling trainers to reach a broader audience with their fitness offerings.

The app’s user-friendly interface and robust support materials, such as tutorial videos and articles, make it an attractive option for trainers of all skill levels. Furthermore, Trainerize’s ability to track client progress and adapt programs in real-time contributes to a more personalized training experience, promoting higher client satisfaction and loyalty.

Read More:

#3 TrueCoach

TrueCoach Review

TrueCoach is focused on providing targeted solutions for PT marketing, emphasizing streamlined communication and program customization.

Pros

  • Strong focus on personalized workout and nutrition plans.
  • Messaging system that allows for real-time feedback and adjustments.
  • Simplified client tracking to monitor progress and engagement.

Cons

  • Lacks direct payment processing features.
  • No push notifications for instant updates.

TrueCoach is ideal for trainers who prioritize direct communication and tailored programming in their marketing strategies. The platform offers detailed client management features that help trainers monitor progress and make necessary adjustments to fitness plans, enhancing the personal touch that many clients appreciate. TrueCoach’s emphasis on customization extends to its workout creator, which supports a wide array of exercises and regimens, making it a versatile tool in a trainer’s arsenal.

By focusing on the individual needs of each client, TrueCoach helps trainers build strong, lasting relationships that are crucial for a successful fitness business. The software’s reporting tools also provide valuable insights into client achievements and areas needing improvement, supporting a data-driven approach to personal training.

Read More:

#4 My PT Hub

My PT Hub Review

My PT Hub is a popular choice among fitness professionals looking for an all-in-one solution to manage their business and boost their personal training marketing efforts.

Pros

  • Comprehensive suite of features including booking, payments, and invoicing.
  • Extensive library of pre-built workout and nutrition templates.
  • Allows for extensive customization of client interfaces and communications.

Cons

  • Can be complex to navigate due to the breadth of features.
  • Some users report occasional glitches with mobile app functionality.

My PT Hub offers one of the best marketing tools for personal trainers who require a multifaceted platform that handles everything from workout scheduling to client billing. Its ability to integrate various aspects of a fitness business into one platform makes it incredibly efficient for managing daily operations and marketing campaigns. The software includes robust automation capabilities, allowing trainers to set up email campaigns, push notifications, and reminders to keep their clients engaged and informed.

The platform’s user engagement tools, like challenges and leaderboards, add a competitive and fun element to training, enhancing client motivation. My PT Hub’s detailed analytics help trainers understand client behaviors and preferences, enabling more targeted and effective marketing strategies.

Read More: Best My PT Hub Alternative

#5 PT Distinction

PT Distinction Review

PT Distinction shines as a top-tier marketing software for personal trainers, offering specialized tools that emphasize client engagement and high customization.

Pros

  • High level of customization for client communications and program design.
  • Integration with external tools for expanded marketing capabilities.
  • Advanced client tracking and reporting features.

Cons

  • Steeper learning curve due to advanced features.
  • Higher cost associated with premium functionalities.

PT Distinction is ideal for personal trainers seeking advanced marketing solutions that cater to a discerning clientele. The software’s standout feature is its deep customization capabilities, allowing trainers to tailor every aspect of the client experience, from workout plans to communication methods. This personalized approach is critical for trainers who want to build a strong, professional brand in a competitive market.

The software’s integration with email marketing tools and CRM systems enhances its effectiveness by streamlining client acquisition and retention processes. PT Distinction also offers detailed reporting on client progress and engagement, providing trainers with the data needed to refine their marketing strategies and improve overall business performance.

Read More: Best PT Distinction Alternative

#6 Mindbody

Mindbody

Mindbody is renowned for its broad capabilities, which make it a strong contender for the best marketing software for PTs, especially in environments that blend fitness, wellness, and beauty services.

Pros

  • Extensive marketing features including promotional tools, gift cards, and loyalty programs.
  • Robust booking system that accommodates a wide range of services beyond personal training.
  • Comprehensive payment solutions that streamline the financial aspects of business operations.

Cons

  • Its broad focus may be overwhelming for sole personal trainers.
  • Pricing can be prohibitive for smaller businesses or individual trainers.

Mindbody is particularly effective for personal trainers who operate within larger facilities or who offer a mix of health and wellness services. Its marketing tools are designed to maximize client retention through automated marketing campaigns that can be customized to target specific client groups. The platform also supports mobile app integration, providing a seamless user experience that keeps clients connected and engaged with their fitness journeys.

The software’s ability to integrate various service offerings into a single platform helps trainers offer a more holistic approach to client wellness, which is a strong selling point in today’s market. Mindbody’s analytics provide insightful data on business performance, client attendance, and financial metrics, making it an invaluable tool for strategic planning and marketing decision-making.

