How to Become a Fitness Influencer (Complete Guide) | Learn: Your Fitness Business Resource

How to Become a Fitness Influencer (Complete Guide)

If you’ve spent any time on social media, you may have wondered how to become a fitness influencer. Becoming a fitness influencer takes time and effort, but you might find that the rewards are well worth it. Keep reading to find out how to become a successful fitness influencer on social media.

Blue Williams is a Mario Kart: Double Dash apologist, dog lover, coffee drinker, and freelance writer with an MFA in Screenwriting. When she’s not writing, Blue is probably cheering for the Green Bay Packers or starting another podcast. Her work can be found on ScreenRant, Looper, and Story Mode Podcast.   Additional Resources: Advertiser Disclosure California Privacy Rights...

Full Bio →

Written by

UPDATED: Jul 19, 2021

Advertiser Disclosure

It’s all about your brand. Let us do the heavy lifting.

Advertiser Disclosure: We strive to help you make confident fitness software decisions. Comparison shopping should be easy. Our partners do not influence our content. Our opinions are our own.

Editorial Guidelines: The Editorial Team at is dedicated to providing fair, unbiased information about the fitness industry. We update our site regularly and all content is reviewed by credentialed fitness experts.

Get the Basics...
  • To become a successful fitness influencer, stand out from the crowd with a unique niche and high-quality images.
  • Build your audience with consistent posts and genuine engagement.
  • Set goals for how you will monetize your fitness influencer efforts.

Being a fitness influencer on social media seems like a glamorous life. Getting paid to stay in shape, take nice pictures, and try new products sounds like a dream come true.

However, the reality is a little less dazzling. The fitness influencer sphere is extremely competitive. You’ll need to establish yourself as a fitness expert and be able to distribute your expertise to a wide audience using tools like social media or a custom-branded fitness app. If this sounds like a good fit for you, check out this guide to learn how to become a fitness influencer. can help you build your brand and reach your influencer goals. Book a demo to find out more.

How to Become a Fitness Influencer

To become a fitness influencer, you’ll need to focus on six things: finding your fitness niche, defining your goals, capturing high-quality images, maintaining consistency, and expanding your brand.

Find Your Fitness Niche

According to Mediakix, there are somewhere between 3.2 million and 37.8 million influencers across Instagram, YouTube, and TikTok (depending on how you define “influencer”). That’s a lot of competition! Without a way to stand out, your content is likely to get lost in the crowd.

To break into the fitness influencer world, especially if you want to get paid, you’ll need to focus on what makes you unique. Simply being a fitness influencer is too broad. Perhaps you’re a vegan bodybuilder or you love doing yoga with your dog. Whatever it is, narrowing your focus will help you reach a more specific audience,    gain followers.

Define Your Fitness Influencer Goals

Many people approach social media only intending to get as many followers as possible. Followers are great, but on their own, they don’t count for much. Once you have the attention of your followers, how will you translate that into income?

For example, you could drive your audience to purchase from a sponsor or to sign-up for your custom-built monthly workout membership. Having a plan ahead of time will help steer your approach to becoming a successful fitness influencer on social media.

Post High-Quality Social Media Images

Regardless of which social media platforms you target, high-quality photos and videos are going to be key to your success as a fitness influencer. Learning a few photography basics — even if you’re just taking photos with your phone — will go a long way in helping you create eye-catching content. When people like what they see, they’re much more likely to hit that follow button.

To truly use each social media platform to its fullest, you need to create specialized content for each. Using your Twitter account to simply auto-tweet links to your Instagram posts is a sure-fire way to make your Twitter followers feel like an afterthought. Yes, creating multiple content streams is more work, but doing so will dramatically increase your total audience, which will help you gain the attention of sponsors.

Book a demo to learn more

Create your custom fitness app with!

Consistency Is Key For Fitness Influencers

Fitness requires consistency, and becoming a paid fitness influencer on social media is no different. If you post six times in one day, but then don’t post again for two weeks, you’re likely to confuse your followers and risk losing their attention. Instead, create a schedule for what, when, and where you will post on social media. Then stick to it. Doing so creates trust and loyalty between yourself and your audience. It also fosters the sort of reliability that sponsors look for.

Because it’s easy to burn out on social media, make sure your posting schedule is something you can reasonably stick with. Creating content ahead of time and using an app, such as Hootsuite, to schedule posts is a good method to keep yourself on track. This is also a great way to make sure your content isn’t interrupted whenever you want to take a few days off.

Read More: Instagram Fitness Marketing for Gyms and Personal Trainers

Expand Your Fitness Brand

Your personality and expertise are the qualities that will attract your audience, but your brand doesn’t stop there.

Find ways to leverage your clout so your audience will want to support you financially. For example, you can use workout creating software to create custom workouts, which followers can purchase. You could provide special motivational content as a reward for subscribing to your Patreon. You might even invest in a fitness ecommerce store, through which you can sell things like branded t-shirts.

If you want to be a paid fitness influencer on social media, turning followers into customers is an important part of the process. Providing easy ways for your audience to engage with you financially will benefit your bottom line, but that’s not all. It will also boost the value of your brand in the eyes of other sponsors and fitness business experts, which can lead to additional opportunities.

How To Engage Your Audience as a Fitness Influencer

You probably know a social media account that has thousands of followers but only gets three or four likes on each post. Having a big following is no guarantee that your content is effective at reaching people. Pay attention to what types of posts do well, and tailor your content to your audience’s interests.

This doesn’t mean you must be fake or that you can’t try new things. But, for example, if your videos on post-workout nutrition always get a lot of engagement, but posting your exercise playlists does not, you have a clue as to what type of content your audience is looking for.

Another point to consider: social media engagement is a two-way street. Especially when you’re first starting, many people will stop interacting with you if you don’t return the favor. Yes, managing a social media feed on top of organizing your other fitness training content is a lot of work, but it’s necessary if your goal is to become a successful fitness influencer.

The Bottom Line: How To Become a Paid Fitness Influencer

Being a fitness influencer on social media has a lot of perks, but it’s also very hard work. If you think you have what it takes, follow the steps outlined in this guide. With time, effort, and a little bit of luck, you’ll reach your goal of becoming a successful fitness influencer on social media. And if a custom fitness app sounds like a great way to engage with your audience, can help. Book a demo today to get started.

Learn more about Fitness Business Management Software.

Schedule your demo today.