Guide | Exercise.com Learn: Your Fitness Business Resource

Do personal trainers need insurance?

Get the Basics... It is recommended that all personal trainers, fitness trainers, and group exercise instructors are covered by a liability insurance policy. Liability insurance does not protect personal trainers from a lawsuit, but it does protect against financial...
26 Tips to Sell Yourself as a Personal Trainer

26 Tips to Sell Yourself as a Personal Trainer

Get the Basics... Marketing your unique skills, experience, and education will help set yourself apart as a personal trainer and find new clients. You are competing with a number of other fitness professionals, so you have to make yourself stand out among the crowd....
Top Workout Tools for Personal Trainers

Top Workout Tools for Personal Trainers

Get the Basics... This listicle provides a selection of equipment that’s been proven effective and will last for decades to come. In addition to these tools, fitness business management software is essential for running your training business effectively. ...
The Comprehensive Guide to Managing Fitness Employees

The Comprehensive Guide to Managing Fitness Employees

Get the Basics... Managing fitness employees starts with a self-aware manager. Great managers build trust and respect with their staff through good listening and communication. Recognizing and affirming employees for their hard work goes a long way! A fitness manager...

Business Tips for Personal Training Success

Get the Basics... A successful career in personal training requires a business mindset. Make a clear marketing message based on your identity as a trainer. Simple, transparent pricing shows confidence in what you offer. The sure-fire way to get great testimonials is...

How to Build a Low-Cost Website for Your Fitness Business (Guide)

Get the Basics... Making sure clients can find your website is critical to your success Brainstorm a catchy, attention-grabbing business name and buy the domain Building a website has never been easier with website tools like Wix, Squarespace, and Divi Ensure your...