Read More:

#7 Everfit

Everfit

Everfit is tailored for trainers looking for streamlined, effective tools to enhance their engagement and retention strategies, marking its place as a top marketing software for personal trainers.

Pros

  • Task automation that saves time and keeps clients engaged through regular updates.
  • Mobile-first design ensures accessibility and ease of use for both trainers and clients.
  • Strong focus on client accountability with tracking and reporting features.

Cons

  • Limited customization options for more advanced branding needs.
  • Lacks direct integration with some popular payment processors.

Everfit stands out for its user-friendly interface and the ability to quickly set up and manage training programs that motivate and challenge clients. The platform’s marketing capabilities are centered around its excellent task automation and client communication tools, which help keep clients informed and engaged without requiring constant manual input from the trainer.

The software’s mobile responsiveness ensures that trainers can interact with their clients and manage their businesses from anywhere, making it an excellent choice for active professionals who need to balance multiple responsibilities. Additionally, Everfit’s analytics tools help trainers track client progress and engagement, providing valuable insights that can be used to tailor marketing and training efforts.

Read More: Best Everfit Alternative

#8 TotalCoaching

TotalCoaching Review

TotalCoaching is a powerful tool for personal trainers who need robust marketing solutions that facilitate detailed client management and engagement.

Pros

  • Comprehensive client management features that support detailed tracking of client progress.
  • Allows for fully customized fitness programming and diet plans.
  • Integrated communication tools enhance client-trainer interaction.

Cons

  • The interface may require a learning curve for some users.
  • Does not support some third-party integrations which can limit marketing expansion.

TotalCoaching offers a suite of features that are particularly valuable for trainers focused on delivering personalized fitness experiences. Its marketing tools allow trainers to send tailored communications and automated updates, keeping clients motivated and engaged. The platform also provides extensive customization options, enabling trainers to create unique branding that stands out in a competitive market.

Additionally, TotalCoaching’s detailed reporting capabilities allow for in-depth analysis of client data, helping trainers understand the effectiveness of their marketing strategies and make informed decisions to improve client acquisition and retention.

Read More: Best TotalCoaching Alternative

#9 FitSW

FitSW

FitSW has quickly established itself as one of the best PT marketing software options available, thanks to its comprehensive suite of tools designed to enhance client engagement and streamline business operations.

Pros

  • Full suite of tools including workout and diet planning, progress tracking, and more.
  • Strong focus on client-trainer interaction through real-time messaging and feedback.
  • High level of customization for workout and diet plans increases client satisfaction.

Cons

  • Some users may find the wealth of features dense and complex.
  • Mobile app performance can vary, with occasional stability issues reported.

FitSW provides an all-in-one solution for personal trainers seeking to boost their business through effective marketing and high client engagement. The platform supports a range of features from scheduling and financial transactions to detailed program management and client progress tracking. Its integrated communication tools ensure that trainers can maintain close contact with their clients, encouraging consistent engagement and fostering a strong trainer-client relationship.

The software’s ability to customize and track virtually every aspect of a fitness program makes it a standout choice for trainers who value precision and adaptability in their training plans. FitSW’s robust data reporting tools further enhance its utility, providing trainers with actionable insights into their business performance and client outcomes.

Read More: Best FitSW Alternative

#10 PTminder

PT Minder

PTminder is recognized as one of the optimal marketing software solutions for PTs, catering to the needs of personal trainers who require effective client management and engagement tools.

Pros

  • Comprehensive client scheduling, payment, and management features.
  • Integrated client assessments and tracking promote personalized client interactions.
  • User-friendly interface simplifies operations for trainers of all technological proficiencies.

Cons

  • Limited marketing automation features may require supplementary tools.
  • Customer support response times can be slow during peak periods.

PTminder offers a suite of features that streamline the daily management of a personal training business while also providing solid marketing tools that help trainers grow their client base. The software’s integrated booking and payment systems simplify the administrative side of running a fitness business, allowing trainers to focus more on client interaction and program delivery.

The platform’s strength lies in its simplicity and effectiveness, making it an ideal choice for personal trainers who need a straightforward yet powerful tool to manage and market their services. PTminder’s emphasis on ease of use and comprehensive client management capabilities makes it a valuable asset for personal trainers aiming to enhance their business operations and client satisfaction.

Read More: Best PTminder Alternative

This completes the overview of the leading marketing software platforms for personal trainers. Each offers unique strengths that can help a fitness business grow, but for those seeking an all-encompassing solution, Exercise.com consistently proves to be the top choice. Its extensive features not only support the day-to-day management of a fitness business but also empower trainers to execute sophisticated PT marketing strategies effectively.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Get a demo now!

What marketing software do fitness trainers use?

