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Gym Email Marketing: The Ultimate Guide

Gym Email Marketing: The Ultimate Guide

Get the Basics... How-tos of gym email marketing for fitness professionals. Why your fitness business should prioritize email marketing. Solutions to make sure your gym’s email marketing campaigns are scoring big with your fitness audience. Gym Email Marketing...
What Fitness Business Model Is Right for Your Business?

What Fitness Business Model Is Right for Your Business?

Get the Basics... Take time to research all aspects of your business before choosing a fitness business model. There are three primary sources of income and three supplemental sources of income. Successful businesses choose one primary income and layer it with a...
Should My Gym Lease or Purchase New Equipment?

Should My Gym Lease or Purchase New Equipment?

Get the Basics... Leasing options tend to offer more flexibility than purchasing. There are potential tax benefits for both purchasing and leasing. Choosing whether to purchase or lease is a decision based on the unique needs of your business. People choose which gym...

Do personal trainers need insurance?

Get the Basics... It is recommended that all personal trainers, fitness trainers, and group exercise instructors are covered by a liability insurance policy. Liability insurance does not protect personal trainers from a lawsuit, but it does protect against financial...
Initial Personal Training Consultation [Step-By-Step Guide]

Initial Personal Training Consultation [Step-By-Step Guide]

Get the Basics... Briefly get to know your client as a person before jumping into their consultation. Thoroughly gather their medical history and measurements in order to write appropriate goals. Include your client in writing goals and formulating a plan. Focus your...