Fitness trainers primarily use fitness trainer marketing software online that allows them to efficiently manage client relationships, schedule sessions, and track marketing campaigns. Exercise.com stands out as the best choice for fitness trainers due to its comprehensive suite of tools tailored specifically for the fitness industry. It integrates client management, workout planning, and business analytics into one platform, making it a powerful ally for personal trainers, gym owners, and other fitness professionals looking to enhance their marketing efforts. The software’s ability to automate communications and personalize marketing messages based on client behavior and preferences makes it particularly valuable for retaining and engaging clients.

How do personal trainers market themselves?

Personal trainers market themselves by leveraging social media, creating personalized content, and engaging directly with potential clients through community events and workshops. Exercise.com enhances these marketing efforts by providing a platform where trainers can easily manage their online presence, schedule posts, and track the effectiveness of different strategies. This makes it an excellent choice for personal trainers looking to expand their reach and effectively showcase their expertise and results. With features like customizable website templates and integrated blogging tools, Exercise.com helps trainers create a professional online image that attracts and retains clients.

How do personal trainers find clients?

Personal trainers find clients by utilizing a mix of digital marketing, networking, and referral programs. Exercise.com specifically aids trainers in streamlining these processes through its advanced CRM tools that help track leads, manage follow-ups, and convert prospects into loyal customers. For personal trainers, Exercise.com is indispensable as it allows for easy communication and offers marketing automation that targets the right clients with personalized campaigns, enhancing the trainer’s ability to secure new clients efficiently.

Read More: Is it hard to get personal training clients?

What platform do online fitness coaches use?

Online fitness coaches primarily use platforms that support virtual training sessions, client communication, and content delivery. Exercise.com is highly recommended for online fitness coaches because it offers versatile tools that facilitate live streaming, on-demand video workouts, and interactive coaching sessions. This platform is tailor-made for fitness professionals looking to deliver a comprehensive online coaching experience, providing robust support for everything from workout customization to client progress tracking.

Read More: Best Online Fitness Coaching Software

How do I advertise my PT online?

To advertise your personal training services online effectively, you should focus on digital advertising strategies such as gym and fitness SEO, targeted social media ads, and email marketing campaigns. Using Exercise.com, personal trainers can harness a powerful suite of marketing tools that enhance online visibility and attract more clients. The platform’s integrated advertising features make it easier to create compelling content and measure the impact of each campaign, ensuring that your personal training business stands out in a competitive market.

Read More:

How do I market my PT business?

Marketing your PT business involves a strategic combination of branding, online presence, and client engagement. Exercise.com is the premier choice for personal trainers seeking to amplify their marketing efforts with tools designed for easy website customization, effective email marketing, and client engagement analytics. The platform’s ability to integrate various marketing channels allows trainers to maintain a consistent and professional brand image that attracts new clients and retains existing ones.

Do personal trainers need marketing?

Yes, personal trainers definitely need marketing to stand out in a crowded market, attract new clients, and maintain a steady income. Effective marketing strategies include online advertising, social media engagement, and personalized email campaigns, all of which can be efficiently managed through Exercise.com. This platform offers comprehensive marketing solutions that help personal trainers grow their business by reaching a wider audience and building stronger client relationships.

What are some personal trainer marketing ideas?

Some effective marketing ideas for personal trainers include hosting fitness challenges, offering free workshops, and sharing client success stories. Exercise.com enhances these initiatives by providing the tools necessary to manage events, capture leads, and showcase testimonials. The platform’s flexibility in creating targeted marketing campaigns and its ability to integrate seamlessly with social media platforms make it an invaluable resource for implementing creative and impactful marketing strategies.

Read More: Personal Training Marketing Ideas

How do personal trainers use technology?

Personal trainers use technology to streamline their business operations, enhance client engagement, and deliver personalized training programs. With Exercise.com, trainers can leverage cutting-edge features like app-based workout logs, virtual training, and performance health assessments to provide a high-quality, tech-driven service. The platform’s comprehensive technology suite supports trainers in delivering a more engaging and effective fitness experience to their clients.

What is the best marketing software for gyms?

The best marketing software for gyms is one that combines client management, automated marketing communications, and detailed analytics in one user-friendly platform. Exercise.com is particularly effective for gyms as it provides tailored solutions that help gym owners attract new members, retain current ones, and maximize revenue through strategic marketing efforts. Its capabilities in managing multi-channel marketing campaigns and its robust data insights make it the top choice for gyms looking to enhance their marketing impact.

Read More: Best Marketing Software for Gyms

What is the best personal training software?

The best personal training software is Exercise.com, thanks to its comprehensive features that support scheduling, client management, workout creation, and performance tracking. This platform is designed to meet the specific needs of personal trainers, providing them with the tools needed to manage their business efficiently and grow their client base. Its user-friendly interface and integration capabilities make it an industry leader in personal training software.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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